IDEO Brainstorming Video from IDEO U

Summary

The team brainstorms to increase zoo visitors by 20%. Ideas include date nights with animals, dressing up like favorite animals, educational programs for children, camping overnight, loyalty cards, and celebrity animal magazines. They plan to prototype these ideas and present them to the zoo for implementation.

Takeaways

• 🎉 The local zoo is facing a 20% drop in visitors, and the team is brainstorming ideas to boost attendance.
• 🐾 The goal is to come up with as many ideas as possible, aiming for creative and even ridiculous suggestions that could be brilliant.
• 💡 One idea suggested is 'Date Night at the Zoo,' where visitors can interact with animals in action.
• 🦁 Another suggestion is a 'Dress Up Like Your Favorite Animal Day' to engage visitors in a fun and interactive way.
• 📍 Pop-up events in places like malls, schools, and parks could help spread awareness and attract more visitors.
• 🖍️ A program for kids to build crafts like birdhouses, incorporating animal education into fun activities.
• ⛺ Hosting an overnight camping experience at the zoo could attract families and adventure-seekers.
• 💳 Implementing a zoo loyalty card program, similar to those used by airlines and restaurants, to incentivize repeat visits.
• 📸 Creating a 'celebrity animal' theme with a gossip-style magazine to make animals more engaging and fun for visitors.
• 🛝 A 'zoo playground' experience where visitors get to interact with the enclosures and structures, making it a playful adventure.

Q & A

What is the main issue being discussed in the meeting?

The main issue is that the local zoo's visitors have decreased by 20%, and they need to find ways to boost attendance to remain open and secure funding.

What is the goal of the brainstorm session?

The goal of the session is to generate as many creative ideas as possible to increase the number of visitors to the zoo.

What kind of approach does the team leader encourage during brainstorming?

The team leader encourages quantity over quality and suggests pushing boundaries by proposing even ridiculous ideas, which could lead to brilliant solutions.

What is the first idea mentioned to attract more visitors to the zoo?

The first idea mentioned is to host a 'date night' where visitors could interact with active animals, creating a unique experience.

What idea involves encouraging people to engage with their favorite animals?

One idea is to host a 'dress up like your favorite animal' day, where visitors can dress as their favorite animals.

How does the group suggest reaching potential visitors outside of the zoo?

The group suggests organizing 'pop-up' events at places like malls, schools, parks, and even Home Depot, to engage people in animal-related activities and promote the zoo.

What is one suggestion that targets younger visitors?

One suggestion is to create animal-themed craft programs for children, such as building birdhouses, while teaching them animal-related lessons.

How could the zoo incentivize repeat visits?

The team suggests implementing a loyalty card system, similar to those used by airlines or restaurants, to reward frequent zoo visitors.

What creative marketing idea involves treating animals like celebrities?

The idea is to pretend that the zoo animals are celebrities and create a gossip magazine about them, which could serve as an advertising tool.

What is one unconventional experience the team suggests for visitors at the zoo?

The team suggests offering visitors the chance to swing on the bars inside the animal enclosures for an hour each day when the animals are not present, creating a playground-like experience.