Google Ads (AdWords) Tutorial 2020 [Step-by-Step]

Summary

This video tutorial offers a step-by-step guide to mastering Google AdWords, demystifying the platform for beginners. The host shares advanced tactics to enhance profit margins and conversion rates, emphasizing the importance of split testing and A/B testing to optimize ad performance. Viewers are walked through setting up a campaign, utilizing the Google Keyword Planner for effective keyword targeting, and employing negative keywords to avoid irrelevant ad placements. Aimed at a range of businesses, from local services to e-commerce, the tutorial promises to simplify the process of generating website traffic through strategic online advertising.

Takeaways

• 😀 The video provides a step-by-step guide on using Google AdWords for beginners, emphasizing that the platform can be initially confusing but will become easier with practice.
• 🚀 The presenter promises to teach both basic and advanced tactics for using Google Ads to increase profit margins, reach more people, and improve conversion rates.
• 🔑 It's important to have a Google account and to start by going to ads.google.com to begin the process of setting up ads.
• 🌐 The video suggests switching to 'Expert Mode' for a more streamlined ad creation process, especially for viewers who are new to Google Ads.
• 🎯 The presenter advises understanding different business goals before starting, as the approach to ads may vary depending on whether it's a local service, e-commerce, or other type of business.
• 📈 The video highlights the importance of split testing and A/B testing in ad creation, noting that initial ads may not be optimized and may require tweaking over time.
• 💡 A reminder that not every ad will be profitable at first, but with time and adjustment, they can become more profitable as you learn what works best for your audience.
• 🛍️ The video focuses on creating search-based ads, which are ads that appear at the top of search results, as a starting point for beginners.
• 📝 The presenter discusses the importance of using the Google Keyword Planner to find effective keywords for ads and how to use different match types for targeting specific search terms.
• 💸 The video mentions setting a daily budget for ads and suggests starting with a modest amount, like $10 per day, to monitor performance and avoid overspending.
• 📉 The use of negative keywords is introduced to prevent ads from showing up for irrelevant search terms, thus avoiding wasted ad spend and clicks.

Q & A

What is the main purpose of the video?

The main purpose of the video is to provide a step-by-step process for using Google AdWords, including basic and advanced tactics to increase profit margins, reach more people, and improve conversion rates.

Why might Google AdWords seem intimidating at first?

Google AdWords might seem intimidating at first because the platform can be confusing and difficult to understand for beginners, especially when first starting to run ads.

What is the first step to start using Google AdWords according to the video?

The first step is to ensure that you have a Google account, which is typically a Gmail account; if you don't have one, you need to sign up for it.

Why is it recommended to switch to 'Expert Mode' when creating a campaign in Google AdWords?

Switching to 'Expert Mode' is recommended because it allows you to bypass the guided process and quickly set up your campaign without going through unnecessary steps, which can be annoying for those who are already familiar with the process.

What is the importance of understanding different business goals when starting with Google AdWords?

Understanding different business goals is important because it helps tailor the ad campaign to specific needs, whether it's generating leads for a local business, promoting an e-commerce product, or running a political campaign.

Why is it suggested not to expect the first ad to be the most optimized one?

It is suggested not to expect the first ad to be the most optimized because mastering ad creation takes time and involves learning through split testing and A/B testing to find the best keywords and conversion rates.

What is the recommended initial daily budget for a Google AdWords campaign for beginners?

For beginners, a suggested initial daily budget for a Google AdWords campaign is around five to ten dollars, depending on the willingness to spend on the business.

What is the significance of setting an end date for a Google AdWords campaign?

Setting an end date is significant because it prevents continuous ad running and charges to the credit card in case of unforeseen circumstances like account access issues or internet unavailability.

Why is it advised to use the Google Keyword Planner to optimize ads?

The Google Keyword Planner is advised for use because it provides valuable data on search volume, average cost per click, and keyword ideas that can help optimize ad targeting and performance.

What is the role of negative keywords in a Google AdWords campaign?

Negative keywords play a crucial role in a campaign by blocking certain search terms, preventing the ad from displaying for irrelevant queries and reducing unnecessary clicks that do not contribute to the campaign's goals.

What strategy is recommended for testing and improving ad performance in Google AdWords?

The recommended strategy is to perform split testing or A/B testing by running multiple ads within the same ad group to determine which ad performs best, and then focusing resources on the top-performing ads.