You Can Negotiate Anything by Herb Cohen | Animated Book summary

Summary

In this video, the narrator emphasizes the importance of negotiation in everyday life, drawing insights from Herb Cohen's book 'You Can Negotiate Anything.' Key points include the necessity of awareness that negotiation is a daily occurrence, the power of gathering information about the other party, the strategic use of time, and the tactic of not appearing too eager. The video also suggests using a 'good cop, bad cop' approach during negotiations and the importance of not letting the other party know your desperation. The channel's mission is to help viewers digest top business books concisely, encouraging subscription for more valuable content.

Takeaways

• 😀 Awareness is key: Recognize that you are negotiating in various aspects of life every day.
• 🔎 Gather information: The more you know about the other party, the stronger your negotiating position.
• ⏰ Time is a factor: Knowing the other party's deadline can give you an advantage in negotiations.
• 🤔 Appear nonchalant: Don't show too much interest in what you're negotiating for to avoid paying a premium.
• 👫 Use the 'good cop, bad cop' strategy: Having one person express negative views while the other is positive can pressure the seller.
• 💡 Show options: Let the other party know you have other options to avoid being seen as desperate.
• 📚 The book 'You Can Negotiate Anything' by Herb Cohen is highly recommended for entrepreneurs and business people.
• 📈 The channel's purpose is to help readers digest business books quickly, aiming to cover hundreds of books in under seven minutes each.
• 📉 Use subtle tactics: The speaker suggests using negotiation tactics subtly, such as the call to action for subscribing to the channel.
• 💼 Business and personal life involve constant negotiation, whether it's for a raise, team cooperation, or family matters.
• 🚫 Avoid revealing weaknesses: Be cautious about sharing too much personal information that could be used against you in negotiations.

Q & A

What is the title of the book mentioned in the transcript?

The title of the book is 'You Can Negotiate Anything' by Herb Cohen.

What year was the book 'You Can Negotiate Anything' published?

The book was published in 2008.

What is the main purpose of the channel mentioned in the transcript?

The main purpose of the channel is to help viewers read hundreds of the best business books in under seven minutes.

How often are we negotiating according to the transcript?

According to the transcript, we are negotiating every single day and many times each day.

What is the first major point from the book 'You Can Negotiate Anything'?

The first major point is awareness; one must be aware that they are negotiating every time.

Why is it important to gather information about the person you are negotiating with?

Gathering information about the other party helps you understand their needs, weaknesses, and leverage points, which can improve your chances of winning the negotiation.

What is the significance of knowing the other party's deadline in a negotiation?

Knowing the other party's deadline can give you an advantage, as you can use the time pressure to outsmart them and potentially get a better deal.

What negotiation tactic is suggested for a business meeting with a partner who has a tight schedule?

The tactic suggested is to use the limited time to your advantage, such as by extending the visit and starting the meeting just before their scheduled return, which could make them more amenable to your terms.

What is the recommended strategy when buying or negotiating for something with a partner?

The recommended strategy is to have one person play a negative role, finding faults or reasons why the purchase is not favorable, while the other person plays a positive role, looking for the good aspects, to make the seller feel helpless and more likely to agree to your terms.

What is the importance of not showing too much enthusiasm for what you are negotiating for?

Not showing too much enthusiasm prevents the other party from realizing how much you want the item or deal, which could lead them to raise their price or terms.

What strategy did the speaker use to secure financing for their business from a friend?

The speaker used the strategy of letting the friend know that he was not the only person being considered for the financing, indicating that there were other options available.

Why is it advised not to tell the other party that you are negotiating with them?

Telling the other party that you are negotiating with them could make them aware and potentially defensive, which might lead them to strengthen their position or prepare counter-strategies that could hurt your negotiation.

What is the reasoning behind the channel's approach to asking for subscriptions?

The channel uses a subtle approach to asking for subscriptions, avoiding begging, which can be off-putting. Instead, they provide value and let the viewer decide to subscribe, which can be more effective.