Materi 1 Etika Bisnis
Summary
TLDRThis insightful video lecture delves into the fundamentals of Business Ethics, exploring its origins, definitions, and classifications. It begins by tracing the etymology of 'ethics' to the Greek word 'ethos,' emphasizing its importance in evaluating moral behavior. The video outlines the purpose of studying ethics, which is to foster harmonious and mutually beneficial relationships among individuals, groups, and institutions. It categorizes ethics into five types: descriptive, normative, deontological, teleological, and relativistic, each with its philosophical underpinnings and applications. The lecture also delves into the history of business ethics, highlighting the evolution from moral value-based activities to modern considerations of risk and investment. It underscores the significance of considering social and cultural phenomena in business practices. The video concludes with a discussion on the development of business, emphasizing the importance of information gathering and strategic planning for success. It also touches on the classification of business institutions and the essential qualities of a successful businessperson, such as high competence, moral commitment, and integrity. The lecture encourages students to engage with the material, create their summaries, and continue the discussion for a deeper understanding of business ethics.
Takeaways
- 📚 The origin of the word 'ethics' comes from the Greek language, meaning 'moral' or 'morality', which is used to evaluate good or bad, right or wrong.
- 🌟 Ethics in business is important for decision-making and actions within business activities, aiming to assess whether a certain business behavior is permissible from an ethical standpoint.
- 🏛 Ethical theories include descriptive ethics, normative ethics, deontological ethics, teleological ethics, and relativism, each with different principles and applications.
- 💡 The purpose of studying ethics is to create harmonious and mutually beneficial relationships between individuals, groups, and institutions, adhering to social norms and laws.
- 👥 Business ethics involve considering social and cultural phenomena in the pursuit of business goals, taking into account the interests of stakeholders.
- ⏳ Historically, business activities in European countries were morally valued and subject to religious law, with practices like usury being morally and legally contested.
- 💼 The development of business should be fostered by gathering as much information as possible about the market, production, consumers, and competitors to formulate effective corporate strategies.
- 💰 Profit in business can be financial, such as obtaining profits, or non-financial, such as achieving employee satisfaction and social benefits like trust from the community.
- 🔑 The classification of business institutions includes individual small businesses, large corporations like factories and hotels, and economic structure businesses like export-import and banking.
- 📈 For a business to be considered significantly developed, it should see an increase in sales volume and profits, improved employee loyalty, and enhanced productivity due to higher job satisfaction.
- 🤝 High moral commitment, including honesty, cooperation, kindness, responsibility, loyalty, and personal and moral integrity, is essential for a harmonious and mutually beneficial relationship with stakeholders.
Q & A
What is the origin of the word 'ethics'?
-The word 'ethics' originates from the Greek language, with the term 'ēthos', which is translated to mean character, moral, or morality.
What is the main purpose of studying business ethics?
-The main purpose of studying business ethics is to create a harmonious and mutually beneficial relationship among individuals or groups and institutions, by adhering to social moral norms, rules, and laws.
How many classifications of ethics are there, and what are they?
-There are five classifications of ethics: Descriptive ethics, Normative ethics, Deontological ethics, Teleological ethics, and Relativism ethics.
What is the difference between deontological ethics and teleological ethics?
-Deontological ethics is driven by a duty to do good, regardless of the consequences, while teleological ethics measures actions based on the good achieved by the action, focusing on the intentions and outcomes.
What are the two main streams of teleological ethics mentioned in the script?
-The two main streams of teleological ethics mentioned are egoism, which is ethics that is good according to the actor but may not be seen as good by others, and utilitarianism, which is ethics that is good for all parties, directly or indirectly affected.
What is the historical perspective on business ethics in European countries?
-Historically, business activities in European countries were considered morally valuable and subject to religious law, such as the teachings of the Church, which opposed usury, or the lending of money at interest.
What are the three types of business development efforts mentioned?
-The three types of business development efforts mentioned are: seeking as much information as possible about the market, production, and consumers; using the obtained results to formulate company strategies; and positioning the company in the market or strengthening its position against competitors.
According to the script, what is the definition of a business?
-A business is an organized individual endeavor to produce and sell goods and services to obtain profit, fulfilling societal needs.
What are the three requirements that a business must fulfill as per the script?
-The three requirements are: having expertise, competence, or skill; possessing high or specialized skills in carrying out business activities; and having a high moral commitment, including honesty, cooperation, kindness, compassion, responsibility, loyalty, discipline, personal integrity, and moral integrity.
What are the three types of business entities classified according to the script?
-The three types of business entities are: a small-scale individual business, a large corporation such as a factory or hotel, and a business in the national economic structure such as export-import ventures, foreign exchange, banking, etc.
What are the four main components of marketing mentioned in the script?
-The four main components of marketing mentioned are production, promotion, sales, and distribution.
What are the three indicators of significant company development according to the script?
-The three indicators are: an increase in sales volume accompanied by increased profits, an increase in employee loyalty coupled with a decrease in employee turnover, and an increase in employee productivity due to higher job satisfaction.
Outlines
📚 Introduction to Business Ethics
This paragraph introduces the topic of business ethics within the context of a business and computer science program at a university. It outlines the intention to discuss the theory of business ethics in detail, covering the origin of the term 'ethics,' the definition of ethics, the purpose of ethics, classification of ethics, history of business ethics, efforts in business development, and classification of business institutions. The paragraph emphasizes the importance of understanding business ethics to help business actors make informed decisions and actions in their business activities. It also touches on the origin of the word 'ethics,' its translation from the Greek language, and its application in evaluating actions as morally right or wrong.
🔍 Classification of Ethics and Business Ethics
The second paragraph delves into the classification of ethics, dividing it into five categories: descriptive ethics, normative ethics, deontological ethics, teleological ethics, and relativism ethics. It explains each type, from descriptive ethics that focus on cultural attitudes and behaviors to normative ethics that require adherence to general moral standards. Deontological ethics are driven by the obligation to do good, while teleological ethics are judged by the intentions and outcomes of actions. The paragraph also highlights two branches of teleological ethics: egoism and utilitarianism, with the latter aiming for the greater good for all parties involved. It concludes with a discussion on the relativity of ethics, which varies according to local customs and conventions, and the specific application of business ethics, considering universal norms and moralities in economic and social contexts.
🚀 Business Development and the Role of Ethics
The third paragraph discusses the historical perspective of business ethics, noting the evolution of business activities in European countries and their moral and religious law compliance. It mentions the prohibition of usury, which was initially forbidden by religious teachings but later permitted for investment purposes to increase return on investment and economic development. The paragraph also covers the importance of business development, emphasizing the need for information gathering on markets, production, and competitors. This information is crucial for CEOs to formulate company strategies and secure a competitive edge. It outlines the benefits of business development, including financial gains, employee satisfaction, and social benefits such as community trust and stakeholder confidence. The paragraph concludes with a classification of business institutions, ranging from individual small businesses to large corporations and national economic structures, and a brief mention of business marketing, which includes production, promotion, sales, distribution, and more.
Mindmap
Keywords
💡Business Ethics
💡Origin of the Word 'Ethics'
💡Moral Principles
💡Harmonious Relationship
💡Ethical Classification
💡Teleological Ethics
💡Utilitarianism
💡Relativism
💡Business Development
💡Stakeholders
💡Corporate Social Responsibility (CSR)
Highlights
The lecture discusses business ethics theory, including the origin of the term 'ethics' from the Greek word 'ethos' meaning moral character.
Ethics is used to evaluate whether an action is good or bad, right or wrong based on moral standards.
Ethics can be categorized into descriptive ethics, normative ethics, deontological ethics, teleological ethics, and relativistic ethics.
Teleological ethics, such as utilitarianism, judges actions based on their good consequences and outcomes for all parties involved.
Business ethics involves considering social and cultural factors in decision-making to achieve harmony and mutual benefit among stakeholders.
The history of business ethics shows that early business activities in Europe were morally valued and subject to religious law.
Interest on loans was initially forbidden by religious teachings, but was later allowed to increase return on investment.
Business development requires gathering information on the market, production, consumers, and competitors to formulate company strategy.
A company can achieve financial and non-financial benefits by considering social responsibility and stakeholder interests.
A business is defined as an organized individual effort to produce and sell goods and services for profit.
A businessperson should have expertise, high skills, and strong moral commitment, including honesty, cooperation, and responsibility.
Meeting these requirements can lead to high productivity, avoiding fraudulent actions, and harmonious relationships with stakeholders.
Significant business development is indicated by increased sales volume, profits, employee loyalty, and productivity.
Business marketing encompasses production, promotion, sales, distribution, and advertising.
The lecture emphasizes the importance of understanding business ethics theory to guide ethical decision-making in business activities.
Students are encouraged to discuss any unclear points and make their own summaries of the material in their own words.
The lecture concludes by thanking the students and wishing them well in their future business ethics discussions.
Transcripts
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asalamualaikum warahmatullahi
wabarakatuh salam sejahtera untuk kita
semua selamat berjumpa di video materi
mata kuliah Etika Bisnis program studi
ilmu komputer fakultas bisnis dan
informatikaiversitas palang kaya di
materi kuliah yang pertama ini kita akan
mencoba untuk berdiskusi tentang teori
etika bisnis Lebih Detail kita akan
membahas tentang asal kata etika
pengertian etika tujuan etika
klasifikasi etika etika bisnis sejarah
etika bisnis Upaya pengembangan bisnis
dan klasifikasi lembaga bisnis Baiklah
tanpa berpanjang-panjang kata dalam
pengantar ini Mari kawan-kawan fokuskan
penglihatan pendengaran dan perasaan
pada video yang akan kawan-kawan
saksikan ini dan jangan lupa buat resume
atau ringkasan materi ini dengan bahasa
dan kalimat kawan-kawan sendiri sesuai
pemahaman
masing-masing teori etika bisnis sebelum
membicarakan etika bisnis perlu terlebih
dahulu dipaparkan dasar teori etika
Sebagai latar belakang pembicaraan
mengenai etika bisnis agar dapat
dipahami makna etika bisnis teori etika
ini diharapkan dapat membantu para
pelaku bisnis dalam mengambil keputusan
dan tindakan tertentu dalam kegiatan
bisnisnya dengan kata lain kita dapat
menilai Apakah perilaku bisnis tertentu
dapat dibenarkan Jika dilihat dari sudut
pandang teori etika tertentu asal kata
etika etika berasal dari bahasa Yunani
dengan nama EOS yang diartikan identik
dengan moral atau
moralitas moral atau moralitas dalam
pengertian di sini diterapkan untuk
menilai baik atau buruk dan benar atau
salah terhadap suu
yangmsudal
ataualitil yang diut at diay
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kesah kepada Keil
yangakangar h
dananit
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perjudainilaialudar
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ar tap bisa
ditanggungjawabkan kebebasan dan
tanggung jawabal unsur pokok dari
otonomi moral yang merupakanah satu
prinsip utama
moralitas pengertian Eka pengertian
etika sering dikonotasikan dengan
istilah trama sopanantun pedoman moral
dan norma Susila Eka membah nilai dan
normaal yang mengatur perilaku manusia
baik
di aturan atau Konvensi yang
diberlakukan di masyarakat baik secara
tersurat atau tersirat yang bersifat
informal dan
tradisional tujuan etika tujuan
mempelajari etika adalah agar dapat
tercipta hubungan harmonis serasi Dan
saling menguntungkan di antara kelompok
manusia sebagai individu atau kelompok
dan atau
institusi karena acuan etika dalam
kehidupan sendiri selalu mengacu kepada
norma moralitas sosial peraturan
undang-undang atau hukum yang berlaku
klasifikasi etika klasifikasi etika
dapat dikelompokkan menjadi lima
kelompok yang terdiri dari pertama Etika
deskriptif di mana objek yang dinilai
adalah sikap dan perilaku yang sifatnya
membudaya kedua etika normatif di mana
objek yang dinilai adalah sikap dan
perilaku harus sesuai dengan norma dan
moralitas berdasarkan acuan umum ketiga
etika deontologi etika yang didorong
dengan suatu kewajiban untuk berbuat
baik keat etika teleologi etika ini
diukur dari tujuan yang dicapai oleh
pelaku kegiatan aktivitas akan dinilai
baik jika bertujuan baik artinya sesuatu
yang akan dicapai adalah sesuatu yang
baik dan mempunyai akibat yang baik baik
ditinjau dari kepentingan pihak yang
terkait maupun dilihat dari kepentingan
semua pihak misalnya tindakan seorang
anak yang mencuri demi membayar
pengobatan ibunya yang sakit parah akan
dinilai secara moral sebagai tindakan
baik terlepas dari kenyataan bahwa
secara legal ia bisa
dihukum sebaliknya kalau tindakan itu
bertujuan jahat maka tindakan itu pun
dinilai jahat atas dasar ini dapat
dikatakan bahwa etika teleologi lebih
situasional Karena tujuan dan akibat
suatu tindakan bisa sangat tergantung
pada situasi khusus tertentu dalam etika
muncul dua aliran etika teleologi yang
berbeda yaitu satu egoisme yaitu etika
yang baik menurut pelaku saja sedang
bagi yang lain mungkin dinilai tidak
baik
dua ulitarianisme yaitu etika yang baik
bagi semua pihak Artinya semua pihak
baik yang terkait langsung maupun tidak
langsung akan menerima pengaruh yang
baik kelim etika relativisme etika ini
tidak berlaku secara global tetapi
sesuai dengan adat istiadat lokal
regional Konvensi dan
lain-lain jelasnya etika ini hanya
berlaku bagi kelompok
parsial etika bisnis etika bisnis
pengetahu tentang cara ideal dalam
pengaturan dan pengelolaan antara lain
norma dan moralitas yang berlaku secara
universal dan berlaku secara ekonomi dan
sosial pertimbangan yang diambil pelaku
bisnis dalam mencapai tujuannya adalah
dengan memperhatikan terhadap
kepentingan dan fenomena sosial dan
budaya
masyarakat sejarah etika bisnis pada
mulanya kegiatan bisnis di negara-negara
Eropa merupakan kegiatan yang bernilai
moral serta tunduk pada hukum agama
seperti tertuang dalam ajaran gereja
misalnya dalam hal membungakan uang
telah ditentang oleh Para kapitalis dan
merupakan perbuatan yang dilarang
sehingga kaum moralis atau agamawan
meminta kaum kapitalis agar mau
menanggung risiko usaha dengan membentuk
Partnership atau
perkongsian kronologi membungakan uang
ketika itu memang dilarang oleh ajaran
agama apabila dipakai untuk Tujuan
konsumsi atau terhadap peminjam miskin
yang dipergunak
unukusi kenai
habis akhirnya pemberlakuan bunga
pinjaman diperbolehkan apabila dapat
meningkatkan return on investment dan
alokasi peminjaman uang dapat
dipergunakan untuk mengembangkan atau
menumbuhkan sumber daya
ekonomi mengelola perusahaan yang harus
diperhatikan oleh paraer antara lain S
meningkatkan produktivitas
perusahaan du memanfaatkan sumber daya
manusia secara optimal t bertanggung
jawab terhadap kesejahteraan
karyawan menciptakan kondisi kerja yang
memada sehingga dengan tenaga kerja
sehat dapat meningkatkan produktivitas
perusahaan Upaya pengembangan bisnis
pengembangan bisnis perlu diupayakan
dengan mencari informasi sebanyak
mungkin mengenai pasar produksi konsumen
strategi pesaing hasil yang diperoleh
dari informasi tersebut di atas dapat
dipergunakan oleh CEO top manajem dalam
menyusun strategi perusahaan sehingga
dapat menus pasar atau merkuat posisi
perusahaan
terhadapesaingikian pihak perusahaan
dapat memperoleh keuntungan bisnis yaitu
satu keuntungan finansial perusahaan
akan memperoleh laba dua keuntungan
nonfinansial tercapainya tingkat
kepuasan kerja para karyawan
tiga keuntungan sosial diperolehnya
tingkat kepercayaan dari Masyarakat
khususnya
stakeholder sebaliknya jika terjadi
kerugian dalam berbisnis merupakan
pelajaran dan pengalaman berharga dalam
menjalankan
bisnis klasifikasi lembaga bisnis Robert
J Hus dan jackr kepur yang dikutip
bucari Alma bisnis adalah suatu kegiatan
usaha individu yang terorganisasi untuk
menghasilkan dan menjual barang dan jasa
guna mendapatkan keuntungan dalam
memenuhi kebutuhan masyarakat dengan
mengetraapkan istilah ini maka
kontinuitas usaha dapat
terjaga fungsi pokok dari bisnis itu
adalah jual beli barang dan jasa
sehingga dalam hal ini pengklasifikasian
lembaga bisnis terdiri dari satu usaha
perseorangan bersifat kecil-kecilan
du usaha perusahaan besar misal pabrik
dan hotel t usaha dalam bidang struktur
ekonomi negara misal usaha ekspor impor
valuta asing perbankan dan
sebagainya pengertian bisnis pemasaran
yang mencakup antara lain S produksi du
promosi t penjualan
distribusi e bis men
son8
ad
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bisisrnya
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dia menuhi persyaratan sebagaimana yang
telah ditetapkan sebagai berikut satu
memiliki keahlian kompetensi atau
kemahiran dua memiliki keterampilan
tingkat tinggi atau khusus dalam
melaksanakan kegiatan usahanya
tiga mempunyai komitmen moral yang
tinggi dan serius antara lain kejujuran
kerja sama kasih sayang kemurahan hati
tanggung jawab loyalitas disiplin
integritas pribadi integritas moral
pemberlakuan yang
manusiawi apabila persyaratan tersebut
dapat dipenuhi selain dapat memberikan
tingkat produktivitas yang tinggi
terhadap perusahaan niscaya sifat tamak
dan tindakan penipuan yang selama ini
sering terjadi dapat
dihindari sehingga terciptalah suatu
hubungan yang harmonis serasi Dan saling
menguntungkan dengan
stakeholders Sebaliknya pihak perusahaan
akan mengalami perkembangan yang
signifikan yang menjadikan suatu tolok
ukur perusahaan dikatakan berkembang
secara signifikan apabila satu volume
penjualan meningkat yang diiringi dengan
meningkatnya
keuntungan dua tingkat loyalitas
karyawan meningkat dan diiringi dengan
menurunnya keluar masuknya
karyawan produktivitas karyawan
meningkat karena diduk dengan
meningkatnya tingkat kepuasan kerja
karyawan apabila ketiga hal tersebut di
atas tercapai maka dapat dikatakan
perusahaan telah mempunyai posisi yang
kuat di lingkungan perusahaan
pesaing demikianlah Pahan materi kita
kali ini kami berhap kawan-kawan
mahasiswaisaendkan
Mat yang telah kita bahada kesempatan
kali ini Apabila ada hal-hal yang dirasa
kurang jelas dan perlu pembahasan lebih
lanjut kawan-kawan dipersilakan untuk
mendiskusikannya di kelas selalu
semangat untuk membuat ringkasan atau
resume materi yang telah
disampaikan sampai jumpa di materi
pembahasan berikutnya terima kasih salam
sejahtera untuk kita semua
wasalamualikum warahmatullahi
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wabarakatuh
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foreign
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