ALL 18 Problems Web Designers Solve For Clients

Summary

In this video, Ron Segal from Flux challenges the misconception that web designers merely build websites, emphasizing that they should be solving significant business issues. Segal introduces 'The Gap Selling' framework to help designers identify and articulate the impact of these problems to clients. He discusses the importance of trust, information architecture, and user experience, urging designers to become experts in these areas to effectively address client needs and elevate their businesses.

Takeaways

• 🚀 Web designers should focus on solving business problems, not just building websites for clients.
• 📚 Reading 'The Gap Selling' book is recommended for understanding how to communicate and solve problems effectively.
• 🔍 The goal is to become an expert in identifying and solving a wide range of business problems that clients face with their websites.
• 📈 Clients are not interested in buying a website; they want to solve their business issues, such as trust, visibility, and conversion.
• 📝 A 'Problem Identification Matrix' is suggested for listing problems, their business impact, and what you know about them.
• 🤔 Web designers need to understand the root causes of problems and how to address them through design solutions.
• 💼 Trust is crucial for businesses, and a poorly designed website can negatively impact trust and sales.
• 🎨 Good visual design, including high-quality images and fonts, can subconsciously build trust with website visitors.
• 🔑 Social proof, such as reviews and testimonials, is vital for building trust and should be incorporated into web design.
• 🗺️ Information architecture is key to ensuring users can find the right information easily, which can prevent frustration and lost sales.
• 🛠️ Web designers must become experts in various topics, including visual design, psychology, and information architecture, to solve diverse client problems.

Q & A

What is the main message of the video about web design?

The main message is that web designers should focus on solving big business problems for their clients, rather than just building websites.

What does Ron Segal suggest web designers should not do?

Ron Segal suggests that web designers should not try to sell websites to clients, because clients are more interested in solving their business problems.

What is the book 'The Gap Selling' about?

The book 'The Gap Selling' is about sales and provides a framework for understanding the impact of problems and how to communicate them effectively.

What is the 'Problem Identification Matrix' mentioned in the script?

The 'Problem Identification Matrix' is a table that lists the problem, its impact on the business, and what the designer knows about the problem, which helps in understanding and communicating the issues effectively.

What are some of the common problems web designers solve for businesses according to the script?

Some common problems include customers not finding the business online, lack of understanding of what the business does or how it's different, lack of trust, inability to buy or book services online, and issues with website appearance or functionality.

Why is it important for web designers to understand the business problems they are solving?

Understanding the business problems helps web designers become experts in solving them, communicate the impact of these problems to clients, and offer effective solutions.

What is the psychological effect mentioned in the script that influences trust on a website?

The psychological effect mentioned is the bias where people tend to think that beautiful things are better, which influences their perception of trustworthiness on a website.

What role does social proof play in building trust on a website?

Social proof, such as reviews and testimonials, plays a significant role in building trust on a website by showing that others have had positive experiences with the business.

How does the script suggest web designers become experts on various topics related to web design?

The script suggests that web designers should dive deep into topics like visual design, psychology, information architecture, and user experience to develop expertise in solving different business problems.

What does the script suggest as a method for web designers to show their expertise to potential clients?

The script suggests that by educating clients about the problems they face, their impact on the business, and how to solve them, web designers can demonstrate their expertise and gain the client's trust.