How to Use Skool as a Funnel

Summary

The script introduces 'School' as a revolutionary platform for building and managing online communities, emphasizing its automation tools and incentives for active participation. It highlights the platform's ability to track member sources, making it an appealing business model for community managers. The video offers a game plan for utilizing School as a funnel, showcasing its features like leaderboards and levels to reward members. It also discusses the potential of School for subject matter experts and community operators to collaborate, backed by the support of influential investors like Alex Hormozi.

Takeaways

• 🏫 School is a new platform for building communities centered around learning and growth with automation tools that make it easier than traditional methods like Facebook groups.
• 🤖 School offers automation capabilities for community management, including tracking member stats and attributing members to their source, which is a powerful feature for community managers.
• 🌟 The script emphasizes the importance of incentivizing community members to be active and contribute valuable content through a leveling system and rewards.
• 🔗 School's platform is designed to integrate with other tools like Zapier and Make, allowing for complex automation and data management that can enhance the community experience.
• 🚀 The video mentions the 'School Games', a competition that encourages community building by rewarding the most successful community managers with prizes and recognition.
• 💡 The founder of School, Sam, and investor Alex Hormozi are highlighted as key figures who have contributed to the platform's success and growth.
• 📈 The script discusses the rapid growth of School, with host payouts increasing by 62% per month, indicating a strong and engaged user base.
• 💼 The video is targeted at community builders, marketers, and creators who want to leverage School for building and managing communities for learning and collaboration.
• 📊 The script explains how to use School as a funnel by integrating it with landing pages and email marketing to track and manage community member data effectively.
• 🔑 The video provides a step-by-step guide on setting up automation with School, including using webhooks to streamline the process of adding members to a community.
• 🎓 The 'Noode Integrators' community mentioned in the script is an example of how School can be used to offer courses and community support to enhance skills with no-code and AI technologies.

Q & A

What is the main focus of the video script?

The video script focuses on discussing the platform 'School' as a new tool for building and managing communities, its automation capabilities, and how it can be used as a game changer in community building and monetization.

What is the primary purpose of 'School' as mentioned in the script?

The primary purpose of 'School' is to facilitate the building of communities where members can learn, grow, and contribute to each other on topics of interest, with an added incentive of rewards for active participation.

How does 'School' incentivize active participation in its communities?

'School' incentivizes active participation through a system of levels and leaderboards, where members can level up by being active and receive rewards, such as access to courses, for their contributions.

What is the significance of the 'School Games' mentioned in the script?

The 'School Games' is a competition where community builders can win prizes, including a chance to meet with Alex Hormozi, by adding the most members to their School community each month.

What is the role of automation in the 'School' platform as described in the script?

Automation in 'School' plays a crucial role in streamlining member management, such as sending automated direct messages to new members and integrating with tools like Zapier and webhooks for more advanced automation needs.

How does the script suggest using 'School' differently from traditional Facebook groups?

The script suggests using 'School' as a more powerful and incentivized alternative to traditional Facebook groups, with built-in features for community growth, member engagement, and automation that are not available on Facebook.

What is the advantage of using a landing page before directing traffic to 'School'?

Using a landing page before directing traffic to 'School' allows the marketer to capture valuable data from potential members, such as names and emails, and to track the source of the traffic using UTM parameters, which is not possible with direct 'School' sign-ups.

How can community managers benefit from the 'School' platform according to the script?

Community managers can benefit from 'School' by leveraging its automation tools to track member stats, attribute members to their source, and create a more engaging and rewarding environment for community members.

What is the potential business model suggested for community managers in the script?

The script suggests a business model where community managers can build communities for other creators, track member sources, and potentially monetize the community through subscriptions or by offering valuable courses and content.

How does the script describe the process of integrating 'School' with other tools for automation?

The script describes the process of using webhooks and integration with tools like Make (an automation platform) to send data from a landing page directly to 'School', automating the member invitation process and capturing data for further use.

What are the potential benefits of using 'School' for creators and marketers?

The potential benefits include simplified community building, the ability to track and attribute member sources, increased engagement through incentives, and the opportunity to monetize through subscriptions or by offering exclusive content and courses.