How to Grow DEAD YouTube Channel in 2023 (3 Reasons For Dead Channel)

Summary

This video script addresses the common issue of 'dead' YouTube channels, which have many subscribers but minimal views. It explains that channels become 'dead' due to low impressions from YouTube, often caused by a wrong audience or a viral video that doesn't connect with other content. The script offers solutions like creating a new channel or making old videos private to attract the right audience, and suggests consistency and content improvement for growth. It also advises on leveraging viral success by creating related content to engage viewers and build a loyal audience.

Takeaways

• 🔍 Understanding a Dead Channel: A dead channel usually has many subscribers but gets minimal views due to low impressions, low click-through rates (CTR), and low watch time.
• ❓ Why Channels Become Dead: Channels become 'dead' because viewers are not watching their content, leading YouTube to reduce impressions.
• 🎯 Reason 1 - Wrong Audience for the Right Videos: Uploading content that doesn't align with your channel's main niche can lead to attracting the wrong audience, which lowers engagement.
• 🚫 Dealing with a Wrong Audience: If your content has attracted the wrong audience, consider making unrelated videos private and focus on producing niche-specific content.
• 💥 Reason 2 - Viral Video Misalignment: A viral video can attract subscribers who are only interested in that specific type of content, leading to low engagement on your other videos.
• 🎬 Solution to Viral Video Issues: Leverage the viral video's momentum by creating related content that appeals to the audience who subscribed because of it.
• 📅 Reason 3 - Inconsistency: Long gaps in uploading can lead to a decline in views. However, consistency can gradually revive a channel’s engagement.
• 👍 Continuing with the Same Channel: Even if views drop due to inconsistency, it’s usually better to stick with the existing channel unless you plan to switch to a completely different niche.
• 📈 Improving Content Quality: If none of the above issues apply and your channel is still not growing, focus on improving your content—better thumbnails, scripts, and editing.
• 🎥 Actionable Tips: Consistency, aligning content with audience expectations, and continuously refining your content are key to reviving and growing a dead YouTube channel.

Q & A

What does the term 'dead channel' typically refer to in the context of YouTube?

A 'dead channel' generally refers to a YouTube channel that has a decent number of subscribers but receives minimal views or no views at all, indicating a lack of engagement or visibility from YouTube's algorithm.

Why might a channel's videos receive fewer impressions on YouTube?

A channel's videos might receive fewer impressions due to two main reasons: low click-through rate (CTR) and low watch time, which means people are either not clicking on the videos or not watching them for long periods.

What is the relationship between audience interest and a channel's growth?

If people are not interested in the videos, YouTube will not show those videos to them, resulting in fewer impressions and hindering channel growth. It's crucial for the content to align with the audience's interests to maintain and increase views.

Why can uploading content that is not aligned with the channel's niche lead to a dead channel?

Uploading content outside the channel's niche can attract the wrong audience, leading to low CTR and watch time, which signals to YouTube that the content is not engaging, and thus, it stops recommending the videos.

What should a creator do if their channel has attracted the wrong audience due to a viral video?

The creator can either start a new channel or continue with the existing one, making the old videos private and consistently creating content that aligns with their desired niche to attract the right audience.

How can a viral video paradoxically lead to a dead channel?

A viral video can attract subscribers interested only in that specific type of content. If subsequent videos do not match the viral video's theme, these subscribers may not engage with the new content, leading to low views and a 'dead' channel.

What is the recommended strategy for a channel that has gone viral with a single video type?

The creator should make more videos similar to the viral video, creating a series or related content to keep the audience engaged and gradually introduce them to other types of content on the channel.

Why might a channel experience a drop in views after a long period of inactivity?

Inconsistency in uploading videos can lead to a drop in views as the audience's interest may wane, and YouTube's algorithm may not prioritize the channel due to the lack of recent activity.

What is the advised approach for a channel that has become inactive and is now struggling with views?

The creator should become consistent with video uploads to regain the audience's interest and YouTube's algorithm favor, gradually rebuilding views and engagement.

If a channel is not growing despite having the right audience and being consistent, what might be the issue?

The issue might be with the content quality itself. The creator should focus on improving basic skills such as thumbnail design, scriptwriting, and video editing to enhance the content's appeal.

What additional steps can a creator take to make their audience more loyal and engaged?

A creator can use end screens, cards, and pinned comments to connect different videos and encourage viewers to explore more content on the channel, fostering loyalty and engagement.