A Simple Formula to Make AT LEAST $100K Selling Digital Products

Summary

This video reveals a simple, three-part formula for making money online with digital products: Curiosity + Pain + Offer. The speaker emphasizes the importance of creating curiosity to attract attention, identifying and agitating pain points to drive action, and making compelling offers that provide solutions to these pain points. The formula aims to transform a customer's current situation into their desired outcome. Additionally, the speaker stresses the value of offering high-quality free content that could be sold for profit to build trust and ensure conversions.

Takeaways

• 🚀 The speaker emphasizes that making money online is not as complex as rocket science, and even rocket scientists are not paid as much as one might think.
• 💰 They claim to have a simple three-part formula that has helped them earn over seven figures online with just one digital product.
• ⏱ The explanation of the formula is promised to be brief, taking only about five minutes to break down.
• 👀 The first part of the formula is 'Curiosity' (C), which involves creating awareness and getting potential customers interested in what the business offers.
• 🤔 The second part is 'Pain' (P), which is about identifying and focusing on the pain points of potential customers to agitate them towards seeking a solution.
• 💡 The third part is 'Offer' (O), which is making a compelling offer to potential customers, which could be a free opt-in or a direct call to action to purchase.
• 🎯 The importance of focusing on customers' desires and pain points is highlighted as a way to move them from their current situation to their desired one.
• 🔪 Agitating pain points is presented as a powerful motivator for action because it's easier for people to move away from pain than towards pleasure.
• 🆓 The speaker warns against giving away low-quality free content, stating that if it's not valuable enough to sell, it shouldn't be given away for free.
• 💼 The speaker suggests that the key to success is offering solutions to problems rather than just selling products or services.
• 🔗 The final call to action invites viewers to join a community for weekly coaching, exclusive trainings, and a private community of entrepreneurs, all aimed at growing an online business.

Q & A

What is the main topic of the video script?

The main topic is a three-part formula for making money online in your business.

Why does the speaker mention rocket scientists and their salaries?

The speaker uses rocket scientists as an example to illustrate that making money online can be more lucrative than some highly skilled professions.

What is the three-part formula mentioned in the video?

The three-part formula is Curiosity (C) + Pain (P) + Offer (O) = Money.

How does the speaker define 'curiosity' in the context of the formula?

Curiosity involves creating awareness and getting people's attention by focusing on their desires.

What role does 'pain' play in the formula?

Pain involves identifying and agitating the potential customers' pain points to motivate them to seek a solution.

Why is agitating pain considered an effective strategy?

Agitating pain is effective because people are more motivated to move away from pain than towards pleasure.

What does the 'offer' component entail?

The offer can be a freebie to get contact information or a direct call to action to purchase a product or service.

What advice does the speaker give regarding the quality of free content?

The speaker advises that free content should be valuable enough that it could be sold for a profit, as this sets the expectation that paid content will be even better.

How does the speaker suggest entrepreneurs should view their role?

Entrepreneurs should see themselves as problem solvers, focusing on offering solutions to their customers' problems.

What is the speaker's final call to action in the video?

The speaker invites viewers to join a coaching community for weekly coaching, exclusive training, and a private community for $47 a month.

How does the speaker suggest handling the transition from free to paid offerings?

The speaker suggests ensuring that free offerings are valuable and not 'crap,' as high-quality free content builds trust and encourages future purchases.

What does the speaker believe people truly want from entrepreneurs?

People want transformation rather than just information; they desire solutions that lead to their desired situation.

What is the importance of understanding customer desires according to the speaker?

Understanding customer desires is crucial for creating curiosity and attracting attention, which is the first step in the formula.

Why is it important to have a clear solution for a problem when making an offer?

Having a clear solution is important because people are actively seeking fixes for their problems, and offering a solution directly addresses their immediate needs.

How does the speaker suggest entrepreneurs can ensure their offers are compelling?

Entrepreneurs can ensure their offers are compelling by focusing on providing powerful solutions to painful problems, making it clear that their product or service is the answer.

Outlines

00:00

💰 The Three-Part Formula for Online Success

The speaker introduces a simple yet effective formula for making money online through a digital product. They emphasize that even though the formula is straightforward, it has the potential to generate significant income. The formula is C + P + O = Money, where C stands for curiosity, P for pain, and O for offer. The speaker explains that the first step is to create curiosity by focusing on potential customers' desires, which is essential for building awareness and attracting attention to the product or service. The second step involves identifying and agitating the pain points of potential customers, as this is a powerful motivator for action. The final step is making an offer that can range from a simple opt-in to gain contact information to a direct call to action for a purchase. The speaker stresses the importance of offering something valuable, even when it's free, to ensure that potential customers see the worth in both the free content and the paid products.

05:00

🚀 Transforming Free Offers into Profitable Solutions

In this paragraph, the speaker discusses the importance of offering high-quality free content as a means to build trust and demonstrate the value of the products or services being sold. They argue against giving away 'sucky stuff' for free, stating that if the content provided for free is not of a quality that could be sold for profit, it should not be given away. The speaker emphasizes that the goal is to offer solutions to problems, not just sell products. They suggest that by focusing on solving the painful problems of potential customers, businesses can effectively convert their email lists and other forms of engagement into sales. The speaker concludes by inviting viewers to join a community for further coaching and training, positioning it as an opportunity to learn and grow their online business with the help of weekly sessions and a supportive entrepreneur network.

Keywords

💡Curiosity

Curiosity in this context refers to the interest or desire to know more about a product or service. It is the first part of the formula for making money online presented in the video. The speaker emphasizes creating curiosity to attract attention and generate awareness about what you offer, ultimately leading to potential customers.

💡Pain

Pain, in this script, refers to the problems or challenges that potential customers face. The speaker highlights the importance of understanding and agitating these pain points to motivate customers to seek solutions. Addressing pain points effectively can drive people to take action, making it a crucial element of the formula.

💡Offer

An offer is a proposal made to potential customers to provide a solution to their problems. This could be a freebie, a product, or a service. The video stresses the importance of making compelling offers that provide real value, encouraging people to take the desired action, whether it's subscribing to a list or making a purchase.

💡Desires

Desires are the wants or aspirations of potential customers. The speaker notes that focusing on these desires helps create curiosity and drive engagement. By understanding and addressing what people truly want, businesses can better position their products or services to meet these needs.

💡Transformation

Transformation refers to the change or improvement that customers seek. In the video, it is explained that people are not just looking for information but for transformation—an outcome that significantly improves their current situation. This concept ties into the idea of taking customers from their current state to their desired state.

💡Awareness

Awareness is the state of being conscious or informed about a product, service, or brand. The script underscores the necessity of building awareness as the first step in generating curiosity. This involves getting eyeballs on your offerings and making people aware of how you can help them.

💡Traffic

Traffic refers to the flow of visitors to a website or online platform. The speaker talks about the importance of driving traffic to generate curiosity and awareness. More traffic means more potential customers who can be converted into buyers.

💡Opt-in

An opt-in is a process where individuals voluntarily sign up to receive communications, such as newsletters or promotional emails. The video suggests using valuable freebies to encourage opt-ins, which then allow businesses to build a list of potential customers for future marketing efforts.

💡Freebie

A freebie is a free product or service given to potential customers to attract them and encourage them to opt-in or engage with a brand. The speaker stresses that freebies should be of high quality and something that could be sold for profit to ensure they add real value and entice people to explore further offerings.

💡Problem solving

Problem solving is the act of finding solutions to specific issues or challenges. The video frames entrepreneurship as a problem-solving business, emphasizing that the core goal is to develop solutions to other people's problems. This focus helps in creating offers that address pain points and fulfill desires.

Highlights

Making money online is not as complex as rocket science, and even rocket scientists are not paid as much as one might think.

A simple three-part formula has been used to make over seven figures online with just one digital product.

The formula is C + P + O = Money, where C stands for curiosity, P for pain, and O for offer.

Curiosity creation involves building awareness and getting eyeballs on your product or service.

Focusing on customers' desires is key to building a foundation for making money.

Understanding and addressing customers' pain points is essential for drawing them towards your solution.

Agitating pain points can motivate people to move away from their current situation more effectively than leading them towards pleasure.

Transformation is what people want, not just information; they desire to move from their current to their desired situation.

An offer should be made after creating curiosity and addressing pain points, which can be as simple as an opt-in or a purchase.

The quality of free offers is crucial; they should be valuable enough to be sold for profit.

Giving away low-quality free content can harm the conversion of your email list.

Focus on offering solutions to problems rather than just selling products or services.

People are more likely to take your offer if they believe it will solve their painful problems.

The speaker offers a community with weekly coaching, exclusive trainings, and a private group for entrepreneurs for a monthly fee.

The simple formula of C + P + O can skyrocket your business if applied correctly.

Clicking the link in the description can provide access to the community and coaching calls.

There is a video about people less intelligent making more money, urging viewers not to let this happen.

Transcripts

making money online in your business is

not rocket science plus even if it was

rocket science rocket science don't pay

like just Google the average salary of a

rocket scientist it is mindblowing how

little of amount of money NASA and Elon

Musk is paying those people but I have a

very simple formula that made me over

seven figures online in my business with

just one digital product doing a little

over 900k so you might want to listen

up yes it is true I do have a very

simple three-part formula that works if

you work it and it's only going to take

me about five minutes to break it down

so if you don't have five minutes to

spare b means go watch some pimple

popper video or some cat video or some

cat with a pimple getting popped yeah

you have a lot of fun with that but look

this very simple three-part formula is

this and it starts off with C plus

p+ o equals the hey the

moon right C plus P plus o equals the

monies where the C stands for

curiosity the P is for pain and the O is

for offer curiosity Plus Pain Plus offer

equals the money so first of all the

first part of the formula you have to

have some curiosity creation you have to

create some curiosity this is where

where you just build awareness this is

where you get eyeballs on you and what

it is that you have to offer to the

marketplace and what it is that you are

going to do that's actually going to

help people but how do you get eyeballs

on you how do you get Awareness on you

how do you start to get some traffic how

do you get that actual curiosity that

has people scratching their heads like

oh who are they what do they do how can

they help me you have to hone in on

people's

desires and that's it think about that

this as an entrepreneur you're only in

the problem solving business period

that's it all that we have to do is

focus on coming up with solutions to

other people's problems so what is that

solution for most people that is going

to be an actual desire and if we can

just focus in and hone in on hitting

people's desire points this is how we

start to build that Foundation to get to

the money because this whole game is

simply this taking people from their

current situation of where they are now

and getting them here to which is their

desired situation and it's all about

desires so part one of the formula you

create curiosity by focusing on your

perspective customers's desires which

leads into the second part of the

formula is

pain or pain

agitation you have to know your

perspective customers pain points not

only do you need to know their desires

but you need to know their pains because

once you know what it is that they

actually want you know what it is that

they don't want and you actually need to

lock in and focus and really basically

take like a knife on that pain and stick

that knife into that pain point and and

and agitate it and twist it and and make

them feel that pain and the reason why

you need to focus in on agitating pain

is because it's always going to be

easier to draw someone away from their

pain than to lead them towards their

pleasure this is how all human beings

are it's easier for people to believe in

something negative than to believe in

something positive so if you're sitting

here and you're just talking about how

great your products are how great your

services are how great you are how just

going to deliver all this great stuff

for people they're not going to believe

that more so if you focus in on the pain

points of people and agitate that pain

point they want to get away from that

actual pain and like I said once you

take that little knife and you turn it

into that pain point it's going to make

them move quickly because pain is the

number one driving motivator to make

people move pain is the number one

driver motivator to make people change

just think about it even just think

about yourself and all of the personal

things that you have gotten through in

your life in whatever aspect it is

whether it's health wealth relationships

whatever it is for you to actually get

that change that you want and that

transformation that you actually want

didn't it take some type of pain to

actually make you move this is the same

thing that you need to do for your

customer so number one

you focus on creating curiosity and

taking people from their current

situation to their desired situation and

their desired situation is simply

remember this transformation this is

what everybody wants people they don't

want information people they want

transformation and their transformation

is their desired situation then we focus

in on pain points which leads to the

third point of the formula is then we

just simply make an offer and an offer

it could simply be an opt in like just

they opt into some freebie that you're

giving away to get somebody's name phone

number and email address back in return

or it could be a simple call to action

to buy to make a purchase but here's the

thing if you make an offer simply for an

opt in to give away something free to

where you can get somebody's contact

information to sell to them in the

future whether that be through sending

them out a series of emails later on on

your email list or a SMS or text

messaging campaign so you can directly

hit them on their phone

where most people are really really

messing up is that their free stuff it

sucks and people they don't want

sucky stuff just because it's free

listen to me and hear me loud and clear

if you cannot charge money and make a

profit for the stuff that you give away

for free don't give it away anything

that I give away for free even in my

just free content here on this YouTube

channel I know for a fact that I could

package it up and sell it I know for a

fact that I could package up my IP my

intellectual property and I can sell it

because I have so much value that I give

away for free so never ever ever

everever ever give away something for

free that you could not sell for a

profit and that is the reason why

somebody would buy from you because

they're like who if I just got all this

great stuff for free what am I going to

get once I actually pay well a lot of

people are doing is that they're

building these email lists by giving

away these freebies and getting people

to opt in the stuff and then they're

like whoa I can't convert my email list

nobody on my list is buying any of my

products well because they already saw

that the free stuff that they got from

me was a load of crap so why do they

want to get more crap so they'll just be

full of they don't want to do that

but the reason that people either oped

in or buy your offer is because remember

we're thinking about Solutions and we're

only in the problem solving business

right you need to think of offering

instead of selling most people they're

not making any money because they're

trying to sell everything instead of

simply just offering a solution to a

problem to the marketplace when somebody

really has a problem and they're

searching to fix their problem and you

simply just offer them the solution they

will take it because they are in that

pain and they need that fixed right now

and look this is why people will take

your offer because they have Painful

problems and they know that you have a

powerful solution and they will find

closure you come up with powerful

solutions to painful problems that's how

you get numbers coming in online your

business like all them that you see on

the screen right now so if you're ready

to make more working less from stuff

that you already know online with a

digital product go ahead and click the

link down in the description join it's

credit at the top Community for weekly

coaching for myself all my exclusive

trainings plus a private Community

entrepreneurs all designed to grow your

business online it's only 47 butts a

month to join right now that's less than

a cup of coffee per day so click the

link down in the description to tap in

and I'll see you on my coaching call

this Wednesday but I'm telling you once

you get this simple formula then

of C plus P plus o equals the money

where you focus in on curiosity paying

points and making offers I'm telling you

man your business it'll Skyrocket and go

through the roof so go ahead and click

the link down in the description if you

want to tap into the community and I see

you on our coaching call this Wednesday

go ahead and check out this video right

here about how people that are way way

way dumber than you are making more than

you and I'm telling you you don't want

to let this happen it's cra at the top