Using Google Analytics to Track Website Traffic

Summary

In this informative video, digital marketing expert Chris introduces viewers to Google Analytics, a powerful and free tool for tracking website traffic. He explains the importance of understanding visitor demographics and behavior, and guides beginners through the setup process, highlighting the challenges of attaching tracking tokens to various website builders like WordPress, Wix, and Squarespace. Chris also mentions the convenience of Google Analytics' new mobile app for real-time insights and compares it to other analytics tools, offering assistance for those who find the setup daunting.

Takeaways

• 😀 Chris introduces himself as a digital marketing guru and the purpose of the video is to explain how to use Google Analytics.
• 🔍 The video aims to demystify the process of tracking website traffic using Google Analytics, which can be complex for many.
• 🌐 Google Analytics is described as a tracking software that helps understand who visits a website and where they come from.
• 💡 The importance of analytics is highlighted for businesses and websites to gauge traffic and user engagement.
• 🆓 Google Analytics is noted for being free, which adds to its wide adoption among businesses and website owners.
• 🛠️ Setting up Google Analytics and attaching it to a website is identified as the most challenging part of the process.
• 📝 Chris mentions different website builders like Wix, Squarespace, Blogger, and WordPress, and how they can integrate with Google Analytics.
• 📲 The introduction of the Google Analytics app is mentioned, allowing users to track website traffic in real-time on their mobile devices.
• 🌟 The app has received positive reviews, with a 4.5-star rating, indicating its usefulness and popularity.
• 🤔 Chris acknowledges that setting up Google Analytics might be difficult for those who are not tech-savvy and offers his help.
• 📚 Additional resources such as videos on setting up Google Analytics on WordPress are promised in the video description for further assistance.

Q & A

What is the main topic of the video?

The main topic of the video is how to use Google Analytics to track website traffic.

Who is the creator of the video and what is their expertise?

The creator of the video is Chris, a digital marketing guru.

What types of websites can use Google Analytics?

Any type of website can use Google Analytics, including business websites, application sites, and personal blogs.

What are the main benefits of using Google Analytics?

The main benefits of using Google Analytics are that it is free and it provides valuable data about website traffic, such as the number of visitors, their locations, and their activities on the site.

What is the first step in setting up Google Analytics for a website?

The first step is to go to googleanalytics.com and set up an account, then attach it to your Google account.

What is considered the hardest part of setting up Google Analytics?

The hardest part of setting up Google Analytics is attaching the tracking token to your website, as the process varies depending on the website builder you use.

What are some common website builders mentioned in the video?

Some common website builders mentioned are Wix, Squarespace, Blogger, and WordPress.

What additional feature does the Google Analytics app provide?

The Google Analytics app allows users to view real-time data about their website traffic directly from their phone.

Why does Chris prefer Google Analytics over its competitors?

Chris prefers Google Analytics because it is free and works very well, while many competitors like Clicky require payment.

What advice does Chris give for those who struggle with the setup process?

Chris advises that the setup process may be challenging for those not familiar with computers, suggesting watching YouTube tutorials or contacting him for professional help.

Outlines

00:00

🔍 Introduction to Google Analytics for Website Traffic Tracking

Chris, a digital marketing expert, introduces his video channel and dives into the basics of using Google Analytics to track website traffic. He emphasizes the importance of understanding who visits a website, where they come from, and how they interact with the site. Google Analytics is highlighted as a valuable, free tool that is widely used for these purposes. Chris mentions that setting up Google Analytics can be challenging, especially for those not tech-savvy, and offers his assistance for a fee. He also introduces the Google Analytics app for real-time tracking on mobile devices, noting its popularity and high user ratings.

05:01

🛠️ Setting Up Google Analytics and Additional Resources

The second paragraph continues the discussion on using Google Analytics, focusing on the setup process. Chris explains that while the setup can be straightforward, it may require some effort, especially for those unfamiliar with website management. He offers his previous videos as resources to assist viewers in setting up Google Analytics on their WordPress websites and creating an account. Chris invites viewers to engage with him for further discussions on Google Analytics and hints at the possibility of personalized assistance.

Keywords

💡Digital Marketing

Digital marketing refers to the use of digital channels to promote products, services, or brands. In the video, the speaker identifies as a digital marketing guru, indicating their expertise in this field. The main theme revolves around using digital tools like Google Analytics for tracking website traffic, which is a core aspect of digital marketing strategy.

💡Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is central to the video's theme as the speaker discusses how to use this tool to understand who visits a website, where they come from, and how they interact with the site, which is vital for digital marketers and website owners.

💡Website Traffic

Website traffic refers to the number of visitors, along with the actions they take on a website. The script emphasizes the importance of tracking this metric, as it helps determine the effectiveness of digital marketing efforts and the popularity of a website. The speaker aims to show viewers how to track this using Google Analytics.

💡Tracking Software

Tracking software is a type of application that monitors and records activities on websites or online platforms. In the context of the video, Google Analytics is introduced as a tracking software that allows users to view detailed insights about their website visitors, which is essential for understanding audience behavior.

💡WordPress

WordPress is a popular content management system (CMS) used for building websites and blogs. The speaker mentions it as an example of a website builder where they will demonstrate how to attach Google Analytics, indicating that the process of integrating tracking tools can vary depending on the platform used.

💡Token

In the context of web development, a token is a piece of data that represents an authorization credential. The script refers to attaching a 'token' to a website, which in this case likely means the Google Analytics tracking code, necessary for the tool to function and collect data.

💡Real-Time Analytics

Real-time analytics provides immediate data about events or activities as they happen. The video mentions Google Analytics' capability to show real-time data, such as the number of users currently on the website and their activities, offering a dynamic view of audience engagement.

💡Mobile App

A mobile app is a software application designed to run on mobile devices. The speaker highlights the convenience of the Google Analytics mobile app, which allows users to monitor their website's traffic and user behavior on-the-go, enhancing the accessibility of analytics data.

💡Competitors

Competitors in this context refer to other analytics tools that offer similar services to Google Analytics. The script briefly mentions 'clicky' as an example of a competitor, indicating that there are alternatives in the market, but Google Analytics is preferred due to its widespread use and free availability.

💡Dark Theme

A dark theme is a user interface design choice that uses dark colors for the background and light colors for the text, which is easier on the eyes in low-light conditions. The video script mentions that the Google Analytics app incorporates a dark theme, enhancing user experience by providing a visually comfortable interface.

💡User Reviews

User reviews are evaluations and feedback provided by users of a product or service. The script refers to the Google Analytics app's user reviews and ratings, which are mentioned to highlight its popularity and reliability among users, with a 4.5-star rating indicating a high level of user satisfaction.

Highlights

Introduction to the speaker, Chris, a digital marketing guru with a passion for digital marketing.

The purpose of the video: teaching how to use Google Analytics to track website traffic.

Google Analytics is a free tracking software that helps understand website visitors.

The importance of analytics for businesses to gauge website traffic and visitor demographics.

The process of setting up Google Analytics involves attaching it to a Google website.

The challenge of attaching Google Analytics tokens to different website builders like WordPress, Wix, and Squarespace.

The necessity of attaching the Google Analytics tag for tracking purposes.

The value of analytics data for understanding traffic sources and website viewership.

The introduction of the Google Analytics app for real-time tracking on mobile devices.

The app's user-friendly interface and its high rating on the app store.

Comparison with other analytics tools and the advantages of Google Analytics' free service.

The learning curve and potential struggles for those not tech-savvy when setting up Google Analytics.

Chris offers help for those who need assistance with setting up Google Analytics.

The availability of tutorial videos on setting up Google Analytics for WordPress and other platforms.

Invitation for viewers to engage with Chris in the comments section for further discussion on Google Analytics.

The video's goal to simplify the understanding of Google Analytics for a mainstream audience.

Transcripts

hey there guys what's going on my name

is Chris and welcome to my channel I'm a

digital marketing Guru and I absolutely

love all of that type of stuff so in

today's video I'm going to show you how

to use Google analytics to track website

traffic and I know this is somewhat

complicated to a lot of people so for

instance you know I have a website right

maybe it's a business website maybe it's

uh maybe it's an application on the App

Store maybe it's uh maybe it's my

personal Vlog that I like to like write

on and just do whatever it really

doesn't matter so what uh analytics does

is it is a tracking software that allows

you to kind of view who is coming to

your website and um this is widely used

because number one it's free

and it's too it's it it's very you can

your business or your website should

find it very valuable to see who's

coming to your website to see where

they're coming from to see how many

people are viewing it uh just whatever

this this data is huge your website and

a lot of people you know have a website

and they're like well does it get any

traffic does it not get traffic

um anyway so what you do is uh for

instance this is this is my website what

I would do is I would go over to

googleanalytics.com and it's really easy

to set up all you do is like um you have

to attach it to a Google website and

once you're in it

um what you do is just kind of like add

your website this is uh old website I

used to have on goldfish just kind of

like a super geeky website a forum

actually from like nine years ago or

something uh I'm not a geek I promise

I'm not a geek uh so and then what you

do is you set it all up and then um the

hardest part of all of this with Google

analytics is setting it up and attaching

it to your your website because you know

like what you have to do is go into your

website let's stop this here a little

bit and I'll share to you like this is

my my personal blog right here this is a

WordPress website and what you have to

do is you have to figure out how to

attach the tokens or like the the token

to your website this is the hardest part

and depending on you know because it's

all going to kind of depend on which

website builder you use you know like

some of the common ones I believe are

Wix Squarespace blogger WordPress

um there's a bunch of different ones and

every couple years they kind of like

change up it really doesn't matter what

one you're using uh because most of them

have a way to attach the Google

analytics like tag to it and the reason

you have to attach the tag is so that

the website it can track everything so

then what you do oh and by the way uh

and once you set it up it may take you

some time to set up um but what's cool

is once you set up you can start viewing

like who the heck has come in your

website and this is very valuable

information

um and also what's really cool is

recently well somewhat recently is they

came up with a Google analytics app so

if you have Google

sorry I'm speaking wrong here if you

have a phone which everyone in the world

does right you can install the Google

analytics app and this is really cool

because

um you can literally as you can see here

just click and see like who's on your

website and literal in literal real time

see this real-time number of users it'll

tell you who's on your website it'll

tell you what they're doing it'll tell

you what country they're from

um and again there are some like uh

competitors to use to Google analytics

um I think like uh I want to say clicky

is one of them let's go like this

analytics Analytics

analytics tools

um analytics competitors how about that

sorry I'm an idiot uh you know it really

doesn't matter I don't know why I'm even

doing this but Google analytics is the

number one uh why most widely used

because number one it's free a lot of

the other analytics tools make you pay

like clicky makes you pay

um I'm trying to think uh um I don't use

many of them because Google analytics

works so well one of the biggest

downfalls was they didn't have a mobile

app but now they have a freaking mobile

app and I'm trying to see if there is

yeah there's 130 000 reviews and they

have almost five star review

see that's 4.5 Stars

um of course it's showing bad reviews as

I'm here this version of Google

analytics incorporates a dark theme you

know of course with all these uh reviews

people are just gonna be like kind of

crying about it and you're like oh I

can't set up and you have to you just

have to know that this setup process is

not uh if you're not good with computers

this may be a struggle for you if I'm

being completely honest just because

um someone like me that does digital

marketing on all this fancy stuff it's a

lot easier and we do it every single day

but for the average person this isn't

going to be fun and sometimes it can

take a lot of youtubing just like how

to's you know it's just like how do we

do this how do we do that and you

probably will eventually get it but if

you need my help by chance I'll throw a

link to my uh website down below and we

can set up a time and talk about

possibly paying me to help you that's

what I do for a living so guys you gotta

hit me up in the comment section did

this help you learn how to use Google

analytics to track your website traffic

I try to keep it super easy and

mainstream you know a lot of the other

guys kind of like went super in depth

but I feel like you guys just want to

kind of like a gist of it and because

the setup process I literally I

literally have videos I'll throw those

in the description too on how to set all

this up on your WordPress website how to

set up a Google analytics account I have

all those videos in my Arsenal below so

without further Ado guys hit me up let's

talk Google analytics I will see you in

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