EASIEST Way To Get Clients For Your GoHighLevel SaaS As A Beginner

Summary

This script discusses an effective free lead magnet strategy for small businesses to generate monthly recurring revenue. It suggests offering a free database reactivation campaign, leveraging existing contacts to book appointments quickly. The campaign involves sending promotional text messages to past clients or leads, with incentives to re-engage. The script also outlines how to set up the campaign using Go High Level's automations and suggests transitioning businesses to an AI chatbot for continued appointment booking. It positions the free offer as a powerful way to gain referrals and build confidence in the software before proposing a paid service.

Takeaways

• 📈 The script discusses the concept of a 'lead magnet'—a free value offer to attract small business owners and start collecting monthly recurring revenue.
• 💡 The recommended lead magnet is an 'existing database reactivation campaign,' which leverages a business's existing customer list to generate new appointments.
• 🗓 The campaign promises to secure appointments within 7 days for free, which can be a powerful incentive for business owners to engage with the service.
• 📝 The script suggests using a marketing automation tool like 'Go High Level' to streamline the process of re-engaging with the business's existing contacts.
• 📲 The campaign involves sending promotional text messages to the business's existing contacts, with follow-ups if there's no response.
• 📝 The script emphasizes the importance of the lead magnet being so valuable that business owners will spread the word to their friends, attracting more clients.
• 📈 The process involves importing the business's contact list into the Go High Level software, which can handle the automation of the reactivation campaign.
• 💰 After demonstrating the value of the service, the script suggests transitioning the business to a paid subscription for continued use of the software and its capabilities.
• 🔄 The script mentions the potential to upsell the AI chatbot feature to the business owners, which can book appointments across various platforms.
• 📚 The speaker offers additional resources, including a free trial of the Go High Level software and a step-by-step course to help users get started with client acquisition.
• 📢 The script encourages viewers to express interest in the offer by commenting 'yes' to receive further information and access to the free trial and course.

Q & A

What is a lead magnet and why is it important for small businesses?

A lead magnet is a free value offer designed to attract potential customers and encourage them to engage with a business. It is important for small businesses as it helps in capturing leads and building a customer base without an initial financial commitment from the potential clients.

What is an existing database reactivation campaign?

An existing database reactivation campaign is a strategy where a business leverages its current list of contacts, which may include past clients or leads, to re-engage them through a marketing campaign. This is often done by offering incentives or promotions to encourage these contacts to return to the business.

How can a free lead magnet help in collecting monthly recurring revenue?

A free lead magnet can provide such immense value upfront that it encourages small business owners to start using the service. Once they see the benefits and results, they are more likely to convert to paying customers, thus generating monthly recurring revenue.

What is the suggested approach to convince small business owners of the value of a free lead magnet?

The script suggests offering to get the business as many appointments as they want within the next 7 days for free. This can be further supported by stating 'I'll get you this in seven days or you pay nothing' or mentioning that you are a beginner looking to help out a few businesses for free.

How can the free value offer lead to referrals and more business?

If the free value offer is so good that the business owners are telling their friends about it, it can lead to organic referrals. This word-of-mouth marketing can bring in more potential clients who are interested in the services because of the positive experiences shared by others.

What is the process of setting up a database reactivation campaign using Go High Level software?

The process involves creating a workflow in the automations tab of Go High Level, selecting a pre-built marketing automation recipe for list reactivation, customizing the script for the specific business niche, and importing the business's existing contacts into the software to start the campaign.

What is the example of a promotion that could be used in a database reactivation campaign for a dentist?

An example of a promotion for a dentist could be offering free teeth cleaning or teeth whitening vouchers, which is communicated through a marketing text message as part of the reactivation campaign.

How many text messages are typically sent in the Go High Level workflow for a database reactivation campaign?

The workflow typically involves sending two text messages. The first message is the initial offer, and a follow-up message is sent a day later to those who did not respond, reiterating the offer and asking if they would like to reserve a spot.

What is the suggested next step after successfully running a free database reactivation campaign?

The next step is to offer the business owners the opportunity to continue using the software that was used for the campaign at a lower cost than paying for the service. This allows them to manage their leads and appointments more effectively.

How can the success of the free lead magnet campaign be leveraged to sell the AI chatbot service?

After the business owners have experienced the positive results from the free campaign, the AI chatbot can be introduced as a tool that can continue to book appointments across various platforms, including the business's website and social media. The demonstrated value makes it easier to transition them into paying customers for the service.

What additional resources are offered to those interested in setting up a similar campaign?

For those interested, there is an offer of a free extended 30-day trial to the Go High Level software, a step-by-step course on getting clients, fulfilling for clients, and a pre-built snapshot with a funnel, website, email, and text automations already set up to help get started quickly.

Outlines

00:00

🚀 Boosting Small Business Revenue with Free Lead Magnets

The video script discusses an effective strategy for small businesses to collect monthly recurring revenue by offering a free lead magnet—a high-value offer given for free to attract potential customers. The specific lead magnet presented is an 'existing database reactivation campaign,' which involves leveraging a business's existing contacts, such as past clients or leads, to book appointments. The campaign is designed to be simple, with a marketing message agreed upon with the business owner to incentivize past contacts to engage with the business again. The script provides a step-by-step guide on setting up the campaign using a pre-built marketing automation tool, emphasizing the importance of the lead magnet in generating word-of-mouth referrals and immediate appointments for the business.

05:01

📈 Transitioning to Paid Services with AI Chatbots Post-Free Campaign

Following the success of the free lead magnet campaign, the script outlines a strategy to transition small business owners to a paid service. The paid service involves the use of an AI chatbot that can book appointments across various platforms, including the business's website, social media, text messaging, and Google business profile. The script suggests offering the business owner the opportunity to use the same software that was used during the free campaign at a lower cost than continuing the service. It highlights the importance of demonstrating the value of the software through the initial free campaign, making the transition to a paid subscription more appealing. The script also offers additional resources, such as a free extended trial and a step-by-step course, to help viewers set up the campaign and attract new clients, ultimately covering the cost of the software.

Keywords

💡Lead Magnet

A 'Lead Magnet' is a marketing tool used to attract potential customers by offering them something of value for free in exchange for their contact information. In the video, the lead magnet is an 'Existing Database Reactivation Campaign' which aims to re-engage with a business's past clients or leads to generate new appointments.

💡Monthly Recurring Revenue (MRR)

MRR refers to the amount of revenue a business can expect to earn each month from its existing customers. The video suggests that by offering a valuable lead magnet, businesses can start collecting MRR more easily as they convert these leads into ongoing customers.

💡Existing Database Reactivation Campaign

This is the specific type of lead magnet discussed in the video. It involves reactivating a business's existing database of contacts, which may include past clients or leads, by offering them a promotional incentive to return to the business. The script mentions this as a way to get 'as many appointments as you want in the next 7 days completely for free'.

💡Appointment Booking

Appointment booking is the process of scheduling meetings or sessions with clients. The video's theme revolves around using the lead magnet to fill these appointments, which can then lead to sales and revenue for the business.

💡Incentive

An incentive is something offered to motivate a certain action, such as returning customers to a business. In the script, examples of incentives include 'free teeth cleaning' for a dentist, which is used to encourage past clients to book an appointment.

💡Marketing Automation

Marketing automation refers to software platforms that automate marketing actions and processes. In the context of the video, it is used to set up workflows for the reactivation campaign, sending out promotional messages to the business's existing contacts.

💡Workflow

A workflow in the video refers to a sequence of steps that the marketing automation software follows to execute the reactivation campaign. It includes sending out initial messages and follow-ups to the business's contacts to book appointments.

💡Referrals

Referrals are new business leads or customers that come as a result of a recommendation from a current customer. The video suggests that by offering a compelling free lead magnet, business owners will be more likely to refer others to the service.

💡AI Chatbot

An AI chatbot is an artificial intelligence program designed to simulate conversation with human users. In the video, it is mentioned as a tool that can book appointments for businesses across various platforms, such as websites and social media, after the business has seen the value of the lead magnet.

💡Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of correct behavior. The video implies that by offering a high-value lead magnet, business owners will share their positive experiences, attracting more clients through social proof.

💡Go High Level

Go High Level appears to be the name of the software or platform being discussed in the video for setting up marketing automation workflows. It is used to import contacts, create campaigns, and manage the reactivation process.

Highlights

Introduction to the concept of a free lead magnet for small businesses to collect monthly recurring revenue.

Discussion on the importance of offering a free value proposition to entice small business owners.

Proposal of an existing database reactivation campaign as a lead magnet.

Explanation of how to offer appointments for free to gain trust and demonstrate value.

Suggestion to mention being a beginner to build credibility and offer free help.

Emphasis on the lead magnet's value proposition to encourage word-of-mouth referrals.

Description of leveraging existing contacts for a marketing campaign to revive past clients or leads.

Use of incentives like free services to motivate past clients to return.

Guidance on setting up a marketing automation workflow using Go High Level software.

Example of a text message campaign for a dentist to offer free teeth cleaning.

Importance of having a substantial contact list for the reactivation campaign to be effective.

Process of importing existing contacts into Go High Level for the campaign.

Strategy to transition from offering free services to selling the software for continued use.

Potential pricing strategies for the reactivation campaign based on confidence and experience.

Offer of a free extended trial and step-by-step course for new users of Go High Level software.

Encouragement for interested parties to comment 'yes' for access to additional resources and support.

Transcripts

we're going to be talking about the best

free lead magnet that you can be

offering to small businesses so that

then it is very easy to start collecting

monthly recurring revenue from that

business because of the insane value

that you provided upfront completely for

free now now there are a lot of ways

that you can go about offering a free

lead magnet which is basically just a

free value offer to get an easy yes from

these small business owners to try to

get them to come into your world and the

actual a lead magnet that we're going to

be talking about today is an existing

database reactivation campaign now I

know that sounds like a mouthful but

basically what we're doing is this is

what we're going to say to these

business owners I'll get you as many

appointments as you want in the next 7

Days completely for free are you

interested now what you could also do

because a lot of these business owners

might see a message like this and just

gloss over it because they're not going

to really believe that you'll do that

for them you could say I'll get you this

in seven days or you pay nothing or you

could say in parenthesis I am a beginner

just getting started with it would love

to help out a few businesses for free so

you could tweak this a little bit to

what feels comfortable for you but the

idea here and what we're actually going

to be doing for these business owners

this free value offer which Alex horos

says that your lead magnet should be so

good that these business owners are

telling their friends about what it is

is that you are offering completely for

free and you're actually getting their

friends to come to you because of what

they've heard about you and so what

we're actually going to be doing with

this database reactivation campaign is

most of these business owners have an

existing list and this list could

consist of names with emails and phone

numbers and they could be past clients

or just past leads but the thing is is

most of these business owners have that

big list that they never do anything

with and so instead of going through and

running Facebook ads for them or doing

these cold email blasts for them we're

literally just going to leverage their

existing contacts that most of them

never even touch that they might even

have forgotten about and we're going to

put these contacts into a simple

marketing campaign with some sort of

promotion that you talk with that small

business owner about where you can agree

on some sort of incentive to motivate

these people to come back through the

door and so as an example if you're

working with a dentist we could be

sending a marketing text message talking

about some sort of free teeth cleaning

or whatever it might be and so by doing

this you're actually able to revive

people who are already familiar with

this business people who have maybe even

worked with this business owner in the

past and so it's a free and easy way to

get a ton of booked appointments for

these businesses pretty much immed

immediately and as far as how we would

actually set this up inside of go high

level here in the automations tab we're

just going to click create workflow

right here and we are going to select a

recipe because there is already a

marketing automation that is pre-built

that we can literally just copy and

paste and so if we scroll down here to

the very bottom we're just going to

click on list reactivation and so we're

going to select this workflow right here

and as you can see this is already

pre-done for what would be a a dentist

so if we come in here it says hi name

I've got 10 free teeth whitening

vouchers here on my desk would you be

interested in one so we're just sending

a simple text message and obviously

depending on the niche that you're going

to be helping out you're going to have

some sort of different incentive or

promotion and you can actually have chat

GPT help you to come up with this script

and so we're going to send this first

text message and if they don't respond

to that one we're just going to send one

more followup maybe a day later and

we're just going to say hey just

checking back to see if you'd be

interested in a free whitening voucher

should I put one aside for you and so it

is literally that simple we're sending a

total of two text messages maybe

spreading them out by 24 hours and by

just doing that we're able to book

several appointments for these

businesses just by importing a list of

their existing contacts into go high

level and and enrolling them in this

simple workflow and how you would

actually import their list of existing

contacts is you would just have them

send you um a Google sheet or an Excel

spreadsheet and you would literally just

come in here to the contact Section and

you would import those contacts right

there and you could just import these

contacts right here as a CSV file now

depending on the size of their list it

might take just a couple days or it

might take a couple of weeks to actually

go through their entire your list and

send out a text message or an email to

their list but you're going to want to

make sure that they at least have a

couple hundred contacts in their

existing list for the reactivation

campaign to be effective and so once

you've gone through the list and gotten

them booked appointments for their

business they've seen the value they're

loving what's been happening in the last

few days or the last few weeks what you

can say next is instead of paying me to

continue doing this for you do you want

me to just set you up with the software

that I used it's way less expensive than

if you were to pay me and you can use it

on New Leads too and this is where

you're then going to sell them on the AI

chatbot that can book appointments for

their business on their website on all

of their social media accounts on their

text messaging even on their Google

business profile and so once they've

seen the value and the power in the

software getting them to actually start

paying you $300 to $500 per month is

going to be so much more of a no-brainer

because they've already seen so many

great results from the tool itself and

they haven't even paid a dime yet now

I'll say again that there are a few ways

to go about this if you're feeling

confident you can go through and charge

whatever it is that you feel is

appropriate for this reactivation

campaign that you are doing for these

small business owners but if you are

just getting started and you need to

have maybe that boost of confidence

before you go through and actually

charge a small business owner this offer

of getting these businesses as many

appointments as they want in 7 Days

completely for free can be super

powerful because it can give you that

experience and build your confidence in

the highle software and how it can

actually benefit a business by helping

them book more appointments and

ultimately getting more sales for their

business this is the kind of lead magnet

that is going to get business owners

telling their friends about what it is

that you just did for them completely

for free and you're going to end up

getting referrals people coming to you

because of this amazing free lead magnet

that you are offering to these business

owners and if you want any help in

getting any of this set up plus a free

extended 30-day trial to the go high Lev

software just drop a yes in the comments

below and I will shoot you over a link

where you can get access also to a free

step-by-step course that teaches you how

to get clients how to fulfill for

clients plus a pre-built snapshot that

has a funnel and website already built

out the email and text automations

already done so that you can hit the

ground running and sign your first

client before those 30 days are up so

that you can actually cover the go high

level software by the time your build so

if any of that is of interest to you

just drop a yes in the comments below

and I will make sure to send that over

to you