How Smart Video Agencies Print Money with Paid Ads...

Summary

In this video, Landon shares a proven strategy to scale a video business using paid advertising. By running effective ads such as intro, lead magnet, and offer ads, business owners can generate consistent revenue and move away from a project-to-project lifestyle. Through a structured funnel process, they can build trust, acquire clients, and ultimately multiply their investments. Landon emphasizes the importance of investing in paid ads, learning through trial and error, and the power of retention and predictability. He showcases Jared’s success story, demonstrating how investing $611 in ads led to $24,960 in revenue for his content agency.

Takeaways

• 😀 Introduction to funnel advertising: Three key ad types—Intro Ads, Lead Magnet Ads, and Offer Ads—are effective for driving awareness and conversion.
• 😀 Paid ads are a reliable method for client acquisition, offering faster and more predictable results than organic content alone.
• 😀 Organic content is valuable for building trust, but it takes more time and effort to yield consistent results.
• 😀 Lead Magnet Ads provide immediate value, helping potential clients solve specific problems quickly, encouraging engagement.
• 😀 Offer Ads are simple and direct advertisements that aim to get people to take immediate action by booking a call or sending a message.
• 😀 Understanding the math behind paid advertising is crucial: For example, spending $200 to book a discovery call can lead to a 10x return on ad spend.
• 😀 Discovery calls are a critical part of the conversion process, where potential clients are asked targeted questions to help them decide on purchasing.
• 😀 Jared’s success story exemplifies the power of this system, where an investment of $611 in ads generated $24,960 in revenue for his video agency.
• 😀 It's important to have a budget of $1,000 to $3,000 for testing and learning through paid advertising, as results improve with experience.
• 😀 Retainers provide stability and scalability for your video business, but it's crucial to have multiple clients to reduce risks of losing income from a single client.
• 😀 The goal is to create a predictable client acquisition system that stabilizes income, scales your business, and reduces reliance on referrals and word of mouth.

Q & A

What is the core idea behind the system explained in the video?

The core idea is to create a predictable client acquisition system using paid advertising. By investing money into ads, you can drive traffic, generate leads, and ultimately acquire customers in a reliable and scalable way.

What are the three types of advertisements mentioned in the video?

The three types of advertisements are: 1) Intro ads, which introduce you and drive attention to your profile; 2) Lead magnet ads, which offer a valuable resource to your audience to build trust; and 3) Offer ads, which directly promote a service or product to encourage immediate action.

Why does the video emphasize paid advertising over organic content?

Paid advertising is highlighted because it offers a more reliable and scalable way to attract attention. While organic content can work, it requires more time and discipline, and it’s less predictable. Paid ads provide quicker and more consistent results.

How does one split an advertising budget between different ad types?

The video suggests starting with offer ads because they attract people who are ready to buy. From there, you can experiment with lead magnet ads and intro ads, adjusting your budget as you go to optimize the results.

What is the rationale behind investing in paid ads if you're not sure about the outcome?

The rationale is that every dollar spent on paid ads should teach you something. Through testing different types of ads, messaging, and creative formats, you can gather valuable insights and improve future campaigns.

What example does the video give of a client successfully using this system?

The video shares the example of Jared, a client who invested $611 in ads over three and a half weeks, generating $24,960 in revenue for his content agency by following the system of offer ads, organic content, and discovery calls.

How does the system help stabilize a video business?

The system stabilizes a video business by providing a predictable method for acquiring clients, reducing the uncertainty of living project-to-project. It allows video business owners to know how much revenue they can expect each month.

What role do discovery calls play in the client acquisition process?

Discovery calls are used to ask prospective clients targeted questions that help them come to the conclusion that they need the service being offered. This process avoids hard selling and encourages clients to make their own purchasing decisions.

What is the recommended budget for running paid ads when starting this system?

The video recommends setting aside at least $1,000 to $3,000 in capital to invest in paid advertising. This budget allows for experimentation and learning, which is essential for success in paid advertising.

Why is it important to have multiple retainers in a video business?

Having multiple retainers reduces the risk of losing significant revenue if a single client cancels. The video stresses that having a diverse client base provides leverage and helps stabilize the business, ensuring that one lost client doesn’t disrupt cash flow.