Why EVERYONE should be on Substack | What it is, How it Works, $$$

Summary

In this video, Aaron from 'Aaron on Demand' highlights the benefits of Substack, a platform blending email marketing with social media. Aaron shares his personal experience using Substack for newsletters, explaining its ability to generate income through paid subscriptions and offer multimedia options like podcasts and videos. He emphasizes Substack’s versatility, allowing creators to own their content and build deeper connections with followers, all while growing a sustainable revenue stream. Aaron encourages creators to leverage this growing platform for its unique features and potential for sponsorships.

Takeaways

• 📧 Aaron is excited about using Substack for email marketing and content distribution.
• 📝 Substack combines email marketing with social media, making it an ideal tool for content creators.
• 📈 Aaron has grown his Substack following to nearly 10,000 subscribers and has secured sponsorships through the platform.
• 💰 Substack allows creators to monetize their content with paid subscriptions for exclusive newsletters.
• 🎙️ The platform supports multiple formats, including newsletters, podcasts, and even video content.
• 🔗 Unlike traditional email platforms, Substack creates a blog-like experience, allowing subscribers to access content via email, the web, or the Substack app.
• 💼 Substack offers creators more control over their audience and content compared to platforms like Instagram or TikTok, where income is more unpredictable.
• 💡 Aaron sees Substack as a crucial part of his content strategy and revenue stream, and he plans to activate paid subscriptions soon.
• 🎧 He is also planning to launch a podcast on Substack and sees the platform's new features, like video, as beneficial.
• 🚀 Aaron believes now is the perfect time for creators to join Substack due to its growing potential for sponsorships and brand partnerships.

Q & A

What is the main focus of the video?

The video focuses on the benefits of using Substack as a platform for email marketing and content creation, particularly for content creators who want to monetize their audience and grow their email lists.

Why does the speaker prefer Substack over other email platforms?

The speaker prefers Substack because it merges social media with email marketing, offers paid subscriptions, and allows creators to build a blog-like experience through newsletters. It also provides multiple contact points with subscribers and offers features like podcasts and video content.

What are some of the platforms the speaker used before Substack?

The speaker previously used Kartra, Kajabi, ConvertKit, and MailChimp for email marketing.

What makes Substack stand out from other email marketing platforms?

Substack stands out because it allows creators to monetize their newsletters by offering paid subscriptions, hosts written content in a blog-like format, and integrates features like podcasts and video content. It also helps creators maintain control of their email lists.

How can content creators make money on Substack?

Content creators can make money on Substack by offering paid subscriptions to their newsletters, podcasts, or exclusive content. They can also accept donations or set fixed subscription fees.

What additional features does Substack offer besides newsletters?

In addition to newsletters, Substack offers podcast hosting, video content uploads, and a feature called 'Notes,' which functions like a social media feed for shorter posts.

What does the speaker mean by 'owning your content' on Substack?

By 'owning your content,' the speaker means that creators have full control over their email list and subscriber base. If a social media platform fails or a creator wants to switch to a different platform, they can retain their subscribers' email information and move it elsewhere.

How does Substack provide more predictable income compared to other social media platforms?

Substack offers more predictable income by allowing creators to monetize through paid subscriptions rather than relying on fluctuating ad revenue or views, which can vary widely from month to month on platforms like Instagram or TikTok.

How is the speaker planning to grow their Substack community?

The speaker plans to grow their Substack community by posting regularly, offering paid subscriptions in the future, and leveraging the platform’s podcasting and video features. Their goal is to reach at least 1,000 paid subscribers by the end of the year.

What future plans does the speaker have for Substack?

The speaker plans to activate paid subscriptions, launch a podcast on Substack, and focus on growing their Substack community as part of their 'Millionaire in a Year' series.