Hàng loạt “phố nhậu” TP.HCM đóng cửa, sang nhượng vì khách không có tiền ăn uống nữa | CafeLand

CAFELAND

22 Jan 202409:32

Summary

TLDRThe script highlights the challenges faced by eateries and pubs in Ho Chi Minh City due to economic downturns and strict drunk driving regulations. Many establishments along major streets like Phạm Văn Đồng and Phổ Quang have witnessed a significant decline in customers, forcing them to close or sell their businesses. Despite efforts to attract patrons through promotions and discounts, the impact of reduced disposable income and fear of DUI penalties has led to a stark decrease in nightlife activity. The situation reflects broader economic struggles and changing consumer behaviors, as the community navigates through these tough times.

Takeaways

👋 Many eateries and bars in Ho Chi Minh City are facing closure or ownership transfer due to reduced customer spending.
😔 A seafood restaurant on Pho Quang Street closes early at 9 PM due to lack of customers, despite running promotional programs.
💸 Economic difficulties and reduced incomes have led to a decrease in dining out, including the consumption of alcohol.
😡 Strict regulations on blood alcohol levels have impacted bars, contributing to their struggle.
💁 Many establishments on streets like Pham Van Dong and Pho Quang, previously bustling with patrons, now experience sparse attendance.
📣 Promotional efforts and discounts have been insufficient in attracting customers back to these establishments.
👨‍💼 Business owners express concerns over the sustainability of their operations amid economic downturns and rising costs without proportional increases in prices.
💿 Some bars have attempted to adapt by offering free overnight parking and arranging transportation for customers to avoid DUI penalties.
🚫 The festive season and special promotions have not significantly improved the situation for many struggling businesses.
😷 Entrepreneurs worry the tough times will persist, especially with ongoing strict traffic controls for drunk driving leading up to Tet 2024.

Q & A

What is the current situation of drinking establishments in Ho Chi Minh City?
-Many drinking establishments in HCMC are struggling with low customer turnout and revenues. Many have had to close down or change business models.
What are some reasons cited for the difficulties faced by drinking establishments?
-Reasons include the economic downturn leading to less spending on eating/drinking out, stricter drunk driving laws deterring alcohol consumption, and rising costs of ingredients/utilities.
How much have revenues dropped for some establishments?
-Some establishments have seen revenues drop 30-60%, with beer/alcohol sales particularly hard hit.
What strategies have businesses tried to attract customers?
-Strategies include discounts of 10-20%, buy X get 1 free deals, free overnight parking, partnerships with ride-hailing/taxi apps, even free drop-offs.
How have individual drinking habits changed due to drunk driving laws?
-Many drinkers are more wary of drunk driving now. Some opt for venues near home for convenience, others have reduced drinking outings.
What is the outlook for drinking establishments in the coming months?
-The outlook remains bleak as traffic police plan to continue tight enforcement of drunk driving laws ahead of Tet festival in early 2024.
What areas of Ho Chi Minh City had high densities of drinking venues?
-Areas like Pham Van Dong, Ung Van Khiem in Binh Thanh district previously had vibrant nightlife districts.
What establishments have been hit the hardest by the difficulties?
-Smaller establishments have struggled more than larger venues with more financial and personnel resources.
Have all parts of Ho Chi Minh City been equally impacted?
-The downturn appears concentrated in areas previously known for restaurants, bars and nightlife.
What time of day have revenues dropped off the most?
-Revenues have declined most sharply during evening peak hours when after-work socialization would normally occur.

Outlines

00:00

📉 The Impact of Economic Challenges and Alcohol Regulations on Ho Chi Minh City's Dining Establishments

The narrative begins by greeting the audience and swiftly moves into a detailed report on the struggling dining and nightlife sector in Ho Chi Minh City, particularly focusing on beer clubs and restaurants. The primary reasons cited for the downturn include the economic hardships faced by the populace, leading to a decrease in disposable income for dining out, and the stringent enforcement of drunk driving laws. These factors have resulted in a significant reduction in customer footfall, forcing many establishments to either downsize, change their business model, or shut down entirely. The report highlights individual stories from various districts within the city, showing a widespread impact across the board. Despite attempts to lure customers with promotions and discounts, the businesses continue to face a bleak outlook, with some owners reflecting on the drastic drop in alcohol sales and contemplating the future sustainability of their ventures.

05:01

🚫 Strategies and Challenges Facing the Beverage Industry Amidst Strict Alcohol Regulations

This section delves into the aftermath of strict drunk driving regulations and the economic downturn on the beverage industry in Ho Chi Minh City. It paints a grim picture of once bustling streets now characterized by emptiness and quiet, with numerous establishments having no choice but to close or dramatically alter their operations to stay afloat. Personal accounts from business owners reveal a stark decrease in patronage, with alcohol sales plummeting and the majority of customers now opting for dine-in without drinking. Some establishments attempt creative solutions, such as offering promotions, festive decorations, and safe transport options for intoxicated customers, but these efforts have largely failed to reverse the trend. The narrative concludes on a note of uncertainty for the future, with the looming Tet holiday offering a glimmer of hope for a possible turnaround.

Mindmap

Keywords

💡quán nhậu

This means drinking establishments or bars. The video discusses how many drinking establishments in Ho Chi Minh City are struggling with lack of customers and may have to close down. It is a major theme as it shows the difficult economy.

💡kinh doanh ế ẩm

This phrase means sluggish or poor business. It is used repeatedly to describe how the drinking establishments have very few customers coming in, leading to huge drops in revenue. This illustrates the main problem they are facing.

💡doanh thu

This term means revenue or sales income. The video mentions specific figures on how revenues at drinking places have fallen 30-60%, showing quantitatively how severe the situation is.

💡khách hàng

This means customers. The lack of customers at drinking places is discussed extensively, as it is the crux of their business troubles.

💡bia rượu

This means beer and liquor, which drinking places rely on for profits. With fewer customers drinking, their crucial revenue stream has declined.

💡khuyến mãi

This means sales promotions or discounts. The video states drinking establishments are offering these to attract customers, but with little success so far.

💡quy định nồng độ cồn

This refers to regulations on permissible alcohol limits for drivers. Stricter enforcement of these policies is cited as one reason fewer people are going out drinking before driving.

💡sang nhượng

This means transferring or selling of business premises, mentioned in the context of some drinking places not being able to afford the rent and operations.

💡giờ cao điểm

This means peak or busy hours for the drinking places. But now even during peak times, many establishments are empty - illustrating how drastic the situation is.

💡mùa tết

This term means lunar new year festival season. Some drinking place owners express hopes the festive occasion will revive their fortunes, but it's uncertain.

Highlights

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