The ONE Word That Will Transform Your Year – Are You Ready?
Summary
TLDRThe video script is a dynamic and insightful conversation between the hosts, Flip and Danny, as they delve into their personal and professional visions for 2024. They emphasize the importance of focusing on health, financial freedom, and peace of mind, even when jobs are at stake. The hosts share their 'word for the year' strategy, which for 2023 was 'Simple,' broken down into core values like Shine, Inspire, and Enjoy. Looking ahead, their word for 2024 is 'Excellence,' which they plan to implement by improving every aspect of their business operations. They discuss the significance of positivity and how it impacts personal growth and business success, highlighting the contagious nature of positive thinking. The script also touches on the transformative power of setting clear goals, the influence of surrounding oneself with the right people, and the transformative potential of focusing on the present day. Flip and Danny's dialogue is interspersed with practical advice for listeners to plan for their own success and the future of their families, making it an empowering and motivational listen.
Takeaways
- 🎯 Setting clear goals and visions for personal and professional growth is essential for achieving financial freedom and peace of mind.
- 🌟 Focusing on the present day and taking small, actionable steps leads to long-term success and personal development.
- 💡 The concept of 'excellence' as a guiding principle encourages continuous improvement and striving for the best in all aspects of life.
- 🚫 Avoiding negativity and embracing positivity can significantly impact one's life, relationships, and overall success.
- 🧘♂️ Health should be a top priority, and making conscious decisions to improve well-being can lead to a more balanced and fulfilling life.
- 📈 Having a clear understanding of one's 'why' and the reasons behind setting specific goals can drive motivation and achievement.
- 🤝 Building a strong team and fostering a positive company culture is crucial for long-term business success and growth.
- 🛠️ Implementing effective communication and operational strategies within a company can significantly enhance productivity and efficiency.
- 🌱 Personal growth and learning should be an ongoing process, with the understanding that there's always room for improvement and new challenges to tackle.
- 🎉 Celebrating achievements and milestones, both big and small, is important for maintaining a positive mindset and recognizing the progress made.
Q & A
What is the main focus for the speaker going into 2024?
-The speaker's main focus for 2024 is health, aiming to dial back business activities to focus more on personal well-being.
What article did the speaker read that influenced their perspective on daily focus?
-The speaker read an article emphasizing the importance of focusing on 'today' rather than worrying about 'yesterday' or 'tomorrow', which are out of one's control.
What is the significance of the word 'Excellence' for the year 2024 as per the speaker?
-The word 'Excellence' signifies the speaker's intention to strive for the best in every aspect of their business and personal life, building upon the strong foundation they established in 2023.
How does the speaker plan to achieve excellence in their operations?
-The speaker plans to achieve excellence through prompt communication, personal and professional development, attention to detail, and an attitude of love and kindness in every interaction.
What is the speaker's approach to goal setting for the year 2024?
-The speaker suggests setting a 'top three' focus areas for the year to avoid being overwhelmed and to maintain clarity on what is most important.
How does the speaker view the role of positive thinking?
-The speaker views positive thinking as a powerful and contagious force that can attract success and improve one's life experience.
What is the speaker's strategy for maintaining a positive outlook?
-The speaker's strategy includes surrounding oneself with positive people, focusing on the present, and not dwelling on past mistakes or future uncertainties.
Why did the speaker and Flip undertake a 30-day no-alcohol challenge?
-They undertook the challenge as part of their health journey, recognizing that their regular alcohol consumption might have been hindering their fitness and nutrition goals.
How does the speaker suggest using technology like AI in business?
-The speaker suggests using AI for generating ideas and expanding on existing concepts, but emphasizes the importance of maintaining the company's unique voice and authenticity in content creation.
What is the speaker's advice for anyone looking to make a change in their life or business?
-The speaker advises taking undistracted time to reflect on personal desires and goals, and to start taking steps towards those goals, regardless of past challenges.
How does the speaker plan to ensure that each team member is aligned with the company's vision for 2024?
-The speaker plans to roll out a strategy where each department and company under their umbrella identifies their 'top three' goals for 2024, ensuring that everyone is focused and contributing to the overall vision.
Outlines
🤔 Pursuing Financial Freedom and Career Flexibility
The first paragraph discusses the various career paths one can take, such as entrepreneurship, business ownership, or real estate investment. It emphasizes the importance of having a vision and a plan for financial freedom and peace of mind, regardless of job security. The speaker, Flip, welcomes the audience to the 'Freedom Show' and reflects on the motivation that comes with the new year, encouraging goal setting and planning for the future.
📅 Focusing on Today and Letting Go of Yesterday and Tomorrow
The second paragraph delves into the concept of focusing on the present day rather than worrying about the past or future. It discusses how dwelling on past mistakes or future uncertainties can be unproductive. The main idea is to concentrate on what can be controlled— the present moment—and to use it as a foundation for building a better tomorrow.
🚀 Setting a Vision for the Future and Engaging the Team
The third paragraph talks about the importance of having a clear vision for the future and how it helps in setting and achieving goals. It highlights the need for leadership to communicate this vision to the team to ensure engagement and understanding of the company's direction. The discussion also touches on the significance of setting a 'word for the year' as a guiding principle.
🌟 The Power of Simplicity and Authenticity in Business Growth
In the fourth paragraph, the focus is on the word 'simple' as the guiding principle for the year 2023. The speakers discuss how striving for simplicity in all aspects of the business has been beneficial. They also emphasize the importance of authenticity and how it is a core value that should shine through in all their endeavors.
💡 Embracing Positivity and the Law of Attraction
The fifth paragraph explores the impact of positive thinking on personal and professional lives. It talks about how negativity can be contagious and lead to a cycle of pessimism, while positivity can attract success and good experiences. The speakers share their personal approaches to maintaining a positive outlook and the benefits they have observed.
🧘♂️ Health Focus and the 30-Day No-Drink Challenge
The sixth paragraph details the speakers' personal health journey, including a 30-day no-drink challenge they undertook. They discuss the significance of this challenge in their pursuit of better fitness and nutrition, and how it has led to a shift in their lifestyle from being drinkers who occasionally don't drink, to non-drinkers who occasionally enjoy a drink.
📈 Planning for Excellence: Setting Top Three Goals for 2024
The seventh paragraph outlines the process of setting goals for the year 2024, emphasizing the importance of focusing on a 'top three' to avoid overwhelm and maintain clarity. The speakers describe how they have assigned top three priorities to each department and individual within their companies, and how these goals are expected to shape the future direction of the business.
🤖 The Role of AI in Business and Personal Development
The eighth paragraph briefly touches on the role of artificial intelligence (AI) in business and personal development. The speakers express their views on the importance of staying updated with technology, while also cautioning against becoming overly dependent on AI. They suggest that AI can be a valuable tool for generating ideas and enhancing productivity, as long as it is used thoughtfully and does not replace the authenticity of human interaction.
🌟 Excellence as the Guiding Word for 2024
The ninth paragraph reiterates the choice of 'Excellence' as the guiding word for the year 2024. It discusses the various ways to achieve excellence, such as taking pride in work, prompt communication, personal and professional development, and providing clarity in interactions. The paragraph also highlights the importance of having a clear vision for the future and how each individual's contribution aligns with the company's broader goals.
🎯 Final Thoughts on Goal Setting and Embracing Change
The tenth and final paragraph wraps up the discussion by encouraging listeners to set their goals for the year and make any necessary changes to start 2024 on the right foot. It emphasizes the power of the individual as a creator who has the ability to shape their future and achieve their desires. The speakers express their readiness to help listeners with their planning and offer well wishes for the new year.
Mindmap
Keywords
💡Entrepreneur
💡Real Estate Investor
💡Financial Freedom
💡Succession Planning
💡Health Focus
💡Vision Statement
💡Marketing Team
💡Excellence
💡Positivity
💡North Star
💡Artificial Intelligence (AI)
Highlights
The importance of having a vision for personal and financial success, and the peace of mind that comes from being prepared for unforeseen circumstances.
The significance of focusing on health as a top priority and the impact it can have on overall well-being and productivity.
The concept of living one day at a time and focusing on what can be controlled in the present moment.
The motivational effect of the new year and how it prompts people to set goals and make changes in their lives.
The idea of measuring progress in years and setting benchmarks for financial freedom and career success.
The role of a strong marketing team in the growth and success of a business, and the importance of authentic communication.
The power of positivity and its impact on personal and professional relationships, as well as overall success.
The practice of setting a word for the year to guide focus and actions, with 'Excellence' chosen for the year 2024.
The impact of negative thinking on personal growth and the benefits of surrounding oneself with positive influences.
The transformative effect of a 30-day no-alcohol challenge on health and lifestyle choices.
The strategy of setting top three goals for individuals and departments to maintain focus and drive success.
The importance of personal and professional development and the role it plays in achieving excellence.
The concept of creating a three-year forecast to provide vision and direction for a company's growth.
The potential of artificial intelligence in enhancing business operations while maintaining the need for human authenticity.
The encouragement to continually try new approaches to achieve longstanding goals and the adaptability it requires.
The emphasis on the power of individuals as creators, with the ability to shape their future and destiny.
Transcripts
you could be an entrepreneur you could
be a business owner you could be a real
estate investor as your full-time career
you could be illegal or it doesn't
matter so you are just whoever you are I
want to ask you personally maybe what is
your vision what are you wanting to
achieve is it a is it another Benchmark
on your road to financial freedom and
being able to have the peace of mind
that everything is taken care of even if
you love your job you know that if your
job was not there tomorrow through no
fault of your own you had the income
that you needed to take care of you and
your family to continue to go on trips
and things like that that's a whole
different piece of mind that people
don't even think about because reality
is sometimes we just don't have control
over what happens and it's not always
about I want to quit my job it's hey my
job might not be there tomorrow for some
reason that's real and so you should
always be in a pursuit of making sure
that you are planning for your success
and for your family's
[Music]
future hey everybody fliping Danny here
we'd like to welcome you to our studio
and welcome to another episode of the
freedom
show did you almost forget the name of
our podcast I was being overly dramatic
yeah you're good at that welcome to the
show everybody and happy New Year Happy
New Year we are super excited happy 2024
um we actually went into the recording
of This podcast knowing that it was
going to release on um the 3rd of
January and so we have um great things
that we're talking to you about today um
with things that we're working on right
now for the new year um so it's funny I
don't know if you feel the same way but
I was actually thinking about this today
and I was like it's really interesting
to me that when a new year comes you are
so much more motivated to make changes
it's it's like it feels like it's a
fresh start and when reality is is that
today was a fresh start when we woke up
this morning that's right tomorrow is a
fresh start again when we wake up
tomorrow tomorrow but yes but but for
some reason the year changing just Spurs
up all of this emotion all these ideas
all of this creativity that goes look
what we can do next year and I think for
me it's tied to the fact that we measure
things in years right what did I do last
year how much did I accomplish did I do
the things that I set out to do at the
very beginning um what didn't go as
planned where did we shift and it gives
us an opportunity to think big right cuz
even though this morning was fresh um
and it was a brand new day I'm not
thinking big about today right I'm
thinking very dialed in of what do I
need to do today in order to accomplish
the things that I set out to do maybe
for the week um whereas at the beginning
of a year you're thinking of the big
picture and suddenly I'm going to do
this yeah it gets so exciting so um let
me just start off we don't really have a
agenda of what we want to talk about we
just have things in our head that we
want to talk about um let me start off
by asking you as you go into 2024 what
are the things that you're really kind
of focused on um uh wanting to
accomplish in this new year uh well uh
health is is one of well is the number
one um you know both you and I a couple
years ago we kind of took a step back
from business and um and we didn't stop
doing business we just didn't do as much
as we were normally doing and so and we
were focused on health and and going to
the doctor and getting checked out and
you know doing the whole nine yards and
uh and then we sort of well jumped back
in with both feet Yes um and uh we've
been doing that now for a little bit
over a year uh and so my main focus is
to uh dial it back as much as I can I
know that you know it just well there's
times we can't yeah you know and I get
that but I'm trying to dial it back just
a little bit uh to focus more on health
and and uh uh but it's the you know I
sent you that article that I read about
uh the the two days that uh that are are
not important to focus on but one day is
important to focus on and I'm focusing
on that one day and that's today and I'm
not trying to say oh I'm going to lose
you know somebody said it the other day
I'm gonna lose 60 pounds and it's so
depressing because you can't lose 60
pounds like that you know and so he's
like oh well I screw it I'm just going
to give up yeah you know uh but I'm not
thinking that way I'm thinking I'm just
going to lose weight today yes I'm not
or I'm going to I'm going to do this
today and living one day at a time and
you know just uh just trying to focus
more on health uh than I have not saying
not saying more on health than
everything else which is more in health
more than I normally have been yeah so
um tell everybody a little bit more
about um that article you forwarded it
to me as well and I really loved the way
it dialed it in um that there's two
things um of the three things you can
focus on there's two of them that you
don't want to focus on um so talk more
about um those three things and why you
don't focus on two of them well I should
have re reread the article before doing
this recording uh because then it would
have been a little bit more fresh on
mind but uh the the uh um tomorrow you
don't want to think about tomorrow
because you're just worried about
something that hasn't happened you have
no control over that um and too many
people get wrapped up in wrapped around
the axle about oh what's what if this
happens
what if what if this happens and it's
out of our control and it's tomorrow
it's not tomorrow tomorrow's tomorrow
it'll come tomorrow um and so that's one
day that people get wrapped around uh or
wrapped up in and the other one is
yesterday you know oh this happened
yesterday and oh I can't believe that
happened and uh all these bad things
happened you know and on or whatever and
it's getting focused and getting wrapped
up in stuff that has already happened
and you can't control that because it's
already happened you can't fix it you
can't redo it um and so the main point
of the article is to focus on today and
today is what's in front of you right
now of what you can control um at least
as much as you can control it um and so
it's trying to get out of your mind
yesterday and tomorrow and just put
everything in your mind about today
today is the only thing you can do and
if you do today tomorrow's going to be
different than what you think in your
head because you did it today yes or you
accomplished what you wanted to do today
now tomorrow is even better or or
tomorrow is even more different than
what you thought it was um so it's it's
being more focused on today which I read
that article I'm like huh that's pretty
interesting and then more and more I
think about it I'm just like oh that's
really
interesting wow I think they're on to
something there and what I love about it
is the simplicity so I'm going to take
it a little bit further so um when you
say yesterday I think of my past I think
of all the things all the mistakes
all the things that have happened in our
lives personal and professional that we
could have done different in order to be
in a better place today y but we can't
change what we did two years ago and
some of them many of them most of them
are learning lessons uh that you just go
through I mean it's part of life um you
know part of life is embracing that
things are going to suck a lot and
you're going to continually be learning
very very hard things um but you get
better every single day um uh one of my
coaches loves to say every day and every
way you keep on getting better and
better and I know that was a Darren
Hardy um expression as well um and it's
so very true but it's so easy to get
wrapped into to the past and wishing
things were different today because of
different decisions you could have made
and and you can't do that so I take that
yesterday comment to not only don't
think about yesterday and what happened
but don't think about anything that's
happened before um they're all lessons
and they're all part of life that you
can be um um upset with or happy with
and we've always said that we're very
happy with we wouldn't be where we are
today without all of the things that
happened to us throughout our lives um
and then tomorrow I am a Visionary So
when you say tomorrow I'm not actually
literally thinking of tomorrow the next
day I'm literally thinking of 10 years
down the road um and although that's
good because it allows me to see the
vision of of where we want to go
personally and professionally um it
doesn't make sense to worry about it on
a day-to-day um uh time frame because
what I do today what I learn today may
change what I do tomorrow which then
changes what happens in 10 years down
the road so I think times like this it's
very very good to have the Visionary hat
on of where you want to go because it
gives you the ability to reverse
engineer what you need to do in order to
make that Vision happen so who I want to
be in 10 years who I want to be more
practically in one year two years maybe
three years we've talked about this
before how it's so much easier to
project three years down the road um
than it is to project 10 years so you
can always have your North Star your
North Star is right up there it's you
know maybe it's 10 years maybe it's 20
25 depends on where you're at in life
and what you're planning for but you can
always have that North Star but you
really now want to reel it back to
something that's a little bit more
practical for planning purposes and
that's the next 1 to three years right
anybody can look at the next one to
three years so I actually printed out a
document before we came up here because
we were asking you know hey what are we
going to talk about today okay it's
releasing on January 3rd hey let's talk
about this thing that you know um the
the yesterday today and tomorrow and
then let's talk about um the vision um
because I'm actually in that mode I
don't get in this mode very often but
certainly in annual planning I revisit
what we say we are going to do where are
we at now where what what do we need to
do to get where we want to go so I
actually uh uh brought this document so
that we could talk about it uh during
the podcast but um really what it's
doing is saying what do we want to do
this year and then past this year what
do we want to see in 2025 and then what
do we want to see in 2026 hello flip for
those of you watching I'm like
maneuvering into Flip's territory here
as I say the three years um uh but the
it really is just a practice and vision
right because your team it's hard for
them to wrap themelves around goals
where they don't see the line they don't
understand where the finish line is so
okay you want me to buy 20 deals a month
well what does that mean to us three
down three years down the road what does
that mean to me in my life and my
personal um how it reflects you know in
in how I grow with a company and if they
don't see the vision then 20 deals a
month that maybe doesn't mean much to
them it's just a number and there's no
care or engagement with the number but
if they can see what you're trying to
accomplish three years down the road
ultimately maybe 10 20 25 years down the
road suddenly they get that buyin right
of oh I understand now and um we've
always try to do that but I'm really
trying to get better and better at that
um each year as we go and now um that we
have a president in place we have really
strong leadership in place for our
family of companies I think that if I
can create and finish this document that
I'm working on today give it to then
leadership I think it can springboard
across the rest of the the company and
when I say springboard it gives them a
launching platform right um it gives
them a I understand what is going on I
understand the vision for this company I
understand what my responsibilities are
I understand where my focus should be
today and that's it today because I
don't care about what happened yesterday
I don't care about what's going to
happen tomorrow we've laid it out we
know where our Northstar is but this is
what I'm going to do today in order for
us to make sure that we succeed yep and
if we as leadership do a good job of
that for our team I think
2024 just is amazing like our best year
yet agreed yeah so okay so our question
to you really is um for those of you
listening um if this is something in
your life that you need to do you know
let's just say you're a physician um we
have a lot of Physicians um uh as
investors with us we have a lot of busy
you know professionals is what we like
to say because that could be um any
career you could be an entrepr
entrepreneur you could be a business
owner you could be a real estate
investor um as your full-time career you
could be um illegal or it doesn't matter
so you are just um whoever you are I
want to ask you um personally maybe what
is your vision so a lot of people are
connected with us because of uh Freedom
through passive income of the desire to
achieve freedom in their life um
whatever that may be and so what is your
vision for 20124 what are you wanting to
achieve is it a um you know is it
another uh Benchmark on your road to
financial freedom and being able to um
you know have the peace of mind that
everything is taken care of even if you
love your job you know that if your job
was not there tomorrow um through no
fault of your own you had the income
that you needed to take care of you and
your family to continue to go on trips
and things like that that's a whole
different piece of mind that people
don't even think about because reality
is sometimes we just don't have control
over what happens and we it's not always
about I want to quit my job it's hey my
job might not be there tomorrow for some
reason um and uh that's you know that's
real and so you should always be in a
pursuit of uh making sure that you are
planning uh for your success and for
your family's future and so that's what
why we love to talk about that type of
stuff um so much um and so uh one other
thing is the word for the year so every
single year we have a word so do you
want to talk about what our word was for
2023 and what our word is for 2024 well
I believe the word for 2023 originally
started out as simple Yes
Yes uh and each letter Y stood for for
another word yes uh which simple so s
was stood for simple no I stood for
imple M stood for
mle and then p and
then see there you
go yeah so is H shine innovate
magical
uh see I knew you now I'm on the spot
well that's funny because innovate was
one of the words we chose but it was
actually inspire yeah yeah so it's shine
Inspire magical and then P was positive
even though we were like passion and P
purpose were in the Runnings um and then
L was laugh e was enjoy yep that's
correct right so so simple was actually
the word to focus on us continuing to be
simple like everything that we do is
simple in nature we try to take anything
that is complex and dial it down to the
most simple um foundational elements of
it so that we can understand it very
clearly ourselves and communicate it to
our team communicate it to our investors
um and we just gain faster traction
because there's always a piece of
clarity that comes with things that are
simple so that was our word for
2023 but then flip came up with the idea
of attaching a word to each letter of
simple um and that's where shine Inspire
Inspire Inspire magical positivity yep
laugh enjoy yes that's where that came
from and and as you can see it's the end
of 2023 as we're recording this um
beginning of 2024 and we're still
messing up the the letters and it's
because we came up we like we took the
word simple and then wrote it on a piece
of paper and came up with all the the
words that we thought each letter um
could do so I obviously had innovate and
Inspire in it and P had positivity
passion and purpose in it and that's the
one we screw up actually the most um but
we're going to talk about um some of
this today because I truly believe we
accomplished um simple we continue to do
a good job of making complex things
simple
within theany um within the structure
and how we're growing and also in
communicating um to our investors and
also in what we're building um out to
launch in our funds um there's there's
always a point where we look at
something we go whoop that's not simple
and then we dial it back um so I think
we did a good job and then we really
focused in 2023 on building the
foundation of our marketing team our
marketing team is probably grown about
five times like from the start of 2023
to now the end of 2024 like we've really
bolstered them up um because uh we are
ready to take off we have built such a
strong Foundation within our family of
companies um that we are just going all
out here in 2024 and in order to do that
we had to build the foundation in 2023
um so all of the the words um shine um
Inspire magical positivity laugh enjoy
became a foundational element of what we
built on a marketing you know angle it's
you know we just we don't want to go out
there and be somebody we're not I'm I'm
here in my normal t-shirt right um I've
got shorts on you can't see that if
you're watching um flips in his American
flag my normal Polo yeah um we just
didn't want to become anything that we
aren't we want authenticity is so um
important to us and is just at our core
um that we cannot violate that so we're
thinking of you know okay we want be
these things and we want to do these
things like what's the core values
inside of us that we want to um
essentially shine through everything
that we do and how does it shine in
everything we do um it starts at the
core level of marketing right because as
we show people who we are um it's at
that marketing level um that we really
uh help people understand what our
values are because they just see it in
us like they don't have to read our core
values they just they're like oh you
know hey flip and Dy they love to laugh
they love to enjoy themselves um they
just want to have fun um they also have
passion um about uh you know being
positive we're going to talk about that
a little bit about negativity and
positivity um and about always lifting
others up and helping others um and
achieving things together like that is
at that is just our character and who we
are um so I think all of those words I
think we did a really good
job I I agree and it's what's
interesting is um uh I had smile also as
the oh yes yes but um you know you were
just talking about the marketing
department and you know for the longest
time we've always said that our
Acquisitions company that's the that's
the bus that drives our company you know
uh but it's actually the marketing
company because without the marketing
company our companies don't do anything
yeah you know and and and I think it's
it kind of happened because it happened
we didn't we didn't go into 2023 and
like we're GNA triple our marketing
budget and and we're going to grow the
marketing team by tenfold and you know
we didn't say any of that it but most
most of that happened because we just
kept doing this this this and we need to
do this and we need to do this and the
reason why the Acquisitions team is
doing so well right now is because of
the marketing team that's right so it's
uh I I mean it's it's great I love it
yes love it yes so 2024 what is our word
for the year uh so the word for 2024 um
as of today um is is excellence and I do
want to tell you that Excellence does
not stand for each
stand for a word we're not doing that
this year too many too many e in
there it's funny I was laughing as of
today um uh so that word's not going to
change no it's not I was just kidding
well the the reason why I said that it
was funny because smile when we
originally did smile that was before
things sorry smile simple it was before
things changed and before we jumped back
in with both feet and we went from wow
yeah this yes is going to be simple to
Holy uh Hell in a hand basket um you
know but we still kept it you know we
still kept simple Yes U you know and I
think it was actually perfect that we
kept it it it really rained things in um
uh but that's why I was making the joke
of as of today uh yeah no just that was
a total joke um so Excellence um why is
that our word for the year um it really
is because we've grown so fast um and I
think most uh most companies that have
have built as fast as we have um would
have been in trouble and I think we've
talked about this in in other podcast
that um there was there were there were
times that if we did not make a shift we
would have failed as a company and that
shift was typically growing another arm
of our business faster than we
anticipated so it was very very
intentional of we've got to do this we
had it in our vision but we've got to do
it early in order to keep control of
what we're building um but a part of the
problem of building that fast is there
is just no way to achieve excellence in
all that you do when you grow that fast
you're literally just spinning all the
plates and you're just going okay don't
let them drop don't let them drop don't
let them drop and it was for the the
purpose and pursuit of success and the
purpose and pursuit of taking care of
the investors that trusted us that we we
continued to spin spin spin spin spin um
and so this year is really kind of
taking um all that we've built and
saying hey look at where we are um this
is is amazing look at the foundation
that we've built look at the team that
has been created like um when whenever
there's a moment for us to to kind of be
like down on ourselves that we aren't
where we we want to be or we thought we
could be you just have to take a moment
and go whoa look how far we came and
look how fast that happened so in 2024
our goal is to take everything that we
built and said okay now it's time to
shine the light on all the areas of the
business every sing sing a little dark
corner and say hey we're not doing that
right we're not doing that to the best
of our ability so now let's take this
word excellence and just strive for
excellence in excellence in every single
thing that we do and as we strive for
excellence it means that everything
improves um our team interaction
improves right because people coming
into our company and working with us it
literally was this is what we need you
to do this is where we need help we do
not have processes and systems in place
we need you we we hired you because
you're the type of person that's going
to go in there and go I know what to do
and I'm going to figure it out and when
I don't know what to do I'm going to
come and ask a question and that's the
type of people we hired and that's why
we love our team so much because um
we're just Scrappy and we figure it out
and we make it happen and when we make a
mistake we we go back and we figure out
how to fix it and we learn from the
lesson and we keep on moving um uh it's
not easy but it's because of the team
we've built around us that we've been
able to do it um now we're really
striving to even find that Excellence
within our team so that one of the
things I wrote down down on this
document was for operations is just
having you know HR really dialed in that
when somebody joins the team they are
really like they're like theyve given
everything they they've got everything
that they need they've got their you
know one-on-one set up they've got their
um benefits uh set up they know when
their reviews are they know where the
online training is there was a point in
time where people would come on board
and they're like I don't even know how
to communicate I've got slack I've got
text I've got phone I've got go chat and
like I don't know how to reach people 10
different emails
um so really having that onboarding
process dialed in and allowing them to
be able to get to know the family of
companies because even though you're
hired into one it really is important
that they understand how we all work
together and that's what allows us to be
so powerful and strong and how we serve
our investors um so that's a perfect
example of Excellence within the team
for 2024 but then it's also Excellence
for our investors in 2024 like um where
has communication failed what where
where what are things that we could do
better better to create like wow this
company is absolutely amazing so um
Excellence across the board is our word
for 2024 because um I hope that you see
as an investor with us um how much we
improve from um now to this point
because we've been talking about it for
like I don't know three or four weeks
now um from now until the end of 2024 um
I hope that we are so dialed in that our
reputation is is ultimately like the
main reason why people work with us
weow by of
mouth people are referring us and they
saying hey you got to work with this
company they care um it matters to them
like they they're still human but like
they have really dialed it in and they
listen they jump on the phone with you
and go how can we be better so that's
the type of company we continually want
to be um and that's our word for the
year so I thought that would be
important to share so that you guys
could do the same um personally and
professionally find out what that one
word is I think that really helps dial
in the today as well right ab's what's
the word we're chasing and so how can I
achieve that today so I think that's
really important um and then let's let's
jump into like the negativity positivity
thinking um so you and I like read
different
things um and um many of it many of the
things that we read are intended to help
us um eliminate the negative thoughts
right because I think it's natural as a
human being to have negative thoughts um
I've been on webinars where people say
hey why are you afraid to do this in
fact a webinar I was recently on why are
you afraid to speak in public and I wish
I had the piece of paper with me right
now to tell you all of the reasons um
but impostor syndrome I'm afraid that
nobody's going to listen to me I'm
afraid that I don't have anything
valuable to say um I have the fear of
just speaking in front of people like
why should they listen to me um and
there was just it was about like I had a
piece of paper and I almost filled the
entire piece of paper with people's
comments and I read the comments going
I've been there I've been there I think
it's natural for people to think um NE
negative things about themselves when in
reality is is uh the more positivity
that we put into ourselves the more
successful we we become as as a result
um so I'm going to let you talk for a
little bit on how this is impacted your
life our lives our team's lives like um
yeah why don't you share uh well I mean
I've always been the uh I'm not the guy
that's the glass half full I'm not the
guy that's glass half empty I'm the I
got a glass you know I'm I'm super
excited I don't care if there's
something in it I got a glass you guys
don't have a glass I've got a glass um
and so I've always been uh I've always
just focused on the positive um because
I've seen it and and I've seen when
people are negative they're they're just
they're continually negative they're
they're you know you just won the
lottery yeah but I got to pay taxes
that's right you know I'm like oh
okay then I'll take the lottery and I'll
pay I'll happily super excited now I get
to pay taxes you know um but you know
but they're they're negative about
everything and it really just you know
it sort of puts a black cloud around
them and and you see that and and like
uh there's people that you know that you
and I used to like hang out with and
were like well they're just constantly
negative they got this black cutter I'm
like I don't want to hang out with them
it's it's Debbie Downer and and I don't
want it rubb off on me and most and I
start feeling negative and talking
negative about things uh because it does
spread it's it's horrible it's like
wildfire um and so uh so I've always
been a firm believer in in being
positive and and always thinking
positive thoughts and and uh and it too
is also um uh contagious
you know positive thinking the more that
you think positively the more uh that
you know that that things happens I mean
uh for example smiling you know I said
that smile was my word uh you know when
you walk into a room if you're smiling I
don't know I think there's a study I
know that this's a study and it was
probably done by University of Michigan
um just because they do a lot of studies
like this um and but uh U that if you
walk into a room and you're smiling uh
that
78.6% of the people that are in the room
are going to smile back at you because
you just smiled at them and it's going
to force them and not force them but
their reaction is to smile back at you
and so it's contagious and uh and then
there's the whole like it takes less
muscles in your face to
smile and we've heard all this since
we're like three years old right you
know well there's truth to this and um
and it just makes your day better you
know and even when it's raining out last
night it was raining out and and we
didn't get to go see uh a concert that
we wanted to go see but I didn't care I
was still smiling it was raining so what
and and we still had a great day and uh
we actually went out to eat somewhere
that we haven't been yeah exactly and so
uh so so good things happen and you know
when when you're smiling and when you're
being positive and it just I just why
why not yeah I I feel like uh the world
is a reflection of what is inside you
right so um the happier you are the more
positive you are um as a result um and
this is really the Law of Attraction
really as a result you kind of attract
like things like attracts like um so uh
people like us that are very very
positive we love other people who are
also positive we are like a magnet the
reverse magnet for people who are
negative we're like okay we just want to
go away um and and we very quickly
dissolve those relationships or say hey
I don't have time I'm sorry I can't um
but for people who are positive it's
like clink um you know and we are like
very strong mag magnetic um uh to them
and uh that's really how we've kind of
built um you know who we've surrounded
ourselves with is the people that we are
we are attracted to the most um so that
magnetic um example I think is really
really powerful um so who who people are
on the inside is just a reflection of
the world that you essentially create
because we are creators we can create
anything that we want in the world you
just to say what it is that you want to
do and then start taking the steps
towards that you can create that vision
for your life um and it's all about how
much do you believe in yourself um how
much uh how who are the people that you
surrounded yourself with so that when
you do have um some thoughts that are
not beneficial to the outcome that you
are trying to achieve um how are they
helping you are they cheering you on are
they telling you I told you so um uh you
know it's it's really that you want
people who are going to celebrate your
success you want people who are going to
hold you hold you accountable push you
when you need pushed um slap you across
the face when you need to slap across
the face Flip's done that for me many
times like I'd be in tears about
something and he'd be like and he
doesn't slap me he does obviously that
was that was that was an expression um
but he will with his words say what are
you talking about Danny and he will just
give me a slew of reasons why I'm crazy
for thinking that and I like oh oh and
what I was just living in my head right
and and a a reflection of what's in my
head in my mind um comes out in how I
speak um and so wrote down this so that
we could share it um because it was in
the article that you forwarded me um and
this is something that you may have
heard many times I have too but I don't
have it written down and I'm going to
write it down here in 2024 and I'm going
to post it um so it says watch your
thoughts they become words watch your
words they become actions watch your
actions they become habits watch your
habits they become your character and
watch your character it becomes your
destiny and I really truly believe that
after um you and I are both over the age
of 50 now um and
25 and I truly believe in our years of
existence we have proven this statement
true we have proven some of the most
common things that are told to you over
and over and over that are true
sometimes when I was younger I was like
oh whatever everybody says that I don't
believe that um or you know yeah what do
they know no exactly it is so so so very
true so um I'm gonna end with that
before we go to the commercial break
because um after the commercial break
we're going to dive into our 2024 Vision
real quick um before the we end the
episode just to give everybody a little
bit of example of what's in store for us
to help you with your um planning if you
have not completed it um or just help
you get some insight into what we're
doing in 2024 so you're listening to the
freedom show with flip and Danny and we
are going to be right back after this
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welcome back we're super excited to be
here on this episode we're talking about
2024 um and launching into the year and
what we have done to prepare for 2024 um
so super excited about what we've got in
planed and I told you that after the
commercial break we're actually going to
dive into a document I've been working
on today um and by today I mean a couple
weeks before the year ends um because we
are pre-recording this so um you're
getting some insight into what 2024 is
going to look like for
us so flip told you that our word for
the year is excellence and we Des we
described what that means to us um in
the terms of Excellence now Excellence
also uh like flip said I asked him about
202 before and I didn't really go into
this at the very beginning um but that
we're focusing on health and so like a
big thing that nobody really knows about
right now but they're going to know
about by the time this this podcast airs
excuse me um is that uh flip and I did a
drinking challenge um and so I've been
drinking every day for like four
months so part of our health Journey um
is uh that uh We've we love drinking
beer like for alcohol for us we're not
much of mixed drinks person and when we
say beer like it's the watered down kind
like we love Melo Ultra I know I know
there beer kind of listening to us going
oh yeah they're not beer
drinkers um so we laugh at ourselves and
it's just you know we're kind of
lightweights but we just enjoy um being
able to turn off it's like we've called
it the easy button right the easy button
to relaxing at the end of the night
after a long day um and so or on the
weekend or whatever it is that we're
doing so um you know we've had different
um fitness challenges in the past and
we've done you know really well
considering the fact that we drink beer
um and uh so we recently decided hey
we're just going to you know do a 30-day
challenge and just not drink and just
see where it takes us um and so we're at
the recording of this uh we're at um day
28 um so by the time you hear this
episode we will have successfully
finished our 30-day challenge because
there's no way that we're going to be
drinking in the next two days unless
they go on a
bender um so we only have a couple more
um no yeah today is going to be day 29
actually tomorrow day 30 um so uh yeah
so so super excited about that and and
excited about the fact that um we've
just taken our our health um to another
level we've said hey this is probably
the reason that we
haven't really dialed in um the our
fitness and our nutrition um because
we're continuing to um hit the easy
button and drink and so uh in this part
of uh whenever you stop something it
requires you to start something new um
in order to have a higher chance of
success and what I mean by that is we
had to replace what we were doing at
night right so um the actual first night
we were on the uh fence of whether we
were going to drink or not we actually
still went to the restaurant still sat
at the bar and literally ordered a water
um and so that was kind of proof that
hey we can do this we made it night one
night one's the hardest because you're
just so used to it um and so and then uh
night two and I and I think I think what
night one proved to us is that we hated
the idea of not drinking because it
meant we didn't go out to restaurants
because if we went out to restaurants it
would tempt us to just have a drink
because that's what we did that was just
the occasion um but we proved night one
that hey we can go to a restaurant we
can actually sit at the bar and actually
just have a water or your unsweet iced
tea um uh so I think that's really what
kicked it off I think on the right way
is just proving to ourselves we could
because we've continually gone out to
eat and we've continually been willing
to sit at the bar if we didn't want to
sit in a Booth um because at the we're
just it's just flipping ey so sometimes
at the bar you just um you get your food
faster that's number one that's our
number one reason for sitting at the bar
um but you also have other people um and
the TVs are right in front of you so we
just enjoy you know just kind of having
fun to each other with each other and
being being relaxed um but I'm just
going back to the to to this to say um
every single year could be a new level
of what you've been trying to a achieve
so it's not like I thought that we
failed in the past because we have um
lost weight we have gotten better in
certain areas um but this year we just
decided to take it to a new level and
and go somewhere new so just be
encouraged that um no matter where
you're at and even if you're still
trying to achieve a goal that you've put
on your list two or three four years
prior um there's always a new level that
you can hit and if you're having
difficulty getting through a challenge
um an example is just us trying to
change the environment so um like we're
doing a a lot more act activity like
we're just um walking a lot we're going
to new places we're experiencing new
things and all of it is in an effort of
hey if we're not going to go drink what
else can we do that's fun and we're
really really enjoying ourselves and
just having a good time with this and um
so we've kind of both said you know the
thir Day Challenge is going to continue
on um whether or not we have a drink
here and there doesn't really matter
we've actually now become non-drinkers
that occasionally drink instead of
drinkers that occasionally not drink um
which is what uh has been in the past so
that's just a quick encouragement came
off the cuff um because I'm super
excited about it I'm super ex it goes
back to that whole day not not thinking
about tomorrow not thinking about
yesterday but thinking about today yes
so I'm not trying to think about I'm not
going to drink tomorrow in the next day
and I'm not going to do this tomorrow in
the next day and and or anything like
that I'm thinking about just today today
I'm going to I'm just I'm not going to
drink today yeah you know and then it's
no no big deal and it's and it because
I'm treating it like it's no big deal
now now you say it's been 28 days I'm
like that's that's four
weeks super super incredible so super
exciting so um always just be encouraged
to continue to continually um keep
trying things that you have been trying
in the past um and then um let's dial
into this real quick so um Excellence is
the word for the year so I have some you
know stuff at the very beginning of this
document for my team um but here's um
some things that I wrote down for ways
to achieve Excellence um so I wrote down
take pride in your work prompt
communication such as inbox zero and
24-hour standards proactive
communication personal and professional
development identifying ways for us to
improve and exceed our goals attention
to detail a desire to go above and
beyond an attitude of love and kindness
in every interaction providing Clarity
where there is confusion and confirming
responsibilities power to act and
resources needed to succeed um and then
we have a whole sheet that I linked to
of team member contributions where they
actually did this exercise and said how
can I create excellence in 2024 um and
I'm actually going to take the time to
read through the sheet and highlight
some things that I I find valuable um to
add to this list and to give to the
leadership team um hopefully by end of
day today um so um past that um um ways
to achieve Excellence then I gave
everybody at every company a top three
for 2024 and my expectation is that
every um department and every company
underneath us gives every individual a
top three for 2024 because when you're
focused on too much it's very hard to
dial things in you just get overwhelmed
and you're not sure where to start um
you're not sure what to focus on or what
is more important than the other so if
you have a top three um that you're
always focused on it's easy for you to
look at today and say there's my top
three and so what's on my list for today
and which of them have to do with these
three things and that's how I prioritize
my days going forward and uh that's what
helps us gain major major traction to
our goals um so uh the um entire family
of companies has a top three the
marketing department financials
operations um Freedom uh the uh Freedom
so the Real Estate Group which is our
Market marketing company freedom family
Capital which is our fund and
syndication company um cash for Ohio
houses our acquisition company bdr our
renovation company IPM our property
management company and IRG retail um
brokerage um all have a top three and
then we have some new Ventures or shifts
that we're making in the FOC for 2024
then underneath that I took and said
what's the three-year forecast when we
succeed at our top three in 2024 what
does 2025 and 2026 look like this is the
extra piece that gives your team and
your investors your customers what
depends on what um business you're
running or what company um you work with
this is what gives you the vision so
that you understand why my top three for
2024 are important because you're going
to see how it affects 2025 and 2026 um
so so same categories uh for every
department and every company each have
to say what 2025 2026 should look like
as a result of achieving what we um set
out to do in 2024 um and that's what
we're essentially going to roll out to
the company um so that we can really do
a better job of dialing in what we focus
on each and every day and where we're
going um and I'm super super excited to
be rolling this out and one of the
examples I gave earlier in the podcast
was the 20 deals a month right and I put
that as a minimum a bare minimum in 2024
of 20 deals a month why because in 2025
20 2026 what did I put for C4 I put
we've expanded in other markets and have
become one of the largest wholesaling
companies in the country um and our team
consists of key leadership and an army
of Superstar vas um so um when we become
this great wholesaling company we are
not only serving ourselves because we
wholesale deals to ourselves um uh but
we're also wholesaling um properties to
other investors um in order to what do
we accomplish by doing that we
accomplish um other investors to be able
to find deals to be able to improve
neighborhoods to be able to provide more
housing to renters um to be able to
clean up areas that have boarded up
homes um so it's like it's a really big
every single company has a a purpose and
a vision um tied to it that means
something to us in a way that we are
helping the world and we are helping
communities we are helping people it
also allows us um to raise more Capital
because we're doing more deals we're
actually going to in our 25 26 we're
actually going to start um uh expanding
on our um portfolio of what we own so
not only owning multif family and self
storage and the things that we've been
after um recently we we'll also probably
create our own single family and in in
um small multif family uh portfolio
because we just believe in those
Investments as well um so it's super
exciting um for every single company to
understand what 2024 looks like and why
and how it leads into the next two years
so that they can actually do a small
exercise that says how do I contribute
what's my top three and now I know where
to focus on every single day if you can
do that for yourself personally
professionally 20244 will be your best
year yet um because you stay focused
throughout the year because there's only
one time that you typically do this type
of work it's now it's right at the end
of the previous year or the beginning of
the new year so as you listen to this
podcast if you have not done it already
this is the time to take a step back and
just block two hours I think I did I
created what I I have so far um after
our pre-planning meeting that we had and
that was like a couple hours and then
this morning I think I spent a couple
hours on it so it doesn't take a lot of
time what it does take is undistracted
time you have to be able to focus and
really kind of get inside yourself to
say what you want um and what do you
truly want not what somebody else wants
I didn't put on this paper what Steve
wants or what flip wants I put on this
piece of paper what I want and then I'm
going to give it to flip and to the rest
of the team and we're going to then
negotiate and dial in what these top
three things truly are um for every
single and then every single person is
going to then further identify what it
is um and it just it's really going to
be um something that we have continued
to do better every year is this planning
um because it's this time that we get
excited motivated inspired and we start
thinking bigger so now is the time to
build on something like that I love it
and then once you give it to me then
I'll put it into uh chat GPT and I'll
give it back to
you yeah you probably should have put
put you know learn AI um I don't know we
should probably do an episode on AI
sometime I don't know about the rest of
you but AI I think is really really
important um for us to learn but I'm
also not I do not want to be dependent
upon it I think we need I need to chat
jpt for like maybe like a third grader
or something they need to stop using all
the big words and every time I use Chad
gbt they're like this wasn't you yeah
yeah yeah you don't say these
words well that I think it's going to be
interesting in 20124 um to see so many
companies are using it and so when you
see something you're like is it is that
them you know or did some AI write that
for him and for anybody who doesn't
understand what we're saying AI is
artificial intelligence I think most
people um understand that that's a big
thing these days um computers are doing
most of the work for us um and not us in
particular like we embraced it in that
um you have to stay on top of Technology
you have to make sure that you stay in
tune with with where the world is going
um because people who don't do that are
going to be left behind um so it's
incredibly important to stay on top of
it but it's also incredibly important to
understand who you are as a company and
whe How much you're going to use of it
um so is it okay to use it to to give
you ideas um yes absolutely and that's
what we're using it for but then we're
grabbing it and we're actually still
creating the content ourselves still our
voice it's still us but AI maybe gave us
10 more ideas that we wouldn't had
otherwise um or um you know created an
article that you know we had ideas and
gave us three more bullet points to
expand on they we're like oh those are
super important let's talk about those I
think that's where um it makes us better
um and it makes and it makes us faster
because the ideas can be like punched
out but then we still create the content
it's still us um so I know that's a
really weird side topic but I think it's
relevant for 2024 planning right you
know if you're a business owner you need
to be learning AI but learn figure out
how you want to um use it because um you
know it it can literally put somebody
else's face on a screen and say things
that that person isn't actually saying
like it's really weird and kind of scary
to me um what AI can do um so it's going
to get harder to trust people um because
you really have to now go I want to see
you in person like are you real like and
and are you really like the things that
that is being said via video and email
like is that you like am I am I learning
to trust a person that's a real person
and it's actually their personality like
it's just going to get weird um so it's
already
yeah so there that might be a topic for
a future um actually it should be we
we'll make this a topic for a future
podcast where we go back and forth on
the pros and cons and maybe what you
should be watching out for um in
companies that are utilizing it to make
sure that you know um they're still
staying true to who they are and and the
people that they're serving I think
that's super important but that's all I
got flip you got anything else for the
um a new year a new you well I had a
word for next year but we'll save that
for next
episode you scare me when you say things
like that let's not
ask probably best all right thank you
guys for joining us today I hope 2024 um
is kicking off the right way for you and
if it's not then um that means that you
can change it right this moment um
because you have the power to do
anything that you want you are a Creator
and you can accomplish uh all that you
desire if you just set your mind to it
so one day at a time yeah kickoff 2024
um the right way um if there's anything
that we can do to help help you that's
why we're here and that's why we record
these podcasts um happy 2024 everybody
[Music]
bye nothing on this show should be
considered specific personal or
professional advice please consult an
appropriate tax legal real estate
Financial or business professional for
individualized advice opinions and
information on the show are not
guaranteed all investment strategies
have the potential for profit or loss
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