How To Do Research As A Copywriter 🤖

Summary

This video emphasizes the critical role of research in copywriting, highlighting its impact on crafting persuasive content that drives action. The speaker advises understanding the client's perspective, gathering and analyzing information beyond the client's knowledge, and organizing data points by importance. They also stress the value of learning from well-researched copy and the importance of collecting data to refine writing strategies, ultimately leading to more effective persuasion.

Takeaways

• 🔍 The importance of research in copywriting is emphasized as it reflects the knowledge base and effectiveness of the copy.
• 📝 Copywriters often need to adopt the perspective of the brand or client, understanding their business and writing from their lens.
• 🧐 The necessity of doing thorough research to avoid missing crucial data points that could significantly enhance the persuasiveness of the copy.
• 📚 Starting research with the client's consumed content provides a foundational understanding of their thought process and business.
• 🚀 Going beyond the client's knowledge by seeking out and understanding insights they may not have considered yet.
• 📈 Utilizing tools like AI models and books for research to gather relevant and credible information.
• ✂️ The need to analyze and organize the research based on importance to ensure the most impactful data points are emphasized in the copy.
• 📊 Collecting data points on what works in copywriting to strengthen future work and understand audience preferences.
• 📑 Looking for well-researched and persuasive examples, such as research papers, to learn from their structure and effectiveness.
• 📝 The script suggests that copywriters should aim to create content that is not just informative but also persuasive, driving the audience towards a specific action.
• 🛠️ The speaker offers a free resource on Notion for further learning and tools to assist in copywriting and client management.

Q & A

What is the main topic of the video transcript?

The main topic of the video transcript is the importance of research in copywriting and how it affects the persuasiveness and effectiveness of the copy.

Why is research crucial for copywriters when writing about a client's product or service?

Research is crucial because it allows copywriters to understand the client's space, write from the client's perspective, and create more persuasive and effective copy.

What does the speaker suggest as the first step in the research process for copywriters?

The first step suggested is to start with the client, understanding what information they consume, and immersing oneself in the same sources to gain foundational knowledge.

How can copywriters go beyond their client's knowledge during the research process?

Copywriters can go beyond their client's knowledge by conducting their own research, using AI models, and sourcing references to understand insights and information that the client may not have gone through yet.

What is the significance of analyzing and organizing research findings in terms of importance?

Analyzing and organizing research findings by importance ensures that the most persuasive and relevant information is emphasized in the copy, making it more effective in converting readers into customers.

Why is it important for copywriters to collect data points from what is already working in the industry?

Collecting data points from successful copy helps copywriters understand what works and what people care about, allowing them to strengthen their own copy and make it more persuasive.

What does the speaker recommend as a source of well-researched and persuasive content?

The speaker recommends looking at research papers that not only provide data points but also persuade the reader to take a specific action or direction.

What is the potential impact of not conducting thorough research on the effectiveness of copywriting?

Not conducting thorough research can result in less persuasive copy, potentially leading to lower conversion rates and a weaker impact on the audience.

How can copywriters ensure their work retains its potency and effectiveness over time?

By continuously conducting research, staying updated with the latest information, and using credible sources, copywriters can ensure their work remains potent and effective.

What additional resources does the speaker mention for those seeking more tips on copywriting?

The speaker mentions a free course available on Notion, which provides resources such as a CRM, scripts for client communication, and tools for managing responses.