How to Generate Leads for ANY Business in 2024 l 5 Steps

Summary

This video script emphasizes the importance of consistent marketing for building a stable business. It outlines steps for effective marketing, starting with identifying the right customer segment (MAN: Money, Authority, Need), creating a product or service that meets their needs, and choosing the right channels to reach them. The script then discusses defining a marketing strategy, either through education or entertainment, and stresses the necessity of setting up systems for consistent marketing efforts to move customers from awareness to decision. A 40-minute training video is offered as a resource for further learning on building a scalable and profitable business.

Takeaways

• 🏗️ Marketing is essential for building a stable business and generating consistent leads and income.
• 🔍 Identifying the right customer segment (MAN: Money, Authority, Need) is the first step in effective marketing.
• 🛍️ Create products or services that fulfill the needs, desires, or solve significant problems for your target customers.
• 📡 Determine the channels where your target customers are available, both online and offline.
• 📋 Define your marketing strategy by choosing between educational or entertainment methods based on your brand's tone.
• 🎯 Use the chosen marketing strategy to grab attention, add value, build relationships, establish credibility, and create curiosity.
• 🔗 Offer a free 40-minute training video to help business owners understand how to build a scalable and profitable business.
• 🔄 Consistency in marketing is crucial; avoid the one-hit-wonder approach to marketing efforts.
• 🛠️ Set up systems to track marketing activities and strategies, and rely on a team for execution to maintain consistency.
• 📈 Customers go through stages of awareness, consideration, and decision; consistent marketing nurtures them through these stages.
• 👨‍🏫 The speaker encourages viewers to continue their learning journey by watching the provided training video for a macro perspective on business strategies.

Q & A

What is the fundamental role of marketing in building a stable business?

Marketing is the foundation for building a stable business as it is essential for generating consistent leads, which in turn provides a consistent prospect base for sales and income generation.

What does the acronym 'MAN' stand for in the context of identifying the right customer segment?

In the script, 'MAN' refers to the person or customer segment who has the Money to afford your products or services, the Authority to make decisions to invest in them, and the Need for your products or services.

Why is it important to create a product or service that fulfills the needs, desires, or solves problems of the target customer?

It is crucial because if a product or service does not address a significant need, desire, or problem, people will not be willing to spend money on it. This fulfillment is key to attracting and retaining customers.

What does the term 'channel' refer to when identifying where the target customer is available?

The term 'channel' refers to both online and offline platforms where the target customers can be found. This includes social media platforms, professional networks, email, and physical locations or events where customers gather.

How does a business identify the right marketing channels for their target customers?

A business identifies the right marketing channels by evaluating where their target customers spend their time online, such as on LinkedIn, Facebook, Instagram, or YouTube, and offline, such as in specific communities, industry bodies, or commercial areas.

What is the significance of defining a marketing strategy before starting marketing activities?

Defining a marketing strategy is significant as it helps to determine the approach or method the business will use to market its products or services, whether through education or entertainment, ensuring alignment with the brand's tone and goals.

What are the two main methods of marketing mentioned in the script, and how do they differ?

The two main methods mentioned are education and entertainment. Education focuses on providing valuable information and wisdom to the audience, often suitable for serious or professional businesses. Entertainment, on the other hand, uses fun and humor to engage the audience, often suitable for more casual or fun brands.

Why is consistency in marketing important for a business?

Consistency in marketing is important because it allows the business to nurture customers through the stages of awareness, consideration, and decision. It also helps in building a marketing system that can sustainably generate leads and prevent the business from becoming reactive and exhausted.

What mistake do many business owners make when it comes to marketing, according to the script?

Many business owners make the mistake of expecting immediate results from a single marketing effort, such as one video or blog post. This approach often leads to disappointment and giving up on marketing due to the lack of immediate success.

What is the recommended approach for maintaining consistency in marketing activities?

The recommended approach is to set up systems to track marketing activities and strategies, and to either outsource or hire a team for execution. This ensures that marketing is done consistently and strategically, without relying solely on the business owner.

What is the role of the business owner in the marketing process after setting up systems and teams?

The business owner can be involved in creating core content that provides solutions to the target audience's needs, desires, and problems. They can also be the face of marketing videos, ensuring a personal connection with the audience while the system and team handle the execution.

Outlines

00:00

📈 Identifying Your Target Market for Effective Marketing

The first paragraph emphasizes the importance of marketing for building a stable business and generating consistent leads. It outlines the initial steps for marketing, starting with identifying the 'Money, Authority, and Need' (MAN) in your target customers. The speaker explains that understanding who can afford your products or services, who has the decision-making power, and who actually needs them is crucial. The paragraph also stresses the importance of creating a product or service that meets the significant needs, desires, or solves significant problems for the target customer. Lastly, it suggests identifying the channels, both online and offline, where the target customers are available to ensure effective marketing outreach.

05:02

🔗 Building Consistency in Marketing for Business Growth

The second paragraph focuses on the concept of consistent marketing as a key to business growth. It points out common mistakes made by business owners who expect immediate results from sporadic marketing efforts. The speaker advocates for setting up a marketing system and team to maintain consistency, rather than attempting to manage everything alone. The paragraph explains that marketing is a process that involves moving customers from awareness to consideration and finally to decision. It emphasizes the need for patience and persistence in marketing, as well as the importance of nurturing customers through these stages. The speaker also offers a free 40-minute training video for those interested in learning more about building a scalable and profitable business, urging viewers to take action based on the strategies presented.

Keywords

💡Marketing

Marketing is the process of promoting, selling, and distributing a product or service. It is crucial for generating leads and building a stable business, as emphasized in the video. The script discusses the importance of consistent marketing to attract and retain customers, illustrating this with the idea that without it, a business cannot generate income consistently.

💡Leads

Leads refer to potential customers who have shown interest in a product or service but have not yet made a purchase. The video script highlights the necessity of generating leads consistently through marketing efforts, as they are the prospects that can turn into customers and generate income for the business.

💡Prospects

Prospects are individuals or entities that have the potential to become customers. In the context of the video, identifying and understanding prospects is essential for tailoring marketing strategies that appeal to those who have the money, authority, and need for the products or services offered.

💡MAN

In the script, 'MAN' is an acronym for 'Money, Authority, and Need.' It is used to identify the ideal customer segment who can afford the products or services, have the decision-making power to invest, and require what the business offers. This concept is foundational in crafting targeted marketing strategies.

💡Product/Service

The terms 'product' and 'service' represent what a business offers to its customers. The video emphasizes the importance of creating offerings that fulfill significant needs, desires, or solve significant problems for the target customer, as this is what drives customers to invest in them.

💡Channels

Channels in the context of the video refer to the platforms or mediums through which a business can reach its target customers, both online and offline. Identifying the right channels is essential for effective marketing, as it allows the business to engage with potential customers where they are most active.

💡Marketing Strategy

A marketing strategy outlines the methods and approaches a business will use to promote its offerings. The video discusses two primary strategies: education and entertainment. The choice between these methods depends on the brand's tone and the business's nature, with the goal of grabbing attention, adding value, and building relationships with the target audience.

💡Education

In the video, 'education' is presented as a marketing strategy where businesses provide valuable information to their audience through various content forms like videos, blogs, or infographics. This approach is particularly suitable for businesses with a more professional or serious brand image.

💡Entertainment

As a marketing strategy, 'entertainment' involves creating content that is enjoyable and engaging, often using humor or trending topics to showcase products. This strategy is recommended for brands with a more casual or fun tone, aiming to attract and retain customers through lighter content.

💡Consistency

Consistency in marketing is highlighted in the video as a key factor for success. It refers to the ongoing and regular efforts in marketing to maintain visibility and engagement with the target audience. The script warns against the pitfalls of sporadic marketing and emphasizes the need for a systematic approach to nurture customers through awareness, consideration, and decision stages.

💡Systems and Teams

The video script mentions the importance of setting up systems and relying on teams for the execution of marketing activities. This is crucial for maintaining consistency and efficiency in marketing efforts, allowing the business owner to focus on core content creation while the team manages the operational aspects of marketing.

Highlights

Marketing is essential for building a stable business and generating consistent leads.

The importance of identifying the right customer segment with money, authority, and need for your products or services.

Creating a product or service that fulfills the needs, desires, and solves problems for the target customer.

Identifying channels where the target customer is available, both online and offline.

Defining a marketing strategy based on the method of education or entertainment to engage the target customer.

The significance of using the right tone for your brand when choosing between educational or entertainment marketing strategies.

The necessity of consistency in marketing to build awareness, consideration, and decision among customers.

Avoiding the mistake of expecting immediate results from sporadic marketing efforts.

Building a marketing system and setting up a team for consistent execution of marketing activities.

The importance of not being a one-hit wonder in marketing and the need for a strategic approach.

The customer journey through stages of awareness, consideration, and decision in response to consistent marketing.

The offer of a 40-minute high-intensity training video as a gift for understanding scalable and profitable business building.

The impact of more than 35,000 business owners who have used the systems and strategies presented in the training.

Encouragement to take action based on the training to build a meaningful and valuable business.

The need for patience and persistence in marketing to nurture customers through the stages of awareness to decision.

A call to action to click on the training link for further learning on building a scalable and profitable business.

Transcripts

marketing is the foundation of building

a stable business if you're not

marketing consistently you're not going

to generate leads consistently and if

you're not generating leads consistently

then you don't have the prospect

customers to sell to and generate income

consistently in this video I'm going to

break down for you the steps you need to

take to get started with marketing for

your

business so let's understand what it

takes and where do you need to start the

first step before you start marketing is

you need to

identify your man what do I mean by man

now all the ladies watching trust me I'm

not a male shist here what I mean by man

is that you need to identify the person

or the segment of customers who have the

money to afford your products or

Services who have the authority to make

the decision to invest their money in

your product or services and who have

the need for your products or services

so the start point of marketing starts

with identifying who is the right

customer who has the money Authority and

need once you've identified who is the

right customer and who has the money

Authority and need then you need to make

sure that you create a product or a

service that

fulfills the needs desires and solves

the problems of your Target customer so

the key is to offer a product or service

that fulfills a significant need or a

significant desire or solves a

significant problem for your Target

customer if your product or service does

not solve a significant problem or

fulfill a significant need or desire

people will not spend money on it so

make sure these two are your preparation

steps before you start marketing and

then comes the third step step the third

step before you start marketing is to

identify the channel where your Target

customer is available now what do I mean

by Channel this could be

offline or this could be

online so start identifying Which online

channels is your Target customer

available on if you're a B2B business

your Target customers are available on

LinkedIn or they are searching for

information on YouTube or they're

willing to consume information via

emails if you are a b2c business your

Target customers are present online on

platforms like Facebook or Instagram or

YouTube and even they are willing to

consume information on emails and then

even evaluate offline channels it's not

just about being online you got to

evaluate even offline channels where is

your Target customer available so that

you can engage with them it could be

that your Target customers are residents

of a particular apartment complex or a

gated community or it could be that your

Target customers are members of a

particular IND industrial body or a

business networking organization or it

could be that your Target customers are

studying in a particular academic

institution or working in a particular

type of uh Tech Park or commercial

complex or visiting a particular type of

Mall you got to identify what are the

offline and online channels which your

Target customer is available on so that

you Market on those channels now once

you've defined your channels where your

customer is available then comes the

fourth step of defining your marketing

strategy now what do I mean by defining

your marketing strategy essentially here

you need to Define what method are you

going to use to Market are you going to

use the method of Education to Market or

are you going to use the method of

entertainment to Market see either ways

the fundamentals is about grabbing the

Target customer attention adding value

to that Target customer building a

relationship with that Target customer

so the question you need to ask yourself

is what is your method to grab attention

add value build a relationship establish

credibility and create curiosity is it

education or is it entertainment you got

to choose this theme based on the tone

of your brand and your business if

you're in a serious business a more

professional business then education

would be the right strategy where you

are creating educational videos or

education blogs or educational

infographics or you are creating uh

books where you are putting out

information and sharing your wisdom with

your audience so you need to Define what

is the tone of your brand if your brand

is more casual it's more fun then you

can use entertainment as a marketing

strategy where you are creating videos

on trending reals with trending music

playing at the background showcasing

your product or doing storytelling which

in in a fun and a humorous manner you

decide what is the relevant marketing

strategy based on the tone of your brand

is it education or is it entertainment

now if you would like to figure out how

exactly you need to go about building

your brand building your business and

structuring it in a manner where it is

scalable and profitable before I go to

the next point I have a gift for you I

want you to click on the link given in

the description below where I have given

you a 40 minute High intense training

Absolut free as a gift from my side this

is for those of you who want to

understand what it takes to build a

scalable and a profitable business more

than 35,000 business owners have used

the systems and strategies that have

broken down in this training video and

have been able to build a business of

meaning and value so make sure you click

on that link and watch that training

video and make a lot of notes from it

and take action based on what I have

defined in that training which brings me

to the fifth point for you to to get

started with marketing now while I have

broken down for you the process and the

steps which starts with identifying the

right customer then creating the right

kind of product or service which

fulfills needs desires and problems then

identifying the right channel which is

offline or online and then defining a

marketing strategy which could be

education or entertainment once you've

done these four steps then the game is

all about consistent

marketing now what what do I mean by

consistent marketing the biggest mistake

I see a lot of business owners make is

that they put out one video or write one

blog or send out one email newsletter

and they expect miracles to happen

marketing is not going to work for you

if you are trying to be a one hit wonder

one hit wonders end up being blunders of

marketing because they put effort and

they don't get the result and then they

give up on the idea of marketing results

in marketing is an outcome of building a

marketing system and setting up a

marketing team you cannot wake up every

morning and ask yourself today what

marketing content am I going to create

today what marketing post am I going to

put out there if you're going to do that

number one you will not be consistent

number two you will not do this

strategically you will do this only

reactively and end up exhausting half of

your day in just doing marketing

activities and eventually you will give

up on it because you have other things

to take care of for you to do marketing

consistently firstly you need to set up

the systems so that you can track the

activities of the strategies which are

relevant for your business and then you

got to either Outsource or hire people

and rely on teams for execution of

marketing don't try to do this all by

yourself you can be involved by creating

the core content where you're giving

solutions to your target audiences needs

desires and problems you can be involved

by being the face of your marketing

videos but you need to have a running

system to be able to maintain

consistency and consistency is important

because you need to understand nobody

will inquire for your product or service

just out of watching One video or

reading one blog article or engaging

with one post on social media or

consuming one email of yours your

customer goes through stages the first

stage they go through is of awareness

where they keep seeing you again and

again and they get aware that there is

somebody who does this kind of work and

provides this kind of product or service

then as you are consistent from

awareness they'll move to consideration

where they start considering you as an

option to buy from and as you're

consistent they move from consideration

to decision where they decide to buy

from you so you got to be persistent you

got to be patient you got to be

consistent and set up a marketing system

to be able to nurture your customers

through the stages of awareness

consideration and decision that's how

you start the process of marketing and

start gener ating leads consistently in

your business if you found this video

useful then do not stop here click on

the training link given to you in the

description below and continue your

Learning Journey to understand the macro

perspective of what are the strategies

systems and teams you need to build to

be able to build a scalable and a

profitable business I look forward to

seeing you in my next

video