How I Started Reselling Sneakers! (And How You Can Too! Sneaker Reselling Tips and Tricks 2022)

Summary

In this engaging video, the host shares his journey into sneaker reselling, offering tips and tricks he learned along the way. Starting with a modest $500, he dives into the market, follows sneaker pages, and learns from fellow resellers. He emphasizes the importance of information and adaptability, detailing his strategy of buying used sneakers, cleaning them, and reselling for profit. The video also features a sneak peek into a sponsored sneaker cleaning kit, demonstrating its effectiveness in enhancing resale value. The host encourages viewers to invest in themselves and their business, promising significant returns.

Takeaways

• 🎁 The video features a giveaway on Instagram for a chance to win a pair of Nike Dunk 'Little Pandas'.
• 🔗 The video is sponsored by 'Factory Laced', marking the first sponsorship for the creator.
• 💡 The creator emphasizes the importance of surrounding oneself with information to learn about the sneaker reselling market.
• 👟 The creator's initial capital for reselling came from selling off parts of his own sneaker collection.
• 📈 The creator lost significant money in the stock market, which motivated him to find a safer way to make money through sneaker reselling.
• 🛍️ Retail drops were initially challenging due to competition, leading the creator to explore other avenues for sourcing sneakers.
• 🧼 The creator found value in buying and cleaning used sneakers, which increased their resale value.
• 📸 Taking better pictures of sneakers was crucial for attracting more potential buyers and increasing sales.
• 🛒 The creator recommends regularly checking local marketplaces for deals on sneakers and being persistent in negotiations.
• 🚀 The use of a sneaker cleaning kit, like 'Factory Laced', helped in scaling the business by improving the presentation of used sneakers.
• 💰 Building capital through consistent sales and reinvestment in the business is key to scaling in the sneaker reselling market.

Q & A

What is the main topic of the video?

The main topic of the video is the personal journey and tips on how the speaker started reselling sneakers, including the initial struggles and strategies for success.

What giveaway is mentioned in the video?

A giveaway for a free pair of Nike Dunk 'Little Pandas' on the speaker's Instagram is mentioned.

Why is the speaker grateful for the sponsorship from Factory Laced?

The speaker is grateful for the sponsorship because it helps them to give back to their audience and shows appreciation for their support.

How did the speaker's interest in reselling sneakers begin?

The speaker's interest began during the early stages of the COVID-19 pandemic when they were looking for a safe way to make money after losing a significant amount in the stock market.

What was the speaker's initial capital for starting the reselling business?

The speaker started with an initial capital of around $500, which was all the money left in their checking account after stock market losses.

What was the first step the speaker took in the sneaker reselling market?

The first step was to follow various sneaker reselling pages and Instagram accounts to surround themselves with information and learn about the market.

Who are some of the influencers that inspired the speaker in the sneaker reselling business?

Sneaker Invest and Butter Boy Nova are two content creators who inspired the speaker with their different approaches to making money in the sneaker reselling market.

What was the speaker's strategy for building capital in the beginning?

The speaker sold off parts of their personal sneaker collection on eBay and other marketplaces to build initial capital for reselling.

Why did the speaker find it difficult to secure retail drops?

The speaker found it difficult because retail drops are unreliable and竞争激烈, with more experienced buyers being quicker and more knowledgeable about the process.

How did the speaker manage to increase the value of used sneakers?

The speaker cleaned the used sneakers to improve their condition and appearance, which increased their value and made them more appealing for resale.

What is the role of Factory Laced in the speaker's current reselling process?

Factory Laced provides a sneaker cleaning kit that the speaker uses to clean and restore sneakers, which helps in increasing their resale value.

What advice does the speaker give for finding used sneakers to resell?

The speaker advises to regularly check local marketplaces for deals on used sneakers, negotiate with sellers for lower prices, and clean the sneakers to improve their condition for resale.

How does the speaker suggest scaling the sneaker reselling business?

The speaker suggests scaling the business by continuously flipping sneakers, learning to purchase retail pairs online and in-store, and building capital to invest in more inventory.

What is the significance of the Factory Laced discount code mentioned in the video?

The Factory Laced discount code 'frank 15' offers a 15% discount for the first purchase of their sneaker cleaning kit, which is a tool the speaker endorses for maintaining and increasing the value of sneakers.

What is the speaker's final message to the audience?

The speaker encourages the audience to stay focused, like, comment, and subscribe for more content, emphasizing the importance of persistence and continuous learning in the sneaker reselling business.

Outlines

00:00

🎉 Giveaway Announcement and Sponsorship

In this opening segment, the speaker announces a giveaway for a pair of Nike Dunk Little Pandas on their Instagram. They also mention that the video is sponsored by Factory Laced, highlighting their gratitude for the sponsorship, which allows them to give back to their audience. The speaker expresses excitement to share their journey of starting sneaker reselling, offering tips and insights into their process.

05:00

👟 Starting with Sneaker Reselling

The speaker discusses their journey into sneaker reselling, starting during the quarantine in early 2020 when they faced losses in the stock market. With only $500 left, they sought a safer way to make money. They highlight the importance of learning about the sneaker reselling market by following relevant pages and watching educational content on YouTube, particularly from Sneaker Invest and Butterboy Nova. The speaker emphasizes the value of gaining knowledge before making any purchases or sales.

10:01

🛒 From Selling Used Sneakers to Retail Drops

Explaining their initial steps, the speaker shares how they used their $500 to sell personal shoes and explore local marketplaces like eBay and Facebook Marketplace. They found success in buying used sneakers, cleaning them, and reselling them for a profit, as opposed to relying on retail drops, which proved unreliable. This approach helped them build capital and gain experience in the sneaker reselling market.

🧼 Cleaning and Preparing Sneakers

The speaker details how they enhanced the value of used sneakers by cleaning them effectively, using a combination of toothbrushes and borrowed sneaker cleaning kits. They also improved their product photos to make them more appealing to buyers. This strategy, combined with learning how to secure retail pairs, significantly boosted their sales and profits. They mention the current sponsor, Factory Laced, and demonstrate their sneaker cleaning kit, highlighting its features and effectiveness.

🔧 Scaling the Reselling Business

The speaker shares their strategy for scaling the business, focusing on cleaning used sneakers, buying retail pairs, and leveraging local marketplaces. They emphasize the importance of regularly checking these platforms and negotiating prices to maximize profit. By reinvesting their earnings, they expanded their inventory and improved their business operations, ultimately enabling them to start other ventures within the sneaker reselling industry.

🌟 Encouragement and Advice for New Resellers

Concluding the video, the speaker offers encouragement and practical tips for aspiring resellers, stressing the significance of starting with minimal capital and gradually building up. They encourage viewers to find their own niche in the sneaker reselling market and express admiration for new content creators and sellers entering the space. The video wraps up with a call to action to like, comment, and subscribe, wishing viewers success in their business endeavors.

Keywords

💡Giveaway

A giveaway refers to a promotional event where items are distributed free of charge to participants, often for promotional purposes. In the video, the host mentions a giveaway on Instagram for a pair of Nike Dunk sneakers, which is a way to engage the audience and promote their channel.

💡Sponsorship

Sponsorship is the support provided by a company for an event, activity, or individual in return for some form of advertising or promotion. The video is sponsored by 'Factory Laced,' which is a sneaker cleaning kit company, indicating that the host is promoting their product in the video.

💡Reselling

Reselling is the act of buying goods and selling them again for a higher price. The main theme of the video revolves around the host's experience in reselling sneakers, offering advice on how to start and grow a sneaker reselling business.

💡Sneakers

Sneakers are athletic shoes primarily designed for sports or casual wear. In this video, sneakers are the primary commodity being discussed for reselling, with specific models like 'Nike Dunk' and 'Easy Zebras' mentioned.

💡Retail Drops

Retail drops refer to the release of new products at retail price. The host discusses the difficulty of obtaining sneakers during retail drops, which is a common strategy for resellers to acquire products at a lower cost for resale.

💡Stock Market

The stock market is a platform where shares of publicly traded companies are issued and traded. The host mentions their initial involvement with the stock market, where they experienced losses, which led them to seek alternative ways to make money, such as sneaker reselling.

💡Local Marketplaces

Local marketplaces refer to online platforms or physical locations where people can buy and sell goods within a community. The host talks about using local marketplaces to buy used sneakers and then resell them after cleaning.

💡Cleaning Kit

A cleaning kit is a set of tools and products used for cleaning purposes. The host uses a sneaker cleaning kit from 'Factory Laced' to demonstrate how to clean sneakers, which is an essential part of increasing their resale value.

💡Profit

Profit is the amount of money remaining after all costs have been deducted from the revenue. The video discusses making a profit through sneaker reselling, with examples of how the host built their capital by selling sneakers for more than they paid.

💡Capital

Capital refers to the money or assets available for use in the production of goods or services. The host emphasizes the importance of having capital to invest in sneakers and a cleaning kit to start and grow their reselling business.

💡Negotiation

Negotiation is a process where two or more parties discuss and compromise to reach an agreement. The host mentions negotiating with sellers on local marketplaces to buy used sneakers at a lower price, which is a key strategy in reselling for profit.

Highlights

Giveaway for a free pair of Nike Dunk Little Pandas on Instagram.

Video sponsored by Factory Laced, appreciation for the first sponsorship.

Discussion on how to start reselling sneakers and the importance of learning from others.

Initial motivation for reselling due to financial loss in the stock market.

Started with only $500 and the need for a safe way to make money.

Emphasis on immersing oneself in the sneaker reselling market and gathering information.

Watching YouTube videos and learning from content creators like Sneaker Invest and Butterboy Nova.

Selling off personal collection to gather initial capital for reselling.

Challenges faced in securing retail drops and the decision to explore other avenues.

Shift to buying used shoes and cleaning them for resale as a profitable strategy.

Importance of cleaning and presenting shoes well to increase their resale value.

Using Factory Laced cleaning kit to enhance the cleaning process.

Advising on the regular checking of local marketplaces for potential deals.

Highlighting the need for constant inventory turnover to increase profits.

Encouragement to start with what you have and build capital through reselling.

Acknowledgment of the diverse paths in sneaker reselling and the importance of finding one's own way.

Endorsement of Factory Laced and a call to action for viewers to check out the link.

Transcripts

before i get into the video when this

video gets posted the giveaway on my

instagram should be live for you guys to

enter to win a free pair of nike dunk

little pandas so make sure y'all go to

the instagram and check it out and

today's video is sponsored by

factory laced this is my first

sponsorship i really do appreciate them

because the more sponsorships i get you

know the more i can give back to you

guys so you know it's a win-win but yeah

let's get into the video welcome back to

another video stay focus frank here

alright so let me just say this video is

going to be about how i started

reselling and how i started reselling

sneakers kind of what i did in the

beginning to get started the tips and

tricks and the stuff that i learned in

the beginning and i just want to show

you guys and tell you guys what i did

and how i progressed into the way i sell

shoes now there's also some stuff that i

did that i would recommend you avoiding

because for me i didn't really have a

guide other than seeing other people do

it i saw people selling sneakers and i

just thought it was a safe way to make

money so that's what i did so yeah

basically this video is about how i

started reselling and how you can too

and also avoid the mistakes i made in

the beginning when i started reselling

sneakers now let me just say i started

at the beginning of roanoke season

literally like around march-ish when

corona started and everybody had a

quarantine i always had a money-making

mindset and i kept losing money in the

stock market because that was what i was

doing i was trying to do stock options

and i lost a lot of money i lost a lot

of my life savings i think i lost around

like two thousand dollars and that was

really a lot of money to me especially

when i was a freshman in college i

didn't really have much more money i

remember i don't know if i still have

the screenshot but i had only like 500

dollars in my checkings account all the

saved money i had was all gone in the

stock market i just show a screenshot of

all the money i lost in my robin hood

portfolio but it looks a little better

now because i did add a bunch more money

into it thanks to sneaker reselling but

yeah that's some backstory on why i

started because i only had 500 and i

needed a safe way to make some money

even if it wasn't a lot of money i would

rather just have made some profit some

money because my idea of sneaker

reselling was kind of like grabbing

shoes for retail and selling for like 20

30 profit and just redoing that over and

over again so the first thing i did when

i started reselling sneakers i had no

knowledge i actually had no knowledge on

where to start when you guys ask me how

did you start like what can you do to

start because like they watch my videos

but they still don't know how to start

first i want to say just dive into it

but i also want to say surround yourself

with the information one of the first

things i did was i followed a bunch of

sneaker reselling pages like drops by

leo how to cop instagram pages that

showed you resale value and that told

you when some shoes were dropping i'm

just surrounding myself with this

information just for me to like kind of

soak it in i didn't buy any shoes yet i

didn't sell anything yet but dipping my

toe in into the sneaker reseller market

trying to learn everything about it

that's how i started so get familiar

with the sneaker reselling market before

you get started that's what i did

another thing is all about information

right i watch youtube videos one of my

biggest inspirations one of my closer

friends now sneaker invest he helped me

a lot i watched a lot of his videos as

well as batter boy nova even though i

don't even use bots i don't use any bots

at all it was just great to see

different ways you can make money

because there's two content creators

sneaker invest and butterboy nova

they're making money off sneakers in two

totally different ways and that just

showed to me like how flexible you know

the sneaker reselling market really is

you can really like pick and choose your

own lane into it or create a new one

there's just different ways to go about

it so what i first started doing i used

my first 500 i sold off most of my

collection that i had prior i just had

like some basketball shoes that i don't

use anymore i sold those i sold some

random shoes in my collection a long

time ago that i never even wear i just

sold them on ebay or facebook

marketplace offer up i'm just getting

familiar with my local marketplaces now

and i'm just trying to sell off anything

i can just so i can have some capital to

play with so when i first started off i

tried going for retail drops coming to

find out it is hard you cannot bank on

having good weekly sales if you just

rely getting shoes off websites or

retail stores because it's super

unreliable there's people that have done

it for years and have so much more

knowledge and know how to be quicker how

to be faster on those sites it's really

hard to get shoes on drop date and that

got me really discouraged i looked to

another avenue of making money selling

sneakers and that was buying used shoes

and buying shoes off local marketplaces

cleaning them up and then selling them

on the same marketplaces because for me

since i did not use bots when i entered

foot locker waiting rooms or first come

first serve on some sites everything is

sold out before i could even check out

put it in my cart and that was really

discouraging to me that's why i looked

into different avenues and i found out

that with used shoes the market varies a

lot because there's no set market the

condition of a used shoe is super

flexible you can't just go on stockx and

see how much a used pair of easy zebras

are you can only know the brand new

value what you can do though is compared

to used shoes on other marketplaces like

go or ebay and that's what i did and

that's what i did to negotiate because

with you shoes or older models of

sneakers it was so much easier to

negotiate their use the seller has a lot

more room to negotiate and go lower for

their price so that was my big break

that's where i found most of the value

starting off reselling i would find used

shoes and if they were dirty i would

clean them so that would increase the

value in this sneaker when i first

bought this pair of easy zebras the

bottoms had a lot of dirt around the

boost and it just had a lot of scuff

marks along the side of the shoe and

what i did was i cleaned it up with

sneaker cleaning materials that i

borrowed from a friend i didn't have a

brush i first used a toothbrush and some

soap but my friend actually let me

borrow his sneaker cleaning kit and

that's how i started also i started

taking better pictures because i

realized if it looks more appealing you

know more people are gonna look at it

more chances of somebody going to buy

that shoe so that's what i started doing

so that was the majority of what i did

starting off and i was able to build

capital also since i surrounded myself

with the information earlier on how to

cop retail drops on websites like foot

locker and other sites like shopify

sites i was able to also get some pairs

for retail and doing that also helped me

expand my profits as well and that

helped me grow my capital i was able to

get a lot more sales and a lot more

profit because i had more money to play

with with more capital i was able to get

more shoes and more sneakers that were

used and i could clean them up and you

know i didn't really always have like a

good cleaner it was mostly a toothbrush

of mine and some soap so that's where

the sponsor of today's video comes in

handy this factory lace is a sneaker

cleaning kit so what i'm gonna do i'm

gonna use this and i'm gonna clean one

of my personals with some nike dogs

y'all know in my tick tocks i show them

off i'm always wearing them i'm beating

them up it's gonna be perfect to see if

it actually does its job but yeah let's

check this out

[Music]

there were so many goodies in this box

you got the hard bristle brush you got

the medium bristle brush and the soft

bristle brush and it even came with this

eraser that actually scrubbed away marks

on the shoe can't forget the microfiber

towel also came with the factory lace

shampoo and the collapsible bowl to put

your water in and two shoe trees

my pandas is very poopy all right so i'm

gonna clean one shoe so look at how

dirty this shoe is okay this is how you

can restore extra profit onto your used

sneakers look how dirty those bottoms

are shoot trees in put water in the bowl

put that magic shampoo and i put the

medium bristle brush on the uppers and i

just went to town and then cleaned it

with the cloth and look at that

difference bro even some of the creases

went away okay top shoot didn't clean

and bottom shoe

now i'm gonna clean the bottoms with the

hard brush look at the difference

now y'all y'all can get your own box and

the link in my description use frank 15

for 15 off your first factory lace shoe

cleaning kit that 50 will come in handy

i'm telling y'all y'all got to invest in

yourself and your business and it's

going to pay you back tenfold shout out

to factory lace again and make sure

y'all check the link in the description

if you want to get your own shoe

cleaning kit going back to what i was

saying that's basically how i was able

to scale my business by cleaning used

shoes and reselling them for a higher

amount to collect the profit as well as

doing that i was learning how to be able

to purchase retail pairs online in

websites later into the future i learned

how to buy them more in-store and got

connected with a lot of in-store info to

better cop for retail and to better my

business and better my profit but that's

where i started off it started off with

used sneakers because it was easier to

negotiate a little bit more hand work

but it's the easiest way to start off

with the least amount of capital and you

don't have to buy any bots no purchase

necessary except the shoes itself and

you know a cleaning kit and once you do

that you can literally scale a business

just from cleaning shoes and reselling

them and that's how i started off some

tips that i could tell y'all is that i

got most of my parents from local

marketplaces and the best thing to do

always check them regularly set a time

for every day you know how when you wake

up you always go on your phone check

tick tock check instagram whatever do

that with finance for sneakers you know

whenever you wake up or when you're

eating or doing something that doesn't

require too much brain power you can

also be looking in your local

marketplaces looking at pairs online

negotiating with people seeing if you

can get a good deal for some shoes and

then once you get them clean them up and

post them up as soon as possible and

just keep reloading your inventory so

that in turn you can have a lot more

money coming in and out and just getting

a lot more profit building that capital

up to where you can start doing other

things related to sneaker reselling or

related to starting your business that

you want to start it all just starts

with having some capital to play with

the easiest way for me to build them up

was flipping you sneakers but yeah guys

i really hope that helped you guys you

know that was my path to starting you

guys could definitely choose a different

avenue or go a different way start your

own wave and that is perfectly fine

because i see that there's always new

sellers always popping up on my

instagram a lot of new content creators

it's just a lot of respect to them

because everybody's hustling everybody's

trying to get their own so i really do

appreciate that and we all did it from

just sneakers so hope y'all enjoyed the

video hope everything goes good for

y'all in the future business related and

as always stay focused make sure you

like comment and subscribe peace

[Music]