A ÚNICA MANEIRA DE GANHAR MUITO DINHEIRO HOJE EM DIA

Summary

In this video script, Rayan Santos reflects on his content creation journey, shifting from marketing-focused sales in 2018/2019 to discussing topics he's passionate about, such as geopolitics and international relations. He shares his experience of being censored and 'cancelled' for his views, leading to a change in his content strategy. Santos delves into the connection between people's purchasing behaviors and their desire for sex and money, suggesting that successful products should be marketed to appeal to these primal desires. He also discusses the impact of his personal life and marketing tactics on his business, revealing insights into the psychology of consumer behavior.

Takeaways

• 😀 The speaker, Rayan Santos, reflects on his content strategy shift from marketing-focused to discussing topics he is passionate about, such as geopolitics.
• 🌏 Rayan studied international relations and enjoys discussing geopolitical issues, but his channel was censored for these topics, leading to a change in content direction.
• 📈 Rayan's income significantly increased in 2019, and he attributes part of his success to understanding and leveraging human behavioral triggers related to sex and money.
• 📉 He discusses a chart showing a rise in the percentage of people aged 18 to 30 who reported not having had sex in the past 12 months, particularly after the creation of Tinder in 2012.
• 💡 Rayan suggests that products should be marketed to address the underlying desires for sex or money, as these are fundamental human motivations.
• 🔄 The speaker has transitioned from using sex to sell products to a more respectful approach in his current content, reflecting his personal growth and maturity.
• 📚 Rayan is working on a book, 'Decimo Milhão', which is a continuation of a series that began with 'Primeiro Milhão', focusing on the strategies that led to his financial success.
• 🤔 He emphasizes the importance of understanding the reasons why people buy things, listing 20 human behaviors that are often tied to desires for sex or money.
• 💰 Rayan points out that making money is often a means to an end for most people, with the ultimate goal being to gain more sexual opportunities.
• 📸 The speaker mentions his past use of showing pictures with women to establish authority and trigger the psychological response that people buy things based on sexual desires.
• 🚫 Rayan warns against the misconception that buying a course or product will automatically lead to success, emphasizing the need for hard work and understanding of business fundamentals.

Q & A

What was Rayan Santos' content focus in 2018/2019?

Rayan Santos' content focus in 2018/2019 was more on selling courses, with a heavy emphasis on marketing and digital monetization strategies.

What significant shift did Rayan Santos experience in his financial situation around 2021/2022?

In 2021/2022, Rayan Santos reached a point where he could not spend all the money he had earned.

How did Rayan Santos' YouTube content change after the shift?

After the shift, Rayan Santos started to talk about topics he was passionate about, such as geopolitics and international relations, instead of focusing solely on selling courses.

What was the consequence of Rayan Santos discussing geopolitics on YouTube?

Discussing geopolitics on YouTube led to Rayan Santos being censored, his channel's popularity dropped, and he was forced to avoid discussing geopolitics.

What is the subject of Rayan Santos' book titled 'Decimo Milhão'?

The book 'Decimo Milhão' is a continuation of a trilogy that started with 'Primeiro Milhão', focusing on the strategies and experiences that led to Rayan Santos' financial success from one million to ten million in just one year.

What is the significance of the graph Rayan Santos mentioned in the script?

The graph shows a significant increase in the percentage of men and women aged 18 to 30 who reported not having had sex in the past 12 months, particularly after the creation of Tinder in 2012.

What is Rayan Santos' current approach to selling products compared to his past methods?

Rayan Santos now avoids using sex as a selling point in his marketing. He focuses on respect and authenticity, in contrast to his past methods where he used sex to sell his products more aggressively.

What behavioral trigger did Rayan Santos exploit in his marketing strategy in the past?

In the past, Rayan Santos exploited the behavioral trigger of sex to sell his products, using images and stories to imply that his products would lead to a more sexually successful life.

What is the main point Rayan Santos makes about the relationship between money and sex in modern society?

Rayan Santos suggests that in modern society, people have more money but less sex, and that the desire for sex is a primary motivator for purchasing products, even more so than the desire for wealth.

How does Rayan Santos describe his personal transformation from his past to the present?

Rayan Santos describes a transformation from using sex as a marketing tool to a more respectful and authentic approach. He also mentions that he now interacts less with people and spends more time alone writing or recording new content.

What advice does Rayan Santos give to those who want to make money on YouTube?

Rayan Santos advises that YouTube should be used as a tool for customer acquisition, conversion, and media business for content. He also warns against the expectation of getting rich quickly and emphasizes the importance of having a business foundation before investing in such courses.