Step by step how i made $16.4M so you can just copy me

Summary

In this detailed account, Will shares his journey of building an online education company from scratch to a $16.4 million sale. Starting in his parents' spare room with minimal capital, he leveraged trading insights, Twitter engagement, and tiered product offerings to grow his business. Will's strategy evolved to include YouTube marketing, webinars, and high-ticket sales funnels, culminating in a lucrative exit to a private equity firm. His story emphasizes the importance of mentorship, continuous learning, and strategic scaling to achieve success in the online education space.

Takeaways

• 😀 The speaker, William Brown, built an online education company from scratch and sold it for $16.4 million.
• 📚 He started with a simple idea and a Word document, which he sold for £50, and gradually improved the product based on customer feedback.
• 💡 The initial success was accidental, but he capitalized on it by turning the document into a more comprehensive PDF and later a video course.
• 📈 Brown scaled his business by incrementally raising the price of his offerings and enhancing the content to match the value.
• 🎓 In 2019, he introduced tiered pricing for his courses, which helped him make around £240,000 that year.
• 🌐 He leveraged social media and YouTube to grow his audience and convert followers into customers.
• 📊 Brown emphasizes the importance of investing in mentorship and education to overcome knowledge gaps and grow the business.
• 💰 He experienced significant growth after learning to run YouTube ads and implementing sales funnels.
• 🏆 Brown won a $10 million award from ClickFunnels, validating his success in the online education space.
• 🔄 He transitioned from automated webinars to a sales call funnel, which increased profitability despite a decrease in revenue.
• 📚 Brown is currently writing a book and offering coaching services to help others build, grow, or exit their online education businesses.

Q & A

How did William Brown start his online education company?

William Brown started his online education company by accident. Initially, he was a professional musician and began trading financial markets as a side hustle. After starting a Twitter account to share his trades, one of his followers asked for help with trading, which led to the creation of a Word document that he sold for £50. This was the beginning of his e-learning company.

What was the initial idea that led to the creation of William Brown's e-learning content?

The initial idea was born when a follower of William's Twitter account asked if he could learn from him in person. William agreed, and after the session, he realized that if one person was willing to pay for his help, others might be too. This led to the creation of a Word document that he sold to his followers.

How did William Brown's approach to pricing evolve over time?

William Brown's approach to pricing evolved from charging £50 for a Word document to creating a tiered pricing structure with bronze, silver, gold, and platinum levels. As he received feedback and improved the product, he increased the price from £50 to £90, then to £150, £200, and eventually to £250. Later, he transitioned to webinars and sales call funnels, raising the price to £2,000 and eventually to £85,000.

What was the role of YouTube in William Brown's business growth strategy?

YouTube played a significant role in William Brown's business growth strategy. He started a YouTube channel to attract more followers and drive traffic to his Twitter account, which he used as a conversion mechanism to sell his e-learning products. As his YouTube and Twitter following grew, so did his sales.

How did William Brown optimize his business for profitability and tax?

William Brown optimized his business for profitability by focusing on high-quality products and services, which attracted higher-quality buyers who were more invested in the results. For tax optimization, he moved to Dubai, which offered a more favorable tax environment.

What was the impact of implementing a sales call funnel on William Brown's business?

Implementing a sales call funnel initially led to a decrease in revenue but increased profitability. The transition from a webinar to a sales call funnel allowed for higher product pricing and better client quality, resulting in fewer support tickets and more clients who were committed to the program.

What was the significance of the $10 million award from ClickFunnels to William Brown?

The $10 million award from ClickFunnels was significant as it recognized William Brown's achievement in generating $10 million in cash through his online education business. The award was not given lightly; it required proof of revenue through PayPal, Stripe, bank statements, and company history.

How did William Brown's business perform in terms of sales after selling it to a private equity firm?

After selling his business to a private equity firm, William Brown mentioned that the business continued to perform well, even making a little bit more since the new owners took over.

What was the highest monthly revenue achieved by William Brown's company before he sold it?

The highest monthly revenue achieved by William Brown's company before he sold it was £8,824,000, which occurred in the month he signed the Letter of Intent (LOI) to initiate the sale of the company.

What is William Brown's current focus after selling his online education company?

After selling his online education company, William Brown is currently focused on writing a book that encapsulates everything he has ever learned about building and scaling an online education business. He is also founding a company to help others build, grow, or exit their online education businesses.

What advice does William Brown give to those who want to build a successful online education business?

William Brown advises that when you don't know how to do something, you should find someone who has done it and pay them to learn from their experience. He emphasizes the importance of investing in mentorship, masterminds, and education to acquire the knowledge necessary to succeed.

Outlines

00:00

📚 From Zero to $16.4M: The Online Education Journey

William Brown introduces his online education company's success story, detailing how he built it from scratch into a multimillion-dollar business. Starting in his parents' spare room with minimal capital, he shares the accidental beginnings of his venture and hints at the step-by-step process he will explain in the video. Brown emphasizes the importance of learning and adapting, promising an in-depth account of his experiences, challenges, and achievements.

05:01

🚀 Trading to Teaching: The Pivotal Move

After establishing himself as a professional musician, William Brown began trading financial markets to supplement his income. He then started a Twitter account to share his trades and connect with other traders. This casual endeavor led to a pivotal moment when a follower paid him to learn trading in person. Recognizing potential, Brown expanded this into a paid service, offering a Word document of trading strategies, which marked the accidental inception of his e-learning company.

10:01

📈 Scaling the E-Learning Business: From Word Docs to PDFs and Beyond

William Brown describes the organic growth of his e-learning business, starting with selling a simple Word document and evolving to a more comprehensive PDF guide. He outlines the process of enhancing the product based on customer feedback, which led to the creation of various tiers of service, including video content. This iterative improvement and the introduction of different pricing tiers significantly increased the product's value and his revenue, culminating in substantial earnings by the end of 2018.

15:02

🌐 The Power of YouTube and Website in Business Expansion

In 2019, Brown expanded his business reach by launching a YouTube channel and a professional website. These platforms served to attract more followers and potential customers, which he then directed to his Twitter account for conversion. He also introduced different tiers of service, from basic PDFs to comprehensive coaching packages, and significantly increased his prices as the product's quality and value improved. This strategy led to a substantial increase in sales and profit.

20:03

🛫 The Transformative Impact of Mastering YouTube Ads

A turning point in Brown's business came when he learned to run YouTube ads from Alex Becker's program. This knowledge enabled him to scale his business dramatically, achieving a high return on ad spend. He shares his experience of implementing automated webinar funnels and YouTube ads, which led to a massive increase in sales, culminating in a 15x cash return on ads by the end of 2020.

25:04

💼 Transitioning to High-Ticket Sales and the Move to Dubai

Brown discusses the strategic shift to a sales call funnel, which, despite initially reducing revenue, significantly increased profitability. He also talks about his personal transition, moving to Dubai for lifestyle and tax optimization. This move was prompted by a substantial tax bill from his successful 2019. He emphasizes the importance of scaling quickly when profitable and the lessons learned from joining various masterminds.

30:07

📈 Continuous Growth and the Art of Price Testing

The narrative continues with Brown's experience of raising prices without affecting sales volume, which interestingly led to higher client quality and reduced support demands. He shares insights on the relationship between product pricing and buyer quality, highlighting that higher-priced products attract more invested and serious customers. This realization influenced his pricing strategy as he continued to enhance and iterate the program.

35:08

🏆 The Peak of Success: Scaling to Multi-Million Dollar Months

Brown recounts the peak of his company's success, reaching a high of $8.24 million in a single month, coinciding with the signing of the Letter of Intent (LOI) to sell the company. He reflects on the company's growth, the team's expansion, and the culmination of his dream to build a company valuable enough to be sold to a private equity firm.

📘 The Knowledge Economy: Investing in Mentorship and Continuous Learning

In the final paragraph, Brown emphasizes the importance of continuous learning and seeking mentorship. He shares his philosophy of investing in knowledge by joining masterminds and purchasing programs from successful individuals. He argues against the idea of trying to succeed alone, stating that those who fail to invest in learning from others are wasting time and missing out on potential earnings.

🎯 The Next Chapter: Coaching and Book Writing

William Brown concludes the video script by sharing his current endeavors, which include writing a book encompassing all he has learned and founding a company focused on helping others build, grow, or exit online education businesses. He offers his coaching services for those looking to succeed in the online education space and invites interested individuals to join him on this journey.

Keywords

💡Online Education Company

An online education company is a business that provides learning materials, courses, or training through the internet. In the video, the speaker details his journey of building such a company from scratch, emphasizing its growth to a multi-million dollar enterprise. The company's success is attributed to the sale of educational materials and services, ultimately leading to its sale to a private equity firm.

💡E-Learning

E-Learning refers to the delivery of education through electronic media, often via the internet. The video's theme revolves around the growth of an e-learning business, where the speaker shares his experiences in creating and selling online courses, which is a key part of his company's offerings.

💡Product Market Fit

Product market fit is the point at which a product satisfies a market need and attracts and retains a stable customer base. In the script, the speaker describes how he accidentally found product market fit by receiving feedback from early customers and iteratively improving his educational materials until they resonated with a larger audience.

💡Profit Margin

Profit margin is a measure of profitability calculated as a percentage of revenue that represents how much profit a company makes for every pound of revenue generated. The video highlights the speaker's company having an 'insane' profit margin of 85%, indicating the high profitability of their operations without significant advertising costs.

💡Private Equity Firm

A private equity firm is an investment firm that typically invests in private companies or buys out divisions of public companies, aiming to improve their financial performance and then sell them for a profit. The speaker mentions selling his online education company to such a firm, which signifies a successful exit strategy for his business venture.

💡Sales Funnel

A sales funnel is a marketing term that describes the process a customer goes through from the initial awareness of a product or service to the point of purchase. The speaker discusses learning how to build and optimize sales funnels, which played a crucial role in scaling his business and increasing sales.

💡YouTube Ads

YouTube ads are a form of advertising where marketers pay to have their content displayed on YouTube. The speaker mentions using YouTube ads to grow his business, spending a small amount to generate significant returns, which demonstrates the power of online advertising in driving sales.

💡Webinar

A webinar is an online seminar or lecture that is transmitted over the internet. The speaker describes using webinars as a method to sell his educational products, which helped him scale his business and increase revenue significantly.

💡Mastermind

In the context of the video, a mastermind refers to a group of individuals who collaborate regularly to share knowledge and solve problems. The speaker mentions joining several masterminds, which provided him with the knowledge and connections necessary to grow his business.

💡Exit Strategy

An exit strategy in business is a plan for the owners of a company to sell their stake in the company or to cease operations. The speaker's ultimate goal was to build a company so successful that it could be sold, which he achieved by selling to a private equity firm, representing a successful exit strategy.

💡Business Coaching

Business coaching involves working with a professional who provides guidance and advice to help entrepreneurs and business owners achieve their goals. After selling his company, the speaker transitions into business coaching, helping others build, grow, or exit their online education businesses.

Highlights

William Brown shares his journey of building an online education company and selling it for 16.4 million.

Started with 7 or 8K and grew the company from his parents' spare room in the UK.

The company began by accident, evolving from a Word document to a full-fledged e-learning platform.

Received a 10 million award from Clickfunnels after proving 10 million in cash earnings.

Moved to Dubai for weather and tax optimization, enhancing business growth.

Began trading financial markets as a side hustle while being a professional musician.

Started a Twitter account to share trades, which led to the accidental start of his e-learning business.

Sold a Word document for £50 to a follower, realizing the potential for an online education product.

Iteratively improved the product based on customer feedback, increasing its price and value.

Made about 22k in 2018 by selling educational materials and growing the business organically.

Expanded the business with different tiers and introduced a website and YouTube channel in 2019.

Generated around 240k in 2019 by continuously enhancing the product and its marketing.

Learned to run YouTube ads and build sales funnels, which massively scaled the business in 2020.

Scaled the business to 1.3 million in sales in 2020, maintaining a lean team for high profit margins.

Transitioned to a sales call funnel in 2021, which increased profitability and client quality.

Sold the company for a multi-seven figure amount to a US private equity firm, achieving a dream.

Emphasizes the importance of investing in mentorship and education to unlock business growth.

Currently writing a book and consulting others on building, growing, or exiting online education businesses.

Transcripts

hey guys it's will and in this video I

want to tell you step by step how I made

16.4 million through my online education

company uh so that you can copy me and

do the same or or at least very similar

to to what I've done I'm sure that

you're not going to do exactly the same

because that would that would probably

be pretty

impossible but I'm just going to share

the story with you I'm going to share

exactly how it happened step by step

so that you can hopefully uh grab a grab

a pen grab a piece of paper make notes

as I tell you this story and then

hopefully if you are somewhere on the

journey I bet this well I hope that

there's something in here that you can

pinpoint for yourself and help you

either course correct if you need to or

um just just learn something that's

going to help you get further and and

get to the next level okay so maybe a

bit of a long video I'm going to go

pretty in depth I'm really going to tell

you everything in this video so let's

get into

it so to begin with for those of you who

maybe don't know who I am my name is

William Brown again it's the name of the

channel I laughed about that in in my

last video and over the last uh six

seven years I built an online education

company grew it from not well zero I

mean technically zero when I started it

I started it from my parents spare room

back in uh the north of England and I

honestly had about 7 or 8K to to my

name and I started it from just an

idea and it actually started by accident

and I'll tell you how in in just a

second this was all a pretty much a well

not all a complete accident but it

started by pretty much accident and

since then I've made $16.4 million that

was the total that I

made when I sold that e-learning company

to a private Equity Firm and that deal

closed about 10 weeks ago now in fact I

made a video that's here on the channel

literally about 2 hours after I got the

wire from the private Equity Firm of the

funds so you can go and watch that maybe

now or or after this one that's a very

raw and real video that is a very raw

and real video for sure uh so yeah so I

I recently sold the company to a PE firm

and when I sold it i' made 16.4 million

they've made a little bit more now since

they took it

over I've also won this uh award this 10

million award from from

clickfunnels uh and by the way they

don't just hand those out anybody can

apply for them but when you do apply you

get audited you've got to send your

PayPal your stripe your bank statements

company history blah blah blah so

they don't just kind of hand those out

you you have to actually prove that you

have made 10 million in cash to to get

one of those things but I've won that as

well which is quite cool and along the

way I moved to Dubai about two and a

half years ago to optimize for number

one the weather and number two the tax

side of things so it's been a wild ride

over the last uh six seven years but

anyway let's get into it how exactly did

all of this bloody happen

right so if we rewind back to the end of

2017 the start of 2018 or or

thereabouts I started trading financial

markets now I was a professional well I

was I was a professional musician at the

time I was DJing all over the world

making uh music full-time getting paid

on average 2K a month sometimes 3 4 five

if I did a if I did a tour sometimes

zero if I didn't DJ for a month zero so

average 2 3K a month as a as a

musician I was uh about 25 years old and

I started trading financial markets to

make extra money and I thought to myself

if I can trade and I can do music then I

can probably make enough to like you

know save up for a nice car and save up

for a nice house and start to build a

relatively normal life

so I started trading on the

side and did did pretty well there was a

lot of beginners looking that uh I think

I've made a video in the past or I've

I've if you go and watch one of the

podcasts that I've done I've told that

story about the whole trading side of

things so I won't go into that here

let's keep it focused on the online

education business for this video but I

started trading uh after about a year or

so uh one of my I had a Twitter account

so this this is really actually pivotal

to the story so step one I started uh

trading step two after about 9 months 10

months or so I started a Twitter account

to share my trades talk to other Traders

build up a little online friend group of

Traders and that was more just for fun

to keep me occupied through the

day and just give me something to to

keep me busy talk to others share ideas

see what other people are doing blah

blah blah so it wasn't a marketing tool

at

all now

after about a year and a half of trading

and with the Twitter I maybe had 300

followers and the Twitter still exists

to this day by the way so you can go and

scroll right back to 2018 I think or

thereabouts and see the tweets so so

it's still there the proof is there

which is quite cool but anyway and one

day uh one of my followers who was was

kind of a buddy of mine an online buddy

reached out and he said uh could you

help me with my trading and we we live

close to each other basically he he was

in the north I was in the north and he

said is there any way that I could come

to your house for a couple of hours sit

with you whilst you trade watch you and

learn from you so I said yes he came

over he paypaled

me50 I've probably still got that

transaction to this day

actually and over he comes and he spends

two hours with me and he made notes he

made like a onepage Word

document of of of notes you know we

these markets blah blah blah this is

what we do this is how we do it these

are the timings all of that stuff

right and then he took that away with

him and it just occurred to

me if he would pay me for for a little

bit of help maybe other followers would

pay me for some kind of

help so I took it upon myself I Got That

Word document back from him and I

messaged a few of the followers that I

was I was already chatting with and I

basically offered them the word document

and I said look you know with Sam bought

it for 50 last week he came to my house

if you would like it I know that you

said you were struggling with this well

this might help you and it's it's £50 if

you want to buy it and if few of them

bought it right so I'd made maybe

£200

£250

but that was it was an amazing feeling

man I can't I can't describe there's no

feeling quite like because it felt like

free

money because they would just send me 50

I would send them this word

document and then they would you

know be happy and and it would it would

actually helped them so that was kind of

The Accidental first stage of my

e-learning company right now what

happened next was those guys started to

give me feedback so you know one of them

would say oh is there any chance that we

can put some images in to show us

instead of just the text so I did that

and then some of them said oh I've got

this question that question this

question could you put a little Q&A bit

in so I did

that uh and they basically accident ly

helped me find product Market fit in a

weird way because they just G they gave

me Product feedback and then I made the

product better and they gave me Product

feedback then I made the product

better and then after a few weeks and

after their feedback I thought I wonder

if I could charge a little bit more for

this like

90 and I did I sold a couple more at90

PS then I thought well maybe I could

charge 150 and make it into a bit more

of like a

a a thing so I made it into almost like

a like a PDF you know six or seven or

eight

pages of a PDF document with proper

titles and images and stuff like that

and I started charging 150 and then2 200

and then £250 and I kept making it

longer better more detailed as I raised

the price and it worked and by the end

of that year which was 2018 because I've

still got

uh the financial tracker that I used to

keep I made about I think it was

22,000 like20 odd pound so call it

22k and this was from like May 2018 to

the end of 2018 I made about

222,000 from selling this as I Rose the

price made it better and it turned from

the word document to the PDF then it

turned into a Dropbox folder of videos

with the

PDF and then going into 2019 I had like

a bronze tier and a gold tier no I had a

bronze a silver a gold and a platinum

tier to the to the thing and it was

like2 200 for the bronze for like just

the

PDF 400 or something like that for the

silver for like the PDF and the videos

gold was like that plus coaching and

platinum was that plus like six months

of coaching and oneto one and blah blah

blah just like as much as I could offer

the customer and that was like

995 and in

2019 as I built out those tiers I also

started a website a proper website and

again the website is still there to this

day and I also started a YouTube channel

which is still there to this day because

I thought to myself this is

working selling these files through

Twitter is working but my Twitter's tiny

I had like 300 400 subscribers uh

followers sorry so I thought how can I

get more

followers and it just occurred to me

well if I start a YouTube I can have fun

making videos and putting them on there

I can send all of the traffic to Twitter

and then I can use Twitter as the

conversion mechanism to speak to them

and sell them on the product basically

and that's what I did so in 2019 I

started the YouTube and again it still

exists you can go to it you can scroll

right back and see my first ever video

they ain't great they ain't great um but

nonetheless that grew the Twitter as the

Twitter grew I made more sales and as I

made more sales I made the product

better and as I made the product better

I raised the price so can you see

how that how it worked and then in 2019

I made I think it was about

240k or there abouts 2 230 240 it was

about a quarter of a million in 2019 and

then I knew I was on to something you

know well M that was like that was the

year that was probably probably the most

defining year of my

life but yeah that year changed the game

so when that year ended it was just me I

think I had one team member I'd hired

one of my best customers uh Paul who

still works in that company too this day

by the way which is pretty cool so Paul

if you watch this video you're you're

absolutely awesome thank you so much for

the years of help and hard work and

support and love so super appreciate you

buddy so I think Paul was my first ever

hire came in to help with support I

think i' h HED a coach by then I'd hired

one of my best coaching clients this guy

Tom Tom still works in the company to

this to this day as well all EAS is

on same to you Tom if you watch this

buddy big love big respect big

appreciation

man so I think I had about two team

members Paul and Tom Tom was doing some

of the coaching calls Paul was helping

with the email support side of things

and we just done about a quarter of a

million uh pounds and it was all

profit aside from a little bit of

expense for for the team members it was

all profit because we were not running

ads we had a very very very small lean

team we had a few software expenses you

know like

um uh I think I had someone editing my

YouTube videos we had an email software

web hosting but you're talking not a lot

not a lot so it was the the the profit

margin was like 85%

really was it was insane man I made so

much money that year that was by far the

most money I'd ever made in a year

personally which feeds into something

else that I'll cover in a minute which

is moving to Dubai because I got a scary

tax bill a scary tax bill off off off

2019 but

anyway so end of 2019 things are going

really well and I I stopped doing music

in 2019 because I wasn't enjoying it I

didn't enjoy the travel uh it was so

sporadic I you know I could have tried

to to keep going but I just thought let

me go all in on this this is working so

well I'm making so much money it's fun

it's easy you know I'm loving it so let

me just stop doing music for now and I

stopped and then I never djed again I

never made music again and that was the

end of the music uh side of things now

one really pivotal thing happened

December 2019 was one of my last ever DJ

shows I was DJing a a club in London

called

Fabric and I was I was in the

hotel before the show and I saw a

YouTube ad from a guy called Alex

Becca and basically what he was saying

is he had a program that would teach you

to run YouTube ads and if you're already

selling online education this would

massively grow your company so it came

at the I mean good God like if there is

a God if God is real then he gave me

that advert that night because that

changed my [ __ ] life that advert

changed my life man so I saw the ad

clicked it booked in a call took the

call a few days later and bought Alex's

uh iron programs about

$8,000 and I learned to run YouTube ads

I learned how to build sales funnels

uh I learned how to write sales scripts

and all this really crucial stuff that

stupidly I just didn't know I just

didn't know I didn't know what a sales

funnel was

man I didn't know what I was doing cold

Outreach I didn't even know what cold

Outreach was I honestly didn't know I

just use common sense I just thought if

I speak to people and they have a

problem I can solve maybe they'll buy

from me and they did I just used Common

Sense this whole time until then and

then then I learned all this stuff but

anyway so I bought that and I quickly

made a webinar funnel an automated

webinar funnel and I made YouTube ads I

turned them on January 2020 and I

swear to the Lord above we were doing

like 15x cash so I would spend like you

know I'd spend like

£500 and we'd make thousands honestly

like I would spend spend let's say

£1,000 and I'd make like 15 grand back

from Those ads it was insane man so

anyway and I'm I'm actually I'm writing

a book at the moment and I put a

screenshot from the ad tracker in the

book so if any of you buy that book when

it comes out in a few months I run you

through all these early numbers and I

show you screenshots from the 2020 ad

tracker so you can see my you can

literally see exactly what I spent on

ads what the ROI was was all of this

stuff so I've put that in the book which

is quite cool so I'm excited to share

that with you guys when that comes out

in a few months and that book is just

going to show you exactly everything

that I've ever learned so that you can

build one of these businesses and make

this money for yourself but anyway back

on

track when I turned Those ads on it was

like printing money it was like owning a

money printer it was it was actually

scary like I just thought how on Earth

is this possible but anyway so I slowly

scaled Those ads and you know I'd spend

like 500 month one then I'd spend two

grand month two then I spent like five

grand month three 10 grand 25 Grand and

I just kept spending bit more bit more

bit more bit

more and then by in in that year 2020 we

did 1.3 million in

sales so we more than Forex the company

it's just insane it's just insane

but yeah so that was an amazing year and

again the team was so lean I mean I

think I hired another coach that year

but it was still it was me Paul Tom I

think azri came on board that year who

was our second

coach and when I got the tax bill from

2019 it was in

2020 and that was a scary tax bill and I

just joined towards the end of 2020 I

joined this guy Sam oven's

Mastermind I remember it clearly it was

$36,000 for the year and I met someone

in that Mastermind my buddy James who

just moved to Dubai from England to

optimize for tax and I posted in The

Mastermind and I said you know hey guys

I've just got this massive tax bill uh

have any of you learned any ways to get

this down James commented on the post

and he said yeah I've just moved to

Dubai from

Newcastle

and then he explained that it was pretty

easy it was not very expensive it's like

15 grand to to fully move everything

over here and that's what I did so I

started that process carried on scaling

the

webinar and in 2021 we were doing about

300K a

month I'm I'm almost certain that's

correct because I remember when when I

moved to

Dubai it it was at least a quarter of a

million a month at least a quarter of a

million between two 250 and 350 a month

we were doing with the webinar but we

scaled so far that profitability was

coming down and down and down and down

and down and when I moved to Dubai we

were

doing about

1.8x so if we spent 100,000 on ads we'd

make 1.8 back we' make like 180k back so

80

profit so we were doing about 1.8 on ads

and this was a ail May when I just moved

to Dubai

2021 and I just learned I knew about

sales call funnels already because I

learned that in Alex Becker's program

but I just thought I don't need this I

don't want to build a sales team but at

that stage I Revisited sales call

funnels and I also found out about this

guy called Cole

Gordon who was a is a big sales guy he

just spoke at my Mastermind uh a few

months ago awesome guy doing immensely

well multiple Millions a month across

his his handful of businesses and I

bought Cole Gordon's Mastermind as well

I think that was like $64,000 for the

year and we moved from a webinar to a

sales call funnel with a you know a

value video and a so on and so forth and

that was May June

2021 and that was that's what got us to

the to the next level

because when we made that move we came

right back down in Revenue so we went

back to like 60k a month 70k a month so

a big step down but we were hyper

profitable again again we were doing

like four 5x again so we went down but

the profit went massively up right so

there was a bit of there was a

rebalancing phase for for for a few

months but anyway so I took all the

sales calls myself I was doing like 10

calls a day six days a week it was

actually it was actually a great time I

look back on that time with with good

memories it was hard but good memories I

just moved to Dubai was feeling awesome

was feeling focused it was just I was

just on my own no girlfriend just a few

friends all doing the same thing it was

a good time it's a really good time and

then across that year I hired two or

three sales reps so I did calls myself

for about two three months then I

brought on a rep and then two three

months later we brought on another rep

and we just did the same as the webinar

we just slowly scaled up over the months

and one thing that I regret

actually was not scaling faster we we

should have scaled faster and if if

you're one of my coaching clients um if

you're one of the people I coach one

toone to build your education business

or grow your education business you've

probably heard me say this if you've got

an Edge and if you're very profitable on

ads just scale don't be stupid don't go

from spending a th000 to 10,000 but

scale fast and capitalize on the edge

whilst you've got it that's one thing

that I wish I did because I could have

made more money but I made a lot so I'm

I'm not

unhappy so we made the transition to a

sales C funnel that year

2021 and over the next few years that's

all we really did we just very slowly

scared further and further and further

hired another rep another rep another

rep and just pushed it and then we

started working on the back end and then

we

started uh we worked with a developer to

introduce a software that we would sell

to customers for $350 a month uh we

created like an online

Mastermind where people would oh and

here's another thing that I've missed

actually here's sorry here's another

thing that I've missed so how the price

has evolved

so just to take a step

back when I started out I had well

nothing first then I had the word

document then I had the PDF ebook thing

then I had the files in a Dropbox folder

then I for some strange reason thought

that it was a good idea to do the bronze

silver gold Platinum thing which worked

well but was a bit

complex then I moved to the webinar and

it was just one thing one product just

the Platinum program the big Platinum

program for

$2,000 right so

$2,000 and we kept it at 2,000 we tested

it a bit we tested two and a half that

didn't work we tested one and a half

wasn't profitable enough 2000 was The

Sweet

Spot and then when we moved to a sales

call funnel we moved it to $35,000

and then after three or four months we

moved it to I think it was $45,000 or

$5,000 and then we held it there for a

few months then we moved to like

$65,000 and we just slowly price

tested and what we actually found and

this is really interesting this is a

very valuable lesson to to share with

you guys when we raised the price we

still made the same sales so it didn't

impact sales at all which is quite

interesting

but support tickets went

down and client quality went up and what

I mean by that is more people would

finish the program more people would uh

do the hard work and get great results

we'd get more good testimonials good

reviews and again it was easier to

service them because they were almost

like a higher quality of

buyer which is quite quite interesting

but that's definitely one thing that we

found so that usually what I've learned

is the higher the price the higher

quality the buyer they're just a better

quality of of of buyer you know they

care more they're more invested they

want to do the work they're not they're

not a refund risk like when you sell

very cheap things you get a lot more

refunds when you sell expensive things

you get barely any refunds because

they're just higher quality buyers I

don't want to say people because that's

quite

crude but but it is true it is true the

higher the price the higher quality the

the buyer so that's definitely one one

thing that we found um and we raised the

price right up to where it was when I

sold the company so when I sold the

company it was

$85,000 for the program it was a much

bigger better program because across the

years we'd made it better iterated added

in a new section added in a mini course

added in more coaching done this done

that so we kept making the product

better across the years as we raised the

price so we didn't just raise the price

we didn't just take a two grand program

and charge eight in a [ __ ] half like

you can't do that for God's sakes so

that's not what we did I just want to

make that very clear it was a [ __ ]

great program man that program is it is

it's you can still buy it today the

company's still going to this day you

know seven years on which I guess says a

lot you know not many companies last for

seven years what whatever whatever the

industry but there you

go so yeah and then that's it we grew it

very far we built a big team we scaled

to uh the biggest month that we ever had

was 8

$824,000 which funnily enough was the

month that I signed the LOI to instigate

the sale of of the company and Loi is

basically a a confirmation letter

between you and the buyer to say we are

going to buy this now let's start the

buying process so I signed that back at

the uh that biggest month that we'd ever

had in May last year and then that was

it 6 months later I sold the company to

Hi View a US private Equity Firm for

multi7 figures which was exactly what I

wanted that was one of my dreams to be

able to to be able to build a company so

good that you can sell it especially for

a very high price was one of my dreams

so it's really nice to to achieve that

and that's basically the story I don't

know how long this video has been it's

been 20 28

minutes and it's been a wild ride but

it's just

been one probably the biggest thing I've

learned is if you don't

know what to do if you don't know what

you don't know you're going to get stuck

and you're going to stay stuck because

I've seen this happen a

lot one thing that's made me successful

is every time I've got a problem or I'm

stuck on something I find a mentor or a

coach who's done it and I just pay them

if they have a program I just buy it if

they have a mastermind I join it I've

spent way over way over

$250,000 now on uh Alex Becka's

Mastermind Sam's Mastermind Cole

Gordon's Mastermind Dan br's Mastermind

Alan Su sultanic is Mastermind on and on

all the courses I've bought all the

books that I've read which you can

actually see on on the shelf behind me I

read a lot of books so I've put in the

money and it's always the people that

think that they can do it themselves

that don't make it they never make it

because they just stupidly think that

they can do it themselves how on Earth

if you could do something you would have

done

it it's like Alex Sosi says if you were

capable of making a million a month you

would be making a million a month you're

not capable if you're watching this

video and you want to make let's say 10K

a month 50k a month 100K a month and you

are

not you're not capable or else you would

be doing it you'd have it if you were

capable of building your dream life

alone you'd have your dream life now but

you don't because you're not capable and

I I've learned that because before Alex

Becka's Mastermind I was sat on a 1.3

million a year business not making it

because I didn't know when I joined col

Gordon's Mastermind I was capable of

doing 800k in a month but I wasn't

because I didn't know

how so that's one massive thing that

I've learned and still to this day I'm

still I'm I'm in I'm in a mastermind

right now I've made almost well actually

I've made over $20 million selling

online education and I'm in a mastermind

right now still

learning getting better at copyrighting

getting better at writing value

videos I'm learning about YouTube I'm

growing my YouTube channel so

even the learning never ends and the

only people that aren't going to make it

are the ones that don't have the

knowledge and are so stupid that they

don't just invest in getting the

knowledge from someone that's been there

and done it you have to be an idiot I

understand that some people can't afford

it and if you genuinely cannot afford it

then you've got to find the money you've

got to save the money and if you can't

afford it and you don't do it you're

simply wasting your own time and just

missing out on the money that's all

you're doing you're just slowing

yourself down and costing yourself money

so that is probably the biggest thing

the biggest lesson I've learned if I

don't know how to do something I just

find someone who's done it and I just

pay them just just show me how to do it

man so I can unlock the money that's

waiting to be

unlocked so there we go guys that's the

Journey of building the online education

company scaling it to 16.4 million in

total sales selling it to a private

Equity

Firm

and right now a question you guys are

probably asking is what are you doing

right now so I'm writing a book which is

another one of my dreams I've always

wanted to do

that and the book is everything I've

ever learned nothing held back I've

given away everything scripts templates

just everything is in there that's going

to be coming out in April May so I can't

wait to share that with you and I'm also

just founding a company called uh buildg

grow and exit.com

and what I'm going to do believe it or

not is help people to either build an

online education business grow an online

education business or exit an online

education business so I'm already doing

that right now and the reason that came

about was because year and a half ago uh

one of my now friends was in a

mastermind that I used to be in and the

owner of The Mastermind was telling a

story of My Success and he reached

out and he he messaged me on Instagram

and he said hey Will Dan was telling

this story about you I'm struggling with

some stuff that you seem to have solved

if I pay you 3,000 a month can I please

have one hour with you a week and just

help

me and I helped that guy his name is

Oliver Dena his testimonial is actually

on my testimonials Channel William Brown

testimonials YouTube channel you can go

and watch that after this video and I

made him like over a 100 Grand in about

six eight

weeks so that was the first ever

business Consulting that I ever did with

anyone

ever and then I took on another client

and then another and then another and I

realized that was my true calling and my

true passion was helping people to build

these businesses so that's what I do now

I've got about 13 14 clients right now

and I help

them it's a mix of the two I help about

half of them I'm helping to build an

online education business about half of

them they've got one already and I'm

helping them to grow

it and it's just so good so fun so

fulfilling so enjoyable it's just

awesome man it's the Dream It's the

absolute dream so that's what I'm doing

now uh so I guess if any of you guys do

need any help with either building one

of these businesses or if you have one

growing it or even if you want to exit

and working with a couple of people to

help them exit as well which is quite

exciting I'll put a link in the

description and come on board let me let

me coach you one to one let me help you

build or grow or exit one of these uh

companies it's not free it's uh quite

expensive because number one I don't

need to do it so I don't really care I

mean the money is not the goal so I

don't care at all whether people come on

board or not but for the ones that do I

love it and I'm going to help you I'm

going to help you do some awesome stuff

and make a lot of money that's for sure

so if you do if you're one of these

people that's realized through this

video that you don't know what you don't

know and you understand that you're

missing out on a lot of money by not

doing this I'd love to work with you I'd

love to help you come on board and let's

make it happen so I hope that you

enjoyed this video guys bit of a long

one

uh I've really gone deep there and I've

shared it all I've shared the whole

journey I hope this inspires you and

I'll see you back here soon