3 Marketing Strategies That Grew My SaaS To $50,000+ In ARR

Summary

This video outlines three crucial marketing strategies for SaaS startups to attract customers. It emphasizes the importance of influencer marketing, focusing on micro-influencers for better engagement and trust, and provides tips on reaching out to them. The second strategy is the High Conversion Hero Banner, which highlights the significance of a compelling website design and a clear value proposition. Lastly, the video underscores the power of email marketing in building relationships and converting leads, urging patience and strategic follow-ups for success.

Takeaways

• 💼 Influencer marketing is crucial for SaaS businesses, especially focusing on micro-influencers for better engagement and trust.
• 🔍 Quality leads in B2B and B2C sectors often come from influencers, emphasizing the importance of strategic partnerships.
• 📈 The success of influencer marketing campaigns can be measured by conversion rates, engagement rates, and influencers' consistency.
• 📧 Crafting a concise and clear script is essential when reaching out to influencers for partnerships.
• 🤝 The use of subject lines like 'Name + partnership opportunity' can increase the chances of getting a response from influencers.
• 📊 Sending follow-up emails is vital, as most sales require multiple follow-ups, with a recommended minimum of three.
• 🌐 The High Conversion Hero Banner Strategy involves making a strong first impression with a well-designed website and clear positioning of the product or service.
• 🎯 Utilizing a single, bright color call to action button can improve conversion rates by encouraging potential customers to stay on the website.
• 🔑 Building trust through achievements, reviews, or both is an important aspect of the Hero Banner Strategy.
• 💌 Email marketing is about building relationships and not just sending messages; it plays a role in both B2C and B2B lead generation.
• 📈 The average response rate for sales prospecting emails is between 1% and 3%, indicating the need for persistence in email outreach.
• 🤔 Avoiding the mistake of trying to make sales in the first message and understanding the importance of warming up leads are key lessons from the script.

Q & A

What are the three essential marketing strategies discussed in the video for SaaS businesses?

The three essential marketing strategies discussed are influencer marketing, High Conversion Hero Banner Strategy, and email marketing.

Why is focusing on the quantity of influencer promotions important according to the video?

Focusing on the quantity of influencer promotions is important because it increases the chances of getting leads and customers, especially when one of the influencer's content goes viral.

What type of influencers are recommended for SaaS businesses to collaborate with in the video?

Micro influencers are recommended because their promotions are more effective in terms of engagement and trust.

How should one approach influencers for potential partnerships as suggested in the video?

One should create a script that is short and to the point, with a clear subject line, a brief introduction, a concise offer, and a call to action for the influencer to respond if interested.

What is the significance of sending follow-ups when contacting influencers for partnerships?

Sending follow-ups is crucial as it increases the chances of getting a response, with statistics showing that 80% of sales require up to five follow-ups.

How can the success of an influencer marketing campaign be measured according to the video?

The success can be measured by looking at the conversion rate, engagement rate, and the consistency of the influencers' posting frequency on social media.

What is the High Conversion Hero Banner Strategy and why is it important for SaaS businesses?

The High Conversion Hero Banner Strategy involves creating an impactful first impression on the website with a well-designed banner that converts traffic to leads and paying customers.

What are the two main templates suggested for the headline of a SaaS business's website?

The first template involves mentioning the company or product name and the problem it solves. The second template focuses on the target audience and how the business can help them solve problems.

Why is having a single, bright color call to action button recommended over additional call to action links?

A single, bright color button is recommended to ensure that potential customers click and stay on the website as long as possible, reducing the chance of losing them if they click on a link.

What role does email marketing play in building relationships with potential customers according to the video?

Email marketing plays a crucial role in building relationships by not only sending emails but also by engaging with potential customers on social media and warming up leads before attempting to make sales.

Why is patience important in email marketing for SaaS businesses?

Patience is important because it takes time to understand what works for a specific business and to allow potential customers to warm up to the idea of making a purchase, with 60% of customers saying no four times before saying yes.

Outlines

00:00

🚀 Influencer Marketing for SaaS Success

This paragraph discusses the importance of influencer marketing for SaaS businesses, emphasizing the effectiveness of micro-influencers over large influencers in terms of engagement and trust. It advises on how to approach influencers with a concise and direct script, including subject line suggestions and a clear offer. The paragraph also covers the necessity of follow-up emails and how to measure the success of influencer campaigns through conversion and engagement rates, as well as the consistency of influencers' social media activity.

05:03

🌟 High Conversion Hero Banner & Email Marketing Strategies

The second paragraph focuses on the High Conversion Hero Banner Strategy, highlighting the significance of a website's first impression and the importance of a well-designed, custom web presence. It outlines strategies for positioning products or services effectively through clear and concise headlines and subheadlines. The paragraph also touches on the importance of call to action buttons in retaining potential customers on the website. Additionally, it delves into email marketing as a tool for building relationships and generating leads, stressing the need for patience and strategic follow-ups to convert leads into customers.

Keywords

💡SaaS

SaaS stands for Software as a Service, which is a software licensing and delivery model in which software is provided on a subscription basis over the Internet. In the context of the video, SaaS refers to the type of businesses being discussed, which offer cloud-based services rather than selling physical products. The script emphasizes the importance of marketing strategies for SaaS startups to attract customers and generate revenue.

💡Influencer Marketing

Influencer marketing is a strategy where businesses partner with influencers to promote their products or services. Influencers are individuals with a significant following on social media platforms. The video discusses the effectiveness of influencer marketing for SaaS businesses, highlighting the importance of focusing on engagement and trust, particularly with micro-influencers, rather than just the number of followers.

💡Micro-Influencers

Micro-influencers are social media influencers with a smaller but highly engaged audience compared to celebrities or macro-influencers. The script suggests that micro-influencers can be more effective for SaaS businesses due to their higher engagement rates and the trust their audience has in their recommendations.

💡Paid Promotions

Paid promotions refer to the advertisements or endorsements that influencers receive compensation for, promoting a product or service to their audience. The video emphasizes the strategy of securing as many paid promotions as possible to increase the chances of gaining visibility and attracting customers.

💡Conversion Rate

Conversion rate is a metric that measures the effectiveness of a marketing campaign by calculating the percentage of visitors to a website who complete a desired action, such as making a purchase or signing up for a service. The script mentions the importance of tracking conversion rates to measure the success of influencer marketing campaigns.

💡Engagement Rate

Engagement rate is a metric that reflects the level of interaction between a social media account and its audience. It is often calculated by the number of likes, comments, and shares divided by the number of followers. The video points out that micro-influencers typically have higher engagement rates, which is beneficial for SaaS businesses looking to build trust and authenticity with potential customers.

💡Hero Banner Strategy

A hero banner is a large, eye-catching image or graphic at the top of a website, often accompanied by a headline and call to action. The video discusses the High Conversion Hero Banner Strategy as a method to convert website traffic into leads and customers by making a strong first impression and effectively positioning the product or service.

💡Call to Action (CTA)

A call to action is a prompt that encourages users to take a specific action, such as signing up for a newsletter, making a purchase, or starting a free trial. The script highlights the importance of using a single, bright color CTA button on a website to guide potential customers towards taking the desired action.

💡Email Marketing

Email marketing is a method of sending messages to a group of people using email with the purpose of promoting products or services. The video explains that email marketing is crucial for building relationships with potential customers and generating leads, and it should not be limited to traditional emails but can also include messages sent on social media platforms.

💡Follow-ups

Follow-ups refer to additional messages or communications sent after the initial contact with a prospect to maintain interest and potentially move them closer to making a decision. The script stresses the importance of sending multiple follow-ups in both influencer marketing and email marketing to increase the chances of conversion, as many sales require multiple touches.

💡Trust Factor

The trust factor is the degree of confidence that potential customers have in a company or product. It can be established through various means such as positive reviews, testimonials, or achievements. The video mentions that including a trust factor on a website, such as customer reviews or awards, can help in converting visitors into customers.

Highlights

The importance of marketing strategies for driving customers to SaaS businesses is emphasized.

Three essential marketing strategies for SaaS startups or businesses are promised to be shared.

Influencer marketing is identified as a key strategy for generating quality leads in B2B and B2C sectors.

The focus should be on the quality of influencer engagements rather than the number of subscribers.

Micro influencers are suggested for their effectiveness in terms of engagement and trust.

The unpredictability of influencer content going viral and its impact on lead generation is discussed.

A script creation method for reaching out to influencers with partnership opportunities is provided.

Email subject lines and content structure for influencer outreach are suggested.

The necessity of sending follow-up emails to influencers is highlighted.

Conversion rate and engagement rate are identified as key metrics for measuring influencer marketing success.

The High Conversion Hero Banner Strategy is introduced as an essential marketing strategy.

Custom web design is recommended to create a strong first impression for potential customers.

Positioning of products or services on the market through effective headlines is discussed.

The use of single, bright color call to action buttons for better conversion is suggested.

Building trust through achievements or reviews is identified as a crucial element of the Hero Banner Strategy.

Email marketing is highlighted as a vital tool for building relationships with potential customers.

The average response rate for sales prospecting emails and the importance of persistence are discussed.

A call to action for viewers to request a separate video on email marketing strategies is made.

The video concludes with a reminder of the importance of patience and understanding what works for individual startups or businesses.

Transcripts

Everybody is talking about money- making SaaS businesses, six-figure revenues, but  

nobody mentions the right marketing strategies that drive customers. In this video I will share  

three essential marketing strategies for  every SaaS startup or business, so if you will  

use them in the way I recommend you to do, I guarantee that you will get more customers. So  

let's waste no more time and jump straight to our strategies. The first one I want to talk about is  

influencer marketing. I know that you know about influencers, bloggers, how to buy paid promotions  

and so on, but I want to dive deep into this one. When I was running a web development studio and  

we were building web applications and websites for startups and established companies, we noticed  

an interesting thing: at that time I was already planning to build my own SaaS company so I learned  

a lot about marketing strategies of our clients. The most quality leads in the B2B and B2C sector  

came exactly from influencers, but this, one of course, is not applicable to all influencers and  

that's the reason why you should not look at the number of subscribers this or that influencer has  

but to focus on quantity. When I say Quantity I mean getting as lots of paid promotions and  

mentions as possible. I recommend looking more at micro influencers as their promotions are  

much more effective in terms of engagement and trust, you should understand that not every TikTok  

video, Instagram stories or YouTube shorts of your influencer will give you desired results  

it's pretty random I would say. But usually when one of the videos of your influencer goes viral  

other videos start getting views and as a result you start having leads first, and customers later.

All right, but how to reach influencers and offer partnership? Сreate a script first. This one is the  

most time-consuming I would say. It should be short and straight to the point. For the subject line  

I recommend writing one of the following: Name + partnership opportunity or partnership proposal.  

if you will also add an emoji called hand shaking or something similar, it would be even better.

First line just one short sentence that you like one of the latest influencer videos and tell why, simple  

and short, no small talk here. Next line - introduce yourself, tell your name and what your startup or  

business does in simple words. Next line is your offer. Your offer should be clear and short, avoid  

salesy phrases, just straight to the point. The next line is your call to action: Please respond  

to this email if you're interested so I can share the details, or another one, let me know if you are  

interested so we can jump on a call and I will share the details. I'm attaching several email templates 

that worked for us when we contacted influencers with the potential partnership request.

The next stage is about sending follow-ups. Usually follow-ups are sent within three business  

days after you've sent the first email with the offer. Focus on sending at least three follow-ups  

with a three day gap between them. Remember, sending follow-ups is crucial, 70% of sales representatives  

send only one email to prospects, but 80% of sales require up to five follow-ups. And basically that's it.  

One more important point to mention here, how to measure the success of your influencers marketing campaign?  

Conversion rate. Share unique promo codes, affiliate links and UTM links to track their clicks

and conversions. Engagement rate. Usually micro influencers have the higher engagement rate,

but as we talked before, focus more on quantity, more paid promotions from different influencers  

so you can find the best one that gives you more profit. Influencers' consistency. It's all about how  

frequently influencers post on social media. Your goal is to find influencers who do it on a regular basis,  

it will give you better results. So one more time talking about influencers it's a game of numbers here,

it's time consuming, it's not cost-effective, but it's worth it, believe me. Jumping into our next 

marketing strategy. High Conversion Hero Banner Strategy. This one might sound a little  

bit unusual, but it's worth your attention. A lot of founders and businesses ignore this kind of marketing strategy,  

but it's essential if you want to convert traffic to leads and then to paying customers. So the  

first thing here is about your website's first impression. It always matters! Work on your web design

and make it custom, even if you use no code builders or any kind of website builders, spend $20

on design template and make it look good. Next thing I want to talk about is positioning your product 

or service on the market. By positioning I mean the first headline that potential customer  

will see when he enters your website for the first time. Here are two main templates you can use:

the first one is about mentioning the company's or product's name in one or two, or maximum three words  

and tell what kind of problem you solve, how you help others, and what your software could do.  

The second template is similar and it's all about mentioning your target audience and how you  

can help them to solve problems. Sub headline's purpose is usually to expand the headline.  

In other words you continue to tell more about your company, benefits and why your potential customers  

should choose you. Next one is about your call to action buttons. Single, bright color button  

with the additional call to action link works the best in terms of conversion. Basically you give  

your potential customer a choice to make an action towards your app, start a free trial for example

or to learn more about your app's pricing plans by clicking on the link. But there is a high chance 

that you will lose this customer, if he clicks on the link, so I recommend leaving  

only a bright color call to action button. So the idea of these buttons is to make your potential  

customer click and make sure he will stay on your website as long as it's possible. Next thing I want  

to talk about is a trust factor. It should be any kind of achievements or reviews or both. 

And basically that's it. Nothing to add here, moving to our next marketing strategy. Email marketing. 

Email marketing is also super important, because email marketing is not only about sending emails  

or creating email marketing campaigns for your customers, it's all about building relationships.

By email marketing I don't mean only Gmail or your corporate email messages, it could  

be any message sent to potential customers on social media for example. When we've talked  

about influencer marketing, contacting influencers you can do via email, so email marketing is also involved here. 

Another use of email marketing you all know is about generating B2B or B2C leads. 

In most cases people give up after sending two or 300 emails because they don't get any response, but the  

average response rate for sales prospecting emails is between 1% and up to 3%, so for every 1,000 emails sent,  

if you have 20 responses, it's pretty good! And we are talking about responses only not about

making sales. Here another mistake I see quite often is that founders or salespeople are  

trying to make sales in the first message. without warming up your leads, they will stay leads forever  

and you will never convert them into paying customers. Also people forget to send follow-ups  

and statistically speaking 60% of customers say no four times before saying yes. So if you are sending  

two follow-ups after your first message it's not enough! Let me know in the comments below if you  

want me to create a separate video about Emil marketing strategies that work, so I can attach  

the number of templates and share some insights. Again, email marketing was, is and will be working  

because people buy from people, not from robots. You just need to be patient and spend enough time to  

understand what works for your startup or business and what doesn't. I hope this video was helpful  

to you, don't forget to subscribe to my channel to never miss a video about entrepreneurship and SaaS  

hit the like button for YouTube algorithm it helps me a lot and see you in the next videos!