How Justin Welsh built a $2M solo business on LinkedIn

Summary

In this episode of Bootstrap Stories, host interviews Justin Welsh, a former SAS executive turned online educator known as the 'King of LinkedIn'. They delve into content creation strategies, discussing the importance of a pillar piece of content to grow an audience. Welsh shares his journey from sales to building a one-person business with multiple revenue streams, emphasizing the value of engagement and relationship-building on social media. He outlines his content creation process, from idea capture to newsletter crafting, and his approach to finding and expanding his niche based on audience feedback and personal interests.

Takeaways

• 📈 **Content Creation Growth**: Justin Welsh emphasizes the importance of creating a pillar piece of content that can be repurposed to continually grow your audience on the same topic.
• 🎙️ **Podcast Introduction**: The Bootstrap Stories podcast features founders, marketers, and leaders sharing actionable tips for building a successful business, focusing on providing keys to success without fluff.
• 🔍 **Expertise Transition**: Justin's transition from sales in the SAS industry to a content creator was a result of identifying, developing, and monetizing skills he already had, rather than seeking a niche.
• 📚 **Digital Courses**: Digital courses are a significant part of Justin's revenue, with two flagship courses focusing on LinkedIn audience growth and scalable content creation systems.
• 🤝 **Building Trust**: Trust is built through long-form content like newsletters, podcasts, or YouTube channels, which allow deeper insights into the creator's thought process.
• 💼 **Revenue Streams**: Justin has diversified revenue streams including digital courses, advising, coaching, subscription products, and a private community.
• 🔄 **Continuous Learning**: Justin's approach to his business involves continuous learning and adapting, as he moved from focusing on SAS to helping people build online businesses.
• 💬 **Engagement is Key**: Engaging with the audience by responding to comments and fostering relationships is a practice that Justin maintains for audience connection and growth.
• 🌐 **Cross-Platform Presence**: Expanding to multiple platforms like Twitter and Instagram helps in reaching a broader audience and building social proof.
• 🎯 **Targeted Content**: Justin focuses on creating content that resonates with his ideal customer profile (ICP), which revolves around people looking to build a side project or online business.
• 💼 **Business Freedom**: The goal of Justin's business is time freedom, allowing him to enjoy life while making good money without managing a team.
• 🚀 **Strategic Partnerships**: Forming organic relationships with other creators and engaging with their content has led to partnerships that benefit both parties.
• 🗓️ **Organization and Systems**: Justin has developed a robust system for creating content, which includes a nine-step process for generating various content pieces from a single newsletter.
• 💡 **Idea Generation**: Ideas for content come from personal experiences, audience interactions, and the process of giving credit to others who have inspired or contributed to the topic.
• 🌟 **Favorite Resources**: Justin recommends 'Factfulness' by Hans Rosling for its optimistic view of global progress and mentions Harry Mack as a favorite content creator for his skill in freestyle rapping.
• 🧘 **Self-Care**: To regain energy, Justin enjoys activities like long walks, swimming, and traveling, which also serve as sources of inspiration and relaxation.

Q & A

What is the main focus of the Bootstrap Stories podcast?

The Bootstrap Stories podcast focuses on sharing actionable tips from founders, marketers, and subtle leaders to help grow successful businesses, providing keys to succeed at every stage with tested strategies for overcoming business struggles.

How did Justin Welsh describe his transition from working in sales to becoming a content creator?

Justin Welsh transitioned from a 17-year career in sales, primarily in SAS technology, to becoming a content creator by starting on LinkedIn in 2019, sharing his thoughts, and eventually moving to other platforms like Twitter and Instagram. He built courses, offered coaching, and created a private community.

What are the two flagship courses Justin Welsh offers, and what do they teach?

Justin Welsh offers 'The Operating System' which teaches people how to use LinkedIn to grow an audience and business, and 'The Content Operating System', a primer on developing a scalable system for creating high-quality content at scale.

What is the approximate revenue breakdown for Justin Welsh's business?

Justin Welsh's revenue is roughly 70-75% from digital courses, 6-8% from advising early-stage SAS companies, 4-5% from coaching, 7-8% from a subscription product, and 3-4% from a private community, with the remainder from sponsorships and affiliate products.

What is Justin Welsh's strategy for pricing his courses affordably?

Justin Welsh prices his courses affordably to help as many people as possible and to encourage impulse buying. He aims to provide such value that customers feel they received much more than they paid for, which can lead to positive word-of-mouth and increased sales.

How does Justin Welsh approach growing his audience on social media platforms?

Justin Welsh focuses on creating noise and looking for signal by posting content consistently, observing what resonates with his audience, and honing in on those topics. He also emphasizes the importance of building trust and relationships with his audience through various content formats.

What is the structure of Justin Welsh's content creation system?

Justin Welsh's content creation system involves nine steps: idea capture, research, writing a newsletter, editing, pre-newsletter call to action, post-newsletter call to action, creating additional content from the newsletter, turning the newsletter into a Twitter thread, and using a publishing system to distribute content.

How does Justin Welsh engage with his audience on social media?

Justin Welsh spends the first 45 minutes of each morning engaging with almost every person who comments on his posts. He also turns on notifications for select individuals on LinkedIn and Twitter to ensure he engages with their content, fostering deeper relationships and exposing himself to new audiences.

What is Justin Welsh's approach to finding his niche as a content creator?

Justin Welsh believes that niches find you based on the skills you have and develop. He suggests being aware of your skills, developing them, and writing about topics related to those skills. Over time, as you grow your audience and receive feedback, your niche will become clearer.

How does Justin Welsh maintain a balance between creating original content and crediting other creators?

Justin Welsh aims to create original ideas based on his experiences but also credits other creators when he incorporates their ideas or quotes into his content. He believes in giving credit where it's due and sees it as a way to build relationships and provide additional value to his audience.

What are some of the challenges Justin Welsh faced when starting his online content creation journey?

Justin Welsh faced challenges such as consistency in posting content, finding his niche, and developing his writing skill. He overcame these by being persistent, observing audience feedback, and refining his skills over time.

Outlines

00:00

📰 The Art of Content Creation and Business Growth

In this segment, the host emphasizes the simplicity of extracting content from a newsletter and the importance of having a pillar piece of content to grow an audience. The host introduces the Bootstrap Stories podcast, aimed at sharing actionable business advice with founders, marketers, and leaders. Justin Welsh, known as the 'King of LinkedIn,' is introduced as a guest with a background in sales and a current focus on helping people monetize their skills online. Welsh discusses his journey from sales to content creation and his various revenue streams, including digital courses, advising, coaching, and a private community.

05:02

🔍 Dissecting Justin Welsh's Revenue Streams and Strategies

This paragraph delves into the specifics of Justin Welsh's revenue streams, highlighting that digital courses constitute the majority of his income. Welsh shares his long-term strategy for expanding his audience and enriching his top-funnel to attract more customers. He also expresses interest in creating new courses and cohort-based coaching programs. The discussion touches on Welsh's target audience, which includes people looking to start an online business or side hustle, and his straightforward sales funnel designed to build trust and relationships.

10:03

🎯 Pricing Strategies and Expanding Audience Reach

Welsh explains his decision to keep his courses affordable to help as many people as possible, fostering positive word-of-mouth and increasing sales. He discusses his content creation process, which includes writing daily on LinkedIn and Twitter, and his strategy for expanding to new platforms like Instagram to reach broader audiences. The host and Welsh also discuss the importance of social proof across multiple platforms and the benefits of driving traffic between them.

15:06

🚀 Growth and Monetization Insights from Justin Welsh

In this segment, Welsh shares his business's financial growth, doubling his revenue year over year despite economic challenges. He emphasizes his focus on making 'good money' and maintaining a work-life balance. Welsh outlines his business structure, which is currently a one-person operation with a virtual assistant, and his reluctance to manage a team. He also discusses his coaching packages and the importance of audience growth in his clients' success.

20:06

🌟 Building a Content System and Engaging Audience

Welsh details his content creation system, which involves idea capture, research, writing, editing, and publishing across multiple platforms. He explains how he transforms his weekly newsletter into various social media posts and the importance of giving credit to other creators. The paragraph also covers Welsh's approach to engaging with his audience and the significance of responding to comments to build relationships.

25:08

🤝 The Power of Relationships and Networking in Content Creation

The host and Welsh discuss the importance of building relationships with other content creators and the benefits of co-creating and supporting each other's work. Welsh shares how he has developed relationships with influential creators and how these connections have enriched his understanding of the creator space. The conversation highlights the organic growth of these relationships and the mutual benefits of collaboration.

30:11

🛠 Finding Your Niche and Content Creation Tips

Welsh explains how he believes niches find people rather than people finding niches. He shares his personal journey of how his niche evolved from healthcare technology to writing and growing on LinkedIn, and finally to building a one-person business. The paragraph includes advice on identifying and developing skills, engaging with the audience through comments, and pivoting content based on audience interest.

35:12

🌐 The Role of Consistent Engagement and Networking

This segment focuses on the importance of consistent audience engagement and selective networking on social media platforms. Welsh discusses his method of engaging with his audience and other creators to foster relationships and expose his content to new audiences. He also shares his process for identifying relevant content to engage with and the value of thoughtful contributions to conversations.

40:14

📚 Personal Growth and Favorite Resources

Welsh shares his favorite book, 'Factfulness' by Hans Rosling, and its message of global progress despite perceived chaos. He admits to not listening to many podcasts, preferring music during his free time. The host and Welsh also discuss their favorite content creators, with Welsh expressing admiration for Harry Mack's ability to improvise rap, which motivates and inspires him.

45:15

💪 Regaining Energy and Sign-Off

The final paragraph covers Welsh's methods for regaining energy, including morning walks, swimming, and traveling with his wife. He also invites listeners to subscribe to his newsletter, 'The Saturday Solopreneur,' for weekly actionable tips on growing an audience and business. The host thanks Welsh for his valuable insights and wraps up the episode, inviting listeners to join the Bootstrap Community and follow the podcast on YouTube.

Keywords

💡Content Creator

A content creator is an individual who produces original content, often for online platforms. In the video, Justin Welsh discusses his journey and strategies as a content creator, emphasizing the importance of creating valuable content to grow an audience. He mentions that his transition from sales to content creation involved building new skills, such as writing and growing a presence on LinkedIn.

💡Pillar Content

Pillar content refers to a main piece of content that serves as the foundation for an individual's or brand's content strategy. It is typically in-depth, high-quality, and serves to establish authority on a subject. In the script, the concept is introduced as a recommendation for new content creators to focus on creating substantial content that can be repurposed or built upon to grow their audience.

💡Monetization

Monetization is the process of generating revenue from a business, service, or asset. In the context of the video, Justin Welsh talks about helping people identify, develop, and monetize their skills online. He discusses various revenue streams, such as digital courses, advising, coaching, and community building, which contribute to his business's income.

💡LinkedIn

LinkedIn is a professional networking platform often used for business development and content marketing. The speaker, Justin Welsh, is referred to as the 'king of LinkedIn,' highlighting his success in growing his audience and monetizing his presence on the platform. He shares his strategies for using LinkedIn to grow an audience and business.

💡Audience Growth

Audience growth is the expansion of a creator's or business's reach or following. It is a key focus for content creators and is discussed by Justin Welsh as a central part of his coaching services. He emphasizes the importance of gaining traction on social media and attracting the ideal customer as a prerequisite for successful digital course sales or online business.

💡Digital Courses

Digital courses are educational programs delivered online, often as a series of video lectures, readings, and assignments. In the script, digital courses constitute the primary revenue stream for Justin Welsh's business, making up 70-75% of his income. He offers courses that teach people how to use LinkedIn for audience growth and develop scalable content creation systems.

💡Newsletter

A newsletter is a regularly distributed publication that provides information or updates to subscribers. Justin Welsh emphasizes the importance of his newsletter as a pillar content piece and a tool for audience growth. He describes his process for creating and distributing his newsletter, 'The Saturday Solopreneur,' which offers actionable tips for growing one's audience and business.

💡Engagement

Engagement, in the context of social media and content creation, refers to the interaction between content creators and their audience, such as comments, likes, shares, and replies. The script mentions that Justin Welsh spends the first part of his day engaging with his audience on his posts, which helps build relationships and foster a sense of community.

💡Revenue Streams

Revenue streams are the various sources through which a business earns income. Justin Welsh discusses diversifying revenue streams as a strategy for his business, which includes digital courses, advising, coaching, subscription products, and a private community. This diversification helps support his one-person business and contributes to its stability and growth.

💡Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of correct behavior. In the script, Justin Welsh talks about the importance of social proof in building his business, mentioning how having a large following on multiple platforms like LinkedIn and Twitter can increase confidence in his content and expertise.

💡Creator Funnel

The creator funnel is a concept that outlines the stages a potential customer goes through, from discovering a creator's content to becoming a paying customer. In the video, Justin Welsh describes his version of the creator funnel, which includes getting discovered, building trust through deeper content, forming relationships, and finally, monetization through courses or other offerings.

Highlights

Creating a newsletter is a valuable method for content creators to grow their audience with easily digestible content.

Bootstrap Stories podcast features actionable tips from founders, marketers, and leaders for building a successful business.

Justin Welsh, known as the king of LinkedIn, shares his exponential growth strategy on the platform and content creation.

Justin's background in sales and SaaS technology led to his success in building and monetizing online skills.

His revenue streams include digital courses, advising, coaching, a subscription product, and a private community.

Justin's long-term strategy involves expanding his audience for existing courses and potentially creating cohort-based coaching programs.

His focus is on helping people with full-time jobs to identify and monetize their skills outside of traditional work.

Justin's content creation funnel includes discovery, trust-building, relationship development, and monetization.

He emphasizes the importance of creating noise and showing deeper thought processes to build trust with the audience.

Justin's approach to pricing courses affordably is to help as many people as possible and leverage positive word-of-mouth.

Expanding to Twitter and Instagram after mastering LinkedIn helps reach new audiences and build social proof.

Justin's yearly revenue has grown significantly, doubling from the previous year despite market challenges.

He operates as a one-person business with a virtual assistant, focusing on time freedom and not managing a team.

Coaching focuses on audience growth, digital product growth, and service business improvement.

Building an audience on LinkedIn involves creating noise, seeking signal, and focusing on resonating topics.

Justin has developed a nine-step system for creating and distributing content efficiently.

Engaging with the audience and other creators on social media is a key strategy for relationship building and audience growth.

Finding one's niche is a process of being aware of one's skills and allowing the niche to emerge based on audience interest.

Consistent engagement with audience comments helps build relationships and is a differentiating factor.

Favorite book recommendation is 'Factfulness' by Hans Rosling, which offers a positive perspective on global progress.

Favorite content creator is Harry Mack for his exceptional ability to improvise and create in his hip-hop freestyle niche.

To regain energy, Justin enjoys morning walks, physical exercise, and traveling with his wife to experience new cultures.

Transcripts

I'm telling you nothing is easier than

writing a newsletter and then looking

back at the newsletter and easily inside

of it seeing five or seven pieces of

content like you just see them you

scroll through and you're like oh this

paragraph is a piece of content this

sentence is a piece of content and then

just pull it out of those things so I

recommend like if you're learning how to

be a content creator nothing better than

having a pillar piece of content that

you can use to continue to grow your

audience related to the same topic hey

hey welcome to bootstrap Stories the

podcast where Founders marketers and

subtle leaders share the most actionable

tips on building a successful business

after meeting with hundreds of

bootstrappers in the past years I

figured out that we all struggle to grow

our businesses but the truth is that

most of us don't know where to ask for

help or advice that's why I decided to

start this podcast

give you all the keys to succeed at

every stage of your business all the

tested strategies for solving your

struggles and taking your business to a

new level no fluff no bullshits only a

real talk between friends

that help each other succeed

today my guest for this episode is

Justin Welsh also known as the king of

LinkedIn Justin welcome to the bootstrap

stories hey thank you so much for having

me I I appreciate it and appreciate the

uh the fun nickname so thank you yeah I

mean I've been following you for like a

couple of years and it's really

impressive how you've grew exponentially

on LinkedIn I've also uh bought your

course uh several courses actually and

uh asking what you're doing is uh is

really awesome when it comes to content

creation but for people who might have

been living under a rock and don't know

you would you mind introducing yourself

and tell us a little bit more about what

you do sure my name is Justin Welsh and

what I really do is I help people

identify develop and then monetize

skills they already have online and you

know I got started in this my

background's a little bit different than

maybe other creators

um I spent 17 years in the sales world

mostly in SAS technology

um you know started at the bottom

working as a field salesperson and then

kind of worked my way up into manager

director and then eventually as a vice

president of sales for a company called

patient pop in Los Angeles

um I got my first swing as an executive

there built that business from its very

first dollar in Revenue up to about 51

million and recurring took a sabbatical

came back as the chief Revenue officer

during covid took it to 75 million and

recurring and then for the last really

three and a half years sort of on and

off you know outside of that second

stint with patient pop I've been

creating started on LinkedIn

um back in 2019 just writing my thoughts

and recently moved to Twitter and

Instagram and you know I've been

building courses and doing coaching and

uh building a private Community for the

last three years and now I run

anywhere from four to five different

revenue streams that support my

one-person business

that's really awesome can you maybe like

let us know a bit more about the the

revenue stream and what the percentage

of each

yeah yeah I don't know that I can mail

the exact percentage but here's here's

sort of it roughly it's roughly 75

digital courses so I have

um two Flagship courses uh the operating

system which teaches people how to use

LinkedIn to grow an audience in business

and then the content operating system

which is basically a primer on

developing a scalable system for

creating content high quality content

you know at scale

um that that makes between 70 to 75 of

my my Revenue

um really you know I work towards that

that passive stream of courses uh

outside of that I do some advising for

early stage SAS companies so that's

probably six to eight percent of my

Revenue I do coaching which is probably

roughly four or five percent of my

revenue and coaching is for for creators

I have a subscription product that makes

up maybe another seven or eight percent

and then I have a private Community

which makes up roughly three to four

percent

um and outside of that you know I have

little things like sponsorships

affiliate products that that makes up

the remainder but really it's mostly

driven through through you know digital

courses and knowledge sharing

and basically like for the for the

courses it's uh it's a One-Shot fee yet

it's uh it's still like the biggest

chunk of your Revenue so what kind of is

your like long-term strategy when it

comes to courses is it to always

build new courses or update them so you

can sell to your existing audience or is

it more to you know like enrich your

Top-Up funnel and always get more people

to discover the course

uh you know it's probably a little bit

of both I think what I ultimately want

to end up at I don't really have like a

five or ten year plan I kind of like to

you know just do things as they feel

right for me I think that makes it more

interesting but if I were to guess at

what my plan is it's probably continuing

to expand top of funnel so that I can

get more customers for my current

courses because the feedback on my

courses is exceptional and so I want to

expose those courses to more people

um so that's that's sort of one plan the

second plan is I'd like to continue to

add courses you know I have an operating

system for LinkedIn which helped me go

from zero to two hundred and thirty

three thousand followers I've roughly

I've recently excused me grown on

Twitter from four thousand to a hundred

and almost thirty thousand in about six

months I'd love to put together

something small that showed people how I

I did that

um I'm also really interested in doing

cohort based coaching programs so you

know courses are really fun and they're

small and they help you do something

really specific really well but

ultimately my goal is to help people

build their first online business that's

what I really want to do and I think

there's probably no better way to do

that than Hands-On with another cohort

of people who have the same goals want

to reach the same outcome and so I'm

kicking around ideas for for doing that

effectively it's just a matter of you

know getting organized and making sure

that I focus on what my actual audience

wants next

so your focus for the court coaching

will be more mainly on like uh just like

uh people willing to start their

business or do you have like a niche

down to a specific audience for example

like SAS businesses cost 1 million ARR

or whatever yeah I've basically like

part of the reason that I don't have a

tremendous number amount of my income as

a SAS advisor by the way if you asked me

two years ago I would have said that was

80 of my income

um is I've kind of left the SAS space

like I don't talk a lot about SAS I'm

not really super interested in building

SAS you know companies or or platforms

what I'm really interested in doing is

helping you know people who have a

full-time job right now identify the

skills that they may not be aware that

they have already because we all have

knowledge blindness really develop those

skills and then learn to monetize those

skills online outside of their the

nine-to-five workplace that's what I

want to do so you know a lot of that is

creating digital courses building

coaching and Consulting businesses you

know building private communities all

the things that I've done to actually

exit the SAS world and get away from

that that sort of corporate nine to five

that's what I'm really passionate about

and that's why I want to aim in that

direction

no that's uh that's really cool and uh

right now what is your uh funnel like

when it comes to uh really like uh going

from converting your audience towards

having them as like uh either in your

community paying a recurring fee or

potentially buying your course

yeah it's it's pretty simple so if you

read my content I'm I'm really against

over complications so you're not going

to see a lot of tremendously complicated

funnels or anything like that because

that's not generally how I buy things so

I usually design my business around the

way that I like to buy and I think it

works so so here's sort of here's here's

sort of you know how it goes today I

think at the top of the Creator funnel

there's getting discovered so I think

you got to create noise right you got to

go out you gotta make people aware of

who you are who you help and what you

help them do that's sort of number one

the second part is generally trust and

trust is usually developed by showing

how you think at a deeper level by

pulling back the curtain on how you

think and how your brain works that's

usually through a newsletter or a

podcast or a YouTube channel something

where there's longer form content

after trust is relationships that's

usually getting involved in a private

Community where you can really have

one-on-one time where you can talk in

real time and then next up is

monetization so here's how I generally

leverage that Creator funnel to to build

um really a customer base right I create

content twice daily every day on both

LinkedIn and Twitter always aimed at my

ICP always aimed at people who want to

build a side project build a side hustle

build something online I don't talk

about really anything outside of that

and my whole goal is to get them as a

subscriber to my newsletter which has

about 30 000 subscribers I launched it

roughly four months ago

um I want them to read that I want them

to get value out of that and I want them

to make a choice at the end of reading

one of my newsletters either they've

read enough and they feel a deep enough

trust where they can purchase one of my

courses which by the way are affordable

and I make them that way intentionally

so they can you know make pull that

trigger you know impulse buy pricing or

join my private Community where they can

deepen the relationship with me you know

eventually you know buy products which

are helpful to them so that's really as

simple as my funnel is making a lot of

noise showing a deeper level of of you

know how my brain works or how I think

about things to build that trust and

then giving people the option to either

deepen a relationship or buy something

right away that's about it yeah that's

uh no that's really cool and I think

that's exactly how I decided to purchase

your course and join the community at

some point it was following your content

you brought value and I was actually

curious because uh I've launched also

like a couple of courses in the past

like uh sold online Etc and your pricing

status you mentioned your courses are

really affordable and what was like the

reasoning behind it because you're

selling uh coaching which I think is

around like a thousand dollar an hour or

800 an hour but you also have courses

that cost like a few hundred dollars I

think it was a couple hundred dollars uh

so what's what's the strategy behind it

uh you have you ever thought about like

uh packaging like uh coaching plus

courses or doing like different type of

pricing or what did you have in mind

when you decided your price yeah you

know it starts with just an overall

thought about how I want to be in the

world right which is

um I want to help as many people as

possible and you can't do that when you

price people out

and there's a lot of information

floating around the web around High

ticket this and high ticket that and a

lot of that is survivorship bias you see

a few people doing really well with high

ticket courses if you actually peeled

the onion back you'd see a hundred

thousand people who have tried to sell

High ticket courses with crickets right

so I think first of all it's really

really difficult to do that second of

all it's just not my Mantra I want to

help as many people as possible whether

you have a United States dollar whether

you're you know living in India or

Europe or South America wherever you

live I want you to be able to hopefully

afford a course that I have that that's

sort of my goal but also it's a win-win

like don't get me wrong it's great to

have a lot of customers and to help

people but also the more customers I

have the more likely someone is to be

saying something good about my product

every day online and so my my sort of

thought process around the pricing is

make it really affordable make it really

easy for people to say yes and then

allow them with the content so spend 150

bucks which is what my course sources

are and I want someone to say man that

was a hundred and fifty thousand dollars

worth of material and I already paid I

already paid 150 for that and for them

to go on LinkedIn or go on Twitter or go

on Instagram and talk about it on my

behalf and if someone's talking about my

courses on my behalf it it leads to so

many more sales than when I talk about

it myself and so it's great for the

customer and it's it's great for my

business

uh that's uh love the love the mindsets

and um you you were really focused on on

LinkedIn at first and as you mentioned

you you started like uh posting on

Twitter and now more recently maybe like

Instagram a bit more what's like the the

idea behind it because usually like uh

you know like someone would tell you

okay once you've done you've narrowed

down like your audience on the platform

and you're getting a lot of traction

just focus on that and go all in you

know however you're deciding to do

something else which is like kind of

testing a new platform why is that

exactly

yeah I think by the way it's really good

advice when people say like nail one

platform that is generally advice that I

give

um I think what people don't see is I

spent three years on on only LinkedIn

and just writing on there every day

until I feel as though and by the way

this is maybe this isn't true but I feel

as though I understand the nuances of

the platform

I've mastered most of building a large

audience and getting a lot of Engagement

and once I did that I wanted an

opportunity to go expose my knowledge

and content to people who might not

consume on LinkedIn and so Twitter was a

natural Next Step because I like to

write versus being on video or doing

audio so I took a lot of what I've

written on LinkedIn

and challenged myself to say can I get

this down to 280 characters can I make

this informative and Punchy and

interesting in much you know many fewer

characters and so I was able to do that

and so it exposed me to this whole new

audience now I'm doing the same thing on

on Instagram so not only is it a new

audience it's also also further social

proof so if someone comes on LinkedIn

says oh this guy's got 230 000 followers

and then goes over to Twitter and you

got a few hundred you know the

confidence level goes down versus this

person has 230 000 followers on LinkedIn

they come over to Twitter I've got 130

000 followers something is consistent

about this person's content that makes

people want to follow them all over the

place so I believe that social proof

long term will have a positive impact on

my business

yeah I 100 agree and I think like you

can also drive a lot of traffic from

like your social platform to another

because if people enjoy like following

you on LinkedIn they'll probably enjoy

following you also like uh on Twitter or

Instagram down the line and for sure so

far like uh can can you share like uh

like kind of the the revenue you've made

or like yearly revenue or these type of

numbers

yes

um right now so I think last year my

business did

maybe 740 or 750

um mostly on courses and some advising

this year it's pacing about 1.4

um so it's a it's almost a double I

think the year before that it did maybe

550 and so it's growing really quickly

interestingly enough with um with the

market down and gas prices up and the

summer hitting and all these things

happening that is having an impact like

I I won't lie like people are definitely

spending less money on on info products

um but that's okay like part of what I'm

part of sort of my holistic strategy is

not to make as much money as possible it

is to make good money that I you know I

want to make money don't get me wrong

don't let me tell you otherwise but

um

I I want to make a certain amount of

money I'd rather work less like I I'm

doing this as a lifestyle business and

my goal is to spend as much time with my

wife Jennifer as I can and my dogs and

traveling and doing all those things

um so yeah like the fact that Revenue

goes down when something like this

happens is not great but it's also not

the end of the world and I've set my

business up to function that way

no that's that's really cool and uh

what's like the the long-term plan have

you planned like to hire people to start

working with you or do you already work

with contractors like what's kind of the

structure of the business yeah I have no

employees I have a virtual assistant who

I I hired through a firm called virtual

so like she get she gives me 24 hours of

work a month

um through virtual so she's a contract

assistant and she handles emails and

receipts and invoices and you know

random questions about how people log

into my website and things like that but

I'm a one-person show I mean my wife

supports the the hell out of my business

and

um she does things like

um write some emails for the community

and things like that but but to the

extent that I have employees I don't

have any of those I also don't plan to

have any

um I built this business

for time freedom to be able to do what I

want to make good money but also I don't

really want to manage anyone I had a

team of 150 people at my last business

and I love helping people grow and

Thrive but right now I'm on a break from

at least managing folks yeah okay I have

a that's pretty cool and uh and on your

coaching side like uh who do you usually

coach

yeah it's it's interesting I have three

coaching packages one for audience

growth so like how to grow on social

media one for business growth which is

mostly like how do I build a better

service business where I'm trading time

for money like a consulting or coaching

business and the last one is how do I

grow a digital product

um

eighty percent that's 70 to 80 is all

about audience growth most people

struggle on the top of funnel the the

getting discovered part the other 15 is

generally on the digital product side

very few on the business side like

service business coaching and Consulting

so I'm really striking that from the

record and saying all right I'm not

going to do that anymore but the core

focus is how do I get traction on social

media and not just how do I get traction

but how do I get traction with my ideal

customer and a lot of folks want to

build courses and want to build

businesses but they have no traction and

uh you gotta have it it's like it's a

prerequisite for being really good at

selling digital courses or building a

business online you got to have that

attention and I spend most of my time

coaching and educating people on how to

do that

and you you mentioned because like you

talk a lot about audience building and

helping people on on building Their

audience and I think you're like the

obviously the perfect example of someone

who started on LinkedIn and grew like

his audience to to more than 200k

followers so what kind of was the the

first step of building your audience and

how much time were you actually spending

on the platform to grow your audience

if I zoom back to 2019 when I first

started maybe it was late 2018 I don't

always remember exactly but

um

what I started to do was I would wake up

in the morning and like try and think of

something to say and that was that was

it that was the whole

you know strategy right

um I'm probably not the right word but

that was the strategy and I struggled

because that's really hard to do it's

really hard to do that every morning and

stay consistent but in the beginning

what you really need to do is create

noise and look for signal right so it's

like get out there

and get comfortable putting your

thoughts into the universe if you can do

that

you're doing what almost any business

does which is almost creating a product

and I really truly believe that the

things you write online are products

they're products that people are

consuming they might be free it might be

free for the customer to read your

content online but the great part about

free products like that which is the

content is you get feedback from

potential users and so I would just

write a lot and watch and see what

resonated and as things resonated more

and other things resonated less I

started really honing in on that signal

and so early in my career I was mostly

writing about SAS sales because that was

my background and my goal was to land

Consulting and Advising clients for my

business and so I started just by

talking about SAS in general and then I

moved to early stage SAS then early

stage SMB SAS and then early stage SMB

SAS in the healthcare vertical because

that's where my my really my big

background was that's where my expertise

was and that's what was resonating with

my potential customers once I honed in

in on that feedback that I heard from

potential customers I started Landing

Consulting and Advising clients left and

right so that was the beginning of how I

wrote as I've transitioned out of SAS

and more into the Creator space now that

it's a full-time job I've built really

robust systems so I have a nine step

system that I leverage every Monday to

create a newsletter 10 pieces of

LinkedIn content 10 pieces of Twitter

content 10 Instagram stories one Twitter

thread a selling post and a post

newsletter post and so I do it all in

one day based on a variety of systems

that I have in place that's really

impressive and how exactly like how does

the system kind of look like to create

so much content in uh in such little

time yeah I'll kind of I'll kind of walk

you through it so the first step for me

is idea capture so it's all about just

what what are the possible things that I

can write about my Saturday newsletter

is really practical and tactical you're

going to learn how to grow your audience

or business every Saturday in less than

four minutes so my newsletter is all how

to's it's never observational it's never

nebulous it's just here's how to do

something and so I start by every Monday

doing some idea capture and by the way

idea capture happens throughout the week

using my notion app I'll just if I think

of something I toss it into the app and

I have this ever long running document

essentially of ideas once I have an idea

a significant number of ideas I select

one on Monday morning and I start doing

research and research just comes through

finding tweets quotes books articles

things that support what I'm saying I

can talk about how I do things but it's

great when you can also Shine the Light

on somebody on Twitter or somebody on

LinkedIn that's how you build

relationships so I love incorporating

research as step two

step three for me is really putting the

idea in the research into a short less

than four minute newsletter and I have a

template for writing my newsletter that

I use every week and so you know what

you're going to get from me I'm going to

present a problem I'm going to tell you

why most people don't solve it and then

I'm going to show you how to solve it

that is my template every week and

that's really step three

step four is short it's editing I ask

myself four questions and I push my

newsletter through the lens of those

four questions to make sure that I have

a very well edited newsletter step five

is my pre-newsletter call to action so

on Friday I'm going to call everyone to

action to say hey if you don't subscribe

you're going to miss tomorrow's issue so

I write that post out that goes to both

LinkedIn and Twitter on Friday

step six is the post newsletter call to

action so the newsletter comes out on

Saturday and then every Sunday I do a

post newsletter call to action which is

hey this is what you missed yesterday

and here's why you shouldn't miss it

again so again trying to accrue or

acquire those subscribers on a Sunday

step seven is I take that newsletter and

I push it through a different lens I

push it through the lens of additional

content so I'll reread the newsletter

look at the idea and say number one what

are observations that I have number two

what's a commonly held belief about

something that I wrote about that is

wrong a contrarian take number three

what are some tools or books or

newsletters or tweets about this so I

create a listicle number four like why

does this happen very often I'll create

a teardown or an analysis number five

like how will this change in the future

so I create a present versus future

piece of content and then number six

what's a story that I can tell about my

life that's related to this particular

particular topic and that story is

generally put into five parts pain and

attention agitation Intrigue positive

future and solution so by the time I'm

done going through that I have six

pieces of LinkedIn content six Twitter

content and sometimes I'll write two of

each so I usually end up with 10. once

I'm done with that I go back up I take

the newsletter I turn it into a Twitter

thread copy paste separate it get it

into 280 character increments and store

it into hype Fury for 12 weeks out and

then step nine As I push it through a

publishing system so I have each piece

of content that I just talked about gets

distributed into the future so that I

can call people back to the newsletter

at any time which builds that trust I

talked about earlier and creates that

funnel for buying one of my courses

that's the nine steps wow

that's uh that's really awesome and I I

love how organized you are you mentioned

that uh you were at some point once you

wrote the newsletter you ask yourself

for questions regarding the newsletter

itself like what are usually like uh the

question you ask yourself to know

whether or not the content was great

generally some pretty simple ones like

the the most simple ones are have I

added appropriate visuals things that

are eye-catching that support what I'm

saying number two have I added relevant

links so if I'm sharing somebody else's

work or a tweet thread or something

somebody else has said I always want to

give them credit I always want to make

sure I'm linking to those things

including linking to my own content you

know internal links on on my website so

on and so forth the the sort of ones I

ask myself to make sure I'm on target is

are my sentences concise is my grammar

correct is each sentence really easy to

understand do I stick to the main topic

do I reduce sort of going on these

really long boring tangents and then

ultimately do I deliver what's promised

in the headline so if I say I'm going to

teach you how to do something when I

read through the newsletter Can I 100

confidently say that I did that and so

those are the pretty simple questions

that I push through editing now that's

that's awesome and at some point you

know you were mentioning that uh you you

have this on multiple platform and it's

basically like one topic per week that

you're gonna kind of like split under

different angles

is it really like uh something that

you're gonna push through only one week

or do you sometimes like mix up between

different weeks uh different topics not

sure if it was clear yeah it was clear

um I I mix it up so I I think it's

boring to say you know on Monday through

Friday I'm going to talk about one topic

and then the newsletter is going to be

that topic on Saturday so generally I'll

produce the newsletter on a Saturday

um and again I'll produce 10 pieces of

content off of that newsletter and I'll

stagger those over the next 10 weeks and

the really cool thing is uh because I've

already created a newsletter

and because the newsletter is really

tactical and practical

they're almost like free guides and so

if you look over the next 10 weeks there

is one piece of content

at least once per week over 10 weeks

that will be related to a previous

newsletter issue that I've written at

some point

because of that when I write on LinkedIn

or Twitter I can say at the end of each

piece of content

if this particular topic is interesting

to you I've written a longer form guide

to this find it in the comments check

out this link find it in my profile and

that brings people to my website which

is now I have a captive audience the

likelihood they do something else is

really high subscribe to my newsletter

gain trust in my expertise buy a course

book a coaching call

any number of actions that I generally

can't get them to do when we're just

playing on social media or in the email

inbox and so my intention is to

constantly expose my content and

knowledge but inside of you know the

Captivity of my website

that's that's impressive like the way

you you have been like structuring all

of that and I've got two questions one

about your newsletter and the call to

action which I will ask a little bit

later but the first one is you've

mentioned that

um obviously like like every content

creator to get ideas sometimes you're

gonna like uh I don't know be on social

media someone's gonna post about

something or you're going to do a

research phase and you're going to be

able to basically like gather ideas from

a lot of interesting people and make it

your own to write your own posts you

also mentioned that you try to give

credit as much as possible to things or

quotes or or things you will take from

other like creators

what is kind of like the the balance

between okay this content has been

inspiring me yes but I mean you know I'm

creating my own so I don't have to kind

of like credit them uh two okay I really

need to quote that person because this

is very close to what I'm to what they

were saying basically yeah I mean I I

don't know that there's a whole lot of

new ideas in the world right like right

so so generally what I try and do and

the way that I think about it is I try

and create ideas based on what's

happening to me so like for example I

had somebody asked me the other day how

did you make your first dollar online

and I thought well [ __ ] that's a great

newsletter topic like that's an awesome

newsletter topic not how I made mine but

like how might I do it if I were

starting today and so I like wrote down

that topic in notion I was like how to

make your first dollar online that'll

come out this Saturday

um and I can write about my Prof process

or how I might think about it but

there's so many other people who inside

of that process have said something much

smarter than I could say it or much

better than I could say it so as I'm

writing out my process so so for example

let's say I was talking about step one

you know you got to figure out what

skills you have that you've you know

identified and developed well I can tell

you how I might go about doing that but

I'm also going to go out into Twitter

and Google and start searching for is

there someone else who's explained this

10 times better than I could possibly

explain it and so I'm going to make a

note of that as I'm doing my research

and so ultimately I'll write a

newsletter that's my opinions and what I

would do but I'll back up my opinions

and say well you know here's Austin

belsack or Dan Co or Dickie Bush or

Nicholas Cohen and here's how they think

about it so if you're looking for a

different thought process or a little

bit of a deeper rabbit hole through this

Twitter thread check out this piece of

writing because to me that's that's part

of building relationships and often the

people that I choose are either a really

brilliant or B people that I want to

Foster relationships with and so shining

a light on their content I think is one

way to do that now that's uh that's

really smart and I think like uh as you

said like you're also creating

relationship with others and obviously

like I think something in that you've

done really well is once you start

becoming like uh let's like a content

creator with a large audience partnering

with other people who have also like

large audience is just a great way to

grow like is it something you've

extensively done because I've seen you

do like a webinar with a Dicky or a

Nicholas Call Etc is it like a strategy

you have in place or you just go with

the flow meaning like uh you know what I

love uh this guy is creating like

awesome content I'm just gonna start

sharing a bit more his content to my

newsletter like show some love and down

the line like if it uh if it goes to

like uh you know I don't know like a

potential partnership or whatever like

I'm done for it like what's your

reasoning behind it yeah it's it's

pretty interesting for about the first

two and a half years of my journey

online

um it was not a part of my strategy so I

was just writing and engaging writing

and engaging writing and engaging and

every once in a while sorry to interrupt

one quick question when you say engaging

you mean replying to the comments people

write to you or engaging on other

people's posts a little bit of both but

mostly mostly your comments mostly I'm

head down heads down on creating and

then engaging with the people who engage

with me and then I go out and I would

engage with other folks whose content I

really enjoyed but like co-creating or

support was not a real big part of my

strategy and I was able to grow to 150

or 180 000 followers that way and then I

moved to Twitter and as I started to get

some traction and by the way like again

this was all solo ten thousand twenty

thousand fifty thousand seventy thousand

and as soon as I like eclipsed 75 80 000

something really interesting started

happening which was a lot of folks

started reaching out to me and saying

hey I see you killing it on Twitter like

how do you how do you write on LinkedIn

what's that all about you know we've

we've never been over there tell us a

little bit more about it and I was like

sure why don't you tell me a little bit

more more about Twitter you have 200 000

followers right can you could you share

what's working for you and that started

to lead to some really deep

relationships the first one I can think

of is one you mentioned Dickie Bush and

Nicholas Cole the ship ship 30 for 30

guys and we just started creating a

relationship so now we're doing what any

you know I wouldn't call us business

partners we're not in the traditional

sense but like what any Partners might

do which is when I can help them on

LinkedIn I'll give them a piece of

guidance when they can help me on

Twitter they'll give me a piece of

guidance and that relationship has

happened with folks like Dickie and

Nicholas Sawhill Bloom Blake Berge Nick

Huber and it's turned into really a a

group of brilliant people that I get to

chat with every once in a while to learn

more about being a creator

now that's that's really awesome and I

think it was uh it was actually

interesting because I noticed it because

DK was really focused on Twitter and he

was like killing it and I think it's

only a couple of months ago that is

starting investing really like on on

LinkedIn and when he started he had like

a I don't know just not even a thousand

followers I think like I think now it

has grown a lot but it's really cool to

see that you can help each other out

like this for sure yeah and I I highly

recommend like I I've talked about this

forever the one thing that you don't

want to do is get involved in a pod you

don't want to pay money to have a bunch

of people who are unrelated to your

business give you engagement because

they feel obligated to do so

does it work maybe right I don't know

um what you really want to do is build

relationships with people like Ben get

them to support you right and the way

you get them to support you is by

supporting them yeah like yeah not too

much different than networking offline

sorry for interrupting no no good but I

I 100 agree with you and uh to be honest

like uh I was the founder of lamppad

before actually like selling it so it

was uh for me like it's it's just uh I

created a monster

and yes sorry I forgot about that

no no but to be honest I like uh yeah

the i i hundred like my vision of the of

the LinkedIn game I think like uh three

years ago when uh when we created it was

like very different and like 100 agree

with you it's like if you want to be in

the game for the long run you shouldn't

look for quick hacks quick engagement

pods quick thing it's it will never work

out like of course it can work out in

the short term like first month second

months you get vanity metrics but then

after that like what do you have left uh

true relationship takes time and I think

like uh the way you're doing it and the

way you've uh you've built your audience

is uh is really impressive and I want to

go back you know to to this part of your

funnel when on um you know like uh

Friday you have this call to action to

actually have people join your

newsletter then the same on Sunday for

people who might have like missed it to

talk about the issue from Saturday and

I'm actually like uh career is because

you mentioned your newsletter you

started it uh like six months ago or

something four five months ago four four

to six I can't actually remember to be

honest do you do you regret starting it

like uh so late versus you know like uh

from when you actually started to create

content online

for sure okay for sure yeah yeah I just

crossed I think I just crossed 30 000

subscribers today or it might end up

being tonight or tomorrow but thank you

so much but you know I could have had a

hundred thousand subscribers or more by

now and um so you know

I didn't do it so the best thing you can

do it when you didn't do it back in the

day is to do it as soon as you now right

that's right and I I decided to make

that choice and um you know I had tried

in the past and I had not been very good

at staying consistent and it's because I

just didn't have a system and so once I

had a system

it became game over it was it was so

much so much easier

and the thing is like because my first

thought you know when you started your

newsletter like uh like a few months

backwards just like I was wondering if

in your strategy it was more like to

grow your audience to like a certain

level and then bring people like to your

newsletter or if so I'm gonna rephrase

this question if you had to give an

advice to let's say someone who is uh

just starting on LinkedIn starting

getting maybe like a little bit of

traction and if they want to like when

would be the right time to kind of like

get started with a newsletter I think

any time anytime I think I mean to the

extent that it doesn't keep you from

continuing to grow your audience and

that's why I think about having an

interlocked and interrelated system it's

why I believe if you're going you need a

piece of pillar content like Gary

vaynerchuk always says in me since I

don't do a podcast and I don't do

YouTube

um my pillar is the newsletter and I'm

telling you nothing is easier than

writing a newsletter and then looking

back at the newsletter in easily inside

of it seeing five or seven pieces of

content like you just see them you

scroll through and you're like oh this

paragraph is a piece of content this

sentence is a piece of content and then

you just pull it out of those things and

so I recommend like if you're learning

how to be a content creator nothing

better than having a pillar piece of

content that you can use to continue to

grow your audience related to the same

topic

that's that's really cool and you know

like uh you we were discussing a little

bit earlier

um right now you have like very clear

Niche and ICP and you talk to me a

little bit more about like uh you know

when uh when you work like talking about

SAS then focusing you know on like SAS

for smbs and such smbs in the health

tech industry Etc like how would you go

or explain to people how exactly to find

their Niche and the type of content they

should write about

yeah I don't necessarily know that you

find your Niche and this is I try and

write about this often but like it's

hard to find your Niche I sort of feel

like your Niche finds you sort of um you

have to be aware of what skills you have

and you have to start you you developing

and using those skills so so for example

I'll I'll walk you through how my Niche

found me

um I had a skill and the skill was

building

essentially SAS companies in the

healthcare space I did that for 11 years

um and very well and so I started

writing about that I didn't have the

skill of writing but I grew it over time

writing about that thing ended up being

a second skill so as I started writing

what happened was my LinkedIn audience

grew and I started studying how to grow

that more so I could get more customers

that turned into a third skill so now I

knew how to build Healthcare technology

companies I knew how to write and I knew

how to grow on LinkedIn and when I

looked at my DMs on LinkedIn the most

common questions weren't how do you grow

a Healthcare company they were how are

you growing so fast on LinkedIn and so I

was like let's pivot so I pivoted out of

healthcare and SAS and I started talking

about how to grow on LinkedIn and I

became a LinkedIn guy right I didn't

want to be that and I don't want to be

that so so I kept writing kept writing

and I made sales of my courses and

showed people how I did that and over

time I started doing things like

building a community

building a coaching program and suddenly

the question started shifting away from

LinkedIn and they started shifting to

well how are you building your business

how are you building so many revenue

streams how do you think about what

revenue streams to build and that became

a fourth skill the fourth skill became

building this one-person business so I

pivoted again right and then I you don't

you won't hear me talk much about

LinkedIn anymore I talk about it in the

context of building a one-person

business but all I did was listen to my

audience look at the questions they were

asking me and also what was I like

interested in I think whatever you're

doing at the moment is generally most

interesting to you so as you talk about

that

other some folks Will Follow You other

people will say hey this topic is no

longer interesting to me

that's okay

and you were mentioning that uh whenever

you were creating content you spend time

like engaging on people's comments is

that something you still do and because

you're I mean your posts are getting

like thousands of likes and sometimes

thousands of comments so how do you keep

up and what's your strategy about

comments and answering all comments yeah

I mean for about the first 45 minutes of

each morning I engage with almost every

single person who writes on my stuff

that is a differentiator in my opinion I

don't know how smart it is because it's

time consuming and it burns me out

sometimes and I could probably you know

spend that time building a new product

without much of a hit but like I don't

know I like the idea of building

relationships with my audience

um outside of those 45 minutes I

generally have three to five people on

LinkedIn whose notifications I have

turned on and I have 20 people on

Twitter whose notifications I have

turned on plus I use a tool called

Blackmagic that allows me to know

um when they've posted on Twitter and if

I've missed it in like for 15 minutes

once a day I jump on Twitter and

Linkedin and I just rock through all

those people I add some value to their

their piece of content and that does a

few things it Fosters the relationship

even deeper and it also exposes me to a

new audience who may not know who I am

and so again it's a win-win

um I'm not Mother Teresa I don't do

everything just on the behalf of others

like I try and I try and do things that

benefit others but also benefit myself

and so that I found to be one of them

yeah it's definitely a win-win and do

you engage because you were mentioning

okay you have like maybe uh 20 people

that uh you want notification turned on

on Twitter so do you engage on all of

their tweets or sometimes you know some

tweets are like very difficult to engage

with you like can just agree or whatever

and uh

yeah I never I never force it if

something's if something's irrelevant to

me I don't comment on it at all

um I kind of Click through using

Blackmagic and find the you know I've

got 20 people and first of all 50 of

them won't have written anything that

day so maybe it takes them down to 10

and of that 10 there's generally three

or four that are really relevant for me

and I'll spend a great deal amount of

time writing something you know I hope

that is smart and thoughtful versus I'll

never just write agree like you'll never

see me doing that unless like

people are saying things to me on

LinkedIn that just weren't that very you

know shallow comment but uh for the most

part I'm trying to add value on each

engagement no that's that's pretty cool

time is uh is playing so I want to kind

of like uh wrap up the episode with a

few questions

um what's your favorite uh book or

podcast you like to listen to

uh my favorite book is I've got a few I

mean I love atomic Habits by James clear

but that's a very common answer a book I

really enjoy is a book called

factfulness by Hans rosling and

essentially the takeaway is in this

world today it feels like everything is

falling apart political Strife Wars

climate change covet it feels like the

world is getting worse objectively it is

getting better from a data perspective

on the things that are most important

you know it's getting better in Hans

rosling he's a he's deceased now but he

lays out a very compelling argument for

why the world is getting better so I

love that I don't listen to very many

podcasts and I think people find that to

be surprising but the only time I have a

chance to listen to things is when I'm

driving or working out and I generally

prefer music uh so I so like maybe every

once in a while I'll catch

a Tim Ferriss something or you know I'll

listen if one of my friends has been on

a podcast as a guest uh and in a very

vain way I'll listen to myself to make

sure I didn't say anything stupid

um so I do that every once in a while

just to say like dude did everything

that I say makes sense

um but yeah that's that's generally how

I think about it really good and uh

what's your favorite uh content creator

at the moment

Harry Mack

okay

yeah Harry Mack is a freestyle rapper on

YouTube I love him yeah yeah I love

Harry Mack and um the reason why is

number one I like hip-hop I love hip-hop

number two and the biggest reason is I

just feel as though across every medium

in the world he is operating at the

highest level and I very much am in awe

of the way that he operates and if I

could be the type of Creator in my

particular Niche or or medium the way

that he is in his uh that would be

really amazing so I take a lot of

motivation from watching him excel in

his craft

it's it's really really impressive how

we can improvise with some random words

and just rap about it and look at the

environment and create awesome things is

uh is incredible I love it I listen to

it every day

where do you like watch it to tick tock

or like Instagram or YouTube YouTube I'm

like I'm I know this sounds funny but

I'm like I'm in my 40s which is not old

by any by any means but like I don't

understand Tick Tock or

um I don't really know how to like watch

something on Instagram all that well so

I just go to YouTube okay I I love

YouTube too I still listen to music on

YouTube which everyone made fun of but I

still like it nice and

um what's the favorite thing you do to

kind of like regain energy and during

tough times

yeah a couple things I generally when

it's not the summer in Nashville which

is where I live right now

um my wife and I will go to go on a five

or six mile walk each morning when the

weather's nice and that's a really great

time to be off technology talking with

each other you know deepening our

relationship but also like it's when

great ideas pop up so that's that's one

thing I love to do

um when it's summer and hot I go to the

YMCA and I swim I lift I use the

elliptical machine I try and do things

that generate a lot of effort you know

early in the mornings that the rest of

the day seems pretty easy

um and then lastly we travel a lot so I

think we're chatting before the podcast

started but you know we travel Europe

often we travel uh Central America very

frequently we're in Mexico very very

often and so we love to travel and eat

good food and drink good wine and you

know we've got no kids so that's sort of

our

our Escape I guess enjoying life trying

yeah that's really good

um to uh to kind of like round up this

episode where to be honest you've

brought us some value bombs and tons of

really awesome insights where can people

learn more from you and follow you and

subscribe to your newsletter yep my

website is Justin Welsh and that's

w-e-l-s-h dot me Justin welsh.me and

they can subscribe to my newsletter it's

called the Saturday solopreneur in every

Saturday morning you will get one

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less than four minutes guaranteed and I

can vote for it it's really good thank

you I read it on Sunday to be honest but

uh it arrives on Saturday I appreciate

it I appreciate that man well Justine

thanks a lot for uh being awesome and

have an amazing day thanks so much for

having me I appreciate it thank you for

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