Top Occupational Niche Idea for Etsy and Print on Demand | Etsy for Beginners

Summary

This video offers a comprehensive guide on identifying and designing for niche markets within the medical professional industry. The host shares strategies for discovering specific medical niches using Etsy and Erank, and emphasizes the importance of idea validation through market research. The tutorial also covers the process of brainstorming, listing top medical professionals, and validating niches by assessing Etsy's bestsellers to ensure designs cater to in-demand products. The aim is to help viewers understand how to delve deeper into the healthcare market, beyond just nurses, to find unique and profitable design opportunities.

Takeaways

• 🔍 The video discusses strategies for identifying niches within the medical professionals market for designing products.
• 👩‍⚕️ It emphasizes that while nurses are a significant category, there are many other medical professional careers to consider for design inspiration.
• 💡 The presenter suggests using Etsy to search for medical-related terms to find inspiration and identify different types of medical professionals.
• 🔑 The video introduces using Erank's free version to find specific medical niches by searching for phrases like 'healthcare worker gifts'.
• 📝 It recommends creating a list of ideas, especially when focusing on a certain niche within the medical profession.
• 🔑 The presenter shares a personal approach to brainstorming niches by using tools like Google, Etsy, and Erank to find and validate ideas.
• 🌟 The importance of not jumping from one niche to another is highlighted, suggesting to spend enough time understanding a niche's preferences before moving on.
• 🎨 The video encourages testing different designs, patterns, colors, and mockups within a niche to see what resonates with the audience.
• 📈 It stresses the need to validate niches by checking for bestsellers on platforms like Etsy to ensure there is demand for the products.
• 📚 The presenter shares personal experience as a nurse to provide deeper insights into the medical industry and suggests similar research for others.
• 🔄 The video concludes by reiterating the process of using various tools and methods to find, validate, and focus on niches within the healthcare industry.

Q & A

What is the main topic of the video?

The main topic of the video is about identifying and designing for niches within the medical professionals industry, specifically focusing on various career paths beyond just nurses.

What are the three key things the video presenter will show in the video?

The three key things the presenter will show are: how to search for medical professional careers on Etsy, how to use the free version of Erank to find specific medical niches, and how to brainstorm ideas for designing in a certain niche.

How can one find inspiration or ideas for designs in the medical professional niche on Etsy?

One can find inspiration by searching terms like 'Healthcare gifts' or 'Healthcare workers' on Etsy and observing the different types of products and niches that appear in the search results.

What is Erank and how can it be used to find niches in the medical professional industry?

Erank is a tool that can be used to find specific niches within an industry. The presenter suggests using Erank's keyword tool to type in phrases like 'Healthcare worker gifts' and to look for lower competition keywords that indicate a specific niche.

What is the importance of focusing on specific sub-niches within the medical professional industry?

Focusing on specific sub-niches allows for more targeted design efforts, potentially increasing the appeal to a particular group of medical professionals and standing out in the market.

How does the presenter suggest validating whether a niche is worth designing for?

The presenter suggests validating a niche by searching for it on Etsy and seeing if there are existing bestsellers related to that niche, indicating that there is a market for those designs.

What is the presenter's strategy for brainstorming ideas for medical professional niches?

The presenter recommends creating a list of all potential niches and sub-niches by using resources like Etsy, Erank, and Google searches, and then narrowing down to focus on a few specific niches to study and design for.

Why is it a mistake to create only a few designs for a niche and then move on?

It's a mistake because it doesn't give enough time to understand the niche's preferences and to improve the designs based on feedback and sales data. It's important to test various designs to see what works best in that specific niche.

How can one find more specific types of nurses to design for, according to the video?

One can find more specific types of nurses by using Etsy's search function with terms like 'nurse sweatshirt' and looking through the results for specific mentions of different nurse types, or by using Google to search for 'top nursing specialties'.

What is the significance of using Google to find ideas for medical professional niches?

Using Google allows the presenter to find a broader range of medical professionals beyond just nurses, providing a more comprehensive list of potential niches to explore for design ideas.

What is the final step the presenter suggests after listing all the potential niches?

The final step is to go back to Etsy and type in those niches to see what is available and what is selling well, which helps in understanding the market demand and potential for each niche.