don't send another outreach without watching this...

Summary

This video script emphasizes the criticality of email deliverability in successful outreach campaigns. The speaker shares insider tips, revealing that many outreach efforts fail due to poor email deliverability. They disclose strategies previously reserved for paid audiences to ensure emails land in inboxes, not spam folders. The video outlines the 'Cold Email Commandments,' detailing steps like warming up email accounts, setting up proper domain records, and crafting content that avoids spam filters. It also advises against common pitfalls like using short links or open rate trackers, which can harm deliverability. The speaker's goal is to help viewers scale their outreach by mastering these techniques.

Takeaways

• 🚫 Do not send another outreach email until you've watched the entire video to avoid poor deliverability.
• 🔒 The speaker has been 'gatekeeping' this information to give an edge to paid subscribers but feels it's essential to share for overall success.
• 📬 Deliverability is crucial; without it, even the best outreach efforts will fail because emails won't reach the intended inboxes.
• 🔍 The video aims to provide 100% deliverability methods so that every email sent is seen by the recipient.
• 📋 The 'Cold Email Commandments' are introduced as a guide to ensure emails land in the inbox every time.
• 🔗 Avoid sending more than one link in your initial cold email to prevent being marked as spam.
• 🔑 Use trusted domains and mailboxes, and ensure email content is safe to improve the chances of landing in the inbox.
• 🔄 Properly warm up your email account for at least 14 days using a service like 'Instantly' to establish trust with email servers.
• 💌 Ensure your email includes an opt-out message to comply with email sending best practices and avoid being marked as spam.
• 🚀 Use a combination of Google Workspace and GoDaddy for email hosting to leverage trusted servers for better deliverability.
• 🛠️ Set up DKIM, DMARC, SPF, and MX records correctly to enhance email deliverability and credibility.

Q & A

What is the primary focus of the video?

The primary focus of the video is to emphasize the importance of email deliverability in cold email outreach and to provide strategies to ensure high deliverability rates.

Why is deliverability crucial for cold email outreach?

Deliverability is crucial because if your emails do not reach the recipient's inbox, they will never see your message, regardless of how compelling your outreach is.

What does the term 'gatekeeping' refer to in the context of the video?

In the video, 'gatekeeping' refers to the speaker's previous practice of withholding certain information about email deliverability from the public to give an advantage to his paid subscribers.

What are the three main factors that email management servers check when receiving emails?

The three main factors are whether the domain is trusted, whether the mailbox is trusted, and whether the content of the email is safe.

What is the significance of warming up an email account?

Warming up an email account is significant because it helps to establish the account's credibility and avoid being marked as spam, which is crucial for maintaining high deliverability.

What is the recommended limit for sending emails per day per account according to the video?

The recommended limit is not to send more than 20 emails per day per account, including follow-ups.

Why is it important to use a domain from a trusted server?

Using a domain from a trusted server like Google or GoDaddy is important because it increases the likelihood of your emails landing in the recipient's inbox and not being marked as spam.

What is the role of DKIM, DMARC, and SPF records in email deliverability?

DKIM, DMARC, and SPF records play a role in email deliverability by verifying the domain's authenticity and ensuring that the email is not marked as spam, thus improving deliverability.

Why should you avoid using short link services like bit.ly in your cold emails?

Short link services like bit.ly can negatively impact deliverability because they are often associated with spam, which can lead to your emails being marked as spam.

What steps should you take to set up DKIM and DMARC records for your domain?

To set up DKIM and DMARC records, you need to generate new records in the Google Admin console, copy the provided TXT records, and add them to your domain's DNS settings on GoDaddy, setting the TTL to half an hour.

How does having a real profile picture, name, and verified phone number affect email deliverability?

Having a real profile picture, name, and verified phone number helps establish credibility and authenticity, which can improve email deliverability by reducing the chances of your emails being marked as spam.