Hàng loạt quán nhậu đóng cửa, giải tán vì cả ngày chẳng có nổi một nhóm khách| Tin tức 24h

Diễn Đàn Doanh Nghiệp TV

21 Jan 202409:57

Summary

TLDRThe transcript discusses how karaoke bar, beer shop, and restaurant owners in Ho Chi Minh City are struggling due to a sharp decline in customers over the past 3 months. Police have been strictly enforcing drunk driving laws, fining people even for trace amounts of alcohol. As a result, people are afraid to go out drinking, causing revenues at these establishments to drop 30-50%. With Tet approaching, beer distributors have imported just a fraction of what they usually do, as demand is expected to be low. Business owners have tried promotions but still can't attract customers.

Takeaways

🎶 The script introduces a report on the impact of strict drunk driving laws on local businesses, particularly karaoke and dining establishments in Ho Chi Minh City.
😴 Business owners, like Mr. Luu Van Binh, are facing significant revenue losses as customer attendance drops due to fears of DUI checks.
🍺 The decrease in customers is largely attributed to the police's stringent enforcement of blood alcohol content limits, deterring people from drinking.
💵 Owners are struggling with high operational costs, including rent and salaries, while revenue plummets, necessitating adjustments to stay afloat.
👨‍💻 Some entrepreneurs, like the owner of a karaoke bar in Thu Duc City, note a sharp decline in alcohol consumption at their venues.
🚗 Ride-hailing drivers observe an increase in rides from dining and drinking spots, indicating a shift in how patrons choose to travel post-consumption.
🚫 The enforcement of alcohol consumption laws has not only affected bars and restaurants but also significantly impacted beer sales during the Tet holiday.
🎉 Promotional efforts and discounts have been largely ineffective in boosting sales, as consumer caution remains high amidst economic challenges.
💰 Economic difficulties and the fear of DUI penalties are estimated to have reduced customer numbers by up to 50%, according to business owners.
🏦 Real estate and other sectors feeling the downturn, suggesting a broader economic impact beyond just the food and beverage industry.

Q & A

Why are karaoke and pub owners struggling with business recently?
-Many customers are afraid of getting caught drunk driving by traffic police, so they avoid going to karaoke bars and pubs where they would drink alcohol.
How much have karaoke and pub revenues decreased recently?
-Revenues have decreased by about 50% in recent months due to fewer customers. Beer sales at karaoke venues are down from 20 crates per night previously to just 7 crates now.
Why are people less willing to drink and drive nowadays?
-Traffic police have been frequently setting up sobriety checkpoints and strictly enforcing drunk driving laws. People fear being fined if caught with even a small amount of alcohol in their breath.
How are karaoke and pub owners trying to attract customers?
-They are offering drink promotions, free parking, takeaway options, and encouraging customers to leave their vehicles at the venue overnight to avoid drunk driving fines.
Why are beer distributors also struggling with slow sales?
-With fewer people going out to drink at pubs and karaoes, overall beer consumption has dropped. Distributors have imported just a fraction of their regular Tet holiday inventory.
How much have grocery stores lowered beer prices by?
-With slow Tet holiday sales, many groceries have proactively cut beer prices by 10,000 VND to 20,000 VND per crate to stimulate customer demand.
Why are ride-hailing drivers waiting near pub areas at night?
-They strategically wait in those areas after 9 PM to pick up intoxicated passengers going home, targeting at least 2 such rides per night.
What other reasons besides drunk driving fears are impacting business?
-The difficult economy near the end of the year has made people more frugal. Many are saving money for family gatherings rather than going out to drink.
How have businesses adapted to the revenue decreases?
-Many have had to cut workers' salaries and reduce staff to lower costs and stay afloat with much lower revenues.
What time of day and year is usually most profitable for these businesses?
-Late nights and the Tet Lunar New Year period used to see huge customer demand. But this year, Tet beer sales remain very slow.

Outlines

00:00

📉 Impact of DUI Checks on Local Bars and Karaoke Venues

The video segment discusses the challenges faced by bar and karaoke owners in Ho Chi Minh City due to decreased patronage, attributed to rigorous traffic police checks for alcohol consumption. Mr. Luu Van Binh, a bar owner, shares his struggle with the significant drop in customers, leading to reduced sales and the need for alternative revenue sources to sustain his business. The enforcement of strict penalties for alcohol consumption has deterred people from drinking at bars, impacting their income heavily. Owners have had to adapt by hiring entertainment like DJ music to attract customers, but the cost of operations remains high. This situation is echoed by other establishments along Pham Van Dong road, where traffic police checkpoints have notably reduced customer flow. The segment highlights the broader economic challenges for small and medium-sized entertainment venues, emphasizing the shift in consumer behavior due to the crackdown on drunk driving and the overarching economic difficulties.

05:01

🍺 Decline in Beer Sales and Promotional Efforts

This paragraph addresses the downturn in beer sales and the struggles of business owners to adapt to changing market conditions exacerbated by DUI checkpoints and economic hardships. Owners like Mr. Dan and Mr. Quang reveal the drastic reduction in customers and sales, forcing them to cut down on staff and explore promotional strategies to lure customers back. Despite efforts such as offering freebies, running advertisements, and engaging in promotional pricing, businesses find little to no improvement in sales. The narrative extends to beer distributors and supermarkets, detailing a significant drop in beer orders for Tet (Lunar New Year) and the consequent price reductions to clear stock. The piece paints a grim picture of the hospitality and retail sector's challenges, with stringent DUI laws and economic strain leading to cautious consumer spending and a stark decline in the nightlife and beverage industry.

Mindmap

Keywords

💡quán nhậu

Quán nhậu refers to restaurants and bars that serve alcohol and pub food in Vietnam. The video discusses how business at these establishments has declined due to increased drunk driving enforcement. For example, the owner of one quán nhậu says he now only has 8 customers compared to being full in the past.

💡nồng độ cồn

Nồng độ cồn means blood alcohol concentration. The video explains that increased enforcement of drunk driving laws and checking drivers' nồng độ cồn has made people afraid to drink alcohol when going out to quán nhậu.

💡lượng khách

Lượng khách refers to the number of customers. Owners interviewed in the video state lượng khách at their quán nhậu has dropped 50-70% in recent months due to nồng độ cồn enforcement.

💡bia

Bia means beer. The video discusses how beer sales at quán nhậu have declined, with some selling only 2-3 crates now compared to 10-20 previously.

💡doanh thu

Doanh thu means revenue or income. The video shows doanh thu decreasing at quán nhậu due to fewer lượng khách and bia sales.

💡Tết

Tết refers to Lunar New Year in Vietnam. Shop and bar owners discuss reduced bia sales for Tết due to the business slowdown.

💡nhân viên

Nhân viên are staff or employees at the quán nhậu. Due to declining doanh thu, many have had to lay off nhân viên.

💡giảm giá

Giảm giá means to reduce prices or offer discounts. The video states that quán nhậu and bia sellers are trying promotions and giảm giá to boost stagnant Tết sales.

💡khó khăn

Khó khăn means difficulty or hardship. The video portrays the khó khăn faced by quán nhậu from reduced sales and income due to drunk driving enforcement and the poor economy.

💡chủ quán

Chủ quán are the owners of the quán nhậu. They discuss their struggles with declining lượng khách, doanh thu, and bia sales in interviews throughout the video.

Highlights

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