Root Cause Analysis Mock Interview with Piyush Sharma, Product Manager at Cure.Fit

Summary

In this PM School YouTube channel video, P.U. Sharma, a product manager at Curefit, discusses his career transition from software development to product management. Sharma shares his experience working at Oracle Financial Services and a startup, Bikes Approach Manager, before joining Curefit. The interview delves into a mock root cause analysis interview, where Sharma identifies reasons for a decline in daily active users on a service booking platform. He suggests internal testing, customer feedback, and marketing strategies to address the issue, providing insights into his problem-solving approach.

Takeaways

• 😀 Piyush Sharma, a Product Manager from Curefit, shares his journey from a software developer to a product management role.
• 🎓 Piyush holds a postgraduate degree from the Indian School of Business and has worked at Oracle Financial Services and a startup called Bikes Approach Manager.
• 🔍 The interview focuses on a mock root cause analysis for a decline in daily active users (DAUs) on a C2C service provision platform.
• 📉 The platform has experienced a 6-7% drop in DAUs over the past week, which is a concern for the company.
• 🤔 Piyush begins by summarizing the problem and asking clarifying questions to understand the context, such as the types of services offered and the definition of 'daily active users'.
• 🛠 He considers various factors that could contribute to the drop in DAUs, including product changes, company strategy, marketing messages, and external factors.
• 📲 The platform is mobile app-based, with no website, which is an important detail for understanding user engagement.
• 🛑 Piyush identifies a recent UI/UX update as a potential cause for the drop in DAUs, as it may have affected the visibility of the booking button.
• 🏠 External factors such as housing societies' restrictions on outside service providers due to COVID-19 are also considered as a possible reason for the decline.
• 📈 Piyush suggests conducting internal tests with company employees and super users to gather feedback on the UI/UX changes.
• 📊 He also recommends monitoring app install numbers, customer feedback on the Play Store, and uninstall rates to better understand user behavior.

Q & A

Who is the guest in the video?

The guest in the video is P.U. Sharma, a product manager from Curefit.

What educational background does P.U. Sharma have?

P.U. Sharma has completed a postgraduate program from the Indian School of Business.

What was P.U. Sharma's role at Oracle Financial Services?

At Oracle Financial Services, P.U. Sharma worked as a software developer.

What is the main topic of the interview?

The main topic of the interview is a mock root cause analysis for a decline in daily active users on a service provision platform.

What is the nature of the service provision platform described in the script?

The service provision platform is a C2C (consumer-to-consumer) platform for individual freelance service providers to connect with consumers.

What was the observed issue with the service provision platform?

The observed issue was a decline in daily active users by around six to seven percent over the past week.

What does 'DAUs' stand for in the context of the script?

In the context of the script, 'DAUs' stands for Daily Active Users.

What is the approach P.U. Sharma suggests to identify the reasons for the decline in DAUs?

P.U. Sharma suggests an inside-to-outside approach, starting with checking internal factors such as product changes, then moving to external factors like industry news or changes in user behavior.

What recent changes were made to the service provision platform that might have affected the DAUs?

The recent changes made to the platform included cosmetic updates to improve the UI/UX experience, such as adding more details and background information on service providers.

What external factors might have contributed to the decline in DAUs according to the interview?

External factors discussed include the COVID-19 pandemic's impact, with some housing societies imposing restrictions on outside people coming in, potentially affecting the use of the service provision platform.

How did P.U. Sharma transition from software development to product management?

P.U. Sharma transitioned by first working in a mixed role at a startup that involved both development and product management tasks, then furthered his education at the Indian School of Business, and focused on product roles during placements.