McDonalds - Animated History
Summary
TLDRIn the late 1930s, the McDonald brothers shifted from New Hampshire to California, opening a food stand that evolved into McDonald's, focusing on a streamlined menu of burgers and fries. They revolutionized the industry with an assembly line kitchen and self-service model. In 1954, Ray Kroc joined, introducing the golden arches design and franchising the concept nationwide. By the 1960s, McDonald's expanded rapidly, becoming a global fast-food giant with iconic products like the Big Mac and Happy Meals, and by the early 21st century, operated over 35,000 outlets worldwide.
Takeaways
- 🏠 In the late 1930s, the McDonald family relocated from Manchester, New Hampshire to Hollywood, California.
- 👨🔧 Richard and Maurice McDonald initially worked as handymen at motion picture studios.
- 🍔 Their father, Patrick McDonald, opened an air dome food stand on Huntington Drive, which later added hamburgers to its menu.
- 🔄 In 1947, the McDonald brothers streamlined their menu to focus on hamburgers, cheeseburgers, and other select items, leading to a more efficient operation.
- 🏠 The restaurant underwent a significant redesign in 1952, aiming for efficiency and a distinctive appearance, including the iconic golden arches.
- 📈 Marketing strategies were implemented to transform McDonald's into a fast-food chain, including measures to speed up service and dining.
- 🤝 The first McDonald's franchise opened in Phoenix, Arizona in 1953, with the second one opening shortly after in Downey, California.
- 🌐 Ray Kroc joined McDonald's in 1954 and played a pivotal role in expanding the brand into a global franchise.
- 📈 Rapid growth characterized McDonald's in the following decades, with innovations like the Big Mac, Egg McMuffin, and Happy Meals contributing to its success.
- 🌟 By the early 21st century, McDonald's had become the world's most successful fast-food corporation, with over 35,000 outlets in more than 100 countries.
Q & A
When did the McDonald family move from Manchester, New Hampshire to Hollywood, California?
-The McDonald family moved from Manchester, New Hampshire to Hollywood, California in the late 1930s.
What was the initial food item sold at the air dome food stand opened by Patrick McDonald?
-Hot dogs were one of the first items sold at the air dome food stand.
What was the cost of hamburgers when they were first added to the menu at McDonald's?
-Hamburgers were added to the menu at a cost of 10 cents.
In what year did the McDonald brothers streamline their menu to focus on hamburgers and other select items?
-The McDonald brothers streamlined their menu in 1947.
What were the two main goals the McDonald brothers had when they decided to build a new restaurant in 1952?
-The two main goals were to achieve further efficiency improvements and a more eye-catching appearance.
Who was the architect chosen by the McDonald brothers to design the new restaurant?
-Stanley Clark Meston was the architect chosen to design the new restaurant.
What was the significance of the golden arches design in the McDonald's branding?
-The golden arches design achieved a high level of noticeability and became a key part of McDonald's branding.
Who was the first franchisee of the McDonald's system with the new golden arches design?
-Neil Fox was the first franchisee of the McDonald's system with the golden arches design.
In what year did Ray Kroc join the McDonald's chain?
-Ray Kroc joined the McDonald's chain in 1954.
What was the name of the first McDonald's restaurant opened by Ray Kroc?
-The first McDonald's restaurant opened by Ray Kroc was in Des Plaines, Illinois.
What was the growth rate of McDonald's in the 1990s?
-In the 1990s, McDonald's grew so swiftly that a new restaurant opened somewhere in the world every five hours.
Outlines
🍔 The Birth and Evolution of McDonald's
The McDonald family relocated from Manchester, New Hampshire to Hollywood, California in the late 1930s. Brothers Richard and Maurice McDonald started as handymen in motion picture studios, while their father, Patrick McDonald, opened 'The Air Dome' on Huntington Drive near the Monrovia Airport. Initially selling hot dogs, they soon added hamburgers for 10 cents each. In 1947, the McDonald brothers streamlined their menu to focus on hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie. The following year, they replaced potato chips and pie with french fries and milkshakes, and eliminated car hubs to create a self-service model. The restaurant's name was changed to 'McDonald's' in 1948. Seeking further efficiency and a distinctive appearance, they hired architect Stanley Clark Meston, who designed the iconic red and white tiled buildings with neon-trimmed 'Golden Arches.' The brothers implemented innovative marketing strategies to transform McDonald's into a fast-food chain, including measures to speed up service and dining. In 1953, they began franchising, with their first franchisee opening in Phoenix, Arizona. The oldest surviving McDonald's, opened by a franchisee in Downey, California, has never been required to comply with corporate remodeling requests. Ray Kroc joined the company in 1954, recognizing the potential of the McDonald's system, and began franchising nationwide. His first restaurant opened in Des Plaines, Illinois, in 1955, and he later resolved a conflict over franchise rights in Cook County, Illinois. Under Kroc's leadership, McDonald's expanded rapidly, with over 34 restaurants by 1958 and over 1,000 by the end of the decade. The company went public in 1965, and its product lineup and branding, including the Big Mac, Egg McMuffin, Happy Meals, and chicken nuggets, became synonymous with the McDonald's brand.
🌐 McDonald's Global Expansion and Success
McDonald's experienced rapid growth in the 1990s, with a new restaurant opening every five hours, making it the most popular family restaurant. It emphasized affordable food, fun, and flavors that appealed to both children and adults. By 1988, McDonald's had reached 10,000 restaurants and, by the early 21st century, operated over 35,000 outlets in more than 100 countries. The brand continued to expand both domestically and internationally, entering Canada in 1967. The video concludes by inviting viewers to explore more of their animated history shows and to engage with the content by liking, sharing, and subscribing.
Mindmap
Keywords
💡McDonald's
💡Hamburger
💡Franchise
💡Ray Kroc
💡Efficiency
💡Assembly Line
💡Golden Arches
💡Fast Food
💡Franchisee
💡Menu Simplification
💡Self-Service
Highlights
The McDonald family moved from Manchester, New Hampshire to Hollywood, California in the late 1930s.
Brothers Richard and Maurice McDonald started as handymen at motion picture studios.
Patrick McDonald opened an air dome food stand on Huntington Drive, Route 66 near Monrovia Airport.
Hamburgers were added to the menu at a cost of 10 cents with unlimited orange juice for five cents.
The restaurant was renamed McDonald's Barbecue with a menu of 25 items, mostly barbecue.
In 1947, the McDonald brothers streamlined their menu to focus on hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie.
Potato chips and pie were replaced with french fries and milkshakes after the first year.
The car hubs were eliminated, transitioning the restaurant to a self-service model.
The kitchen was set up like an assembly line for maximum efficiency.
The restaurant's name was changed to simply McDonald's in 1948.
In 1952, a new building was designed for efficiency and appearance by architect Stanley Clark Meston.
The new design featured red and white ceramic tiles and the iconic golden arches.
Marketing techniques were implemented to transform McDonald's into a fast-food chain.
The first franchisee, Neil Fox, opened a McDonald's in Phoenix, Arizona, in May 1953.
The oldest surviving McDonald's restaurant opened in Downey, California, in August 1953.
Ray Kroc joined the chain in 1954 and played a key role in expanding it into a global franchise.
Kroc's first McDonald's restaurant opened in Des Plaines, Illinois, in April 1955.
The Des Plaines restaurant established the color scheme that would be used for all McDonald's franchises.
McDonald's grew rapidly, reaching 34 restaurants in 1958 and 1004 by the end of the decade.
The company's stock began trading publicly in 1965.
Innovative products like the Big Mac, Egg McMuffin, Happy Meals, and chicken nuggets were introduced.
McDonald's expanded to Canada in 1967 and reached 10,000 restaurants by 1988.
By the early 21st century, McDonald's operated over 35,000 outlets in more than 100 countries.
A new McDonald's opened somewhere in the world every five hours during the 1990s.
Transcripts
in the late 1930s the McDonald family
moved from Manchester New Hampshire to
Hollywood California where brothers
Richard and Maurice McDonald began
working as handyman at motion picture
studios their father Patrick McDonald
opened the air dome a food stand on
Huntington Drive route 66 near the
Monrovia Airport in the Los Angeles
County California with hot dogs being
one of the first items sold hamburgers
were later added to the menu at a cost
of 10 cents with all you can drink
orange juice at five cents the
restaurant was renamed McDonald's
barbecue and had 25 menu items mostly
barbecue in 1947 after the McDonald
brothers realized that most of their
profits came from selling hamburgers
they closed down their car Hawk drive-in
to establish a streamlined system with a
simple menu which consisted of only
hamburgers cheeseburgers potato chips
coffee soft drinks and apple pie after
the first year potato chips and pie were
swapped out for french fries and
milkshakes the car hubs were eliminated
making the new restaurant a self-service
operation Richard and Maurice - great
care and setting up their kitchen like
an assembly line to ensure maximum
efficiency the restaurants name was
changed again this time to simply
McDonald's in 1948 in 1952 the brothers
decided they needed an entirely new
building in order to achieve two goals
further efficiency improvements and a
more eye-catching appearance they
collected recommendations for an
architect and interviewed at least four
finally choosing Stanley Clark mestan an
architect practicing a nearby fontana
the new restaurants design achieved a
high level of noticeability
thanks to gleaming surfaces of red and
white ceramic tile and 225 foot yellow
sheet metal arches trimmed in neon
called golden arches design further
marketing techniques who are implemented
to change mcdonald's from a sit-down
restaurant to a fast-food chain they use
such things as turning off the heating
to prevent people wanting to stay salon
fixed and angled seating so the customer
would sit over their food promoting them
to eat faster spreading the seats
further apart so being less of a
sociable place to dine in and giving
their customers branded cone-shaped cups
forcing them to hold their drink whilst
eating which would speed up the eating
process in late 1953 with only
rendering of messed ins design in hand
the brothers began seeking franchisees
their first franchisee was Neil Fox a
distributor for general petroleum
corporation boxes stand the first with
messed ins golden arches design opened
in May 1953 at Central Avenue and Indian
School Road in Phoenix Arizona
their second franchisee was the team of
Fox's brother-in-law who opened their
stand in August 1953 in Downey
California but down east and has the
distinction of being the oldest
surviving McDonald's restaurant the
downy stand was never required to comply
with the mcdonald's corporation
remodeling and updating requests over
the years because it was franchised not
by the McDonald's Corporation but by the
McDonald brothers themselves to Williams
and Landon Ray Kroc joined the chain in
1954 and built it into an eventually
global franchise making it the most
successful fast-food corporation in the
world in 1954
Ray Kroc a seller of prints Castle brand
multi mixer milkshake machines learned
that the McDonald brothers were using
eight of his machines in their San
bernandino restaurant his curiosity was
piqued and he went to take a look at the
restaurant he was joined by good friend
Charles Lewis who had suggested to Kroc
several improvements to the McDonald's
burger recipe believing the McDonald's
formula was a ticket to success Kroc
suggested they franchised their
restaurants throughout the country the
brothers were skeptical however the
self-service approach could succeed in
colder Rainier climates furthermore
their thriving business in San
Bernardino and franchises already
operating the plan made them reluctant
to risk a national venture Kroc offered
to take the major responsibility for
setting up the new franchises elsewhere
he returned to his home outside of
Chicago with rights to set up McDonald's
restaurants throughout the country
except in a handful of territories in
California and Arizona already licensed
by the McDonald brothers the brothers
were to receive one half of one percent
of gross sales crocks first McDonald's
restaurant opened in April 1955 at 400
North Lee's streets in Des Plaines
Illinois near Chicago the desplaines
interior and exterior was painted by
master painter Eugene right Eugene was
asked to come up with a color scheme and
he chose yellow and white with dark
brown and red being secondary trim
colors those colors would go on to
become the colors of all McDonald's
franchises once the Des Plaines
restaurant had become
Crocs are franchisees for his McDonald's
chain in 1956 he discovered that the
McDonald brothers had licensed the
franchise rights for Cook County
Illinois to the fragile act ice cream
company Kroc was incensed that the
McDonald's had not informed him of this
arrangement he purchased the rights back
for 25 thousand dollars two hundred
thirty thousand four hundred dollars
today five times with the fragile acts
had originally paid and pressed forward
McDonald's grew rapidly from 34
restaurants in 1958 to 1004 the end of
the decade boosted by steady growth the
company's stock began trading publicly
in 1965 their products and symbols would
define the McDonald's brand including
the Big Mac 1968 the Egg McMuffin 1973
Happy Meals 1979 and chicken nuggets
1983 the chain continued to expand
domestically and internationally
extending to Canada in 1967 reaching a
total of 10,000 restaurants by 1988 and
operating more than 35,000 outlets in
more than 100 countries in the early
21st century growth was so Swift in the
1990s that it was set a new McDonald's
opened somewhere in the world every five
hours it effectively became the most
popular family restaurant emphasizing
affordable food fun and flavors that
appealed to children and adults alike
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