DOE | KOLABORASI EKSPOR

Summary

This video discusses Indonesia's efforts to boost exports of creative products and services, particularly in the digital, fashion, and gaming sectors. It highlights the importance of collaborations with other nations and the role of vocational education, particularly through the 'Kampus Merdeka' initiative, in preparing young Indonesians for entrepreneurship and global markets. Key topics include the rise of modest fashion, the growth of creative industries during the pandemic, and government programs to align education with industry needs. The conversation emphasizes the potential of Indonesia's youth to lead in global trade and the growing significance of international partnerships.

Takeaways

• 😀 Services and creative products are crucial to Indonesia's economic growth, especially in the post-pandemic era.
• 😀 The creative economy in Indonesia covers 17 sectors, including design, animation, fashion, film, and more.
• 😀 Exporting creative products, like games and fashion, has seen growth during the pandemic as people sought comfort working from home.
• 😀 Despite challenges, services, especially digital services, have a significant role in global trade and exports.
• 😀 Countries like Singapore have a strong services export sector, contributing more than 50% to their GDP, while Indonesia's is below 2%, signaling potential for growth.
• 😀 Indonesia’s young talents in creative industries are highly sought after by international studios and companies.
• 😀 Collaboration between Indonesian universities, vocational schools, and industries helps connect talents with real-world export opportunities.
• 😀 Programs like Kampus Merdeka (Independent Campus) aim to bridge the gap between education and industry, fostering future entrepreneurs.
• 😀 There is a growing global demand for modest fashion, with Indonesia positioning its products in international markets like New York, Paris, and London.
• 😀 The government is facilitating partnerships and collaborations with international stakeholders, strengthening Indonesia’s presence in global markets, especially in creative industries.

Q & A

What are the main sectors involved in creative services and products according to the speaker?

The main sectors involved in creative services and products include 12 types of services such as business services, distribution services, education services, and health services. In terms of creative products, there are 17 sectors, including design, film, fashion, and crafts.

Why are creative services and products particularly important for Indonesia's economy?

Creative services and products are vital for Indonesia's economy as they are integral to the country's export potential. Despite challenges such as supply chain disruptions during the pandemic, sectors like creative products, particularly design and games, showed significant growth. Additionally, services, especially in countries like Singapore, contribute substantially to their GDP, highlighting Indonesia's room for improvement in this area.

What role did the pandemic play in the growth of the creative sector?

During the pandemic, the creative sector, especially home decor and small furniture, saw a 50% increase in demand as people adjusted to working from home. This shift in lifestyle boosted sectors like design, fashion, and games, even as other industries experienced a slowdown.

What is the significance of digital services at the Trade Expo Indonesia?

Digital services are a key focus at the Trade Expo Indonesia, reflecting the importance of digitalization in the services sector. The expo highlights the role of logistics companies and other digital service providers in connecting businesses with necessary services, addressing challenges faced during the pandemic, such as supply chain disruptions.

How does Indonesia compare to other countries in terms of service sector contribution to GDP?

Indonesia's service sector contributes less than 2% to its GDP, which is significantly lower compared to other countries. For example, Singapore's service sector contributes 58% to its GDP, and Vietnam's services contribute about 7%. This shows a considerable gap that Indonesia aims to bridge.

How is Indonesia addressing the shortage of talent in the creative industries?

Indonesia is working to connect its domestic creative talent with international studios. By collaborating with the Ministry of Education and Technology, efforts are being made to align local educational programs with industry needs, ensuring that students from vocational schools and universities are trained for careers in creative industries.

What is the purpose of the 'School of Export' program?

The 'School of Export' program is designed to help students and entrepreneurs understand the export process. It provides knowledge about export documentation, industry engagement, pricing, and market strategies to prepare participants for international trade.

How does the 'Merdeka Campus' initiative contribute to export-related education?

The 'Merdeka Campus' initiative supports the development of students into entrepreneurs by integrating export education into the curriculum. It includes programs like export coaching, where students learn about international trade, document preparation, and how to engage with global buyers.

What impact does Indonesia's demographic advantage have on its export potential?

Indonesia's demographic advantage, with an average age of 29, positions it to lead in global trade and exports. Unlike aging populations in countries like Japan, Indonesia's youthful workforce is poised to drive the country's economic growth and international trade success.

How does the collaboration between Indonesia and Papua New Guinea illustrate the potential of creative industries?

The collaboration between Indonesia and Papua New Guinea, which led to a joint chocolate product made from local ingredients, showcases the potential for cross-border partnerships in creative industries. Such collaborations can help diversify and expand market access for creative products, fostering growth in both countries.