These 5 Idioms Are Blue Sky Thinking - IELTS Energy Podcast

IELTS Energy English 7+ Podcast
15 Aug 202417:30

Summary

TLDRIn this episode, hosts Aubrey and Lindsay explore various business English idioms, discussing their meanings and appropriateness in different contexts. They delve into phrases like 'Blue Sky Thinking' for creative brainstorming, 'boiling the ocean' for tackling impossible tasks, and 'herding cats' to describe uncontrollable situations. The hosts also caution against using uncommon idioms in professional settings, like during IELTS exams, to avoid confusion. The episode offers insights into idiomatic expressions and their practical applications, with a focus on effective communication in a business environment.

Takeaways

  • πŸ˜€ Blue Sky Thinking is a positive and creative approach to brainstorming, often used in business but applicable to various areas of life.
  • 🌐 The term 'Blue Sky Thinking' has become a trendy business phrase and is used to encourage out-of-the-box ideas.
  • πŸ€” 'Boiling the ocean' is an uncommon idiom that means undertaking an impossible task or making a task unnecessarily difficult.
  • 🐱 'Hering cats' is a humorous idiom used to describe a situation that is difficult to control or organize, like trying to control cats.
  • 🎀 'Singing from the same hym sheet' means that a group of people all have the same aims or express the same opinion on a subject.
  • 🚫 Some idioms may not be familiar to everyone, so it's important to be cautious when using them, especially in a professional setting.
  • 🀝 The idiom 'on the same page' is similar to 'singing from the same hym sheet' but focuses more on having the same goal rather than the same opinion.
  • πŸ“ It's beneficial to paraphrase idioms in your mind to practice fluency and ensure you can express ideas in various ways.
  • πŸ“š Learning the appropriate context for using idioms is crucial, as some may not be suitable for professional or formal settings.
  • πŸ” Researching the origin and commonality of an idiom before using it can help avoid confusion or miscommunication.
  • πŸ“ˆ The podcast 'Business English from All Ears English' provides valuable insights into business idioms and their appropriate usage.

Q & A

  • What does the term 'Blue Sky Thinking' refer to in the context of the script?

    -In the script, 'Blue Sky Thinking' is used to describe a mindset of being very positive, creative, and thinking outside of the box, especially in a work environment or when brainstorming innovative ideas.

  • Is 'Blue Sky Thinking' a term only used in business?

    -According to the script, 'Blue Sky Thinking' is not limited to business; it has also bled into other areas of life where creative and out-of-the-box thinking is applied.

  • What is the meaning of the idiom 'boiling the ocean' as mentioned in the script?

    -The idiom 'boiling the ocean' signifies undertaking an impossible task or making a task unnecessarily difficult, indicating an overly complex approach to a problem.

  • What did the hosts discuss regarding the idiom 'a quick flag'?

    -The hosts were unable to find the meaning of 'a quick flag' in their research and suggested that it might be a misheard idiom or specific to a certain region, advising against its use without further clarity.

  • How is the idiom 'herding cats' used in the script?

    -In the script, 'herding cats' is used to describe a situation that is difficult to control or organize due to the inherent uncontrollability of the individuals involved.

  • What is the meaning of 'singing from the same hym sheet' in the context of the script?

    -The phrase 'singing from the same hym sheet' means that a group of people all have the same aims or express the same opinion on a particular subject, indicating agreement or unity.

  • What advice do the hosts give about using uncommon idioms in English, especially for non-native speakers?

    -The hosts advise that learners should be cautious with uncommon idioms, as they might not be understood by everyone, especially in an exam setting like IELTS. They suggest using idioms that the examiner will be familiar with.

  • What is the hosts' suggestion for practicing English fluency and paraphrasing skills?

    -The hosts suggest playing a mental game where, after hearing or using an expression, one should think of how to say it in a different way or with a different idiom, helping to improve paraphrasing skills and confidence in English communication.

  • What is the significance of the role-play scenario discussed by the hosts?

    -The role-play scenario is used to demonstrate the practical application of the discussed idioms in a real-life situation, such as running a conference, and to highlight the importance of context and appropriateness when using certain expressions.

  • Why did the hosts decide to explore idioms that are not commonly used in American English?

    -The hosts explored these idioms to provide a broader understanding of English expressions from different English-speaking countries and to help listeners learn how to adapt their language use based on context and audience.

  • What is the hosts' final takeaway message for listeners regarding the use of idioms in English learning?

    -The hosts' final takeaway is the importance of knowing not only what to say but also what not to say. They emphasize the need to understand the context and cultural familiarity of idioms to effectively communicate in English.

Outlines

00:00

🌟 Blue Sky Thinking and Business English Idioms

The first paragraph introduces the concept of 'Blue Sky Thinking' as a business English phrase that signifies positive and creative thinking outside the box. It is often used in business contexts to encourage innovative ideas. The discussion also touches on the use of idioms in the IELTS exam and the importance of understanding their meanings and appropriateness. The podcast 'Business English from All Ears English' is promoted as a resource for learning more about business English idioms. The conversational tone is friendly and informative, with a focus on the practical application of language in professional settings.

05:02

πŸ€” Exploring Uncommon Business English Idioms

In the second paragraph, the discussion continues with an exploration of less common business English idioms such as 'boiling the ocean,' which means undertaking an impossible task or making a task unnecessarily difficult. The hosts share their unfamiliarity with some of these idioms and compare them to more familiar American English expressions. They also caution against using idioms that may not be widely understood, such as 'a quick flag,' which they could not find any reference to. The conversation emphasizes the importance of knowing one's audience and the cultural context when using idioms in business communication.

10:04

🐱 The Challenge of Controlling 'Hurting Cats'

The third paragraph delves into the idiom 'herding cats,' which describes a situation that is difficult to control or organize due to the inherent uncontrollability of the subjects involved. The hosts use humor to illustrate the point, comparing the obedience of dogs to the independence of cats. They advise caution when using this idiom in a work setting, as it may not be respectful when referring to colleagues. The paragraph also touches on the importance of being aware of cultural and community differences in language use, with a specific mention of the potential for misunderstanding in a church-going community with the idiom 'singing from the same hym sheet.'

15:05

πŸ“š Role Play and Learning Idioms for Business English

The final paragraph presents a role play scenario where the hosts are running a conference, using the idioms discussed in the previous paragraphs to navigate the challenges of organizing and managing the event. They highlight the importance of understanding the context and appropriateness of language use, especially when speaking metaphorically about groups of people. The role play serves as a practical example of how to apply the idioms in a business setting while being mindful of the audience. The paragraph concludes with a learning tip for listeners to practice paraphrasing and thinking of alternative expressions, which can enhance communication skills and confidence in English.

Mindmap

Keywords

πŸ’‘Blue Sky Thinking

Blue Sky Thinking refers to the practice of imagining or creating something new without being constrained by current methods or thinking. It is associated with positivity and creativity. In the video, it is mentioned as a business phrase that has bled into other areas of life and is used to describe innovative and out-of-the-box thinking. For example, Aubrey mentions that she initially did not consider herself a creative thinker, but now, Blue Sky Thinking is her favorite part of her job.

πŸ’‘Boiling the Ocean

The phrase 'boiling the ocean' is used to describe an impossible task or making a task unnecessarily difficult. It is not commonly used in American English, but it might be understood in other English-speaking countries. In the script, Lindsay and Aubrey discuss the idiom, noting that it is not one they are familiar with and suggesting that it might be more common elsewhere.

πŸ’‘Idiom

An idiom is a phrase or expression whose meaning cannot be deduced from the individual meanings of its words. Idioms are often cultural and may vary between English-speaking countries. The video's theme revolves around understanding and using idioms in business English, with several examples provided to illustrate their meanings and appropriate contexts.

πŸ’‘IELTS

IELTS stands for International English Language Testing System, which is a standardized test of English language proficiency for non-native English language speakers. In the script, it is mentioned that discussing one's job on IELTS could involve using idioms like 'Blue Sky Thinking,' which can showcase a candidate's language skills and creativity.

πŸ’‘Business English

Business English refers to the English language used in business contexts, often including specific vocabulary, idioms, and expressions. The video discusses various idioms within the context of Business English, highlighting their meanings and usage in professional settings.

πŸ’‘Hering Cats

The idiom 'herding cats' is used to describe a situation that is difficult to control or organize, often due to the inherent unpredictability or independent nature of the individuals involved. In the script, it is humorously applied to the challenge of managing children, illustrating the idiom's use in a non-business context.

πŸ’‘Singing from the Same Hymn Sheet

This idiom means that a group of people all have the same aims or express the same opinion on a particular subject. It may be less common in American English but is discussed in the video as an equivalent to other expressions like 'on the same page' or 'all in the same boat.'

πŸ’‘Uphill Battle

An 'uphill battle' is a struggle or challenge that requires significant effort to overcome. It is used in the script to describe the difficulty of organizing a book signing at a conference, drawing a parallel to the idiom 'boiling the ocean' for describing a difficult task.

πŸ’‘Mind Map

A mind map is a visual tool used to organize information or ideas, often used in brainstorming sessions or for note-taking. Aubrey mentions using mind maps as a way to help her think outside the box and expand her ideas, illustrating the concept's relevance to creative thinking.

πŸ’‘Doodles

Doodling refers to making simple drawings while someone's attention is otherwise occupied, often during a conversation or while listening. In the script, Aubrey mentions doodling as a way to help reset her brain and potentially stimulate creative thinking.

πŸ’‘Fluency Party

A fluency party is a concept mentioned in the script as a potential activity where learners can practice their language skills in a social setting. It suggests a fun and interactive way to improve language fluency, including playing games that involve paraphrasing and using idioms.

Highlights

Blue Sky Thinking is a positive and creative approach to brainstorming without focusing on practicality.

The term Blue Sky Thinking is not only used in business but has also become a trendy phrase in other areas of life.

At work, Blue Sky Thinking can be encouraged by saying 'we need some Blue Sky Thinking here' to promote out-of-the-box ideas.

The phrase 'boiling the ocean' signifies undertaking an impossible task or making a task unnecessarily difficult.

American English equivalents for 'boiling the ocean' include 'don't make this harder than it has to be' or 'don't reinvent the wheel'.

The idiom 'a quick flag' is not commonly recognized and is not recommended for use without further context.

Herd cats is an idiom used to describe a situation that is difficult to control or organize due to the inherent uncontrollability of the subjects involved.

The idiom 'herding cats' is commonly used in American English and can be applied to various situations involving uncooperative groups.

Singing from the same hym sheet means that a group of people all have the same aims or express the same opinion on a subject.

The phrase 'singing from the same hym sheet' may be less familiar in American English and could be replaced with 'we're all on the same page'.

Role-playing scenarios can help understand the context and appropriateness of using certain idioms in business English.

It's important to be cautious with idioms that compare people to animals, as they can be offensive or disrespectful in a work setting.

Some idioms may be too uncommon or unfamiliar to use in English depending on the region or community.

Learning to paraphrase and find alternative expressions for idioms can improve communication and understanding.

Idioms should be used in a way that the listener or examiner will understand to avoid confusion or misinterpretation.

The podcast episode provides insights into both what to say and what not to say in business English, emphasizing the importance of context.

Engaging in mental exercises such as paraphrasing can help develop the skill of quickly adapting language to different situations.

The episode encourages listeners to explore idioms from different English-speaking countries to broaden their understanding and usage.

Transcripts

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hey Aubrey um do you know what Blue Sky

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Thinking

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means yes I feel like I'm a blue sky

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thinker right being very positive I do

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hear this a lot when you know at work

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but do you think it's only used in

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business I don't think so I think it is

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a trendy business phrase already um and

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I think it has sort of bled into other

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areas of life guys anytime we are like

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creatively thinking out of the box like

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coming up with innovative ways to do

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things um that's not just at work right

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yes and we also have to talk about our

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jobs a lot on ielt so for example you

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might be asked about your job and you

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could say I get to do some Blue Sky

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Thinking at my job which was actually

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super hard at first because I didn't

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consider myself a creative thinker but

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now it's my favorite part nice that

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would be a great 's answer guys we are

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bringing you a special episode of one of

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our sister podcasts business English

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from all ears English guys search for

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business English now and look for the

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yellow that bright allers English yellow

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and hit follow you are going to hear an

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amazing business English episode today

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and stay tuned until the end of today's

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show because we are going to tell you

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the best idiom from today that you

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should learn that you should use on is

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yes and you're going to hear a few that

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you should not use on is so we're

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excited for for you to get this info

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this was a really fun episode that

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Lindsay and I recorded so let's hear the

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episode hi Lindsay how's it going hey

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Aubrey it is fantastic how's everything

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with you today I'm great I have a

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question are you boiling the ocean oh my

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gosh I don't even know how to answer

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that to be does that mean am I upset

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like is my blood boiling is that what

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you're asking me

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seems like maybe what yeah we don't use

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this in the US at all I'm excited we got

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a really good question about some idioms

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student asking about using them in

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business English and this is one of them

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that I had not heard of before but it

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might be common in England or New

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Zealand right in other English speaking

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countries we're going to share all of

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these idioms what they mean and whether

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you can use them at work or not for sure

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and if you love hearing other voices

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from other countries english- speaking

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countries go over to our website guys

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and type in know British or Australian

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we've done tons of interviews with

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different people from these places guys

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so we do try to bring those voices onto

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the show as much as we can but for today

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we're gonna get after these words

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ourselves right auy yes yes so I'll read

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the question it's from Caro on Spotify

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who said I would love to hear about the

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meaning of some of the following

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business English phrases Blue Sky

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Thinking boiling the ocean a quick flag

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ducks in a row hering cats and singing

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from the same hym sheet so this is

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interesting some of these I've heard

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before and some of them I have not yes

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yeah definitely hurting cats I've heard

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yes um the other ones are going to be

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sort of new for mear so we have

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researched them normally we just kind of

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stick with the American English but you

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know hey let's Venture into something

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new and see what we can tie links to

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maybe equivalent expressions we know in

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American English we could do that

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something like that absolutely we'll see

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what we can do here yes and be sure to

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check out Lindsay and Michelle recently

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recorded an episode do you have your

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ducks in a row vocabulary for getting

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organized where they shared several

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idioms that you can use at work that are

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very interesting like having your ducks

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in a row nice love it all right guys and

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don't forget to hit uh the follow button

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right there on business English to not

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miss the next episode so first one

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Aubrey was Blue Sky Thinking okay I

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think just by looking at this I think I

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know what it means I can kind of guess

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yes right and I don't know that I'm

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super familiar but if you said this I

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would know what you meant right this is

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clearly not going to be something

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negative cuz blue skies are always

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associated with positivity and this is a

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little different than I expected I

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thought this would just be posit you

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know being positive but it actually

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means more like thinking outside of the

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box or like brainstorming in a way that

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isn't as practical being super

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creative I guess something somewhat

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equivalent could be this guy's the limit

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you could say something like that or

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there's a book book I know uh called

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Blue Ocean strategy it's a it's just a

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business book which talks about red

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oceans and blue oceans it's markets in

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the business World Industries okay and

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how to find a blue ocean and go into it

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that someone hasn't tapped this

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particular market yet right gotcha

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interesting yeah I think go ahead I was

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gonna say so with Blue Sky Thinking it

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looks like you know if you're wanting

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your team to brainstorm and you don't

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want to think about what's real

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realistic we want to come up with any

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idea anyone could think of we could say

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this we need some Blue Sky Thinking here

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and what the way I'm used to hearing

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this in you know business English in the

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US is to think outside of the box yeah I

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mean I do think that the term the word

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blue like the color blue and the word ha

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has kind of a sense of openness I mean

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the sky right is blue and the ocean and

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it's just this idea of uh I don't know

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openness blue openness yeah that's a

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good way to Cate to remember this right

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so you might say all right let's start

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the meeting we need some Blue Sky

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Thinking today and you're meaning like

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let's think outside of the box yeah I

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mean is there anything that you any

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rituals or habits you have when you want

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to get yourself to think outside of the

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box anything you do like go for a jog or

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I don't know like to reset your brain

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because I find that sometimes I'm in

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Pathways in my mind and it's hard I do

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like to Doodle like if I take notes or

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do like a mind map something because I

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think I'm just a very visual learner as

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far as wanting to write something down

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and see it written then I do feel like

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that kind of helps me expand my ideas

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and think about something that I

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wouldn't have before yeah it's true it's

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true wow okay that's a good ritual to be

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able it like a just a to know yourself

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on how you get yourself outside of the

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box in terms of the way you think good

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for business too right which is what

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we're looking at today boiling the ocean

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Aubrey what is that so seems like it

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would be hard to do that it does that's

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a lot of water and that's exactly right

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right this is very uncommon I had not

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heard it before I'm curious where it's

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popular it could be somewh you know but

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it means to undertake an impossible task

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or to make a task unnecessarily

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difficult right so if someone says like

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all right well we don't need to boil the

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ocean means like you are over

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complicating the task you have yeah I

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the equivalent in American English we

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might say don't make this harder than it

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is or than it has to be right don't make

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this harder than it has to be yes or

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wheel we'll say that too right if it's

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like don't reinvent the wheel reinvent

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the wheel it's like there's a simple

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somebody has already done the groundw

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that we can build upon so like let's do

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this the easy way don't reinvent the

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wheel don't overthink it there are a lot

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of So today we're kind of adding on to

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our our plan for this episode ways we

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say the same things in without these

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idioms that are not necessarily common

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in American English right um Aubrey is

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there a next one is there uh number

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three yes number three is a quick flag

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and I googled I looked in you know on

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Reddit in forums I couldn't find this

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one anywhere so it's possible that our

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listener had misheard a different idiom

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I'm not sure what so we do not recommend

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using a quick flag couldn't find it

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anywhere we have nothing for you guys it

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could be like slaying in another country

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that I just couldn't find online so

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leave us a comment on YouTube guys if

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you have heard this and know what it

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means please share in the comments I'd

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love to know yes teach us what you know

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we love that we want to learn from our

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community Absol well the next one Aubrey

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we both know and it's a funny expression

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right and this one is used in American

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English right and it's hurting cats so

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this is a situation that's difficult to

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control or organize because those

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involved are inherently uncontrollable I

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use this the most about my kids I'm

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trying to get them to leave to go

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somewhere I'm like it's like hurting

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cats that's hilarious no one's listening

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to me yeah know it's so funny when you

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think about even just with cats the

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difference between dogs and cats and how

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much you know when you come home and

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your dog will come up and be all excited

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and listen to you and sit and the cat's

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like oh just look at you care yeah yeah

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just like they couldn't be more

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different animals you know it's so true

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we have a bunch of cats here cuz I we're

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on a 5 Acre Farm here and so there are a

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bunch of outdoor cats that we call

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mousers cuz they're here to like keep

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the mouse population down but they're

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feral you cannot approach them they

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would just like hiss at you and Claw So

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It's Tricky if you tell the kids like

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don't try to pet these cats they're not

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the house cats you're used

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to so it's just the it's the concept of

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yeah something is not not controllable

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and you're try trying to control it

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which is futile of course we know that

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in life and we do want to be careful

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with this at work it can be offensive

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like it imagine you're saying you're at

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work and say I'm trying to get everyone

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to the meeting but it's like hurting

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cats this is really not something you

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would say about adults even if they're

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not listening to you you're you're

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frustrated you can't control them this

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is still not a kind and respectful thing

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to say about co-workers yeah I think

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anytime that you are sort of drawing a

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comparison between your colleagues and

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animals probably be careful danger zone

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very good point right it's just not very

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kind or respectful stay away or at least

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be careful make sure there probably are

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some idioms that are that are okay but

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generally Wade what is it uh weigh

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carefully in that area tread carefully

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yes carefully absolutely number five

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Aubrey what is it what is it so this was

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singing from the same hym sheet this is

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also uncommon I hadn't heard it before

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but it might be common in other um

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countries had were you familiar with

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this one Lindsay no no it also might be

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common certain communities that attend

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church more often right that's true yeah

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that's possible it means a group of

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people who all have the same aims or all

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express the same opinion on a particular

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subject yeah and what would be I mean

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we're all in the same boat sort of not

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exactly the same thing or we're all on

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the same page maybe on the same page

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yeah it's a little tricky because on the

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same page or aligned means more like we

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have the same goal and this sort of

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means we all have the same opinion so

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that's different do we have another

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idiom for that well you could say we see

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eye to eye with two people but not

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multiple people see I think in the same

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boat is more similar than on the same

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page right if like we all have the same

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opinion I could see saying okay we're

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all in the same boat yeah we're all in

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the same boat so we'll come back and

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circle back and teach these another day

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for sure but it's good to just kind of

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draw the connections kind of fun

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exercise here yeah so you could say at

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work right glad to see we're all singing

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from the same hym sheet but keep in mind

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that at least in the US people would

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might be like what does that mean they

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likely won't be familiar with this

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phrase unless you're living with a

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community that goes to church a lot and

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may definitely you might hear it all the

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time so hands are so specific to people

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and you know what they think about

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fascinating yeah all right let's do a

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role play here you and I are running a

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conference in this role play want to

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start us out that is a big Endeavor oh

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my gosh imag geez just attending a

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conference is enough of a challenge

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imagine running one woo thank thank

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all right so here we go I loved that

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last speaker her message about Blue Sky

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Thinking was fantastic I agree much

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easier to be creative when we're not

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focused on what's realistic well we need

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to get everything organized for the book

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signing I think it's going to be an

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uphill battle for sure moving everyone

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between sessions at this conference has

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been like hurting

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cats funny and this maybe I would use it

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this way with like a colleague and we're

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sort of speaking metaphorically

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generally about a group of people right

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all of them were my colleagues I don't

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know that I would say that right right

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the difference is it's just you and me

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and we're in the corner we're having a

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conversation we've been going through

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this challenge together that's

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acceptable to use I certainly wouldn't

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say this publicly in front of all of

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them

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like cat getting you to go where we want

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no no no no you would not say that right

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so it's very subtle choosing who's going

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to overhear it and who you're actually

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talking to and what the levels are there

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so in this case you know I said I love

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that speaker her message about Blue Sky

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Thinking was fantastic so maybe a

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keynote speaker gave a motivational talk

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yeah about thinking outside of the box

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being creative love that and then you

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said and this is one I was thinking was

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sort of a parallel for one of them you

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said I think it's going to be an uphill

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battle and this was when I was thinking

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about recommending instead of boiling

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the ocean just like you know an

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impossible task or something that's

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extremely difficult we would often say

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an uphill battle that's a good one I

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like that and that is very common for

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sure American English and then the last

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one we already talked about this at this

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conference it's been like hurting cats

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to get people to move between sessions

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yes very fun but just be careful who

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you're saying it to or about could be

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offensive 100% any takeway for our

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listeners today we've had an interesting

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episode because we've shown you some

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idioms that we're not necessarily super

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familiar with but then we've drawn

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connections to the same way to say that

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in American English exactly so thank you

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to Caro for sending in this amazing

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question a good takeaway is just that

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some idioms are too uncommon or too un

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unfamiliar to use in English depending

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on where you live the community some of

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these I wouldn't use in the US because

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people might not understand what you

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mean they might be unfamiliar with them

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I also would say as a learning tip for a

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listeners today see if you can play a

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little game in your head of based on

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what we just did today when you're

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speaking so this whole game of say it

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another way right how can you if you're

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having a conversation you say something

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you say some expression you then you

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think to yourself just in your head how

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could I have said that in a different

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way a different IDI such a good activity

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to help you learn to paraphrase because

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then if you can't think of how to say

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something a specific way you will have

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that skill of being able to quickly say

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it a different way instead of pausing

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and thinking that is going to give us

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the confidence space to really then be

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be free and clear for connection right

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our minds will be clear to actually

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connect but I think this is what a lot

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of our listeners auy really want is that

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flexibility and it's not going to come

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to us just by listening it's actually

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going to we need to take that extra step

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and play a little game in our minds

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exactly right in your mind like you said

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or speaking out loud or with a

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conversation partner such a great

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activity I love that idea yeah maybe

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we'll add that in as a game for a

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fluency party or something one one of

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these months here absolutely yes all

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right good stuff all right Aubrey talk

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to you soon have a good day awesome

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thanks Lindsay see you next time bye

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bye Aubrey great job on that episode um

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what idiom from that what idiom that you

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guys taught do you think is the most fun

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for I definitely hurting cats we sort of

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shared how this isn't always appropriate

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at work but it's perfect for a anytime

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it was difficult to organize a group

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whether it's a crowd of people children

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teens family you're talking about your

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school days this is going to be perfect

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to say something was difficult to say it

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was like hurting cats yeah anytime guys

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you are describing a place an event in

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which a crowd of people is difficult to

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control right someone's trying to uh

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control the people in some way and it's

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not going well you can be like it was

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like hurting cats so I think this is the

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most useful for I because it's the most

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flexible right um if you're talking

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about going to family reunions right um

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I could say like anytime I go to family

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reunion and there's more than five of us

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it's like hurting cats it is impossible

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to get the whole group to do anything

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yes and I think it's so useful to know

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some of these idioms that either are

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super uncommon or old enough that the

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examiner might not be familiar with them

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they might just think you're making a

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mistake so a few of these like a quick

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flag that we're not familiar with you

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should avoid using these on I a lot of

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the idioms that you see online you can't

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just be like oh perfect yep I'll use

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that on IELTS so really good to keep in

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mind that you want to make sure to use

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idioms The Examiner will understand

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exactly guys so on all of our shows guys

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business English all ears English here

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on Isles energy it is important that we

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teach you not just what to say but also

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what not to say I mean in that episode

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These came from a listener these came

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from a student of English right so we

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know you guys are seeing so many

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resources out there and it's hard to

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know who to trust so listen to all of

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our shows guys we have a new episode

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from one of our podcasts every day of

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the week so right now guys search

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business English from all ears English

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and hit follow wherever you're listening

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yes awesome and we'll see you over on

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the business English podcast as well as

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right here on I energy thanks Jessica

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thanks Aubrey bye bye

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[Music]

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Related Tags
Business EnglishIdiomsCreativityWorkplaceCommunicationIETLSBlue Sky ThinkingHurting CatsUphill BattleConference Organization