Rediscovering Personal Networking: Michael Goldberg at TEDxMillRiver

Summary

El discurso destaca cómo las redes sociales han cambiado la forma en que nos relacionamos, alejándonos del toque personal. El orador, un experto en networking y boxeador amateur, comparte su enfoque 'Knock Out Networking' y cómo rediseñar el toque personal en la era digital. Comparte su experiencia en redes como LinkedIn y Facebook y cómo el networking efectivo implica establecer conexiones genuinas más allá de las interacciones en línea. Aborda el concepto de 'PEACE' (Profesión, Expertise, Entornos, Llamado a la acción) como herramienta para el networking estratégico y anima a los oyentes a crear su propia declaración PEACE y a conectarse con personas que puedan ayudarles a alcanzar sus objetivos.

Takeaways

• 🤝 La importancia de la conexión personal en las redes sociales: Aunque las plataformas como LinkedIn, Twitter y Facebook conectan a millones de personas, perdemos el toque personal que es esencial para establecer relaciones significativas.
• 👥 El concepto de 'amigos' en Facebook cuestionado: Jimmy Kimmel inició una campaña llamado 'Unfriend your friends' para destacar que no todas las conexiones en Facebook son auténticas y que solo algunas personas estaría dispuestas a ayudarnos en situaciones reales.
• 🎓 La enseñanza de la conexión personal en Rutgers University: Los estudiantes aprenden que las redes sociales no son suficientes y que deben conocer cómo hacer la conexión personal para conseguir empleo.
• 🥊 La analogía entre boxeo y redes: El orador compara el boxeo con las redes, enfatizando que tanto en el deporte como en las conexiones sociales, la calidad de las conexiones es crucial para el éxito.
• 💡 La idea de 'Knock Out Networking': Se presenta la idea de que para tener éxito en las redes, es necesario descubrir y aprovechar el toque personal, más allá de las herramientas de las redes sociales.
• 🔎 La experiencia personal del orador en el negocio de la consultoría y la capacitación: Se narra cómo el orador comenzó su negocio hablando con personas y creando un 'we dynamic' para apoyar mutuamente en los negocios.
• 🗣️ La oportunidad inesperada como orador sobre redes: El orador aceptó un desafío para hablar sobre redes, a pesar de no haberlo hecho antes, lo que le llevó a reflexionar y compartir sus habilidades en networking.
• 📈 La definición de networking según el orador: Se establece que networking es un enfoque proactivo para conocer gente con la esperanza o la perspectiva de ayudarles, más que vender o promocionar ideas.
• 🤔 Dos tipos de networking: Se describen 'serendipitous networking' (conocimientos fortuitos) y 'strategic networking' (conocimientos estratégicos), y cómo ambos pueden ser útiles dependiendo de las circunstancias.
• 📊 Cinco razones principales para networking: Se enumeran las razones, como conseguir más negocios, obtener un trabajo, aprender algo nuevo, socializar y resolver problemas.
• 📝 El modelo PEACE para el networking efectivo: Se presenta un modelo que incluye Profesión, Experticia, Entornos, y Llamado a la Acción para ayudar a las personas a pensar como redactores y a actuar con especificidad en sus esfuerzos de networking.

Q & A

¿Cuál es el problema que el orador identifica con las redes sociales?

El orador identifica que las redes sociales han creado un problema al perder el toque personal, lo que sugiere que las conexiones humanas genuinas se han visto afectadas por la interacción predominantemente en línea.

¿Qué es el 'Unfriend Your Friends Campaign' de Jimmy Kimmel y cómo se relaciona con la pérdida del toque personal?

El 'Unfriend Your Friends Campaign' de Jimmy Kimmel es un segmento de su programa donde desafía a las personas a deshacer amistades en Facebook con aquellos que no serían realmente sus amigos en la vida real, es decir, que no los ayudarían en situaciones de necesidad, resaltando la idea de que no todas las conexiones en línea son auténticas o significativas.

¿Cómo describe el orador la relación entre ser boxeador amateur y hacer networking?

El orador compara ser boxeador amateur con hacer networking diciendo que ambos se tratan de establecer conexiones. En el boxing, se trata de conexiones físicas y tácticas, mientras que en el networking, se trata de establecer relaciones personales y profesionales sólidas.

¿Qué lecciones sobre el networking personales aprendió el orador después de ser contactado por una organización para hablar sobre el tema?

El orador aprendió sobre el networking a través de la experiencia práctica de hablar con personas, colaborar con ellas y crear un dinamismo de 'nosotros' donde se ayuda mutuamente. Esta experiencia lo llevó a ser invitado para hablar sobre networking, lo que le permitió refinar y estructurar sus conceptos y técnicas de networking en un programa presentable.

¿Qué define el orador como networking?

El orador define el networking como un enfoque proactivo para conocer gente con el objetivo de aprender y, en espera de o con la perspectiva de ayudarles. Él enfatiza que no se trata de vender productos, ideas o servicios, sino de aprender de y posiblemente ayudar a las personas.

¿Cuáles son los dos tipos de networking que el orador menciona y cómo difieren?

El orador menciona dos tipos de networking: 'serendipitous networking' y 'strategic networking'. El 'serendipitous networking' es cuando conoces a alguien por casualidad y hay una conexión, mientras que el 'strategic networking' es un enfoque intencional y planeado para lograr un objetivo específico, como conocer a personas en ciertos lugares o sectores.

¿Qué es un ejemplo de 'serendipitous networking' que el orador comparte en su charla?

El orador comparte un ejemplo de 'serendipitous networking' donde, durante un viaje en avión, se presenta a una mujer sentada al lado suyo. Al final de la conversación, descubre que ella es la jefa de recursos humanos de una gran empresa de consultoría y podría haber sido una conexión valiosa para su negocio.

¿Cuáles son las cinco razones principales por las que las personas hacen networking según el orador?

Las cinco razones principales por las que las personas hacen networking, según el orador, son: para obtener más negocios, para conseguir un trabajo, para aprender algo nuevo, por razones sociales y para resolver un problema.

¿Qué es el modelo 'PEACE' que el orador introduce y cómo se relaciona con el networking?

El modelo 'PEACE' es un acrónimo que representa 'Profession' (Profesión), 'Expertise' (Experticia), 'Environments' (Entornos), 'Call to Action' (Llamado a la Acción). Es una herramienta para ayudar a las personas a pensar como redactores y a enfocarse en detalles específicos para mejorar su estrategia de networking.

¿Cómo sugiere el orador que las personas deberían utilizar su 'PEACE' statement para mejorar su networking?

El orador sugiere que las personas deben crear su propia 'PEACE' statement y, después de estar satisfechos con ella, deberían tomar nota de todos los nombres de personas que puedan ayudarles con su llamado a la acción, preferiblemente en un minuto. Luego, les sugiere llamar a esas personas y compartir su 'PEACE' statement con ellas para ver los resultados.

¿Qué consejo final da el orador para mejorar el enfoque de red de una persona?

El orador aconseja que cada persona redisca su enfoque de networking y piense en lo que están buscando lograr, con el fin de determinar dónde van, qué decir y con quiénes interactuar para lograr sus objetivos.

Outlines

00:00

😀 La pérdida del toque personal en las redes sociales

El primer párrafo discute cómo las redes sociales han creado una brecha en la interacción personal. Se menciona que plataformas como LinkedIn, Twitter y Facebook tienen cientos de millones de usuarios, pero esto ha llevado a una falta de contacto personal genuino. Se cita el programa de Jimmy Kimmel 'Unfriend Your Friends', que sugiere que no todos los conocidos en Facebook son verdaderos amigos. El orador comparte su experiencia docente en la Universidad de Rutgers, donde los estudiantes necesitan aprender a hacer conexiones personales para conseguir empleo, y compara la red de contactos con el boxeo, donde ambas requieren de una buena conexión.

05:01

😉 Redes sociales y la importancia de la conexión personal

En el segundo párrafo, el orador profundiza en la idea de que las redes sociales no pueden reemplazar las interacciones personales. Comparte su experiencia como orador sobre redes y cómo aprendió a conectar con el público en un evento sorpresa. Define la red de contactos como un enfoque proactivo para conocer gente con la esperanza de ayudarles, y no como una herramienta de venta. También explica los tipos de redes: 'serendipitous', que son encuentros fortuitos, y 'strategic', que son encuentros planeados con un objetivo específico.

10:03

😮 La red de contactos y cómo aprovecharla para el éxito

El tercer párrafo relata una experiencia del orador en un vuelo, donde se conectó con una mujer que resultó ser una conexión valiosa para su negocio. Expone las cinco razones principales por las que las personas se conectan: para obtener más negocio, conseguir un trabajo, aprender algo nuevo, por razones sociales y para resolver problemas. Cada una de estas razones se enfoca en la importancia de establecer conexiones personales significativas.

15:04

🤔 El modelo PEACE para una estrategia de red efectiva

El cuarto y último párrafo presenta el modelo PEACE como una herramienta para mejorar las habilidades de red. El modelo se compone de cuatro elementos: Profesión (quién eres y qué haces), Experticia (tu conocimiento profundo en tu área), Entornos (tu mercado objetivo) y Llamada a la Acción (lo que estás buscando). El orador anima a los oyentes a crear su propia declaración PEACE y a usarla para identificar y contactar a personas que puedan ayudarles a lograr sus objetivos, enfatizando la importancia de la conexión personal y específica en el éxito de la red.

Keywords

💡Social Media

Social Media se refiere a plataformas en línea destinadas a facilitar la interacción y comunicación entre individuos o grupos. En el video, se menciona que el crecimiento de las redes sociales, como LinkedIn, Twitter y Facebook, ha creado un problema al perder el 'toque personal'. El orador sugiere que estas plataformas no siempre promueven conexiones auténticas y significativas.

💡Perdida del Toque Personal

La 'Perdida del Toque Personal' es un concepto clave en el video que implica que las interacciones en las redes sociales a menudo carecen de la intimidad y el compromiso emocional de las relaciones humanas tradicionales. El orador argumenta que, aunque las redes sociales pueden tener beneficios, también pueden llevar a una desconexión en las relaciones personales.

💡Conexión Personal

La 'Conexión Personal' es el enfoque central del mensaje del video. Se refiere a la importancia de establecer relaciones significativas y auténticas con otras personas, tanto en el ámbito profesional como personal. El orador enfatiza que, a pesar de las herramientas de redes sociales, es fundamental rediseñar y aprovechar el 'toque personal' en las interacciones.

💡Redes

En el contexto del video, 'Redes' hace referencia a la creación y el uso de conexiones profesionales y personales. El orador comparte su experiencia en la enseñanza y la consultoría sobre cómo las personas, especialmente los millennials, pueden mejorar sus habilidades para hacer 'toques personales' y conexiones en lugar de solo depender de las redes sociales.

💡Boxeo

El 'Boxeo' es utilizado como una metáfora en el video para ilustrar cómo hacer conexiones en la red. El orador compara la habilidad para conectarse con las personas con las habilidades de un boxeador, donde tanto en el ring como en la red, se trata de la habilidad para establecer 'conexiones' sólidas y efectivas.

💡Serendipia

La 'Serendipia' se menciona en el video como un tipo de red que ocurre de manera accidental o no intencionada. El orador describe la red serendipia como encontrarse con alguien sin planificarlo y establecer una conexión significativa, lo cual puede ser una forma valiosa de networking.

💡Estratégica

La 'Red Estratégica' se contrapone a la serendipia y se refiere a la red intencional y planeada. El orador explica que la red estratégica implica tener un objetivo claro y actuar en consecuencia, eligiendo cuidadosamente a quién y dónde conectarse con el fin de lograr un objetivo específico.

💡Profesión

La 'Profesión' es una parte integral del concepto de 'PEACE' presentado en el video. Profesión se refiere a la identidad profesional de una persona, su campo de trabajo o aspiraciones, y es una pieza clave para establecer una conexión en red.

💡Experiencia

La 'Experiencia' es mencionada en el video como una de las razones principales por las que las personas se red. El orador sugiere que compartir y adquirir experiencia en un campo específico puede ser beneficioso tanto para el aprendizaje como para el desarrollo profesional.

💡Problema

El 'Problema' se refiere a una de las razones por las que las personas buscan hacer conexiones en red. El orador da un ejemplo personal de cómo buscar conexiones para encontrar tratamientos mejorados para la enfermedad de Parkinson de su madre, lo que demuestra cómo las redes pueden ayudar a resolver problemas personales o profesionales.

💡PEACE

El acrónimo 'PEACE' es un modelo presentado en el video para ayudar a las personas a pensar y actuar como redes. Se compone de Profesión, Experiencia, Ambientes, Llamada a la Acción y se utiliza para estructurar una estrategia de red efectiva. El orador anima a los espectadores a crear una declaración PEACE y a usarla para mejorar sus habilidades de red.

Highlights

Social media platforms like LinkedIn, Twitter, and Facebook have grown tremendously, leading to a potential loss of personal touch.

Jimmy Kimmel's 'Unfriend Your Friends' campaign suggests that not everyone on social media is a true friend and encourages a more personal approach to identifying real connections.

Networking is equated to making personal connections, which is essential for success, not just online presence.

The speaker teaches at Rutgers University and emphasizes the importance of personal connections over just social media networking for job opportunities.

Boxing is likened to networking in that both require making strong connections for success.

The concept of 'knock out networking' is introduced, which focuses on leveraging social media to make personal connections.

Networking is defined as a proactive approach to meeting people to learn and potentially help them, rather than just selling or pitching.

The speaker shares personal anecdotes about networking, including being invited to speak on the topic despite never having done so before.

The importance of making a personal connection is illustrated through the story of a missed opportunity due to a lack of personal introduction.

Serendipitous networking is contrasted with strategic networking, with examples provided to illustrate both approaches.

The top five reasons people network are outlined, including more business, landing a job, learning something new, social reasons, and solving a problem.

A detailed example is given of how a person spent 11 hours on LinkedIn without success, highlighting the need for a more strategic approach to networking.

The acronym P.E.A.C.E. is introduced as a model for effective networking, standing for Profession, Expertise, Environments, and Call to Action.

The speaker shares success stories of students using the P.E.A.C.E. model to land jobs and make connections.

A call to action is made for the audience to create their own P.E.A.C.E. statements and use them to reconnect with their network.

The importance of rediscovering a personal touch in networking is emphasized as the key takeaway from the talk.

Transcripts

thank you social media has created a

real problem I'm just saying you got

what you got LinkedIn how many people on

LinkedIn like a hundred million people

right you've got a Twitter or a hundred

million people maybe we're close to 200

million people eyes we're kind of

creeping up Facebook's something like a

billion people right I think we are

losing the personal touch would you

agree absolutely we're losing the

personal touch there's no question about

it it's kind of funny a Jimmy Kimmel got

this great show maybe you've heard of

him four years ago he came up with the

unfriend your friends campaign familiar

with this yeah and what he claims is

that those people on Facebook are not

your friends so if you have two thousand

three thousand how many are really your

friends how many are getting up out of

bed to help you and he's got a really

great approach to this and he does this

every year but his approach is this you

want to really find out who your friends

are on Facebook send them a note and let

them know that you are moving and that

you need people to help you move those

that respond and say that they will be

there to help you they are your friends

everybody else unfriend unfriend we are

absolutely losing the personal touch now

I teach a little class at Rutgers

University and all the Millennials and

they think that networking is Facebook

as soon as I start to get into some of

the concepts I'm going to share with you

they realize that they're not going to

land a job unless they know how to make

the personal touch and what I will

probably say over and over again today

is it is about the connection it is

always about the connection that you

make now I'm also an amateur boxer kind

of unusual right little Jewish guy in

his 40s yeah just saying and and the New

York coming out of me right and boxing

is kind of like networking how's that

for a stretch and not their if they're

both about the connection alright just

saying the more of better connections

you make the more successful you will be

at both and so there it goes right there

is my concept of knock out networking

right so I want to talk to you about

rediscovering what the personal touch is

about

because I believe that you will

accomplish more if you're able to

leverage what social media has to offer

and I'm not saying it's a bad thing I'm

on all those platforms as well as but

how can you leverage it into making a

personal connection now let me just

share with you how I learned about some

of these concepts of networking and how

to personally connect with people at

least how I rediscovered this is 13

years ago I decided to start a business

where I would speak and consult and

train and the only way that I knew how

to bring in business because I did not

have a multi-million dollar marketing

budget and PR campaign is to just talk

to people so I would just think about

what's the type of business that I'm

after and then where do I need to go

what do I need to say and with whom do I

need to say it and I just practice that

and just started talking to people

collaborating with them and creating

what I like to call a we dynamic where

I'd get into a place if I like them

where I would kind of decide to say or I

would say how might we help one another

or what can we do to help one another

how can we support one another's

business and then so it goes that's all

I knew and then one day an organization

contacted me and they wanted me to be

their Northeast Regional speaker and

talk about networking now I had never

spoken professionally about networking

before I would just speak about and

teach about different topics that come

into an ask and since I was new in

business I say yep I could do that yep I

can do that and I would just accept

those projects but all of a sudden this

project came out of Portsmouth New

Hampshire a big regional meeting where

I'd be speaking in front of a lot of

people about networking so my response

was well I've never spoken about

networking before bad response why would

you want somebody to come in and talk

about networking so he shared how his

industry which was engineering is

looking to make more and better personal

connections and that he felt that I knew

a lot of people and I got referred I

thought that was really great

now why me he said because you seem to

have a different philosophy about it now

I didn't want to even do this because

I'd never gotten in front of an audience

is spoken about networking so I came up

with a really lofty fee thinking that it

would go away

I was after some backward thinking well

he said okay to the fee now I said oh my

gosh now I actually have to do this

so I retrace my steps and and and and

and I started creating PowerPoint slides

because I was terrified to get up in

front of eight nine hundred people and

talk about share concepts that I'd never

really shared in front of a group before

so I had something like 78 slides to do

this 45 minute talk and what I did is I

listed all the things that I thought I

was really good at networking which was

like five slides and all the rest made

up of all the things that I'm not so

good at and I peppered it up made it

very self-effacing and that became my

presentation so I got up in front of all

these people and on the third slide I

put and I have no recollection of this I

put the remote down and I was just on

and I just bounced off of the audience

and I knew some people and I was using

people's names and as Fred oh he says

and as Jim taught me and all of a sudden

I had a presentation I was just in a

groove of which I have absolutely no

recollection of so after I'm getting to

like the 45 minute time frame kind of

winding down the other speaker

I learned did not want to go after me so

they asked if I can do another hour

should I do another hour yet I did

another hour and it was like it was

effortless and I realized that I had my

groove so I created my whole program out

my whole program around those concepts

on those PowerPoint slides and all the

things that I do that seem to work well

so that said let me define what

networking is networking is simply a

proactive approach to meeting people a

proactive approach to meeting people to

learn in the hopes of or what the

prospect of helping them that's it

that's all networking is a proactive

approach to meeting people to learn with

the hopes of with the prospect of

helping them not to sell your stuff not

to pitch your ideas not to sell your

wares so it's all about learning from

and potentially helping people now I'm

not here to suggest that you can learn

from and help everybody you don't even

like everybody that you meet do you I

know I don't now when I am NOT a

guy and instead I'm a networking guy I'm

some guy going in with that and shaking

hands kissing babies or shaking babies

kissing hands I decided that I only like

about 1/3 of the people that I meet one

third which is to suggest that 2/3 not

so much not that I hate them you know

like I hate you you know but there's

just not a vibe there's just not a

connection I've ever experienced that

and I liken this to going to somebody

else's wedding every go to somebody

else's wedding and you're at a round

table you're kind of coupled out well if

it's a good situation you connect with

the people at the table 1/3 or it's a

great time because it's a night out

you're eating you have some wine life is

pretty good if the connections are 2/3

which is to suggest not a connection at

all does anybody ever come back to the

table

that's the 2/3 or dynamic so it's all

about looking to learn from a

potentially connect with those that are

of 1/3 or in which case you feel a vibe

you feel a connection with me and you

always know when there's that connection

now there's two different types of

networking two different types there's

what I call serendipitous networking and

there's strategic networking

serendipitous and strategic as you think

about this you could probably imagine

what the difference is right

serendipitous is you just sort of happen

upon somebody ever do that you didn't

mean to meet them but you did and now

there's like a 1/3 or connection and now

you're able to speak and connect and

back and forth and there's common ground

and all that right and then there's

strategic networking that's networking

on purpose with purpose or with purpose

on purpose that's knowing exactly what

it is that you're after so you can

figure out where you need to go what you

need to say with whom you need to say it

serendipitous networking it might work I

travel all over the place I'm on planes

all the time and typically I am seated

next to somebody now I figure if we're

traveling one to three thousand miles

together one only this close I figure

you know what why not avail us of a

quick introduction right we're this

close it feels kind of awkward to me

not to now don't jump to conclusions I

am NOT somebody's going to talk

somebody's ear off I'm not a Chatty

Cathy

nobody has ever pressed a security

button to ask to have their seat changed

it hasn't happened yet but on this but

on this one occasion I was seated next

to a young very attractive woman

of course I'm going to introduce myself

they're just saying right so if so I

tell you I wish I knew this stuff when I

was single I do so in this one situation

we're this close and I have a less of an

introduction good morning my name is

very nice to meet you you're traveling

on business I see what type of work do

you do if you don't mind me asking and

at this time this woman headed up human

resources for a pretty large consulting

company not bad she said how about

yourself and I told her what I do in a

very positive focus deliberate marketing

gravity sort of way where she became

very curious about the work that I do

she said really so you speak about

networking and referrals I said well

that's right she said you know that's

really funny I may I share a story not

three months ago we brought somebody in

that I think does similar work to what

you do and he never showed

like in my business that never happens

yeah I said you've got to be kidding me

okay gossip

who is it cuz I'm probably known so she

whispers in my ear and of course I know

who it is

son of a gun so ever feel somebody just

staring at you well I felt her staring

at me so I looked over and she said if

we were to hire you would you show No

maybe I don't know right and so it goes

if I don't introduce myself to that

young woman that never happens agreed

and that's serendipitous networking a

man I've got stories and then there's

strategic networking strategic

networking is knowing exactly what it is

that you're after so you can hopefully

act upon where to go what to say and

with whom now there's five

reasons five reasons why people network

in the first place the first is business

more business now more business can mean

a lot of different things it could mean

more sales like somebody like me is

looking to attract more sales

opportunities and referrals it could be

a promotion corporate opportunities

right it could be that it could be

lobbying for a cause it could be

fundraising all of that I would put into

the bucket of more business where to go

what to say with whom provided you know

what type of business or what it is that

you're after second reason why people

network is to land a job land a job 76%

of those that are landing jobs are doing

so through networking according to Lee

Hecht Harrison 76 percent where to go

what to say with whom

now I volunteer quite a bit of time

through the Department of Labor to help

people that have been up size down size

right size left size super-sized because

I've got a very soft spot for people

that are in Career Transition it's a

horrible place maybe you've experienced

that on this one occasion a couple years

ago it was a pretty big group and I was

gearing up to do this talk and I was

speaking to an older gentleman in the

back of the room and by older gentleman

I mean older than me and he knew who I

was just through my work with the

Department of Labor and he said yeah

you're the networking boxer guy well

that's right

he said I'm a big networker I said

that's really great to hear tell me a

story

he said just yesterday I was on LinkedIn

for 11 hours I stared at him in horror

for the next 20 minutes I said with

respect how long have you been in Career

Transition had been a year in three

months I suddenly felt sad I went I did

my talk at the end he came over to me

and said I really wish I would have met

you a year and three months ago I said

you should have looked me up on LinkedIn

you can't make this stuff up

rediscover how to make the personal

touch but I digress so there's five

reasons why people network more business

to land a job third reason is to learn

something learn about an industry learn

about a profession a market segment a

niche a skill where to go what to say

with whom it's how I learned had a box I

just simply went to a boxing gym and

walked up to a guy that was jumping rope

that looked cool and I just approached

him took his music off and asked teach

me how to do that I want to look cool

too and he that's what I said he gave me

some pointers and he ended up putting me

in touch with the guy that trained him

who you know trains boxers and I hit it

off with him and he dared me to hire him

for six months to compete in the ring he

selected teach how to jump rope in just

one day but hired me for six months and

I want to teach you how to fight we're

gonna have to compete and I thought look

little Jewish guy in his 40s give me a

break oh I hit like an accountant please

I'm not gonna box but I did I did like

the six month challenge and I took him

up on and I said trained me as if I'm

going to get in the ring two months

later he set me up with some pretty

pretty serious sparring I did very well

and my boxing career took off it's

always about the connection where to go

what to say with whom so more business

landed job learned something fourth

reason why people network is social

reasons social reasons to meet friends

to meet people that have something in

common with you common ground whether

it's boxing whether it's golf whether

it's whatever it is to meet the love of

your life perhaps to date I knew this

stuff when I was single where to go what

the same with whom and the fifth reason

why people network is to solve a problem

solve a problem

my mom is Parkinson's disease she's had

it for about 12 years we think now I am

told that I have boundless energy

my mom did too but now she's in a

wheelchair and she barely speaks and she

needs help

eating and my dad's retired New York

City police officer getting his butt

kicked every day being a full-time

caregiver I came and look at my mom

without having tears in my eyes and then

I have to explain it to my little ones

so part of the connections that I look

to make and I know I don't do this

enough is to ask about learn about

better meds better doctors better

treatments and over the years things

have gotten better at least better than

they might have been I live and breathe

this stuff

I live and breathe this stuff man think

about what it is that you are looking to

accomplish in your world and figure out

the specifics around that not just I'm

looking to land a job but what type of

job where to go what to say with whom

and decide what your strategy is going

to be now I want to introduce a concept

that that might help you execute on that

the concept I referred to as peace

that's my acronym peace pe EC and it

stands for profession expertise

environments call to action what's

really cool is that with this model I

have the privilege of watching my

students in my Rutgers class actually

execute on this concept and I watch them

before my very eyes land jobs and make

connections which is pretty cool

profession expertise environments call

to action is peace profession is who you

are what you do and with whom who you

are what you doing with whom so you

might say something like on a student

with a focus on training and development

looking to land a job as that's

profession expertise is your depth of

knowledge it's your depth of knowledge

as relates to your profession or your

would-be profession or your would-be

business so you might say something like

I have expertise in the areas of or I'm

developing expertise in the areas of and

just riled off in threes networking

referrals and various aspects of

recruiting see how that flows the world

today just likes threes it just does

right right this is that the other thing

one two and three Moe Larry and curly

and it just flows my Rutgers students

have no idea who Moe Larry and curly are

but that's just another story for

another day

so P stands for profession expertise

environments call to action profession

who you are what you're doing with whom

or perhaps what you're after expertise

is your depth of knowledge as it

pertains to your profession environments

environments is simply your target

market

it's perhaps an industry a profession

and market segment that you're looking

to learn more about or potentially get

involved with and then your call to

action is damn it what is it that you're

after I'm looking to meet or be

introduced to a managing partner with or

a general manager of and then any advice

inside recommendations you might say as

to how I might make a connection like

that I'd be thrilled to learn more about

that then that flow nicely and that's

what the peace statement does what it

does is it forces you to think like a

networker and think in terms of

specifics so what I want to do is I want

to invite you to take a call to action

and here it is now I can't make you do

this but what I'd like you to do what

I'm going to suggest to do what I'm

going to invite you to do is to create a

piece statement create one on your own

profession expertise environments call

to action and once you are happy with it

I want you to start a clock and time

yourself for one minute just one minute

and in that one minute maybe it's in

front of reruns or friends or something

I want you to just jot down all the

people's names it's got to be pen to

paper can't be on an iPad it's got to be

pen to paper all the people's names just

first names that just come to mind in

that minute that you think are best

equipped to help you with what you've

just put down your call to action on

your piece statement and then call them

and bounce your piece statement off of

them and you will be amazed what happens

and you'll ask yourself imagine if I

gave myself two minutes rediscover your

networking approach and think about what

you're after so you can figure out where

to go what to say

and with whom thank you

[Applause]