#369 - More Reasons Why Your Emails Go to Spam

Summary

In this engaging discussion, Jack and Jeremy explore strategies to improve email deliverability beyond technical setups. They emphasize the significance of crafting compelling offers and increasing engagement rates through well-targeted outreach and re-engagement with past contacts. By leveraging social proof and familiar connections, senders can enhance their chances of landing in the inbox. The hosts also advocate for effective list building, highlighting the use of tools like SEMrush to identify potential leads. Overall, the conversation underscores the synergy between strategic offers, audience understanding, and engagement in achieving successful email outreach.

Takeaways

• 😀 Technical setup is essential for email deliverability, but so is the strategic approach to messaging.
• 😀 Engagement rates, such as reply rates and avoiding spam flags, significantly impact deliverability.
• 😀 The quality and value of your offer can influence email responses and engagement.
• 😀 Re-engaging with past clients can enhance deliverability due to established relationships.
• 😀 Utilizing targeted ads to warm up prospects can improve cold outreach effectiveness.
• 😀 Credibility and social proof, like referencing known logos, can increase the likelihood of replies.
• 😀 Building a focused and relevant email list is crucial for improving response rates and deliverability.
• 😀 Understanding the specific needs and pain points of your audience leads to more effective outreach.
• 😀 High-volume email campaigns can be a strategy when targeting a broad audience, but they require careful management.
• 😀 Overall, the better the recipient experience, the higher the chances of successful email outcomes.

Q & A

What were the main topics discussed in part one of the email deliverability series?

Part one focused on the technical reasons why emails might end up in spam, covering essential setup aspects.

How do engagement rates affect email deliverability?

Higher engagement rates, such as replies and clicks, signal to spam filters that the sender is reputable, improving deliverability.

What is one controversial opinion mentioned regarding Elon Musk and email deliverability?

The discussion suggests that Elon Musk may have a deliverability issue, but his fame and the resulting engagement might counteract that.

What types of emails are more likely to achieve higher reply rates?

Emails offering tangible value, such as free samples or engaging offers, tend to garner higher reply rates compared to generic requests.

Why is contacting past clients beneficial for email deliverability?

Reaching out to past clients increases the chances of landing in the inbox due to prior recognition and engagement with the sender.

What strategy is suggested for warming up a cold email list?

Using targeted ads to engage a specific group before sending cold emails can help increase recognition and improve deliverability.

How can social proof enhance email responses?

Mentioning recognizable logos or references can increase credibility and make recipients more likely to engage with the email.

What is a key aspect of building a high-quality email list?

Identifying and targeting specific segments of potential clients that closely resemble existing customers can enhance list quality and email effectiveness.

What role does the subject line play in email engagement?

A compelling subject line that addresses the recipient's immediate needs can significantly increase open rates and engagement.

What is suggested for those struggling with list building?

If list building is challenging, a high-volume email strategy may be necessary, though it should be approached cautiously to avoid spam complaints.