So viel verdiene ich als Informatiker mit 29 Jahren

Niklas Steenfatt

28 Jan 202412:29

Summary

TLDRIn this insightful video, Niklas, a 29-year-old computer scientist, breaks the German taboo by openly discussing his earnings from both his previous salaried position and his venture into self-employment. He reveals his substantial salary from a leadership role at an edtech startup and how he more than doubled his income through sponsorships and his YouTube channel after resigning. Niklas highlights the importance of financial transparency and shares his journey towards achieving freedom and fulfilling his entrepreneurial spirit. He also introduces his successful online course, Focus Framework, detailing his earnings and emphasizing the value of genuine content and products in building trust with his audience.

Takeaways

😀 Niklas, a 29-year-old computer scientist, shares his income from both employment and self-employment in 2023.
🚀 Transitioned from a high-paying job in business development at an edtech startup to self-employment for greater freedom and potential income.
💼 Earned €90,677 from his employed position in the first four months of the year, before taxes.
📈 As a self-employed individual, Niklas opened up about multiple income streams, including advertising revenues, product placements, and his own product sales.
🔍 Emphasizes the importance of transparency in earnings, challenging the taboo around discussing finances in Germany.
🛠 Introduced a financial management app, Finanzguru, in his video, offering a special promotion to his viewers.
💡 Highlights the shift towards online entrepreneurship, leveraging his YouTube channel and other digital platforms for income.
🎓 Uses his background in computer science in diverse ways, from content creation to product development, demonstrating the versatility of the field.
👥 Mentions the significant revenue generated from his own product launch, Focus Framework, indicating a successful venture into online business.
📊 Discusses the balance between work and freedom as a digital nomad, navigating financial independence without a traditional employment structure.

Q & A

What was Niklas' salary at his previous employer Master School?
-Niklas earned 90,677€ in the 4 months he worked at Master School in 2023 before quitting in April.
How much did Niklas earn from YouTube ad revenue across his channels?
-Niklas earned a total of 36,727€ in YouTube ad revenue across his main channel, blog channel, podcast channel and reaction channel.
What was Niklas' main reason for quitting his high-paying job?
-Niklas wanted more freedom and flexibility to work on his own projects and travel while still earning good money, after seeing some YouTubers do this successfully.
How much did Niklas earn from sponsored content and brand deals?
-Niklas earned 185,223€ from sponsored content and brand deals coordinated through his management company ESP Media.
What product did Niklas launch and how much revenue did it generate?
-Niklas launched his Focus Framework product for goal planning and weekly structuring, which generated 486,961€ in revenue since launching in September 2023.
What was Niklas' total income from all sources in 2023?
-Niklas had a total income of 684,917€ from his job, YouTube, sponsored deals, Focus Framework product and other sources.
How many hours does Niklas estimate he works per week on average?
-Niklas estimates he works about 60 hours per week on average currently.
How has Niklas' computer science degree helped with his business?
-Niklas' degree enabled him to develop the Focus Framework product and helps him with the technical side of his YouTube channel and other projects.
What new secret projects is Niklas working on currently?
-Niklas mentioned he is currently working on 3 new secret projects, but did not provide any details about them.
What are Niklas' goals and priorities for 2024?
-Niklas posted his ambitious 2024 goals and priorities in a private 24-minute video for his community forum members.

Outlines

00:00

💼 Transitioning from Employment to Entrepreneurship

Niklas, a 29-year-old computer scientist, shares his financial journey, detailing his transition from a well-paying job to self-employment. Initially employed as the VP of Business Development at an ad-tech startup, Master School, he earned €90,677 in the first four months of the year before quitting. Despite the high salary, Niklas left to pursue greater freedom and potential with his YouTube channel and online business, inspired by other content creators' success. He discusses the German taboo around discussing earnings and aims to maintain transparency with his audience. Niklas also introduces a sponsored segment promoting the financial management app, Finanzguru, highlighting its features and benefits for managing personal finances.

05:01

💵 Diverse Income Streams and Launching Own Products

In 2023, Niklas significantly increased his earnings through various revenue streams, notably earning €185,223 from sponsorships—more than double the previous year's figure. Google AdSense contributed an additional €32,352 across his channels. Despite lesser success with affiliate marketing, bringing in €2,517, Niklas emphasizes the effectiveness of promoting one's products. This led to the launch of his Focus Framework, a personal goal-setting and productivity course, which attracted 5,107 buyers and generated €486,961 in sales. He discusses the importance of customer satisfaction and transparency in influencer marketing, underscoring the benefits of providing genuine value to followers.

10:01

📈 Reflecting on Financial Success and Future Aspirations

Niklas reflects on his total earnings of €684,917 in 2023, attributing this success to his diverse income streams and the launch of his own product, the Focus Framework. He discusses the challenges of distinguishing between work and leisure as a digital nomad and content creator, emphasizing the importance of efficiency and the value of his time. Niklas also touches on the implications of his educational background in computer science and its influence on his career trajectory, from traditional employment to his current multifaceted role as an entrepreneur, content creator, and digital nomad working on secretive new projects.

Mindmap

Keywords

💡Income streams

The video discusses multiple income streams the narrator has, including salary from a previous job, YouTube ad revenue, sponsored content deals, affiliate marketing commissions, and selling his own information product. This diversification of income illustrates his transition into full-time entrepreneurship.

💡Freedom

The narrator talks about his desire for freedom and autonomy in his work life being a key motivator for quitting his high paying job to pursue online business ventures full time. This freedom includes control over his time, location, projects etc.

💡Transparency

The narrator emphasizes being open and transparent about his income sources and exact earnings. He sees this as important even though it may draw some criticism, as it builds trust and credibility with his audience.

💡Side projects

The narrator mentions working on multiple side projects and new secret ventures in addition to his main YouTube channel. These likely involve creating information products, apps or online services to diversity his income.

💡Goals

Setting and achieving meaningful goals is a core theme, tied to the narrator's Focus Framework product. He highlights how helping users accomplish goals drives customer satisfaction.

💡Time investment

Creating online businesses requires a major time investment according to the narrator. He estimates working 60+ hours per week on average to achieve his high revenue.

💡Skill development

The narrator attributes much of his business success to the skills he developed studying computer science and working in technical roles. This enables creating digital products.

💡Reinvesting

With his newfound online income, the narrator appears to be reinvesting it into new website projects, products, services and partnerships to continue growing.

💡Entrepreneur mindset

The video illustrates the narrator's entrepreneurial mindset and ambition to continuously create new independent business ventures based on perceived opportunities.

💡Online business

The core focus is documenting the narrator's journey quitting his job to build full time online businesses using YouTube, affiliate links, digital products, sponsors etc.

Highlights

Niklas earned €90,677 from his job in the first 4 months of 2022

Niklas quit his job despite the high salary to have more freedom and work on his YouTube channel & online business

Niklas earned €185,223 from advertising deals on his YouTube channel in 2023

The YouTube channel earned €32,352 directly from Google AdSense

Affiliate marketing only earned a few thousand euros

Niklas launched his own product Focus Framework which earned €486,961 in sales

Over 5,100 people purchased the Focus Framework showing its popularity & impact

After fees and taxes, Focus Framework generated €365,753 in revenue

In total Niklas earned €684,917 across all income streams in 2023

Niklas works around 60 hours per week on average

Even with 100 hour workweeks, the hourly rate would still be over €130

Niklas credits his computer science degree for helping enable his career & success

Being a computer scientist allows pursuing many different careers

The clickbait title implied Niklas only earned a high salary as an employee

In reality Niklas pursues multiple income streams enabled by his expertise