A ÚNICA MANEIRA DE GANHAR MUITO DINHEIRO HOJE EM DIA

NÔMADE DIGITAL

13 Sept 202317:56

Summary

TLDRIn this video script, Rayan Santos reflects on his content creation journey, shifting from marketing-focused sales in 2018/2019 to discussing topics he's passionate about, such as geopolitics and international relations. He shares his experience of being censored and 'cancelled' for his views, leading to a change in his content strategy. Santos delves into the connection between people's purchasing behaviors and their desire for sex and money, suggesting that successful products should be marketed to appeal to these primal desires. He also discusses the impact of his personal life and marketing tactics on his business, revealing insights into the psychology of consumer behavior.

Takeaways

😀 The speaker, Rayan Santos, reflects on his content strategy shift from marketing-focused to discussing topics he is passionate about, such as geopolitics.
🌏 Rayan studied international relations and enjoys discussing geopolitical issues, but his channel was censored for these topics, leading to a change in content direction.
📈 Rayan's income significantly increased in 2019, and he attributes part of his success to understanding and leveraging human behavioral triggers related to sex and money.
📉 He discusses a chart showing a rise in the percentage of people aged 18 to 30 who reported not having had sex in the past 12 months, particularly after the creation of Tinder in 2012.
💡 Rayan suggests that products should be marketed to address the underlying desires for sex or money, as these are fundamental human motivations.
🔄 The speaker has transitioned from using sex to sell products to a more respectful approach in his current content, reflecting his personal growth and maturity.
📚 Rayan is working on a book, 'Decimo Milhão', which is a continuation of a series that began with 'Primeiro Milhão', focusing on the strategies that led to his financial success.
🤔 He emphasizes the importance of understanding the reasons why people buy things, listing 20 human behaviors that are often tied to desires for sex or money.
💰 Rayan points out that making money is often a means to an end for most people, with the ultimate goal being to gain more sexual opportunities.
📸 The speaker mentions his past use of showing pictures with women to establish authority and trigger the psychological response that people buy things based on sexual desires.
🚫 Rayan warns against the misconception that buying a course or product will automatically lead to success, emphasizing the need for hard work and understanding of business fundamentals.

Q & A

What was Rayan Santos' content focus in 2018/2019?
-Rayan Santos' content focus in 2018/2019 was more on selling courses, with a heavy emphasis on marketing and digital monetization strategies.
What significant shift did Rayan Santos experience in his financial situation around 2021/2022?
-In 2021/2022, Rayan Santos reached a point where he could not spend all the money he had earned.
How did Rayan Santos' YouTube content change after the shift?
-After the shift, Rayan Santos started to talk about topics he was passionate about, such as geopolitics and international relations, instead of focusing solely on selling courses.
What was the consequence of Rayan Santos discussing geopolitics on YouTube?
-Discussing geopolitics on YouTube led to Rayan Santos being censored, his channel's popularity dropped, and he was forced to avoid discussing geopolitics.
What is the subject of Rayan Santos' book titled 'Decimo Milhão'?
-The book 'Decimo Milhão' is a continuation of a trilogy that started with 'Primeiro Milhão', focusing on the strategies and experiences that led to Rayan Santos' financial success from one million to ten million in just one year.
What is the significance of the graph Rayan Santos mentioned in the script?
-The graph shows a significant increase in the percentage of men and women aged 18 to 30 who reported not having had sex in the past 12 months, particularly after the creation of Tinder in 2012.
What is Rayan Santos' current approach to selling products compared to his past methods?
-Rayan Santos now avoids using sex as a selling point in his marketing. He focuses on respect and authenticity, in contrast to his past methods where he used sex to sell his products more aggressively.
What behavioral trigger did Rayan Santos exploit in his marketing strategy in the past?
-In the past, Rayan Santos exploited the behavioral trigger of sex to sell his products, using images and stories to imply that his products would lead to a more sexually successful life.
What is the main point Rayan Santos makes about the relationship between money and sex in modern society?
-Rayan Santos suggests that in modern society, people have more money but less sex, and that the desire for sex is a primary motivator for purchasing products, even more so than the desire for wealth.
How does Rayan Santos describe his personal transformation from his past to the present?
-Rayan Santos describes a transformation from using sex as a marketing tool to a more respectful and authentic approach. He also mentions that he now interacts less with people and spends more time alone writing or recording new content.
What advice does Rayan Santos give to those who want to make money on YouTube?
-Rayan Santos advises that YouTube should be used as a tool for customer acquisition, conversion, and media business for content. He also warns against the expectation of getting rich quickly and emphasizes the importance of having a business foundation before investing in such courses.

Outlines

00:00

🎙️ Shift in Content Focus

Rayan Santos discusses his transition from marketing-focused content to topics he's passionate about, such as geopolitics. He reflects on his past monetization strategies and the shift in his YouTube channel's direction after facing censorship and being 'cancelled' for his geopolitical discussions. Rayan emphasizes his journey from making a modest income to a point where he couldn't spend all his earnings. He also mentions his new book, 'Decimo Milhão,' which is a continuation of his previous work and discusses his content creation process and personal growth.

05:01

📊 Understanding Consumer Behavior

The paragraph delves into the motivations behind consumer purchases, listing various reasons such as attractiveness, comfort, uniqueness, happiness, entertainment, health, curiosity, and survival, among others. Rayan then connects these motivations to the impact of Tinder on sexual activity, citing a graph showing a significant increase in the percentage of people aged 18 to 30 who reported not having sex in the past 12 months since Tinder's creation in 2012. He suggests that understanding these behaviors is crucial for differentiating between those who earn a modest income and those who earn millions.

10:03

💰 The Intersection of Wealth and Intimacy

Rayan shares his insights on the relationship between wealth and sexual activity, noting a trend where people with more money engage in less sexual activity. He suggests that the abundance of money, due to low-interest rates and money printing by governments, has not led to an increase in sexual opportunities. Rayan reflects on his past marketing strategies, where he used sex to sell his products, and how this approach contributed to his company's high revenue. He also discusses the societal shift towards prioritizing wealth over intimacy.

15:05

📚 From Sensationalism to Substance

In this paragraph, Rayan discusses his evolution from using sensationalism in his marketing to focusing on substance. He admits to previously using images of women to generate authority and appeal to the sexual desires of his audience. However, he now emphasizes that he no longer uses sex in his content, respecting his personal growth and maturity. Rayan also addresses criticisms he received for his past behavior and clarifies his stance on using YouTube as a tool for business growth rather than a get-rich-quick scheme. He invites viewers to subscribe to his channel for more insights on making money through YouTube.

Mindmap

Keywords

💡Content Shift

Content Shift refers to a significant change in the type or focus of content produced by a creator. In the video, Rayan Santos discusses how he shifted his content from marketing and selling courses to discussing topics he is passionate about, such as geopolitics and international relations. This shift was a response to his personal growth and interests, and it reflects a broader trend among content creators to align their work with their genuine passions.

💡Geopolitics

Geopolitics is the study of the effects of geography, both human and physical, on international politics and international relations. Rayan mentions his interest in geopolitics and how he initially faced backlash for discussing it on his YouTube channel. This term is central to the video as it represents a subject matter that Rayan is passionate about and has chosen to focus on, despite the challenges it brought.

💡Monetization

Monetization in the context of digital content refers to the process of generating revenue from content, typically through advertising, sponsorships, or selling products. Rayan discusses his early focus on monetization, specifically through selling courses, as a primary driver for his content. This concept is key to understanding his initial approach to content creation and how it has evolved over time.

💡Tinder

Tinder is a popular dating app that has significantly impacted modern dating culture. Rayan uses Tinder as an example to discuss changes in sexual behavior and how it relates to his content and marketing strategies. The mention of Tinder in the script serves to illustrate a broader societal trend that has influenced his content and the way he engages with his audience.

💡Sexual Behavior

Sexual behavior in this context refers to the patterns and habits related to sexual activity. Rayan discusses how changes in sexual behavior, as indicated by data showing an increase in the number of people not having sex, have influenced his content and marketing strategies. This concept is integral to the video as it connects societal trends with his approach to content creation.

💡Marketing Triggers

Marketing triggers are psychological cues or stimuli that prompt consumers to make a purchase. Rayan talks about using sex as a marketing trigger in his content to sell products, highlighting how people are motivated by desires for sexual fulfillment. This concept is crucial in understanding his marketing strategies and how he has adapted them over time.

💡Authority

Authority in the context of content creation refers to the perceived credibility and expertise of the creator. Rayan mentions using photos with women to establish authority and credibility, suggesting that this approach helped him sell more products. This concept is relevant to the video as it explores how personal branding and perceived authority can influence consumer behavior.

💡Personal Branding

Personal branding is the process of creating a unique image or impression in the public eye, often used by content creators and influencers. Rayan discusses how he used his personal experiences and lifestyle to build his brand, particularly in relation to his sexual experiences and wealth. This concept is central to the video as it examines the role of personal branding in content creation and marketing.

💡Societal Trends

Societal trends refer to the general patterns of behavior, attitudes, and preferences within a society. Rayan discusses societal trends such as the decrease in sexual activity and the increase in wealth, and how these trends have influenced his content and marketing strategies. This concept is key to understanding the broader context in which his content operates.

💡Content Strategy

Content strategy involves planning and managing the creation, publication, and governance of content. Rayan reflects on his content strategy, particularly how he has shifted from focusing on monetization to discussing topics he is passionate about. This concept is important in the video as it highlights the evolution of his approach to content creation and its impact on his audience.

💡Censorship

Censorship refers to the suppression or prohibition of any parts of books, films, news, etc. that are considered obscene, politically unacceptable, or a threat to security. Rayan mentions being censored and his channel being affected when he started discussing geopolitics. This concept is relevant as it shows the challenges he faced in aligning his content with his interests while navigating platform policies.

Highlights

Rayan Santos discusses his content shift from selling courses to discussing topics he is passionate about, such as geopolitics.

He experienced a phase of financial abundance where he couldn't spend all his money.

Rayan's YouTube channel was censored and he was forced to stop discussing geopolitics.

He mentions his base in Barcelona and his preference for solitude when writing books or creating new courses.

Rayan is working on his book 'Decimo Milhão', a continuation of a trilogy that began with 'Primeiro Milhão'.

He reflects on his journey from having a little over a hundred thousand to tens of millions in a short span of time.

Rayan suggests that the market for education is more difficult to monetize now compared to 2017/2019.

He discusses the importance of understanding why people buy things, listing 20 reasons ranging from attraction to making money.

Rayan presents a chart showing a significant increase in the percentage of people aged 18 to 30 who reported not having sex in the last 12 months since the creation of Tinder.

He connects the dots between his financial success in 2019, the impact of Tinder, and the purchasing behaviors related to sex.

The speaker emphasizes that products should be marketed in a way that they promise more sex or more money to the consumers.

Rayan admits to previously using sex in his marketing strategies to sell his products.

He talks about the current trend of people having too much money and too little sex.

Rayan shares that he no longer uses sex in his marketing because he has matured and outgrown that strategy.

He explains that the main reason people buy products is not just to make more money but is related to sex.

Rayan reflects on his past persona as a womanizer and how it affected his image and sales.

He offers a course for those looking to make money on YouTube, clarifying that it's not for beginners but for those with an established business.