Resep Cuan Jualan Rempeyek Online

Summary

The video script offers an in-depth look into the operations of a traditional snack business, focusing on the production process of fried snacks from premixing ingredients to packaging. It discusses challenges in maintaining quality at scale, the importance of quality control, and the reliance on human labor. The owner shares insights on handling customer complaints and the business's expansion plans, emphasizing the significance of financial planning amidst economic uncertainties. The script concludes with general advice for aspiring entrepreneurs on starting a business, highlighting the role of technology in business growth.

Takeaways

• 🍳 The script describes the process of making and packaging traditional snacks, emphasizing the importance of quality control and customer satisfaction.
• 👩‍🍳 The business owner is involved in the production process, ensuring that the snacks are made traditionally and maintaining a hands-on approach to quality assurance.
• 📦 The packaging process is detailed, with an emphasis on drying the snacks to remove excess oil before packaging to meet customer preferences for less oily products.
• 👥 The business has grown to include around 15 in-house production staff, with additional outsourcing for tasks like making the fillings, reflecting a flexible approach to scaling production.
• 📈 The owner discusses the challenges of maintaining product quality at scale, highlighting the need for consistent quality control and training to meet certifications like BPOM and Halal.
• 🚚 The script mentions the risks associated with distribution, such as the fragility of the snacks and the potential for damage during transit, which can lead to customer complaints.
• 🛒 The business is looking to expand into offline sales by opening its own souvenir shops and entering larger supermarkets, indicating a strategic shift from online to physical retail.
• 💼 The owner emphasizes the importance of financial planning, suggesting a 50/30/20 rule for allocating income towards essentials, personal needs, and investments, respectively.
• 🌐 The script touches on the impact of technology on business growth, especially for small and medium enterprises, and the importance of effective marketing and branding in a digital age.
• 📉 Despite economic uncertainties like recessions, the owner remains committed to business expansion and sees it as an opportunity rather than a threat, showcasing resilience and adaptability.
• 🎯 The owner's ultimate goal is not just profit but also to create a product that can represent and promote Indonesian cuisine, reflecting a long-term vision for the business.

Q & A

What is the initial process described in the script for making the product?

The initial process involves creating the dough mixture at a specific location, premixing all the raw materials and toppings before frying the peyek (a type of snack).

How is the peyek fried and what happens after it's fried?

The peyek is fried directly at the location where the dough is prepared. After frying, it needs to be drained to remove excess oil because customers prefer peyek that is not greasy.

What is the current number of employees involved in production?

There are approximately 15 employees involved in the production process, but the number increases with outsourcing for tasks like preparing additional ingredients.

How does the business handle the delivery of fragile peyek to customers?

The business relies on external couriers for delivery and instructs them to handle the peyek carefully due to its fragile nature. However, there are risks involved with transit and handling by different couriers.

What measures are taken to maintain product quality in mass production?

Quality control is essential, with daily monitoring and adherence to standard operating procedures (SOPs). The business also has a person responsible for understanding and briefing the team on the SOPs.

What certifications does the business have to ensure product quality and safety?

The business has a BPOM (Food and Drug监督管理局) certificate and a halal certificate, which require training and adherence to specific standards.

What is the main complaint from customers regarding the product?

The main complaint is about the product arriving damaged, which is a common issue due to the fragile nature of the peyek and the challenges of distribution.

How does the business handle customer complaints?

The business replaces the product if there are complaints about damage or dissatisfaction with the taste, emphasizing that customer satisfaction is paramount.

What is the business's expansion plan for the current year?

The plan includes opening their own souvenir shops and expanding into several large supermarkets, focusing on offline growth and adapting packaging to meet supermarket requirements.

How does the business prepare for potential economic recessions?

The business follows a 50-30-20 financial planning system, allocating 50% of monthly income for essential needs, 30% for personal interests, and 20% for investment, ensuring preparedness for various situations.

What advice does the business owner give for maintaining a balance between business expansion and maintaining existing operations?

The owner suggests that the decision to expand or maintain depends on the individual's goals. They emphasize the importance of listening to customer feedback and considering the customer as the priority in business operations.

Outlines

00:00

🍳 Production Process and Quality Control

The first paragraph describes the process of making a traditional snack, specifically fried crackers, from the premix stage to the final packaging. It discusses the initial mixing of ingredients, the frying process, and the importance of draining the oil to meet customer preferences for less greasy snacks. The speaker also touches on the challenges of maintaining quality at scale, including the use of outsourcing for certain tasks and the reliance on human workers, which can introduce variability. The importance of quality control, adherence to SOPs, and obtaining necessary certifications like BPOM and Halal is emphasized to ensure product consistency and safety. Additionally, the paragraph addresses common complaints related to the fragility of the snacks during distribution and the need for careful handling by couriers.

05:02

📈 Business Expansion and Financial Planning

The second paragraph focuses on the speaker's business expansion plans and financial strategies amidst economic challenges, such as a potential recession in 2023. The speaker shares their experience of shifting focus to online sales during the COVID-19 pandemic and their aspirations to grow offline by opening their own souvenir shops and entering major supermarkets. The need for high-quality packaging with full-print designs is mentioned as a requirement from larger supermarkets. The speaker also discusses financial planning strategies, such as the 50-30-20 rule, to manage finances effectively and prepare for emergencies. The importance of understanding business goals, whether it's expansion or maintaining the status quo, is highlighted, with the speaker expressing their personal ambition to grow their business and promote traditional Indonesian food.

Keywords

💡Investment

Investment refers to the commitment of resources or capital into a project or business with the expectation of generating profit or income. In the video script, investment is discussed in the context of a business that involves on-location production and packaging of a product, indicating the financial and resource commitment required to establish and grow the business.

💡Premix

A premix is a combination of ingredients that are mixed together before being used in the final production process. In the script, the premix is mentioned as the initial step in creating the product, where all raw materials and toppings are combined before frying, highlighting the importance of this step in ensuring the consistency and quality of the final product.

💡Quality Control

Quality control is the process of ensuring that products meet certain standards of quality. The script emphasizes the importance of quality control in maintaining product consistency and meeting regulatory requirements, such as BPOM certification and halal certification. It is a critical aspect of the production process to ensure customer satisfaction and compliance with standards.

💡Outsourcing

Outsourcing is the practice of contracting work to an external company or individual rather than performing it in-house. The script mentions outsourcing for certain tasks like the production of a specific ingredient, which allows the business to focus on its core activities and manage workload more efficiently.

💡Customer Satisfaction

Customer satisfaction is the degree to which a customer's experience meets or exceeds their expectations. In the script, the business owner emphasizes the importance of listening to customer feedback and addressing complaints to ensure that the customers are satisfied with the product, which is crucial for the business's reputation and growth.

💡Traditional Production

Traditional production refers to the use of methods and techniques that have been passed down through generations. The script mentions that the product is produced traditionally, which implies a focus on maintaining cultural authenticity and quality in the manufacturing process, despite the potential for inconsistency compared to mechanized production.

💡Economic Resilience

Economic resilience is the ability of a business to withstand or recover quickly from economic downturns or crises. The script discusses the importance of being prepared for economic challenges, such as a recession, by having a financial plan and emergency funds, which is essential for the survival and growth of a business.

💡Expansion

Expansion refers to the process of growing a business by increasing its size, scope, or market presence. The script talks about the business owner's plans for expansion, such as opening their own souvenir shops and entering larger supermarkets, which is a strategic move to increase the business's reach and revenue.

💡Fullprint Packaging

Fullprint packaging is a type of packaging that features a complete design or image covering the entire surface of the packaging material. The script mentions the need to produce fullprint pouches with high-quality images for supermarket offerings, which indicates a shift towards more visually appealing packaging to attract customers.

💡Financial Planning

Financial planning is the process of managing one's financial resources to ensure they meet their goals and objectives. The script outlines a specific financial planning strategy, the 50/30/20 rule, which allocates a percentage of monthly income to essential needs, personal expenses, and investments, respectively. This approach helps the business owner manage their finances effectively and prepare for future opportunities or challenges.

💡Business Goals

Business goals are the objectives or targets that a business aims to achieve. The script discusses the importance of having clear business goals, whether it is to maintain the status quo or to expand and grow the business. These goals guide the business's strategy and decision-making process.

Highlights

The process of making traditional snacks involves premixing ingredients and toppings before frying.

Frying the snacks is done immediately after premixing to ensure freshness.

After frying, snacks need to be drained to remove excess oil, as customers prefer less greasy products.

The business has grown to include outsourcing for certain tasks such as the preparation of ingredients like peanuts.

Quality control is essential, with daily monitoring to maintain consistency in product quality.

The business has obtained BPOM certification and Halal certification, indicating compliance with health and safety standards.

Complaints often arise due to the fragility of the snacks during distribution, highlighting the importance of careful handling.

The business relies on traditional production methods, which can be influenced by human factors and moods, affecting consistency.

Each batch of production has a responsible person to monitor and ensure quality standards are met.

The business owner emphasizes long-term thinking over immediate profit, focusing on customer satisfaction for long-term success.

The owner has plans to expand the business by opening their own souvenir shops and entering larger supermarkets.

There is a shift towards full-print packaging for supermarket distribution, moving away from plastic packaging.

The owner is prepared for economic recession by implementing a financial planning strategy of allocating 50% for essentials, 30% for personal needs, and 20% for investment.

The transcript discusses the importance of customer feedback and adjusting production to meet customer expectations.

The owner's goal is to expand the business to increase the quantity and quality of traditional Indonesian snacks.

The transcript provides six steps for starting a business, including finding a target market, preparing a business plan, and obtaining legal business status.

Technology plays a positive role in business growth, especially for small and medium enterprises, by facilitating marketing and branding.

Consistency and the desire to grow are key to business success, even during challenging times like a pandemic.

The transcript concludes with an encouragement to explore diverse business strategies for inspiration.

Transcripts

[Musik]

[Musik]

pemirsa aku masih bersama kami di

investasi on location dan masih bersama

Kak Yesika jadi ini nih Kak dapur nama

tempat pengemasannya peyek Iya benar ini

boleh dijelasin kan prosesnya gimana sih

kalau di sini kalau di sini ini tempat

untuk premix adonannya jadi awalnya

sebelum goreng Kita bikin adonannya di

sini semua bahan baku seperti

topping-toping semua di premix-nya di

sini dan dekat dengan untuk menggoreng

peyeknya untuk menggoreng peyeknya

langsung digoreng berarti di sini ya Nah

habis digoreng sudah matang sudah matang

harus ditiriskan dulu biar kering enggak

berminyak karena kan ee kita customernya

suka yang tidak berminyak gitu lalu

langsung eee di packing di bagian sini

gitu Oke nih dari awalnya tadi kan satu

tuh karyawannya yang waktu kasih di

rumah sekarang udah berapa Kak

karyawannya sekarang kalau misalnya yang

di tempat produksi ee sekitar mungkin

hampir 15 tapi kita juga banyak yang

outsourcing seperti misalnya kalau

kacang itu kadang-kadang kita

pakai orang luar dan kita bayar kiloan

gitu Karena kan kalau misalnya semua di

sini itu tidak

ke handle gitu Dan seperti kurir pun

kita juga dari luar gitu Oke Kak kalau

ngomongin produksi massal Kalau kemarin

kan waktu di rumah masih bisa masih

handle sendiri masih bisa kualitasnya

agak sendiri gitu ya Nah kalau udah

masalah gini gimana Kak tips and trik

cara kualitas produknya kalau misalnya

untuk menjaga kualitas yang pasti itu

harus selalu quality control kita kan

memang sudah sertifikat BPOM dan

sertifikat halal dan itu untuk

mendapatkannya kan pasti ada trainingnya

kan dan itu harus ada yang penanggung

jawab yang di sini yang mengerti semua

sop-nya dan mereka juga yang akan

briefing orang-orang kita gitu jadi

setiap hari memang harus dipantau gitu

ya agar konsisten ya Jadi waktu

sewaktu-waktu ada tim audit tetap

terjaga konsistennya gitu ya Nah kalau

resiko terbesar nah dari bisnis cemilan

tuh apa sih kemudian bisa dijabarkan

juga komplain yang sering muncul gitu

oke karena kita kan memang terkenalnya

banyaknya itu peyeknya sangat tipis gitu

kan tentunya dari pendistribusiannya

yang sangat susah seperti misalnya kalau

kita sudah kasih ke kurir itu kan sudah

di luar jangkauan kita memang awalnya

itu kita akan selalu bilang ke kurir eh

bawahnya hati-hati ya sampai customer

karena ini rempeyek muda hancur rapuh

gitu Ya tapi kan kalau misalnya

ekspedisi itu kan berbeda-beda orangnya

jadi bisa melalui transit yang banyak

dan mereka tuh kadang-kadang walaupun

sudah ada stiker free gel atau tulisan

ini mudah remuk mereka nggak peduli gitu

Nah itu resikonya jadi kebanyakan kita

dikomplain kalau misalnya sampai

customernya itu udah hancur ya gitu dan

memang karena rempeyek ini kan eee

karena saya memproduksinya memang semua

tradisional karena saya enggak mau eee

menghilangkan kesan tradisional gitu kan

jadi memang kita sangat bergantung

dengan manusianya dan manusia itu kan

tidak seperti mesin yang konsisten gitu

ada moodnya terus kadang-kadang juga

kalau misalnya lagi lelah bisa buatnya

tuh tidak sesuai sop gitu jadi ya itu

resikonya sih jadi memang harus melalui

quality control yang sangat ketat nah

tips Kakak menjaga itu gimana nih Kak

tipsnya itu Ya kita harus setiap batch

kita harus kasih orang penanggung jawab

untuk memantau setiap produksi yang ada

gitu jadi misalnya jadi kita harus ada

melalui sopnya dulu kalau misalnya

barang pijat kita nggak boleh jual

Biasanya kan kalau misalnya pembisnis

ada dua tipe gitu kan yang hanya mikirin

apa profit ada juga yang bikin long time

kalau saya karena eee Saya ingin saya

tipe yang memikirkan long time saya

nggak papa rugi dulu sekarang tapi di

long kan saya akan untung

kalau misalnya kita ada komplainan itu

kita ganti gitu misalnya customer nggak

suka dengan rasa yang kita janjikan gitu

kan kan pasti mereka komplain kok

bikinnya nggak kayak gimana ya hari ini

gitu kita pasti ganti gitu karena saya

juga

kasih tahu ke tanamin di otak-otak

karyawan saya kita di sini itu customer

itu raja gitu Kalian ada di sini

sekarang itu karena customer Jadi Bosnya

itu customer bukan saya Jadi kalian

harus selalu mendengarkan masukan

mendengarkan semua customer dan

Ya kita harus menjadikan customer itu

raja Nah kalau di tahun depan ini atau

di tahun ini nih kan sudah kita baru

memulai 2023 target bisnisnya nanti akan

seperti apa nih Kak ekspansi kedepannya

oke nah karena saya baru pindah ke

tempat produksi yang besar itu kan tahun

terakhir itu awal 2020 dan itu memang

lagi marak-maraknya Corona pandemi kan

jadi saya fokusnya tuh di online selama

ini dan dari reseller reseller juga jadi

kita

titik-titikkan juga di toko oleh-oleh

terus ada beberapa supermarket juga dan

fokusnya untuk tahun ini itu saya mau

berkembang di offline-nya jadi saya

ingin membuka toko oleh-oleh sendiri dan

kita juga lagi Project beberapa

supermarket yang besar untuk dimasukin

[Musik]

akan agak berbeda begitu seperti apa

nanti

saya sudah banyak di apa ditawari oleh

supermarket supermarket yang besar dan

mereka itu mintanya itu untuk fullprint

jadi nggak bisa pakai kemasan plastik

yang yang kelihatan Apa isinya Jadi

sekarang saya lagi produksi untuk yang

bentuk pouch yang fullprint yang ada

fotonya yang bagus yang lebih high

quality lah tapi kan di 2023 ini drama

ada Resesi ekonomi akan sulit ya

baca-baca juga nah itu enggak takut Kak

berkembang di salah kalian situasi

seperti ini gitu oke eee sebenarnya sih

kalau untuk menanggulanginya itu Ya kita

harus selalu sedia dan darurat gitu kan

Kalau saya selalu menerapkan sistem eee

50 30 20 eh jadi kita

pasti kan harus ada anggaran kan kita

harus tahu anggaran keuangan kita lalu

kita harus tahu juga perbulan tuh kita

pemasukannya berapa sih Dan dari situ

kita baru bisa membuat perencanaan

keuangan jadi 50% dari pemasukan

perbulan dan saya saya

alokasikan untuk kebutuhan pokok

30% itu untuk kepentingan pribadi dan

20% itu untuk investasi gitu lebih

perencanaan keuangan yang matang untuk

menghadapi kemungkinan-kemungkinan untuk

di tahun ini ya kan Tapi menurut Kakak

bagi pengusaha sebenernya ekspansi atau

perkembangan bisnis itu penting nggak

sih atau tetap menjaga yang udah ada aja

sebenarnya sih itu tergantung tujuan

orangnya ya tujuannya apa gitu kan ada

juga yang mungkin

restoran yang selalu dijaga oleh

ownernya sendiri dan setiap hari dia

nungguin tokonya dan kadang-kadang saya

juga berpikir ini kenapa udah laku kayak

gini kenapa nggak ekspansi aja tapi ya

memang itu tujuannya gitu kayak dia

mungkin mau apa mau nggak pusing kali ya

Atau memang tujuannya stagnan aja tapi

memang sudah cukup buat mereka tapi

kalau saya memang tujuannya itu untuk

ekspansi karena saya ingin main

kuantitas dan memang saya ingin membuat

sesuatu makanan yang membawa harum nama

Indonesia juga sih jadi saya buat

makanan tradisional

Terima kasih banyak

[Musik]

memulai bisnis memang tidak mudah penuh

keberanian dan kerja keras yang tidak

main-main merangkum dari perbincangan

kami ada enam langkah yang bisa anda

terapkan dalam memulai bisnis pertama

cari target pasar kedua menyiapkan

rencana bisnis ketiga menentukan besaran

nominal lalu membangun struktur bisnis

kemudian dapatkan legalitas bisnis

terakhir siapkan rekening bank khusus

untuk keperluan bisnis

perkembangan teknologi yang membuka

ruang-ruang digital juga memberikan

dampak positif dalam pertumbuhan bisnis

utamanya bagi pelaku UMKM membuktikan

pemanfaatan teknologi dengan pemasaran

dan branding produk yang baik tak

menjadi halangan untuk merintis usaha

meski di tengah badai pandemi

konsistensi dan keinginan untuk terus

berkembang menjadi salah satu kunci

dalam dunia usaha pastikan terus

investasi on location yang akan mengulik

strategi bisnis beragam usaha yang dapat

menjadi inspirasi Anda sampai jumpa

dalam invest time on location berikutnya

[Musik]