Print on Demand Sellers: Add this niche NOW to Make Money on Etsy

Summary

This video offers a comprehensive guide on identifying and capitalizing on specific mom niches for selling products, especially in preparation for Mother's Day. The speaker shares strategies for conducting research on Etsy and using eRank to discover more targeted mom niches. They also demonstrate how to narrow down and focus on profitable sub-niches, emphasizing the importance of understanding market demand and gathering inspiration from various sources to create unique and appealing designs.

Takeaways

• 🎄 Start with a broad search on Etsy for 'mom gifts' to find various types of products and niches within the mom market.
• 🔍 Use incognito mode on Etsy to get fresh search results without being influenced by past searches.
• 📝 Look beyond just mom apparel and explore other product types like jewelry, mugs, and stickers for inspiration.
• 🔑 Identify more specific mom niches such as 'personalized mom items', 'dog moms', and 'funny moms' to target particular segments.
• 🛍️ Use the free version of E-Rank to find related keywords and assess competition for different mom niches.
• 📉 Search by competition on E-Rank to find less competitive niches within the mom market.
• 📝 Record all the potential niches found on Etsy and E-Rank in a notepad for further analysis.
• 🤔 Reflect on personal experiences or those of people around you to identify additional mom niches that resonate.
• 📉 Validate the demand for chosen niches by checking for bestsellers on Etsy and ensuring there is a market for those designs.
• 🎨 Focus on a few selected niches to specialize in and study them deeply to understand what designs work best.
• 💡 Gather inspiration from various sources including Pinterest and Instagram to create unique designs for the chosen niches.

Q & A

What is the main topic of the video?

The main topic of the video is about identifying and selling in a niche market related to mothers, specifically in preparation for Mother's Day, and how to research and find more specific mom niches on platforms like Etsy and E-Rank.

Why is it not enough to just create a t-shirt or sweatshirt with 'mom' or 'mama' on it?

It's not enough because the market is saturated with generic 'mom' or 'mama' items, and to stand out and be profitable, one needs to create more specific and targeted designs for different types of moms.

What is an 'incognito window' and why is it used in the research process described in the video?

An 'incognito window' is a private browsing mode in web browsers that doesn't save browsing history, cookies, or site data. It is used to get fresh search results without being influenced by previous searches.

What does the speaker mean by 'more specific mom niches'?

More specific mom niches refer to细分市场 within the broader 'mom' market, such as 'dog moms', 'first-time moms', 'funny moms', or 'personalized mom items', which cater to particular interests or stages in a mother's life.

How does the speaker suggest using Etsy for research?

The speaker suggests starting with broad searches like 'mom gifts' and then looking at various product categories for inspiration. They emphasize the importance of observing what types of products are being offered and identifying niches that are more specific than just 'mom'.

What is E-Rank and how is it used in the research process?

E-Rank is a keyword research tool that helps in identifying related keywords and assessing competition. The speaker uses it to find more specific mom niches by searching for 'mom' related terms and sorting by competition to find less saturated markets.

Why is it important to validate the demand for chosen niches?

Validating demand ensures that there is an actual market for the designs created for those niches. It helps to avoid investing time and resources into a niche that may not be profitable or in demand.

What is the significance of narrowing down to a few niches rather than trying to design for all of them?

Focusing on a few niches allows for a deeper understanding and specialization in those areas. It enables the designer to create more targeted and appealing products, increasing the chances of success in those specific markets.

How does the speaker suggest gathering inspiration for designs?

The speaker suggests gathering inspiration from various sources, including different product categories on Etsy, E-Rank keyword suggestions, and even social media platforms like Instagram and Pinterest. They emphasize the importance of looking beyond just t-shirts and sweatshirts for ideas.

What is the final step in the process described by the speaker after identifying and validating niches?

The final step is to deeply study and understand the chosen niches by looking at best-selling products, colors, patterns, and designs within those niches. This helps in creating unique and appealing designs that cater specifically to the needs and preferences of the target audience.