Apple Stuffing Google’s AI into iPhone? Here’s What Might Happen
Summary
TLDRApple is reportedly in talks with Google to potentially integrate Google's AI model, Gemini, into future iPhones, as reported by Bloomberg, the New York Times, and the Wall Street Journal. This move comes amid a growing interest in generative AI in the smartphone industry. While Apple is known for its advanced processors, it has been relatively quiet about its AI software, unlike competitors like Microsoft and Samsung who have already integrated AI tools. Apple's recent acquisition of Darwin AI and its publication of a research paper on a new generative AI model, mm1, suggest that it is working on its own AI technology. However, partnering with Google could accelerate Apple's AI capabilities and help it stay competitive in the market. The integration of Gemini could be subtle, woven into existing iPhone apps, and would need to prioritize user privacy and accuracy to avoid controversy.
Takeaways
- 📱 Apple and Google are reportedly in talks to incorporate Google's AI model, Gemini, into future iPhones, suggesting a potential collaboration to enhance iPhone capabilities.
- 🔍 The race for generative AI in smartphones is heating up, with phone manufacturers quickly integrating AI to make their devices more appealing, as hardware advancements seem to be slowing down.
- 🤖 Google's AI model, Gemini, has had some public issues, including generating inaccurate or offensive results, which could be a concern for Apple's reputation if integrated into iPhones.
- 📱 iOS 18, expected later this year, might incorporate generative AI, and with no major hardware advances in the iPhone 16, software could play a more critical role in driving sales.
- 🗓 Apple's annual developers conference, WWDC, in June is likely to reveal more about iOS 18 and Apple's AI plans, including potential breakthroughs in AI technology.
- 💡 Apple has been working on its own generative AI model, called mm1, capable of creating text and images, and has acquired Darwin AI for on-device AI capabilities, emphasizing privacy.
- 🔑 Apple's approach to AI has been more secretive compared to competitors, who have been more vocal about integrating generative AI tools into their products.
- 📈 Competitors like Microsoft and Samsung have already integrated generative AI into their products, with Microsoft's co-pilot and Samsung's AI model in the Galaxy S24.
- 🤝 If Apple does integrate Google's Gemini, it will need to ensure that user privacy is protected and that the AI's capabilities are limited to prevent potential misuse or inaccuracies.
- 📝 The script also mentions new features in iOS 17.4, such as over 100 new Emoji and transcripts for Apple Podcasts, showing Apple's continuous improvement of user experience.
- 📉 There is speculation that Apple might treat Gemini as a standalone app to mitigate any potential backlash from inaccuracies, similar to how Google Maps is a default app on iPhones.
Q & A
What is the reported deal between Apple and Google regarding future iPhones?
-Apple and Google are reportedly negotiating a deal to incorporate Google's artificial intelligence model, Gemini, into future iPhones, as a way to enhance the software experience and make iPhones more interesting.
Why might Apple consider integrating Google's AI model, Gemini, into iPhones?
-Apple might consider integrating Google's Gemini to bolster its generative AI capabilities and to offer more advanced software features, especially if the hardware of the iPhone 16 does not have major advances.
What does the term 'generative AI' refer to in the context of this script?
-Generative AI refers to artificial intelligence models that can create new content, such as text, images, or solutions to requests, which can be woven into existing applications and products.
What is the significance of Apple's acquisition of Darwin AI in the context of AI advancements?
-The acquisition of Darwin AI, a company specializing in on-device AI rather than cloud-based AI, signifies Apple's focus on enhancing privacy and developing advanced AI capabilities that run directly on user devices.
What is the mm1 generative AI model developed by Apple, and what can it do?
-The mm1 generative AI model developed by Apple is capable of creating text and images. It can answer questions about photos and display general knowledge skills, similar to other AI chatbots like Chat GPT.
How is Google's Gemini AI model currently being used in Samsung's Galaxy S24?
-In Samsung's Galaxy S24, Google's Gemini AI model is used across multiple applications. For example, it can summarize lectures recorded with the voice recorder and offer generative editing options in the photo gallery, such as moving people around or removing objects from photos.
What are some of the privacy concerns associated with integrating Google's Gemini into iPhones?
-Privacy concerns include the potential for Google servers to access and process user data on the cloud, which could conflict with Apple's emphasis on keeping user information private and protected on the device.
How might Apple address the issue of inaccurate results from generative AI like Google's Gemini?
-Apple could treat generative AI like Gemini as a standalone app, limiting its integration into the core system and reducing the risk of controversy from inaccurate results. This would also allow users to differentiate between system functionality and third-party app performance.
What is the potential impact of having Google's Gemini on Apple devices in terms of AI competition?
-By placing Gemini on Apple devices, which number in the billions, Google could make it the most widely used AI, giving it an edge in the AI race until Apple is ready to launch its own AI tools.
When can we expect to learn more about Apple's plans for incorporating AI into its operating system?
-More details about Apple's AI plans and iOS 18 are expected to be revealed in June at WWDC, Apple's annual developers conference.
What new features did the iOS 17.4 update bring to the iPhone, according to the script?
-The iOS 17.4 update introduced over 100 new Emoji, transcripts for Apple podcast episodes, and the ability to generate virtual credit card numbers for use with Apple Cash.
Outlines
🤖 Apple and Google Collaborate on AI for iPhones
Apple is reportedly in talks with Google to incorporate Google's AI model, Gemini, into future iPhones to enhance their capabilities. This collaboration is surprising given the competitive nature of both tech giants. The move comes as phone hardware innovation slows, making software a key selling point. Apple is expected to integrate generative AI into iOS 18, with the iPhone 16 rumored to lack major hardware updates, emphasizing the importance of software advancements. While Apple has advanced processors capable of supporting AI, it has been less vocal about its AI software developments compared to competitors like Google and Microsoft. Apple's recent acquisition of Darwin AI and its publication of a research paper on a new generative AI model, mm1, suggest that it is working on its own AI solutions. However, partnering with Google could accelerate Apple's AI presence in the market, especially as competitors like Samsung have already integrated AI into their products.
🔮 Risks and Controversies Surrounding Google's Gemini AI
Google's Gemini AI has faced criticism and controversy due to its inaccuracies, leading to public apologies and a pause on certain features. The AI has been known to mix up races of historical figures and has faced accusations of racial bias. These issues raise concerns about the reliability of generative AI, which is different from a search engine that provides multiple links for users to assess. Apple would need to be cautious about integrating Gemini to avoid similar controversies, especially considering its commitment to user privacy. One potential approach could be treating Gemini as a standalone app, similar to Google Maps' initial integration with the iPhone, to limit potential backlash. The partnership between Apple and Google could also be financially beneficial for Google, as it could make Gemini the most widely used AI if it becomes a default feature on iPhones. However, the final decision on incorporating Gemini into iPhones may not be revealed until the September announcement of the new iPhone.
Mindmap
Keywords
💡iPhone
💡Artificial Intelligence (AI)
💡Generative AI
💡Gemini
💡iOS 18
💡WWDC
💡Darwin AI
💡mm1
💡User Privacy
💡Controversy
Highlights
Apple and Google are reportedly negotiating a deal to incorporate Google's AI model, Gemini, into future iPhones.
This collaboration comes amidst a rush for phone makers to adopt generative AI, despite some recent public setbacks for Google's AI.
The software on phones is becoming more interesting than the hardware, emphasizing the importance of AI advancements.
Apple is expected to integrate generative AI into iOS 18, which could be more significant than the iPhone 16's hardware.
Apple's CEO, Tim Cook, has hinted at 'breaking new ground in AI' at a shareholder meeting.
Apple has acquired Darwin AI, a company specializing in on-device AI for better privacy.
Apple has also published a research paper on a new generative AI model named mm1, capable of creating text and images.
Tech pundits suggest Apple is lagging in the AI race, but Apple executives disagree.
Competitors like Microsoft and Samsung have already integrated generative AI into their products.
Google's Gemini is currently used in the Galaxy S24 for summarizing lectures and editing photos.
AI assistance in phones is subtly integrated into existing applications rather than being a standalone app.
There are concerns about user privacy if Apple collaborates with Google's Gemini.
Google has faced criticism for Gemini's inaccurate results and has paused image generation of people.
Generative AI like Gemini provides a single solution, which can be problematic if it's incorrect.
Apple could treat Gemini as a standalone app to mitigate potential controversy.
Google reportedly pays Apple over $18 billion a year to be the default search engine on iPhones.
The potential addition of Gemini to Apple devices could make it the most widely used AI, helping Google in the AI race.
iOS 17.4 introduced over 100 new Emoji and transcripts for Apple Podcast episodes.
Apple may surprise us with its AI integration, but we may have to wait until the September iPhone announcement for details.
Transcripts
has the iPhone become so boring that
Apple needs help from Google to make it
interesting again if you're having a
hard time wrapping your head around that
one buckle up because Apple and Google
are negotiating a deal that could put
Google's artificial intelligence model
into future iPhones Bloomberg was first
to report this and since then the New
York Times and Wall Street Journal also
reported the same with their Anonymous
sources phone makers are quickly jumping
into generative AI but the hot race is a
hot mess Google just had to publicly
apologize for embarrassing results on
its generative Ai and Google even had to
pause a problematic feature we are at a
point in time where the software on a
phone is more interesting than the
hardware so Google's generative AI model
known as Gemini is one more thing Apple
May tout to get folks wanting to buy the
next iPhone but why would Apple even
want Google's Gemini on the iPhone when
it can be problematic let's go over how
Google's Gemini might be used on the
iPhone I'm Bridget Carey and this is one
more
thing when iOS 18 arrives later this
year it could be a bigger deal than the
iPhone itself apple is expected to
incorporate generative AI into the next
iPhone operating system and according to
Bloomberg's reporting the iPhone 16
Hardware will not have any major
advances so the software could be more
critical than usual the software is
what's going to sell the next iPhone we
will know more about iOS 18 and maybe
some of Apple's AI plans in June at WWDC
that's Apple's annual developers
conference and Apple CEO Tim Cook said
this year we will hear more about
Apple's AI work and during a shareholder
meeting he said Apple would quote break
new ground in AI we know Apple has
advanced processors that can utilize
generative AI but apple is not as
talkative about its AI software to be
specific Apple has not come out with its
own version of a generative AI chat box
where users could type in a prompt to
generate text or an image or have the AI
offer a solution to a request that
leaves Tech pundants saying that apple
is behind in the AI race but as we
learned in a CNBC interview Apple execs
don't see it that way critics have been
surprised that Apple appears to be
falling behind when it comes to
AI how do you
respond I I don't believe we are not too
worried not to worried this week Apple
acquired the Canadian startup Darwin Ai
and Darwin's expertise is AI that runs
on the device itself rather than
depending on servers in the cloud which
is better for privacy and just a few
days before that without much fanfare
Apple published a research paper
detailing the development of a new
generative AI model it calls mm1 it can
create text and images wired reported
the researcher show it answering
questions about photos and displaying
the kind of general knowledge skills
show don't buy chat Bots like chat GPT
so apple is cooking up something that's
in this realm but if it needs more time
to bake then to speed things along for
this year's iPhone Apple could partner
with another
company Apple reportedly has been
talking to more than just Google with
Gemini but also companies like open AI
which makes chat GPT certainly every
Apple competitor has been stuffing
itself with generative AI tools
Microsoft is working with open Ai and
windows 11 laptops and PCs will have a
dedicated key to launch its AI tool
called co-pilot Samsung has its own
generative AI model and right now Google
Gemini is inside the Galaxy s24 it is
being used across multiple applications
on the s24 you can use the voice
recorder to record your teacher's
lecture and then ask the AI to summarize
the most important points of the lesson
edit a photo inside the photo gallery it
can bring up the option for generative
editing where you can move people around
or remove an object and it just fills in
the gaps so here we see that it's not
exactly like there's some big Google
Gemini app in the phone rather elements
of AI assistance are kind of woven into
certain existing products this could be
one way we see Gemini implemented on the
iPhone and by that I mean it's not even
something you know is being done by
Google rather it could be happening in a
limited way hidden in the background of
an existing app however if apple is
working with AI Partners this kind of
tech needs to be so very protected for
user privacy I would be uncomfortable if
Apple just let Gemini run wild on my
iPhone Apple Prides itself on having
user information stay private protected
on the device I wouldn't want some
Google server in a cloud peering into my
chats as it translates text or whatever
editing I'm doing so if apple is working
with Google's Gemini it's got to be done
in a way that it's limited in what it is
sharing and apple should put limits on
just how much it can generate I would
not expect some sort of tool or you
could just ask the iPhone to make up
images of cats or write entire documents
because there's a big risk of what it
can spit out as being wrong there has
been a lot of criticism on Gemini
recently as it gives inaccurate results
the company had to apologize and put a
pause on image generation of people
because it was mixing up the races of
historical figures and sometimes just
refusing to generate images of white
people of course Google said it would
try to fix this but Google also said in
a statement that it can't promise Gemini
won't occasionally generate embarrassing
inaccurate or offensive results and
that's the issue now with generative AI
because you cannot think of it like a
Google search engine it is an answer box
that gives one answer a Google search
result has pages of links you can poke
through it with your human brain to
assess what is quality but a system like
Gemini will hand you one solution
solution and it could be wrong Apple
won't want to be caught in that kind of
controversy there is another way Apple
could handle this apple could treat
Gemini like a standalone app much like
when the iPhone launched with Google
Maps then you can't get upset if Gemini
is wrong it's not the iPhone it's that
one app that got it wrong it could be
just like how Google search is the
default search engine on Safari and
don't forget Apple and Google partnered
for that deal Google reportedly pays
Apple more than $18 billion dollar a
year to have Google search as the
default option on iPhones Google
certainly would love Gemini to be on the
iPhone there are two billion Apple
devices currently in use when you add up
all the hardware putting Gemini on Apple
devices could make Gemini the most used
Ai and help it win the AI race that is
until Apple's ready to unleash whatever
tool it is working on but who wants to
wait until the fall to try new iPhone
tricks it's time for a new segment I
call one more one more thing
if you updated your iPhone to iOS 17.4
have you even tried all the new features
there are over 100 new Emoji but I have
not seen anyone send me a lime or a
fiery Phoenix but actually I have also
not used a new Emoji myself how am I
supposed to use the shaking heads if you
use apple podcast you will find that
there are now transcripts of the
episodes that you can read through that
is Handy for just skimming the topics or
you can even search inside the
transcript so if there's that thing you
remember someone mentioned on a podcast
episode what was it called again you can
search for what you do remember and Skip
ahead to that part to find it another
handy thing to test out are virtual
credit card numbers that you can use
with your Apple cash so let's say you
have some apple cash in your wallet but
you're at a place that doesn't take
Apple pay the system makes a card number
an expiration date and a three-digit
security code just like a physical card
and when you check out somewhere you can
just plug in the card number yourself
how are you feeling about Google Gemini
possibly being inside a future iPhone
that is if a deal is actually made I
have a feeling Apple will surprise us on
this one and we may have to wait until
the iPhone is announced in September to
finally know for sure thanks for
watching I'll catch you next time with
one more thing to discuss in the world
of Apple
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