Framer SEO for Beginners: Rank #1 In Google

Summary

Nandy, the founder of Frame University, shares his expertise on optimizing Framer websites for higher Google rankings. He outlines a five-part strategy: setting image alt text, utilizing HTML tags for structure and accessibility, labeling interactive elements, customizing site titles and descriptions, and emphasizing the importance of regular content updates and backlinks. His video offers practical tips for enhancing SEO and making websites more accessible, ultimately boosting organic traffic.

Takeaways

• 😀 Nandy, the founder of Frame University, shares his experience of achieving 36k total clicks from Google organically in 6 months.
• 🔍 The video is structured into five sections focusing on optimizing Framer sites for higher Google rankings.
• 🖼️ Importance of setting image alt text for accessibility and SEO, with a suggestion to use the image title if applicable.
• 📝 The significance of using proper HTML tags for text elements to improve site structure and SEO.
• 🔖 Explanation of how to use HTML tags like H1 for main headings, H2 for subheadings, and P for paragraphs to enhance site hierarchy.
• 🔗 Discussion on setting appropriate tags for interactive elements like buttons and links to improve site navigation and SEO.
• 🏷️ Introduction of 'area label' for accessibility, helping screen readers to describe the function of interactive elements.
• 📜 Emphasis on creating a unique site title and description for SEO, including how to dynamically generate them for CMS pages.
• 🔑 Highlighting the role of high-quality, regularly updated content in improving site ranking on Google.
• 🔄 Mention of the importance of backlinks from high-authority websites to boost SEO.
• 🎓 Nandy offers additional resources, remixes, and tutorials on Frame University to help users learn Framer more effectively.

Q & A

Who is the speaker in the video and what is their role?

The speaker in the video is Nandy, who is the founder of Frame University.

What is the main topic of the video?

The main topic of the video is how to optimize Framer websites to rank higher on Google search results.

What is the significance of the 36k total clicks from Google mentioned by Nandy?

The 36k total clicks from Google, which are all organic, signify the success of Nandy's optimization strategies and serve as a benchmark for the potential results of the techniques discussed in the video.

What are the five sections that the video is broken up into?

The five sections are: setting image alt text, HTML tags, area labels, site title and site description, and a bonus tip.

Why is setting image alt text important for SEO?

Setting image alt text is important for SEO because it describes what is seen in the image, which helps search engines understand the content of the image and improve the website's ranking.

What is an HTML tag and why is it important for website accessibility and SEO?

An HTML tag defines the structure and content of a webpage, such as headings (H1, H2, etc.) and paragraphs (P). It is important for website accessibility because it helps screen readers interpret the content, and for SEO as it contributes to the organization and readability of the webpage.

What is an area label and how does it contribute to website accessibility?

An area label is a descriptive text assigned to interactive elements on a webpage, like buttons or links. It contributes to website accessibility by providing screen readers with information about the function of these elements, making the website more usable for visually impaired users.

What is the purpose of the site title and site description in SEO?

The site title and site description serve as the first impression for users in search engine results. They should be keyword-optimized and descriptive to attract clicks and improve the website's ranking on search results.

How can unique titles and descriptions be applied to CMS pages for better SEO?

Unique titles and descriptions can be applied to CMS pages by using variables that dynamically replace with the current item's title and description from the CMS collection, ensuring each page has a unique and relevant meta information for search engines.

What are some additional strategies mentioned in the video for improving a website's SEO ranking?

Some additional strategies mentioned are regularly updating the site with high-quality content, obtaining backlinks from high-authority websites, and leveraging website inspiration sites.

What is the role of Frame University in the context of the video?

Frame University is the platform founded by Nandy, which offers free resources, remixes, and tutorials to help users learn Framer faster and apply the discussed optimization techniques.

Outlines

00:00

🌐 Website SEO Optimization with Framer

Nandy, the founder of Frame University, introduces a tutorial on optimizing Framer websites for higher Google search rankings. Over the past six months, Nandy has achieved 36k organic clicks from Google, with 8,000 in the last 28 days. The video is structured into five sections: setting image alt text, HTML tags, area labels, site title and description, and a bonus tip. The first section emphasizes the importance of alt text for images, providing an example from Frame University's resources section, and suggesting the use of titles as alt text. Nandy also touches on the use of HTML tags for accessibility and structure, explaining the hierarchy of headings and the appropriate use of paragraph and span tags.

05:02

🔍 Enhancing Accessibility and SEO with Area Labels

The second paragraph delves into the importance of area labels for accessibility, particularly for users with visual impairments who rely on screen readers. Nandy uses the right arrow button as an example to illustrate how area labels can describe the function of interactive elements, thus improving site accessibility. Although area labels are not a direct SEO factor, they contribute to a site's usability, which can indirectly affect SEO. The paragraph also covers setting site titles and descriptions in site settings, emphasizing the need for keyword optimization and uniqueness for CMS pages, and demonstrates how to dynamically generate titles and descriptions using CMS variables.

10:03

🚀 Beyond Framer: Continuous Content Updates and Backlinks

In the final paragraph, Nandy acknowledges that while Framer provides tools for on-page SEO, additional steps are necessary for higher search rankings. The paragraph highlights the importance of regularly updating the site with high-quality content, as demonstrated by the 180+ resources posted on Frame University. Additionally, Nandy discusses the significance of backlinks from high-authority websites, suggesting strategies such as asking friends for backlinks or being featured on website inspiration sites. The paragraph concludes with an invitation to visit Frame University for more resources and an encouragement to ask questions in the comments section.

Keywords

💡SEO

SEO stands for Search Engine Optimization. It is the process of improving the visibility of a website on a search engine's unpaid results, often referred to as 'organic' results. In the video, the main theme revolves around optimizing a website to rank higher on Google search results, which is a core aspect of SEO. The speaker discusses various techniques such as setting image alt text, HTML tags, and site title and description to improve SEO.

💡Alt Text

Alt text is a description of an image used in HTML, intended to convey the contents of an image to users who cannot see it. In the video, the speaker emphasizes the importance of setting alt text for images on a website, as it helps describe what is seen in the image and is crucial for accessibility and SEO. For example, the speaker uses a banner image on their website and sets the alt text to the title of the post, which makes sense for an alt text.

💡HTML Tags

HTML tags are used to define elements within an HTML document. They are essential for structuring content and can impact SEO by indicating the importance of content. The video script mentions setting HTML tags like H1, H2, P, and span to organize text content on a webpage, with H1 being the most important heading and P for paragraphs. Proper use of HTML tags helps in conveying the structure and hierarchy of the content to both users and search engines.

💡Accessibility

Accessibility in web design refers to the inclusive practice of making websites usable by people with disabilities. The video discusses the importance of making a website accessible, particularly for users who rely on screen readers. The speaker mentions setting area labels to describe the function of elements like navigation arrows, which helps screen readers convey the purpose of these elements to users with visual impairments.

💡Site Title

The site title is a brief, descriptive phrase that identifies a web page and is displayed on the SERPs (Search Engine Results Pages). In the video, the speaker explains how to set a unique site title for each page, which is crucial for SEO as it helps search engines understand the content of the page. The site title should be keyword-optimized and include the brand name, as demonstrated by the speaker with 'Learn Framer' and 'Frame University'.

💡Site Description

A site description is a brief summary of a web page's content that appears on SERPs. It is important for SEO as it can influence click-through rates. The video script explains how to create a unique site description for each CMS page by using variables from the CMS collection, ensuring that each description is tailored and relevant to the content of the page.

💡CMS Collection

CMS stands for Content Management System. A CMS collection refers to a group of content items managed within a CMS. In the video, the speaker uses a CMS collection to manage resources on their website. They demonstrate how to dynamically generate titles and descriptions for CMS pages by pulling data from the CMS collection, which is essential for maintaining unique and relevant content for SEO.

💡Backlinks

Backlinks, or inbound links, are links from one website to another. They are a crucial factor in SEO as they signal to search engines that the linked content is valuable. The speaker in the video mentions the importance of obtaining backlinks from high-authority websites, which can significantly boost a website's ranking on search engines. Examples given include being featured on a prominent website or having links on website inspiration sites.

💡Content Update

Regularly updating a website with fresh, high-quality content is a key strategy in SEO. The video script highlights the importance of content updates, as demonstrated by the speaker who posts new resources almost daily on their website. This practice helps in maintaining a high ranking on Google search results and attracting organic clicks.

💡Area Label

An area label is a descriptive text used to provide additional information about an element, particularly for users who rely on screen readers. In the video, the speaker uses the example of navigation arrows on a website, explaining how setting an area label like 'right arrow button' can enhance accessibility by helping screen readers describe the function of these elements to visually impaired users.

💡Framer

Framer is a design tool used for creating interactive designs and prototypes. The video is focused on optimizing websites built with Framer, highlighting specific features and techniques within the platform that can improve SEO. The speaker uses Framer University as an example, demonstrating how to utilize Framer's features to achieve better search engine rankings.

Highlights

Introduction to optimizing Framer websites for higher Google search rankings.

Achieving 36k total clicks from Google in the past 6 months, all organic.

8,000 clicks from Google in the last 28 days.

Breaking the video into five sections for detailed optimization strategies.

Importance of setting image alt text for SEO and accessibility.

Using the title of the content as alt text for images.

Setting HTML tags for text elements for better structure and SEO.

Choosing between H1 to H6, P, or span tags based on content importance.

Using main HTML tag for the primary content section.

Setting appropriate tags like nav for navigation bars and footer for footers.

Understanding the use of button tags for interactive elements not linked to URLs.

Utilizing AI to learn about specific HTML tags and their applications.

The role of area labels in enhancing accessibility for screen reader users.

Setting area labels to describe the function of interactive elements.

Importance of unique site titles and descriptions for SEO.

Using CMS variables to dynamically generate unique titles and descriptions.

Ensuring unique images for each CMS item for better visual SEO.

Additional tips for SEO beyond Framer, including regular content updates and backlinks.

The significance of having a CMS for regularly posting high-quality resources.

The impact of backlinks from high-authority websites on SEO.

Encouragement to explore Frame University for free resources, remixes, and tutorials.

Transcripts

in this way I'm going to show you how

you can optimize your frame website so

it ranks higher on Google search results

if you don't know me my name is nandy

I'm the founder of frame University and

if you take a look at my screen here you

can see that in the past 6 months I

reached 36k total clicks from Google and

it's all organic if you just take a look

at the last 28 days it's 8,000 clicks

from Google which is quite insane so in

this I'm going to show you how you can

optimize our framer sites so you can

achieve similar

results so I'm going to break this video

up into five sections in the first

section I'm going to show you how you

can set image or text then I'm going to

talk about HTML tags the third section

will be about area labels the fourth

section will be site title and site

description and the last section will be

a bonus tip that I'm going to give you

so let's start with the first section

which is image alt text so as you can

see I am here on framer University and I

have this Banner image here it is a post

in my resources section and I have this

image here as you can see on the right

panel it has a Field property which is

set to this image which is coming from

the CMS collection so as you can see I

can set the image here that is displayed

on this CMS detail page so here you can

always set the alt text and it is really

important to set this because this

describes what we see on the image so

what I usually do is I just baste in the

title because you know basically this

image is a banner for this post so this

title makes perfect sense here for an

aext but if you for example have an

image for a person or a logo you can

just say logo of you know the brand or

image of the person

um so yeah that's image all text it's

really important to set it and it's

pretty easy to do so don't forget that

so the second thing that you have to

make sure that you do is HTML text so it

is an overlooked feature I think in

framew that you can go to the right

panel whenever you select an element and

set an accessibility tag here so it is

under the accessibility section if you

don't see tag here you can just click

the plus button and select tag um

basically for text you can choose

between these options so H1 H2 and so on

and you can also select P or span so

basically these age one to 3 four five

and six is for headings and the P is for

un know normal paragraph span is

something that I usually don't really

use so for example if we have this

heading here this is my most important

text on this page it's going to be

heading one if we have another heading

here on this page for example this about

the resource that's going to be an H2

and the rest is of course paragraph So a

regular P tag if for example we take a

look at this site structure you see that

I have a main section here that

basically wraps every single content on

this page so every single section is

within this it's going to have a main

HTML tag as you can see we have a bunch

of these but I'm going to talk about uh

some of these here so for example for

the navigation bar we set nav if we take

a look at the footer we set footer for

that if we for example have a button you

could say that hey you probably set

button for a button but no if that

button has a link which you know a remix

button will probably have a link it will

be linked to the remix link then it will

be always set to an a tag automatically

because that's how it should be but for

example if you have a but Buton which is

not linked to anywhere you have to set

it for button a great example is this

website where we have these arrows that

you can click to go to the right or to

the left these are not linked to

anywhere these just have interactions so

if we go into this component here right

arrow as you can see its tag is button

so yeah these are just some of the Texs

that you can choose from uh but if you

don't know how to use a SP specific HTML

tag you can always just ask AI so for

example if you don't know how to use

let's say the UR you can just say hey

how can I use the

UL HTML

tag and AI will basically answer your

question it is used to define an

unordered list so basically that's it

you can always just ask Ai and it will

tell you pretty quickly so I'm not going

to go through each one of these so the

next thing that I'm going to talk about

is you know it's not the important but I

want to mention it here it's area label

so if we are here at this right arrow

this is actually a really great example

because as you can see if we take a look

at this uh site here we have these

buttons it's a right arrow and a left

Arrow but if we for example have a user

that doesn't have proper Vision they

will not be able to use this website

because what they usually use is

something called screen reader which

basically reads the content of the

website for them so for example it's

going to read original tutorial remix

and things like that so they can know

that okay here is a remix button so I

can click that but the screen reader

cannot really tell what these you know

elements are because there's no visible

text layer or anything that describes

the function of this element so what we

can do to help these users and make our

site more accessible is to set an area

label if you go to accessibility and

then click area label we can set it so

we can just say that this is a right

arrow

button and basically that's it now our

site is more accessible it is maybe not

directly important for SEO but if our

site is you know usable and accessible

that can definitely help our SEO so

maybe it is somewhat indirectly related

to SEO so let's go into the next thing

which is site title and description so

if you go back to frer University you

can see that we can go to the site

settings here in the top right corner

and you can see that we have all these

settings here so let's start regenerate

you have the general tab where you can

set the main site title and the main

site descriptions for your website so

this will be of course a site title that

is nicely keyword optimized so in my

case my website is about framer so I'm

going to make sure to have learn framer

in this and also the name of the brand

frame University so if someone searches

for this uh I'm going to show up also

for the side description it describes

the website and has some keywords in it

and basically that's it make sure it's

not too long and here you see a preview

that if it will appear in the Google

search results it will look like this

title and description under that but

what if we have CMS pages so for example

the resources section on my website has

multiple resources so how can I make

sure that each of the resources have a

unique title and a unique site

description well I can come here to the

resources and here as you can see I have

this little variable inside of these

brackets so basically what happens here

is that we have this CMS collection

resources as you can see it has a bunch

of items if I go into one of these items

as you can see we have these fields here

title image category we have these links

here we have this description which is a

text we have the side description here

and what we can do is we can basically

put the name of those fields into

brackets to basically show them on the

title so for example if we have this

title for the resources Pages what will

happen is that this will always get

replaced with the current items title so

for example 3D Circle Gallery in framer

for frer resource but if this is for

another item we will of course see

another title which will be used as a

replacement for this part here same for

the page description as I said I have a

specific field my CMS and I can just

reference that here in these brackets to

make sure that the side description will

always be unique for every single one of

the items within the CMS collection a

little side note here is that you can

also make sure that you have unique

images for your CMS items here just

click choose image and you can select a

CMS variable of course it's going to be

the banner image so it's also pretty

easy and the last thing as I said I want

to give you a little additional tip here

so many people think that yeah I'm going

to set these old tags and HTML tags and

AO label and so site out in description

and I'm going to be the best my site

will rank first on Google and everything

but that's unfortunately not true these

are the things that we can do inside the

framer but we have to do some additional

things as well so for example we have to

make sure that our site is regularly

being updated with high quality content

in my case I have the CMS as you can see

resources I am posting these resources

almost every day as you can see I have

over 180 of these so this is really

helpful when you want to you know rank

high on Google search results and you

want to make sure that you get those

clicks organically another thing which

is

important that you cannot really do in

framer you have to uh do it outside of

framer which is basically back links

basically this means that having your

websites link on high Authority websites

so for example if my my site is getting

posted to the framer dcom website or

some other high alternative pages that

will be really really helpful for my

website so you can ask your friends

maybe to put your URL on their site or

you can get on maybe website inspiration

sites that also is a really great

technique so yeah these are just some

additional things that you can do to

make sure that your site ranks high on

Google search results but yeah I guess

that's it that's for this video I hope

that this was helpful and yeah make sure

to check out fr. University uh because I

have a bunch of free resources remixes

and tutorials just like this and yeah I

think those will help you learn framer

faster make sure to leave your questions

in the comments if you have any and I'm

going to see you in the next one