Netflix Product Manager Interview: Inactive Users

Summary

In a mock product management interview, Chloe Anna discusses strategies to address Netflix's 10% inactive user issue. She proposes a 'Netflix Wrapped' feature to re-engage users by highlighting past favorites and suggests leveraging user data for personalized content suggestions. Chloe emphasizes the importance of defining 'activity' and hypothesizes that users are bored, leading to her strategic approach. Metrics for success include weekly active users and content engagement post-implementation.

Takeaways

• 🔍 Chloe, the interviewee, is about to become an RPM at Facebook and is being interviewed for a hypothetical role as a PM at Netflix.
• 📉 The interview scenario presents a problem where 10% of Netflix users are inactive, and Chloe is tasked with addressing this issue.
• 🤔 Chloe begins by seeking clarification on what constitutes 'inactive' users and who can provide her with data to understand the problem better.
• 📝 She outlines a structured approach to tackle the problem, which includes quantifying the issue, proposing a game plan, and evaluating potential solutions.
• 🎯 Chloe identifies Netflix's mission as keeping users happy and entertained, setting a high-level objective to maintain a certain number of active users.
• 📈 She considers various factors that might affect user activity, such as new streaming services, changes in Netflix's interface, new content releases, and public sentiment on social media.
• 💡 Chloe hypothesizes that users may be inactive due to boredom and proposes several solutions, including a 'Netflix Wrapped' recap, new or revived content, and new features like a 'mood quiz'.
• 📊 To measure success, Chloe suggests metrics such as weekly active users and user engagement with content highlighted in the Netflix recap.
• 🚀 She emphasizes the importance of capturing user attention and getting them to log in as a prerequisite for increasing activity.
• 🔄 Chloe acknowledges the need to balance creative solutions with practical implementation, considering factors like production timelines and legal issues.
• 🌟 The interviewer provides feedback, commending Chloe's structured approach and goal-oriented thinking, while also suggesting additional metrics to consider, such as acquisition and retention rates.

Q & A

What is the main issue addressed in the mock interview?

The main issue addressed is that 10% of Netflix users are inactive, and the interviewee is tasked with proposing solutions to re-engage these users.

What is Chloe's initial approach to defining 'inactive' users?

Chloe suggests defining 'inactive' users as those who haven't logged in and watched content within a certain period, such as weeks or months.

How does Chloe plan to gather more information to quantify the problem?

Chloe plans to gather information by checking for new streaming services, changes in Netflix's platform, new content releases, global activity trends, and any negative publicity or discussions on social media.

What is Chloe's hypothesis for the cause of user inactivity?

Chloe hypothesizes that users might be inactive because they are bored with the content available on Netflix.

What are the potential solutions Chloe proposes to address the issue of inactivity?

Chloe proposes solutions such as a Netflix recap feature, introducing new or revived content, and implementing new features like an 'in the mood' quiz and a 'you used to love this' content row.

Why does Chloe consider the 'Netflix recap' feature as a potential solution?

The 'Netflix recap' feature is considered because it could remind users of the content they used to enjoy and potentially reignite their interest in using Netflix.

What metrics does Chloe suggest to measure the success of the proposed solutions?

Chloe suggests monitoring weekly active users and the engagement with content highlighted in the recap as key metrics to measure success.

What are some potential cons Chloe identifies with the proposed solutions?

Some potential cons include the possibility of the 'in the mood' quiz being annoying to users and the 'you used to love this' row going unnoticed among other content rows.

How does Chloe reflect on her own performance during the mock interview?

Chloe reflects that she should slow down, ask more clarifying questions, and ensure she is pacing herself and checking in with the interviewer throughout the discussion.

What feedback does the interviewer provide to Chloe regarding her approach to the mock interview?

The interviewer appreciates Chloe's goal-oriented approach and creative solutions but advises her to consider short-term solutions that can re-engage users who haven't logged in, and to also think about acquisition and retention metrics.

Outlines

00:00

🔍 Identifying Inactivity at Netflix

The mock interview begins with a scenario where the interviewee, Chloe, is tasked with addressing a 10% inactivity rate among Netflix users. She starts by seeking clarification on what constitutes inactivity and how it is measured. Chloe proposes a structured approach to diagnose the problem, involving gathering more information and defining the company's high-level objectives. She suggests that Netflix's mission is to keep users entertained and defines active users as those who frequently log in and engage with content. Chloe also discusses the importance of identifying the root cause of inactivity before proposing a solution.

05:01

🤔 Hypothesizing the Cause of User Inactivity

In this paragraph, Chloe continues her structured approach by hypothesizing potential causes for the observed inactivity. She explores the possibility of market saturation, considering the impact of new streaming services like Disney Plus, and checks for any recent changes on Netflix's platform that could have affected user behavior. Chloe also looks into the release of new content and the company's public image on social media. She concludes that there are no significant external factors or internal changes that could explain the drop in activity, leading her to hypothesize that users may simply be bored with the content.

10:02

🎬 Strategies to Re-engage Inactive Netflix Users

Chloe presents several strategies to re-engage inactive users, starting with a 'Netflix Recap' feature inspired by Spotify's Wrapped, which could remind users of their past viewing habits and激发 interest in the platform. She also suggests creating new content or reviving old shows that were canceled, leveraging fan bases to re-attract viewers. Chloe introduces the idea of a 'Mood Quiz' to help users discover content based on their current preferences and proposes a new row in the content feed that highlights shows users used to love or haven't watched in a while. She discusses the pros and cons of each strategy, considering the potential impact on user experience and the practicality of implementation.

15:03

📊 Selecting the Best Strategy and Defining Success Metrics

Chloe narrows down the potential strategies and decides that the 'Netflix Recap' could be the most effective in attracting inactive users back to the platform, as it leverages social media buzz and the curiosity of users about their viewing history. She acknowledges that new features might not be as effective since inactive users may not see them. Chloe identifies success metrics for the strategy, focusing on weekly active users and engagement with the content highlighted in the recap. She emphasizes the importance of monitoring these metrics to assess the success of the implemented solution.

20:03

🏆 Reflecting on the Mock Interview and Receiving Feedback

In the final paragraph, Chloe reflects on her performance in the mock interview, noting the need to slow down and ask more clarifying questions. She appreciates the feedback she receives, which praises her for staying focused on the goal of increasing active users and for her creative solutions. The feedback also suggests additional metrics to consider, such as acquisition and retention rates, to fully assess the success of the strategy. The video concludes with advice for the audience preparing for product management interviews and a prompt to engage with the content by liking and subscribing.

Keywords

💡Product Management

Product Management refers to the process of guiding a product from its original concept to its delivery to the end user. In the video, Chloe Anna, who is about to be a RPM (Rotating Product Manager) at Facebook, discusses strategies to address the issue of inactive users on Netflix, demonstrating the role of a product manager in identifying and solving business challenges.

💡Inactive Users

In the context of the video, 'inactive users' are defined as those who have not logged into Netflix or watched content for a certain period. The script revolves around identifying strategies to re-engage these users, which is a critical task for maintaining the platform's user base and relevance.

💡Netflix

Netflix is a leading streaming service platform mentioned in the script. The entire mock interview is centered around a hypothetical scenario where Chloe, as a PM at Netflix, has to address the problem of 10% of its users being inactive, highlighting the company's focus on user engagement.

💡User Engagement

User engagement refers to the level of interaction and interest users have with a product or service. In the video, Chloe discusses metrics and strategies to increase user engagement, such as logging in and watching content, which is a key performance indicator for Netflix.

💡Mock Interview

A mock interview is a simulated job interview that helps candidates practice their skills and receive feedback. The video script features a product management mock interview with Chloe, where she is assessed on her approach to solving the problem of inactive users on Netflix.

💡RPM at Facebook

RPM stands for Rotating Product Manager, a role at Facebook where the individual rotates through different product teams to gain diverse experience. Chloe introduces herself as someone who will be an RPM at Facebook, indicating her future role and the level of responsibility she will have in product management.

💡Metrics

Metrics in the context of the video are quantitative measures used to assess the success of a product or strategy. Chloe discusses using metrics such as weekly active users and engagement rates with highlighted content to evaluate the effectiveness of the proposed solutions to re-engage inactive users.

💡Content Saturation

Content saturation refers to the point where the market has an excess of similar content or services. In the script, Chloe considers the possibility that the streaming market is becoming saturated, which could be a factor contributing to the inactivity of Netflix users.

💡Social Media

Social media is used in the video as a tool for increasing user engagement and creating buzz around the Netflix brand. Chloe suggests leveraging social media to get users talking about their 'Netflix Wrapped' recaps, indicating its importance in modern marketing strategies.

💡User Experience

User experience (UX) is the overall experience a user has while interacting with a product or service. Chloe considers the potential impact of new features on user experience, such as the 'In the Mood' quiz, and whether they might annoy users or improve engagement.

💡Recap

In the video, a 'recap' refers to a feature that summarizes user activity, such as a 'Netflix Wrapped' feature that Spotify has implemented. Chloe suggests creating a similar feature for Netflix to re-engage users by reminding them of their past viewing habits and preferences.

Highlights

Chloe Anna introduces herself as an upcoming RPM at Facebook.

The mock interview scenario involves addressing 10% of Netflix users being inactive.

Clarification of the definition of 'inactive' users is sought to understand the problem better.

Chloe proposes a structured approach to quantify the problem, propose a game plan, and evaluate the solution.

The overarching mission of Netflix is identified as keeping users happy and entertained.

Activity on Netflix is defined as logging in and engaging with content.

Chloe hypothesizes that the drop in activity could be due to market saturation and new streaming services.

No major changes on Netflix's end or new content releases are identified as potential causes.

The issue is confirmed to be global, affecting users across all countries.

Chloe suggests a Netflix recap similar to Spotify's Wrapped to re-engage inactive users.

The potential of leveraging social media to create buzz around the Netflix recap is discussed.

The idea of reviving old content or bringing back canceled shows is proposed to attract users.

Chloe introduces the concept of an 'In the Mood' quiz to personalize content suggestions.

A new feature to highlight content users used to love or haven't watched in a while is considered.

The importance of defining metrics for success, such as weekly active users and content engagement, is emphasized.

Chloe reflects on her performance, noting the need to slow down and ask more clarifying questions.

The interviewer provides feedback, praising Chloe's goal-oriented approach and creative solutions.

Additional metrics for measuring success, such as acquisition and retention rates, are suggested.

Transcripts

10 of netflix users are inactive

what do you do

[Music]

hey everyone welcome back today we have

a product management

mock interview with chloe and before we

get started chloe can you tell the

audience

a little bit about who you are yeah so

hi everyone my name is chloe anna

um i'm about to be an rpm at facebook

uh in a couple of months so yeah excited

to be here

awesome love to see it so for today's

question suppose you're a pm

at netflix you notice that 10 of netflix

users

are inactive what do you do

okay um so the first thing i want to do

is you know just clarify a few things so

do we already have

like a set understanding um on what we

would consider inactive or is that

something you'd want me to define

myself like are we saying you know we

haven't seen x monies or 10 of users

logging in

in x amount of time is that something

you want me to just figure out

yeah if you can figure that out that'd

be great okay

great um alrighty yeah so that's that's

pretty much the only thing that

i would want to clarify off about maybe

maybe something else actually so

am i assuming that you know i can get

information from you

like you're like my data science team or

whatever it can just get more

information for you to kind of quantify

the problem

yeah of course okay cool so

um i'll think about my structure for a

little bit and then i'll hop right into

my answer um so in terms of structure

i'm thinking that first i want to get

some more information kind of quantify

the problem right if i was a pm in

netflix this is

these are the steps that i would take um

and then i'll propose like a game plan

and then

evaluate and just think through um you

know what a final like

starting point would be for me does that

sound good

yeah that sounds good cool

so just to ground myself uh here a

little bit when i think about

netflix right if they're like like what

their overarching

mission would be i would say that you

know it's to keep users happy or like

entertained right so

some like high level objective could

look like um

as a company like netflix we would want

to maintain x number of active users

um you know like at a given time let's

say like week to week or even monthly

like x number of active users and so

delving into what i would consider

activity right

netflix is pretty straightforward you

kind of just log in and you watch

content so in my head

i would think as out think activity to

be you know frequently logging in

uh that could be you know again some

some time that would make sense for us

like frequently logging in

and then also engaging with content so

when i think about engagement i think

about

you know like rating like up or down or

maybe adding you know content to your

list and

netflix has that thing that's like my

list and you can add like shows and

watch for computer

movies that you um watch frequently

that's kind of what i'm thinking about

for activity does that make sense

yeah so you've listed several different

things here like pressing the ratings

the logging in action i'm wondering if

you had to just pick

one activity what would you say is the

most critical

for you to define a user as active

yeah that's a that's a great question i

think in my head i'd probably say that

first one right so like logging in and

then like

clicking or watching at least one thing

right so logging in and then clicking on

a show clicking play and like watching

it

and that's kind of what i would think is

like active right so that action is

happening

let's say um you know

weeks a week or even just over over some

time let's say week to week

all right so just this activity of

logging in and

watching a show 10 of users are not

doing this so now we want to know what

you would do

exactly yeah that's a great way to kind

of just hone in so ten percent of users

are not logging in and they're not

watching content

why like what would i do how would i go

about solving that

okay so to check back in with my little

like plan that i came up with quantify

the issue propose game plan and

evaluate uh we're still under

quantifying the issue so what i'd want

to

do next is kind of hypothesize right get

some more information and see whether i

can

sort of diagnose the issue at hand so

going through a few things here

um i know that the market the streaming

market is kind of saturated or is

heading towards saturation a lot of

people are coming out with new

um new services so i would ask you as

you know my

go-to person on my team um

do we are there any like new streaming

services that have come up

um recently or in that same timeframe

that we noticed the drop

in activity i've looked at some reports

and news articles and it seems like

disney plus

is pretty big we definitely still have

traditional competitors like hulu and

hbo okay so in my head though

those maybe have been around for at

least six months so in the past um

let's say in the past month there

haven't been any like new people coming

out or like disney plus or who

haven't changed their plans like make it

made it like super cheap or anything

like that

not that i'm aware of okay cool

um and then have we done anything

differently like did we switch around

you know where the play button is or uh

did we

make everything green on the front

screen like did we change anything on

our end recently

the engineering team is always shipping

new things every week so it's kind of

hard to tell

but just overall there haven't been any

major feature changes or

improvements or new features shipped

cool so they ship new things so nothing

like out of the ordinary has happened

right yeah all right so have we released

uh any new content lately like have we i

know obviously corona

put um you know a stop in our production

our regular production cycle but

have we like released anything new uh

lately

yeah so with kovid we have seen a

slow down in the new content that's been

released

all right so nothing nothing new lately

cool um and then just reclining from our

final couple of things i'll say

is this happening like in all countries

like we're seeing this drop like amongst

all our users nowhere in particular

yeah globally okay globally

um and then a final thing are we

trending on twitter do we have any bad

vr is anyone talking about us writing

articles if we

do something really bad lately it's just

this typical memes about netflix there

isn't really anything negative there

typical means nothing negative perfect

okay so just to recap the information

that we have so far

um you know aren't there aren't any new

like major streaming services that's

that's uh come into the market recently

so we know of our disney pluses

or our disney plus and our hulu um

and they haven't done anything radical

like they haven't made their plans super

cheap or anything like that

uh nothing like new or out of the

ordinary on our end

we obviously because of corona haven't

been releasing any new content and then

thankfully we are not

training on twitter um and then

obviously we're seeing this drop all

across the board

perfect um yeah so i think now i

probably want to pivot into

um proposing my game plan right if i

could conclude given all the information

that

um i've gotten so far i think i probably

conclude that our users are just kind of

bored

um you know i'm kind of go i'm gonna

hypothesize a hypothesis i'm going to

center my game plan around that

assumption that our users are bored

um and that's what we're targeting

that's the reason why we've seen that

drop that 10 drop in activity from our

users does that sound good or is there

anything else you want me to consider

yeah that sounds good okay um great so

i think an overall goal here um with

because you know we identified the

problem to be users aren't logging in

and watching

right so our goal here would be to get

users to log in and watch in other words

get their attention in other words spice

it up all right we want our users to be

happy and entertained

so i've thought about this um in a few

ways or i've come up with a few

solutions of what i would do if i was a

pm on netflix

the first thing i think about is you

know along those same lines of like

getting our users attention

um i would want to do something like

like a netflix wrapped or like a netflix

recap so

kind of similar to um what spotify has

done over the past couple of years where

users

you know either at the end of the year

we could just kind of drop it by

surprise like right now

given the situation at the end um

you know users get like a recap of like

content that they've engaged with in the

past or like their favorite shows or

things that they've rewatched a certain

number of times

you know just to get the buzz going um a

pro there would be obviously leveraging

social media like getting people talking

is always a good thing

well not necessarily always a good thing

but we can get their attention that way

actually a con would be that it could

potentially backfire so one thing that

we know

um happens is that multiple people maybe

use one

netflix account it's pretty common and

so we could potentially have a situation

where like hey this was your favorite

show

and this is what you did and it actually

wasn't me it was my sister who

has refused to stop using my netflix

account

so that would be uh you know potential

con in that case so if the problem here

is that people

are bored with the content what do you

think the goal for such a netflix recap

would be what would it do

yeah that's a great that's a great um

question so i think in my head because

we technically can't like

go out into the world and interview how

many

you know i wouldn't say a million like

subscribers uh we have or like how many

are inactive

we'd want to sort of like get their

attention um in some way and so because

i hypothesized or the

conclusion that i came to um you know my

hunch was that users were bored

i feel like one thing that um you know

sort of a recap or like rap

thing would do or could potentially do

just get them excited again like remind

them of like

old content that they used to watch or

like haven't watched them especially

because

you know you did mention that we haven't

like been putting out new content

recently so it's very possible that they

may have felt like oh you know i've been

i've binge watched everything that i

already

used to like but there's that one show

that i used to love like my sophomore

year of high school that i haven't

watched them forever so that's just kind

of some ways like bring them back around

get them excited again about their

accounts

um another sorry did that make sense i'm

kind of

going forward yeah it makes sense i see

you're kind of trying to get them to

come back through some throwback content

exactly exactly that's pretty much the

point there um

yeah i was gonna say one thing oh yeah

so one thing that we could also leverage

again because

you know this would be great for users

who um

you know have been inactive in the sense

that they haven't been logging in but

maybe they've been users for a long time

so we have

a great idea of like what they like like

what they used to watch we have like a

lot of

their you know previous history and

previous data that we could leverage

um so that's what i'm thinking about

with that first idea and then to go

through these really quickly

the next thing i want to do is content

right so this could either be

new content or reviving old content what

i mean by that is like

we have a reputation or we've really

sort of developed a reputation of like

cancelling things after like a couple

seasons so

in this case we'd either want to um you

know bring up new content or uh maybe

i don't know if you can un-cancel a show

or like bring back a show that we

may have canceled recently in the past

and so a pro here would be obviously new

stuff

like on you know if there's new content

being put out people love that

um another pro also would be uh that we

can sort of leverage that fan base that

we may have

upset um in the past so bringing back a

show that people love

that we have to cancel for whatever

reason um would be able to get

um you know maybe some of those

uninactive users active again or and

potentially even bring in new users

um which would tie back to that first

thing i said right like maybe for us

our main like high-level goals to always

have like x number of users like active

you know and at a given time um

does that make sense yeah that makes

sense okay and then so

some cons obviously would be corona like

we had mentioned that there was a pause

in our production cycle because of uh

code i know some

uh production companies are able to um

have been able to start um

setting things back up again um so

potentially we could let things out but

i think logistically it would still

be a bit challenging to like get my

brand new content in another thing is

legally

i'm not sure what like bringing back uh

content that had been canceled or like

shows that had been cancelled

what that would look like because there

probably was a reason why we had to

cancel them if we

lost the rights or anything like that um

yeah so just covet logistics

and then legal stuff also time right

producing new content

always like that takes time so if we're

looking at

you know a drop of 10 of users over like

you know whatever period we define

then we can't like promise them like new

content in the week right it will take

some time to um

get that up and produce okay so the

final thing that i want to look at are

new features

so the first idea i have under this is

uh what i want to call the

in the mood quiz and so what the how

this would work is you log in so

you know for the users that are inactive

we're able to identify those specific

users

you log in um onto your netflix and

you're able to sort of like do a little

quiz like

you know um like is this a movie night

or is this just a

binge shows on your own kind of night

right and so with that information like

with

the answers they give we can then like

suggest like hey why don't you watch the

show or why don't you like re-watch the

show that you

um used to use to like so a pro here

would be

giving people like an exciting way to

find new content

um and then obviously a con is that it

might just be annoying might backfire

like maybe

people like log on and they just don't

want to take that quiz

hopefully there would be a way to like x

out or something but it could still just

be like

um potentially give a dip in their user

experience

and then the second thing and last thing

that i want to look at under those like

new features

uh the new features idea is um

so you know on that there are those

little like they're all the different

rows of content and so there's like the

first row that's like

uh trending right now like around the

world or there's like my list

and there's you know recently added and

stuff like that and so

a row that i would propose would be

something like um you know you used to

love this or like you haven't watched

this in a while so it would accomplish

the same thing

as you know what we said with the

netflix recapping just getting people

reminded about what they used to love or

like what they

um you know what they haven't engaged

with in the world so it would be a great

way to like re-engage people

um and then a potential con is that it

just might go unnoticed i know that

there are a bunch of those

shows like oscar nominated bubba bun and

if you don't scroll all the way down you

may not see

um you know the like useful of this um

row or whatever you want to call it so

to recap we looked at

the netflix recap no pun intended um new

content we're reviving old contents or

bringing back shows that have been

canceled and then finally the new

features which would be the in the mood

quiz

and um you know you used to love this

like grow

um yeah do you have any any feedback

would you like me to narrow down on one

that i would probably like

uh you know propose to my team like hey

we should do this to get our users

active again

in the beginning we talked about how

these users are inactive and we define

them as they're not logging in and

they're not watching a show so

if they're not logging in they probably

wouldn't see those two new features that

you're building no matter how cool they

are

i'm wondering how you might start them

and bring them back to the funnel

that's a great that's a great idea so if

i if i may

i think what i would do um is probably

not go with those two features to start

like if

i had to propose like one out of the you

know several different solutions that i

propose i probably wouldn't go

with the new features because like you

said obviously people aren't logging in

then they're not going to see it anyway

um and again because we're trying to

sort of maximize

um you know attention like an attention

grabbing solution one that we think that

would you know

really get them hooked or most users

hooked i think i probably would lean

into that first one so the netflix recap

next

netflix raft thing um and the main

reason for that especially like you said

our goal here obviously is to get users

to watch right but before they watch

they have to log in and one thing that i

know like the spotify rap thing did is

like

it got a lot of people like wanting to

log in right like hey i want to know

what my spotify app says

so in that same regard if we're able to

you know drop this

it gets users talking obviously again

leveraging social media everyone's

talking about like hey

either and it could be a good way or a

bad way to be like hey my netflix raft

is like kind of bad

it just gets people talking against

everyone like hey let me go log into

netflix i haven't logged in in a while

what's on my netflix wrapped um and that

just like gets them back onto

onto our platform and then that most

likely will encourage them to either

watch something that was in their raptor

like hey i haven't scrolled through

netflix in a while

like what haven't i watched and then um

watch content

and make them happy so yeah that's

that's uh that's sort of what i would do

if i was a pm on netflix and i came

across this

um this issue awesome um just one quick

follow-up question

what are some metrics you would use to

determine success

okay so the metrics that i would uh look

at first i want to look at

um you know weekly active uh subscribers

or active users so in this case because

our initial problem is that users aren't

logging in they're not active

i want to see after we've pushed out

like our netflix wrapped or recap

solution um our user is like how are

they feeling like are they coming back

are they engaging with content so i look

over week to week initially just to get

a feel and make sure that we're

um we're seeing that dip like even now

or like go back up into

you know users being active again um and

then the other thing that i would look

at

is if we're thinking of i didn't really

delve much into what the

netflix recap would look like but say we

have a thing where it's like here all

the shows that you watched

like last year right and it shows you

like five or here are your top five

shows that you watched last year like

three shows or whatever

of the content that was you know given

to say you as like

a netflix user here are the blue shirts

i want to see like how many of our users

went back and actually engaged

with the content that we uh kind of

highlighted in the recap

so this would help us see like whether

that was um

not only effective in getting people to

log in like that'd be a great way to

like okay yes they actually logged in

they actually

looked at their recap but we'd also want

to see whether they went that extra step

and like watched or like

um you know engage with the content that

we've pushed out to them

and yeah so i'd probably look at those

hand in hand initially after we

if we were to go with that solution cool

if you had to pick one as your north

star

northside would be the first one just

again seeing like are people have people

logged in like have they

um watched anything so that would be the

weekly

active users over and i really monitor

that metric like over

you know say the first like three weeks

after we pushed out the netflix recap

solution

awesome chloe so this is awesome for our

interview we're done here

and i'm curious before i give you any

feedback if you could give some

self-reflection

okay so in terms of uh self-feedback i

think the first thing i probably do

um is slow down i feel like i got a

little better over time but

you know in the beginning just making

sure that i'm pacing myself i'm not

talking too quickly

um i think i did a good job of sort of

checking in

although sometimes because i was talking

really fast and i said pause like check

in but that's also super important make

important making sure that you're kind

of looped in with me at each

point um i think i probably should have

asked a bit more

you know clarifying questions uh one

thing that i know i should have asked is

like

is this happening over a particular time

so i kind of kept saying like oh

sometimes

like we defined like we would define um

so i probably should especially like hey

we've seen this drop like over a month

or you know this has happened in the

past day

um and then

yeah i think my structure was also kind

of good just it was sort of high level

and i found that

that's always best and so instead of

going into the like very detailed this

is what i'm going to say and this is

what i'm going to say this one

so i just kind of keep it high level and

making sure that i sort of check in with

you as i go

uh yeah what did you what did you think

you probably have a lot of work

well overall i thought this was a great

mock interview i loved how in the

beginning you

stated the goal which was around the

active users and throughout the entire

interview like two or three times you

always

went back to that goal and thought like

hey does this feature

help us meet this goal and that was

really really powerful

and you also had some really creative

solutions

around like spotify recap and taking

inspiration from

like some sort of buzzfeed quizzes kind

of and i really liked your

approach on how you would tackle this so

like we we went through the root cause

pretty quickly and you were able to

identify

the root cause and when we went to the

solutions i like them the one thing that

i would say is just always

remember in the beginning we defined the

inactive users

as you know they haven't logged in so

some of those solutions might not fit

um maybe some of those are longer term

features after we meet some of the

shorter term

and the last piece of feedback i have to

give is around your metrics i think the

two you gave were good one was

super high level in terms of are we

getting users and the other one was

around

the engagement for the specific feature

that you described which was the recap

feature

two features or two metrics that i would

add is one around acquisition which is

around

how many people are coming in and using

this

maybe you know you're sending this

through push notifications or emails

and then the other one is around

retention so if we bring back a user are

they a quality user do they come back

and do they stay and are they retained

overall this is a great interview thanks

and for the audience

good luck in your upcoming pm interview

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