2024 Predictions for Networking - Cisco - The Economy
Summary
TLDRこのビデオでは、Jeremiah Wolfが2024年のネットワーキング業界の現状と今後数年間の予想について語ります。彼はCisco、HP、Palo Alto、Arista、Juniperなどの主要企業の収益と成長を分析し、特にCiscoが業界でどのように優位に立っているか、そしてその戦略が将来どのように展開するかを詳細に述べています。また、彼はCiscoがソリューションとサービスに焦点を移し、ハードウェアの販売からマネージドソリューションへと事業を転換している過程について考察します。最後に、2024年の経済全般についての彼の見解と、テクノロジー大手企業が直面する可能性のある課題についても触れています。
Takeaways
- 🌐 2024年のネットワーキング業界は、Ciscoが依然として最大のプレイヤーであり、市場シェアと利益の面で他の企業を上回っている。
- 💼 Ciscoは市場シェアよりも利益率を重視し、高利益を追求している戦略を採用している。
- 📈 小規模な企業は高い成長率を示しているが、その市場規模はCiscoに比べて依然として小さい。
- 🔍 Ciscoの戦略は、単にハードウェアを売るのではなく、マネージドソリューションとしての「サービスとしてのネットワーク」に移行しようとしている。
- 📊 Ciscoの成長は、大企業や政府などの大規模顧客からの収益を増やすことに焦点を当てている。
- 🚀 小中規模のビジネスに対しては、Ciscoは市場を他の競合他社に譲る可能性がある。
- 🔐 セキュリティ分野では、Ciscoは完全なソリューションパッケージを提供することで市場に再び影響を与えようとしている。
- 📉 経済全体に関しては、2024年の米国経済は、インフレ減少と賃金の大幅な上昇により、リセッションを回避していると見られている。
- 🤔 しかし、大規模な企業の成長の限界や、中国の経済状況など、リセッションを引き起こす可能性のある要因が存在する。
- 🌟 Ciscoや他の大手テクノロジー企業が市場の成長限界に直面する中、株価の大幅な評価下落が予測される。
Q & A
2024年のネットワーキング業界の現状はどうか?
-2024年のネットワーキング業界は成長を続けており、特にCiscoが市場の大部分を占めているが、Palo AltoやAristaなどの新興企業も高い成長率を記録している。
Ciscoの戦略とは何か?
-Ciscoは、単にハードウェアを販売するのではなく、ソリューションや管理されたサービスを提供する方向に移行しようとしている。
Ciscoの市場シェアはどれほど大きいか?
-Ciscoは市場の52%を占め、他のすべての競合を合わせたよりも大きい。
Ciscoの利益率はどのような状況か?
-Ciscoは全収益の52.4%を占めるが、利益では約59%を占めており、効率的に利益を上げている。
Cisco以外で成長している企業は?
-Palo AltoとAristaは、それぞれ年間成長率が25~30%、30~57%と非常に高い成長を遂げている。
Ciscoのビジネスモデルの将来的な変化は?
-Ciscoは、顧客に対して完全なターンキーサービスを提供する方向に移行し、ネットワークをサービスとして提供するモデルを目指している。
2024年の経済予測はどうか?
-2024年初頭の時点では米国経済はリセッションを避け、軟着陸を果たし、賃金の成長が見られるなど、比較的良好な状態にある。
市場でのCiscoのポジショニングは?
-Ciscoは、中小企業よりも政府や大企業など、高いマージンを求める大規模顧客に焦点を当てる方向にシフトしている。
ネットワーキング業界の将来のトレンドは?
-ネットワーキング業界は、ハードウェアの販売からソリューションやサービスの提供へと移行し、サブスクリプションベースのビジネスモデルへと進化していくと予想される。
Ciscoのセキュリティオファリングの将来は?
-Ciscoはセキュリティセクターでの立場を再確立するために、完全なパッケージとしてのセキュリティソリューションを提供することを目指している。
Outlines
🌐 2024年のネットワーキング業界の現状とシスコの戦略
2024年のネットワーキング業界と経済の現状、及びシスコの戦略についての分析を行う。シスコが業界の大手であること、市場シェアが52%を占めていること、そして利益率が59%に達していることを示すデータを基に、シスコに対する一般の誤解(例えば、シスコが時代遅れであるという意見)を否定する。また、シスコの成長率が他の大企業と比較しても高いこと、新興企業(パロアルトやアリスタなど)の成長率が高いが市場全体に対する影響はまだ小さいことを説明する。
📈 小規模企業と比較したシスコの成長戦略
シスコの市場での地位を維持し、成長を続ける戦略について解説する。新興企業の成長が顕著であるが、シスコが依然として業界をリードしていること、及び小規模企業と比較した場合のシスコの戦略の有効性について論じる。シスコの成長が続く一方で、市場シェアの増加が難しい現状と、利益を最大化するための戦略に重点を置いていることを強調する。
🔄 シスコのビジネスモデルの転換
シスコがハードウェアの販売からソリューションとマネージドサービスの提供へとビジネスモデルを転換していく戦略に焦点を当てる。5年以内に顧客が月額料金でネットワークを構築・維持・管理する完全なターンキーサービスをシスコが提供する方向に進むと予測する。この変化が業界に及ぼす影響、特にシスコが中小企業ではなく大企業や政府といった大規模顧客にサービスを提供することによる職種の変化について議論する。
📉 2024年の経済見通しと大企業の課題
2024年の経済の状況と、特に大企業が直面している成長の限界について考察する。米国が景気後退を回避した現状と、物価上昇の影響による一般の経済感情に触れる。また、大企業(例えば、フェイスブックやアップル)が市場の飽和により成長の限界に達し、その結果として株価の大幅な評価下落が予想される問題について議論する。
🌍 中国経済の不安定性とその国際的影響
中国経済の不安定性と、それが世界経済、特に米国に与える影響について分析する。中国の銀行危機や建設業の問題、軍事的脆弱性が明らかになったこと、及びこれらの問題が中国の世界的地位に与える影響について詳述する。さらに、米国が製造業の再構築を進める一方で、中国からの撤退が長期間にわたる過程であることと、その間の経済的なバランスについて考察する。
🔮 2024年とその先の経済と業界の未来予測
2024年の経済及びネットワーキング業界の展望と、将来にわたる予測をまとめる。市場での成長の限界に達した大企業の影響、中国経済の不確実性が世界経済に及ぼす可能性がある影響、及びこれらが経済全体、特にテクノロジー業界に与える影響について詳細に説明する。最終的に、これらの要因がどのように経済の見通しに影響を与えるかについての見解を提供する。
Mindmap
Keywords
💡ネットワーキング業界
💡Ciscoの戦略
💡市場シェア
💡成長率
💡利益率
💡サブスクリプションモデル
💡経済予測
💡市場飽和
💡収益性の最大化
Highlights
Jeremiah Wolf discusses the current state of the networking industry in 2024, including expectations for the future and Cisco's strategy.
Analysis of revenue and market share among major networking companies, revealing Cisco's dominant position despite perceptions of decline.
Examination of growth rates for Cisco and its competitors, highlighting the significant achievement of Cisco's growth in the context of its size.
Insight into the rapid growth of smaller companies like Palo Alto and Arista, and the perspective on their market impact compared to Cisco.
Discussion on the purpose of a business, emphasizing profit over product or service type, with Cisco as a key example.
Cisco's strategic shift from selling hardware to offering managed solutions and services, aiming for a subscription-based business model.
Predictions on the evolution of Cisco's business model towards providing complete network solutions as a service, moving away from selling individual hardware components.
The impact of Cisco's strategy on the job market, suggesting a shift towards in-house Cisco roles and outsourced network management for enterprises.
Cisco's aim to position itself as a premium solution provider, potentially sidelining smaller businesses in favor of large enterprises and government contracts.
The expectation that Cisco will focus on high-margin, large-scale clients, possibly at the expense of market share but with increased profitability.
Cisco's anticipated dominance in the security sector, offering comprehensive security solutions as part of its turnkey network services.
Overview of the economic outlook for 2024, touching on inflation, wage growth, and public perception of the economy.
Speculation on potential economic corrections and their impacts, including the role of major tech companies reaching market saturation.
Concerns about China's economic stability and its implications for global markets, with a focus on manufacturing dependency.
Insight into the reindustrialization efforts in the United States, aiming for a future less dependent on foreign manufacturing.
Closing thoughts on the unpredictable nature of economic trends and their potential effects on the networking industry and global economy.
Transcripts
hello and welcome back to my basement
This is Jeremiah wolf uh in this video
today I want to talk about uh the state
of the networking industry how things
are looking right now in
2024 what do I expect for 2024 and what
do I expect to happen over the next few
years both in the industry and uh to a
lesser extent in the economy um and I
want to talk about Cisco's strategy as I
see it and how I see that playing out um
so we're going to look at some of the
numbers here and uh and we'll kind of go
from there um this is actually like the
fourth time I've recorded this video
because I keep making mistakes and I
hate editing it's much faster for me
just to re-record than to edit so let's
try to get it right this time uh let's
get into it first off let's take a look
at the
um the numbers
here okay so here we have a revenue for
some of the major players Cisco HP Palo
Al to Arista Juniper fored
that as you can see Cisco is uh by far
the
biggest 52% Cisco makes up more than
everyone else
combined okay and I I want you to keep
this in mind because if you get on any
you know Reddit uh YouTube whatever and
you listen to the people like me the
talking heads or the the people on The
subreddits Who are bitching about Cisco
you start to get the impression that
Cisco is dying they're a dinosaur
they're dead they can't compete no one
buy Cisco anymore what a piece of
garbage everyone hates Cisco you know
every day I get on uh Reddit and there's
another story about we're our company
you know we have 10,000 sites and we're
ripping all of our Cisco out and we're
only
buying XYZ Whatever It Is Well the
numbers don't prove that out uh so here
we go Cisco still the biggest here I
just combined Juniper and HP to give you
a clear view of what's going to where
where things are going to look pretty
soon and here's
profit uh Cisco is killing it with
profit they
are 52.4% of all
revenue but almost
59% of all profit they're doing
something right and now there's more to
it so let's get into that because it's
not all just revenue and profit we also
need to talk
about what do I want here growth so
let's look at Cisco
Cisco uh 7 8% six little rough patch
there 7 13 14 15 something around there
percent so these are not phenomenal
numbers these are not phenomenal numbers
but for a company that is as old and as
big as Cisco these are actually really
good numbers so don't be
confused Cisco is a massive company
bigger than everyone else combined for
them to grow 16% year onye is freaking
amazing they're doing pretty well HP not
doing so
well not doing so well
Juniper yeah doing pretty good pretty
good for a company that's as old and as
well established as Juniper but again
they're much much smaller than Cisco so
their numbers are are smaller less
impressive when you think about it this
is growth right so they're growing but
they're they're a fraction of the size
of Cisco so dollar to dollar Cisco is
blowing them out of the
water but they are
growing now they're part of HP and looks
like HP could use every little bit of
help they can get uh let's look at some
of the
upstarts if you will Palo Alta look at
these numbers 22% year-over-year
30% they're hitting 25 30% every quarter
year-over-year growth they're killing it
they're killing it until you look at uh
Arista 30% 30 48 57 54% 54 % holy crap
Arista is growing but again
again let's come back here Arista is
only 5% of the
industry so they're growing but for them
to grow 50% is a drop in the bucket of
what these guys are doing they're
growing but it's not like they're uh
destroying Cisco they're doing very well
and that's what you expect from much
smaller companies they're performing
like a very successful much smaller
company so I'm not trying to take away
anything from their growth they're doing
phenomenal but don't confuse these big
numbers to as if this means that they're
destroying Cisco they're not maybe one
day this will translate into that but
they got a long way to go and as they
mature as their market share grows this
will inevitably it has to the simple
math demands it slow down this will slow
down so it's good for now again Palo ala
doing very well Arista doing amazing
foret doing very very
well 30% year-over-year
um yeah they're doing great they're
doing great so I'm not trying to take
anything away from these guys they are
doing really well uh but there are they
are
much much much smaller so it's easier
for them to hit those big growth numbers
okay
now all right now that we've talked
about that that just gives you a rough
idea why do I want to why did I want to
show you that I want you to get an idea
about what the industry looks like
because when you if you go by what you
hear it makes it sound like the picture
is very different um now again to be
fair when I'm comparing four and P out
to to Cisco that's not a one toone
comparison Cisco does
everything and the numbers reflect
everything Palo AO and forunate do
mostly security and um so if you compare
just Cisco security to just paloo or
just for it's going to be a different
picture uh those two companies are very
likely eating Cisco's lunch for now
we'll see we'll see how it goes okay so
now let's talk about strategy and uh the
one thing that is important important to
understand this is important to
understand I'm trying to make this
video quick I'm trying to talk quick
let's get it out
there excuse me um it's important to
understand what is the purpose of a
business what is the purpose of Cisco or
Palo Alto or McDonald's or the dry
cleaner down the street what is the
purpose of that business is it to do
networking is it to dry clean clothes or
sell hamburgers
no the purpose of any
business is to make profit period and
and full
stop any business exists solely to make
profit it reminds me of there's this uh
interesting thought experiment in
biology when you think about
it who's the true life form is it the an
plants and animals or is it DNA you know
because why why do we exist we exist for
the sole purpose of getting of
replicating our
DNA so you know like what who's really
in charge who's really
winning is it the DNA is it the human is
it the whatever plant animal and it's
the same thing with business like it
doesn't
matter all that matters is profit and if
you look at the numbers Cisco is making
a lot of profit so while they are doing
things that a lot of people do not like
we're talking about Cisco strategy now
they're doing things a lot of people do
not
like they're making
money so they're not going to
change at this point in their life
cycle Cisco
cannot keep growing its way to added
profitability they can't can't do it
they have reached the end of that period
within the life of a company they're
simply too big they they hit that wall a
while ago the only way that they
continue to
grow which companies have to grow in
order to be you know maintain
profitability they don't have to but
investors tend to want to see growth um
they have to find ways to squeeze more
profit from the the from the their the
the market share that they have they
can't really grow the market share so
they have to get more money from what
they currently have and that is the
strategy we see taking place with Cisco
right now so what is Cisco doing how do
it impact you what should we
expect in
2024 I'm not expecting a whole lot of
big
changes excuse me um
because these things take time but what
Cisco is doing in my
estimation Cisco is trying to position
themselves
away from selling boxes toward selling
Solutions managed Solutions I think that
in five years maybe it'll take a little
bit longer but you're not going to Speck
out we need these switches we need these
access points we need these controllers
we need these licenses you're going to
go to Cisco and
say here's our needs here's our user
base what's my monthly
fee and Cisco is going to say okay for
uh $10,000 a month or $20 million a
month whatever it is we are going to
build your network maintain your network
manage your network it is a complete
TurnKey
service that is in my estimation where
Cisco is going somewhere closer to that
anyway maybe that's maybe that's not
necessarily possible at the end of the
day a complete solution like that but
that's where they want to go and they're
going to move in that direction as much
as they possibly
can so what does that mean for you well
it means that ultimately um there's
going to be Cisco jobs but they're going
to a lot of those jobs are going to be
for Cisco I think Cisco is going to
start insourcing talent and individual
companies uh particularly Enterprises
are going to start outs you they're
going to Outsource to Cisco
um it is my
belief
that how do how do we say this
I kind of lost my train of
thought um that Cisco is it's kind of
like Cisco wants to be
apple in a broad
sense when you go and you buy a laptop
right
um if you're on a
budget Apple doesn't want you as a
customer they couldn't care less go buy
something else if you have money to burn
please come in to join the Apple family
we want to sell you overpriced goods and
services that work really well they work
really well but they're you know feature
to feature pretty pretty overpriced and
I think that's where Cisco is going not
necessarily that they're looking to
overprice their things but they're
looking to become a
premium
solution um if it is it's my estimation
that within 5 years maybe 10 years um
we're going to see that Cisco just
doesn't even Market themselves to the
small and medium Enterprise if you have
less than say I don't know uh 50,000
seats or 100,000 seats Cisco might not
even want your
business that's the that's the that's
the the the hassle business and you'll
see this if you've ever done any kind of
service what you'll find is that
a small number of your
customers eat up all your support time
all your time and energy and they also
tend to be the same customers that don't
provide the majority of your uh profit
or revenue for that matter and that's
what and so Cisco is trying to avoid
that they're trying to move into a
position where they are focuses focusing
on high
margin um big customers like governments
and huge Enterprises where they can
charge a premium to deliver a fully
functioning managed service and where we
see this the most right
now is was Cisco security offering Cisco
security offering right now is a mess
but it's starting to congeal and maybe
in 2024 more likely in
2025 I think we're going to see Cisco
make a push to reassert themselves in
the security uh sector of
networking not by having the best
firewall or the best whatever they're
going to assert themselves by being a
complete solution you buy Cisco and you
get this whole package all desktop
security network security Edge security
Internet Security all of it one package
that you buy that is marketed toward big
Enterprises and governments that sort of
thing I think that's where Cisco is
going I think in 5 10 years uh Cisco is
going to let their small business
medium-sized business switches routers
that's all just going to disappear
that's all going to
disappear it's just a hassle why deal
with it they'll let
HP uh pick up that that stuff they'll
let the other providers deal with that
stuff so that's what I think that's
where I think things are going um Cisco
is is trying to move away from selling
Hardware into becoming a uh a turnkey
solution where you pay a subscription
that's what they want everyone wants a
subscription but that's what they want
right now they want to transition into
your network as a
service and um they're willing they have
been willing to give up some Market
market share to do that because they can
give up market share but actually
increase
profitability and that's really what
matters they don't necessarily care
about market share what they care about
is profit share and um profitability
share of the overall profits to be had
that's what they care about and looking
at the numbers
again if we look at profit they're they
seem to be making some good choices and
they're probably going to keep moving in
that direction maximizing profit even at
the cost of market share let
fortunet have all the small and medium
bus let them have
it Cisco is going to sell to governments
Cisco is going to sell to massive
corporations who just want a
solution so that's what I see happening
in networking I really don't know what
the other companies are going to go
obviously any scraps that Cisco will let
them have they'll have so if Cisco you
know if Cisco is giving up the small
medium-size market then other people are
going to take it
over that's you know that's just how it
works
now okay so that's a little bit about
the overall health of the industry a
little bit about how I see Cisco's
strategy in the future now if you're
still tuned in let's talk just real
quick about what I see for the economy
in 2024 right now uh at the very
beginning of
2024 everyone is saying we did at least
in the United States we avoided a
recession we got the soft
Landing um inflation is down we have
seen the biggest wage growth in a couple
of
generations um it's really fascinating
if you when you pull people when you
pull people and say how is the economy
overwhelming the economy is
how are you doing oh I'm doing okay
yeah actually I'm doing pretty good I'm
doing just fine but how's the economy oh
it's garbage it's but and you yeah I'm
doing okay doing okay this this has been
proven out on multiple
polls overall people are despite all the
the
perceptions uh people are actually doing
better they really
are maybe maybe individuals are not but
overall people here in the United States
are doing better yet we still
overwhelmingly think the economy is in
the
gutter largely because of food food
prices actually is the biggest driver
for that but anyway um so that being
said we have avoided a
recession and right now everyone's
saying we're we're good 2024 is looking
to be a really good year I'm not sure
I'm not sure and the reason is I'm
expecting some big Corrections with some
big companies and I'm actually really
happy because I met I wanted to make
this video two weeks ago on the first
and then I was just busy and things
going on and I just couldn't get to it
and then um some stuff has
happened that uh I was I had already
predicted and I was like oh okay well
good I'm glad I'm glad I waited because
a couple of these things that I
predicted are already starting to happen
so what is going to impact the economy
why do I think there's actually a pretty
good chance we might have a recession
this year and the the overall reason is
because
unlike just about any other science uh
economics is fueled by emotion uh every
study shows that uh the state of the
economy has very little to do with what
people feel about the economy that
predicting recessions is actually
incredibly hard because so much of it
has to do with how people feel in the
moment um it's it's fascinating and
scary all at the same time and I think
people are going to start to the people
already feel like the economy is not
doing great even though objectively it
is it's doing really really good but
people feel like it's not and I think
those feelings are going to intensify
because of what we were actually talking
about a few minutes ago when I was
talking about Cisco being a mature
company Cisco cannot grow their market
share they cannot grow into additional
profitability they have to maximize
profit in their existing market share
they can't really grow anymore and there
are several massive companies that are
about to hit that milestone in their
life cycle this is something that almost
every successful company eventually hits
they get to the point where they simply
cannot continue to
grow they can still be profitable and
successful but they can't grow and when
that
happens the they tend to
lose massive uh chunks of their
valuation within the next year or so we
are going to see this happen with some
major companies uh Facebook they have
reached Market saturation they really
just cannot grow
anymore um the streaming services
they've peaked uh social media like
Facebook and some of the other ones have
peaked Apple has peaked in terms of
market share
all these companies are going to hit a
wall a ceiling and once they do once
they come back and say hey uh looks like
we can't really grow anymore suddenly
the stock market is going to be like
what you mean you're not some golden
child that doesn't have to adhere to all
economic principles you are actually
beholden to the laws of supply and
demand oh well why am I paying $300 a
share you're actually only worth about
$60 a share share and that's what's
going to happen we're going to see
massive devaluations for some of these
big specifically tech companies because
they have just grown too big they can't
grow anymore and once people investors
realize that they realize that the
stocks just aren't worth what they've
been holding them at and paying for them
and they're going to lose tons of value
uh one great
example just this week Tesla lost 91
billion doar in value and just over a
couple of days uh I think they're down
like that makes it like down like 20% or
some 10 15% something like that um now
they'll probably fluctuate you know like
this it's a process right because you
know they lose and then people like
value Hunters are like oh hey this is a
great value so they start buying they
push it back up so it's a it's a
bouncing you know it it takes a while
for it to smooth out but um so yeah
Tesla's almost certainly going to lose a
lot of value Tesla is so overvalued it's
it's
mindboggling they're worth like 10% or
something of what they what they're
selling at and it's going to happen it
might not be 2024 but it's inevitable
they will hit that ceiling and then the
price is going to drop even if they're
still doing great they could still be
selling cars and making tons of money so
keep in mind this is this is about
valuation not about actual revenues or
profits it's all about what people think
the company is worth so we're going to
see this with some major companies this
year uh some this year some next year it
might take a couple couple of three
years for this to happen so I don't know
exactly how that's going to play out if
it happens too quickly it'll almost
certainly cause a recession even though
even
though it there's no real impact on the
E economy now when it happens these
companies will almost certainly lay off
thousands and thousands of workers uh
but they've already been doing that
um so again it it looks much worse than
it actually is but it's enough to drive
an economy into recession so that's what
I think might happen this year um one of
the other drivers that is
really excuse me poised to screw up the
world and economics is China uh China is
in a in a bad place right now and you
can there's so much information out
there about that but first they uh
they've had this banking crisis um their
their economy is it's it's a house of
cards almost
literally um look up uh what's it called
uh tofu dregs construction uh if you're
interested
um fascinating mess and then just this
week it turns out that corruption which
we all knew China is corrupt but the
corruption is so bad to the point where
their
military is a paper tiger uh their
military uh Readiness and Effectiveness
has been so overstated so
overstated that the reality is uh
perhaps enough to seriously impact
China's standing in the world um right
now the US and a lot of Western nations
are trying to pull out of China but this
is a process that takes not even years
it takes potentially decades to build up
the manufacturing back here in the
United States like there's you know
under Biden if um if there's one thing
that he will be remembered for it is
this massive push for the
reindustrialization of the United States
it doesn't get a lot of press but um
it's actually it's a phenomenal thing
and we are rebuilding factories and
plants and and um building building you
know like my my Dad sorry I know I was
running late my dad you know he he
worked at General Motors and if you
drive by the General Motors plant he
worked at his whole life life it's this
uh you know this rusting Hulk of a
campus it's massive these giant Factory
buildings that have been there for for
two generations at this point and uh you
know it's all old equipment I mean it's
it's closed now I think somebody moved
in but anyway um but you know that takes
a lot of money to maintain and to uh to
um retrofit and fix it well we're
basically starting our steel mills are
all gone our factories are all gone
we're going to build them but now we're
going to build Next Generation factories
Next Generation plants um so we're
positioning ourselves to become an
industrial power again but that's going
to take 10 15 20 years meanwhile we need
China to hang on so we can keep getting
all of our stuff from them while we
position ourselves to just drop them and
that's just this weird interplay that
who knows how that's going to work out
it's never really happened uh uh except
for maybe during the Bronze Age collapse
if you if you're interested look up some
of the theories around the Bronze Age
collapse that's uh that could be the
closest analogy I can think of um so
yeah anyway um because of all that
craziness with China and whatever that
that also has the some really just
incalculable variables that may lead to
recession this year so uh good luck if
you've hung on this far that's my
predictions for 2024 and the next few
years uh I hope you got something out of
this take it easy we see you next time
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