Google Ads (AdWords) Tutorial 2020 [Step-by-Step]

Summary

This video tutorial offers a step-by-step guide to mastering Google AdWords, demystifying the platform for beginners. The host shares advanced tactics to enhance profit margins and conversion rates, emphasizing the importance of split testing and A/B testing to optimize ad performance. Viewers are walked through setting up a campaign, utilizing the Google Keyword Planner for effective keyword targeting, and employing negative keywords to avoid irrelevant ad placements. Aimed at a range of businesses, from local services to e-commerce, the tutorial promises to simplify the process of generating website traffic through strategic online advertising.

Takeaways

• 😀 The video provides a step-by-step guide on using Google AdWords for beginners, emphasizing that the platform can be initially confusing but will become easier with practice.
• 🚀 The presenter promises to teach both basic and advanced tactics for using Google Ads to increase profit margins, reach more people, and improve conversion rates.
• 🔑 It's important to have a Google account and to start by going to ads.google.com to begin the process of setting up ads.
• 🌐 The video suggests switching to 'Expert Mode' for a more streamlined ad creation process, especially for viewers who are new to Google Ads.
• 🎯 The presenter advises understanding different business goals before starting, as the approach to ads may vary depending on whether it's a local service, e-commerce, or other type of business.
• 📈 The video highlights the importance of split testing and A/B testing in ad creation, noting that initial ads may not be optimized and may require tweaking over time.
• 💡 A reminder that not every ad will be profitable at first, but with time and adjustment, they can become more profitable as you learn what works best for your audience.
• 🛍️ The video focuses on creating search-based ads, which are ads that appear at the top of search results, as a starting point for beginners.
• 📝 The presenter discusses the importance of using the Google Keyword Planner to find effective keywords for ads and how to use different match types for targeting specific search terms.
• 💸 The video mentions setting a daily budget for ads and suggests starting with a modest amount, like $10 per day, to monitor performance and avoid overspending.
• 📉 The use of negative keywords is introduced to prevent ads from showing up for irrelevant search terms, thus avoiding wasted ad spend and clicks.

Q & A

What is the main purpose of the video?

The main purpose of the video is to provide a step-by-step process for using Google AdWords, including basic and advanced tactics to increase profit margins, reach more people, and improve conversion rates.

Why might Google AdWords seem intimidating at first?

Google AdWords might seem intimidating at first because the platform can be confusing and difficult to understand for beginners, especially when first starting to run ads.

What is the first step to start using Google AdWords according to the video?

The first step is to ensure that you have a Google account, which is typically a Gmail account; if you don't have one, you need to sign up for it.

Why is it recommended to switch to 'Expert Mode' when creating a campaign in Google AdWords?

Switching to 'Expert Mode' is recommended because it allows you to bypass the guided process and quickly set up your campaign without going through unnecessary steps, which can be annoying for those who are already familiar with the process.

What is the importance of understanding different business goals when starting with Google AdWords?

Understanding different business goals is important because it helps tailor the ad campaign to specific needs, whether it's generating leads for a local business, promoting an e-commerce product, or running a political campaign.

Why is it suggested not to expect the first ad to be the most optimized one?

It is suggested not to expect the first ad to be the most optimized because mastering ad creation takes time and involves learning through split testing and A/B testing to find the best keywords and conversion rates.

What is the recommended initial daily budget for a Google AdWords campaign for beginners?

For beginners, a suggested initial daily budget for a Google AdWords campaign is around five to ten dollars, depending on the willingness to spend on the business.

What is the significance of setting an end date for a Google AdWords campaign?

Setting an end date is significant because it prevents continuous ad running and charges to the credit card in case of unforeseen circumstances like account access issues or internet unavailability.

Why is it advised to use the Google Keyword Planner to optimize ads?

The Google Keyword Planner is advised for use because it provides valuable data on search volume, average cost per click, and keyword ideas that can help optimize ad targeting and performance.

What is the role of negative keywords in a Google AdWords campaign?

Negative keywords play a crucial role in a campaign by blocking certain search terms, preventing the ad from displaying for irrelevant queries and reducing unnecessary clicks that do not contribute to the campaign's goals.

What strategy is recommended for testing and improving ad performance in Google AdWords?

The recommended strategy is to perform split testing or A/B testing by running multiple ads within the same ad group to determine which ad performs best, and then focusing resources on the top-performing ads.

Outlines

00:00

📘 Introduction to Google Ads

The speaker begins by introducing the video's purpose: to provide a step-by-step guide on using Google AdWords. They acknowledge the platform's initial complexity but assure viewers that by the end of the video, they will understand the basics and advanced tactics to improve profit margins and conversion rates. The speaker encourages new viewers to subscribe and likes the video if they find value. They also mention the importance of having a Google account and navigating to ads.google.com to start. The video is aimed at a wide range of business models, including local services, e-commerce, and political campaigns, emphasizing the versatility of Google Ads.

05:01

🛠️ Setting Up Your First Campaign

The speaker proceeds to guide viewers on setting up their first Google Ads campaign, recommending 'Expert Mode' for a more efficient setup process. They caution about the common misconception that the first ad must be perfect, explaining that ads often require tweaking and split testing to optimize performance over time. The focus is on creating search-based ads for website traffic, which the speaker deems the simplest approach for beginners. They provide an example using a hypothetical website selling men's watches and discuss the importance of selecting appropriate campaign settings, including the campaign name, network options, and location targeting.

10:03

🗓️ Campaign Settings and Budgeting

The speaker discusses campaign settings, emphasizing the importance of setting a clear end date to avoid unwanted charges and a start date for immediate ad activation. They delve into the significance of location targeting, suggesting that ads should be tailored to the business's target market, whether local or international. The speaker also addresses budget considerations, recommending a daily budget of $5 to $10, and the importance of not setting the budget too low to ensure meaningful ad performance. They introduce the concept of cost per click and setting a maximum bid to avoid excessive costs.

15:04

🔍 Keyword Research and Ad Creation

The speaker moves on to keyword research, suggesting the use of Google's Keyword Planner for optimizing ad performance. They explain the difference between broad match, phrase match, and exact match keywords, and the importance of selecting the right match type for the desired ad visibility. The speaker then transitions to the ad creation process, highlighting the need for catchy headlines and effective descriptions. They provide an example ad with headlines and descriptions tailored to the men's watches niche and discuss the importance of A/B testing different ads to identify the best performer.

20:05

🚫 Utilizing Negative Keywords and Advanced Optimization

The speaker introduces the concept of negative keywords to prevent ads from showing up for irrelevant search terms, thus avoiding wasted ad spend. They provide examples of negative keywords and explain how to add them to a campaign. The speaker also touches on the importance of credit card information accuracy to avoid account suspension. They encourage viewers to explore the Google Ads platform for advanced settings and optimization techniques, promising further in-depth videos on the topic. The video concludes with an invitation for viewers to ask questions in the comments section and a reminder that the channel offers free content without any sales pitches.

Keywords

💡Google AdWords

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. In the video, the speaker discusses a step-by-step process of using Google AdWords for advertising, emphasizing its potential to increase profit margins and reach a wider audience.

💡Conversion Rates

Conversion rates in the context of online marketing refer to the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter, after clicking on an advertisement. The video mentions improving conversion rates as one of the goals of using advanced tactics in Google AdWords.

💡Split Testing/A/B Testing

Split testing or A/B testing is a method of comparing two versions of a webpage, advertisement, or other content to determine which performs better. The video script explains the importance of A/B testing in creating effective ads on Google AdWords, suggesting that initial ads may not be optimized but can be improved over time through testing.

💡Expert Mode

In the context of Google AdWords, 'Expert Mode' is an option that allows users to have more control over the settings of their ad campaigns. The speaker recommends switching to Expert Mode for a more streamlined process of creating ads, as it avoids the guided but slower process suitable for beginners.

💡Search-Based Ads

Search-based ads are advertisements that appear in response to specific search terms entered by users into search engines like Google. The video script discusses the process of creating search-based ads, which are presented at the top of search results for relevant keywords.

💡Google Keyword Planner

The Google Keyword Planner is a tool within Google Ads that helps in finding keywords for ad campaigns. It provides information about how a keyword might perform in terms of search volume and competition. The script mentions using the Keyword Planner to optimize ad campaigns by finding the best keywords for targeting.

💡Negative Keywords

Negative keywords are words or phrases that are added to an ad campaign to ensure that the ads do not appear in search results for those terms. The video script advises using negative keywords to prevent irrelevant ad displays and to avoid wasting ad spend on uninterested users.

💡Budget

In the context of ad campaigns, a budget refers to the total amount of money allocated for the campaign. The video discusses setting a daily budget for Google AdWords campaigns, suggesting a range of five to ten dollars per day, which is crucial for managing ad spend and observing ad performance.

💡Cost Per Click (CPC)

Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on their ad. The video script uses CPC as a metric to evaluate the cost-effectiveness of different keywords and ad strategies, with the aim of optimizing campaigns for profitability.

💡Ad Groups

An ad group is a subset of an advertising campaign that contains one or more ads which target a shared set of keywords. The video script explains creating ad groups within a campaign to organize and manage different ad variations, which is key to effective A/B testing.

💡Optimization

Optimization in digital marketing refers to the process of fine-tuning ad campaigns to improve their performance, often by adjusting targeting, ad copy, or bids. The video script emphasizes the importance of ongoing optimization using tools like the Google Keyword Planner and by analyzing ad performance data.

Highlights

Introduction to a step-by-step process for using Google AdWords, emphasizing its initial complexity and promising simplification through the tutorial.

The importance of having a Google account and navigating to ads.google.com to start creating ads.

Recommendation to switch to 'Expert Mode' for a more efficient ad creation process, especially for viewers familiar with the basics.

The concept of split testing and A/B testing in ad optimization, and the reminder that initial ads may not be the most profitable.

Different campaign goals, such as generating leads or increasing brand awareness, and how the video aims to cater to various business models.

Choosing 'Website Traffic' as the campaign objective and the rationale behind it for increasing publicity and potential customer engagement.

Advising beginners to start with search-based ads due to their simplicity and commonality in online advertising.

Demonstration of how to create a search-based ad, including selecting a business website and setting up campaign preferences.

Discussion on the importance of setting a campaign end date to prevent continuous ad running and charges in case of account access issues.

The significance of targeting specific locations in ad campaigns and the impact of narrow targeting on ad costs.

Setting a daily budget for the campaign and the impact of budget size on the visibility and testing of ad performance.

Introduction to the use of Google Keyword Planner for optimizing ad keywords and the importance of selecting the right match type for keywords.

Explanation of broad match, phrase match, and exact match in keyword targeting within ad groups.

The process of creating an ad with headlines and descriptions, and the strategy of A/B testing different ad variations.

Advice on using negative keywords to prevent irrelevant ad displays and clicks, thus avoiding wasted ad spend.

The suggestion to use a limited number of ad variations within a budget to gather meaningful data on performance.

Future plans to cover more advanced topics and different platforms for advertising in upcoming videos.

Emphasis on the value of practice and experience in mastering Google AdWords and online advertising strategies.

Transcripts

so in this video i'm going to show you

everything that you need to know a

step-by-step process of using google

adwords and look this could seem a

little bit intimidating at first i know

when i first started running ads on

google it just looked very confusing and

the platform was difficult to understand

but i promise you that if you watch this

video through not only are you going to

have the basics of how to use google ads

but you're actually going to learn some

different advanced tactics that we've

used to increase profit margins to reach

more people and get better conversion

rates all around the board so i'm going

to walk you through as simple as

possible here if you're new here to the

channel you want to learn more about

this type of content make sure you

subscribe to the channel drop a like if

you find any value in it and let's just

get started here now if at any time i

you find me talking a little bit too

fast i apologize i get a little bit

excited sometimes and i'm trying to get

you the most value here for your time

but if you need to you can just slow

down the video to 0.75 speed or you can

go back and rewatch some of this but

let's go through this process here the

first thing you need to do obviously is

to make sure that you have a google

account right so most people have a

gmail if you don't have one you're gonna

have to sign up for one and then you're

gonna go to

ads.google.com and once you get to this

page you're gonna go up to the corner

here and click start now now there's a

couple of things that we want to be

careful of when we go through this

process of beginning our ads journey and

it's on it's important understand that

everybody has different sort of goals

maybe you're a plumber and you want to

just get more leads more more clients in

your local say philadelphia or new york

area and then maybe you're somebody who

is has no physical service business not

tied down to one location but you'd

rather

go for say an e-commerce business where

you're selling

washing machines or something just

obscure i don't know but whatever you're

doing it's all going to be sort of

funneled into this video here so this

will fit everybody's business model here

or if you're running a political

campaign you want to run some ads

anything should really fit into this

video here so we're going to start our

campaign right here and so we're

creating our first campaign and it's

going to try to walk us through like a

nice little easy way to do this but

because you're watching this video and

you want to just get to it what we're

going to do is we're going to scroll

down here and click switch to expert

mode okay now this is what i would

recommend for people even when you're

getting started because they're going to

walk you through a bunch of things bunch

of

different hoops and it just kind of gets

annoying so switch to expert mode

because you're watching this video you

should be able to handle it but we can

get to making those ads much quicker and

get to what we actually want to do now i

want to remind you that when you're

running ads and there's a number of

different ads that we have available to

us right here but i want to remind you

that

your first ad it might not be the most

optimized ad out there and this is

something important to to realize

because i think sometimes people think

that they need to create this perfect ad

and the first one that they try is going

to have the best conversion rate and

they're going to be a genius about it

but even the the master marketers in the

world people who are spelling billions

of dollars for their company for

marketing they understand the idea of

using something called split testing and

a b testing and so this is essentially

what this means is that look the first

ads that you make on google adwords here

they might not be the best ads and in

fact you might end up losing money you

might not make as many sales as what you

use for those ads but guess what happens

you start to get better you start to

tweak them and over time they start to

become more and more and more profitable

once you find those exact keywords that

people are looking for what they're

willing to click on and the conversion

rates behind that so don't be sort of um

you know feeling bad if you find

yourself in a position where you watch

this video you run a couple of different

ads on google and you find yourself you

know not making as much money or not

getting as many conversions

a lot of that just comes with time so so

don't

sort of fall into that trap of just

thinking that google ads are not ever

going to work for yourself okay so we

have a bunch of different options right

here so we have sales leads website

traffic product and brand consideration

brand awareness app promotion what we're

going to do for this is we're going to

go for website traffic

you know i know a lot of people have

different things that they might be

doing but landing somebody on your

website is a great way to at least get

more publicity and hopefully get people

to call you whatever it might be uh

let's just go for website traffic for

this now we have a bunch of different

options here uh and if you're not going

for website traffic just to clarify here

you can just create an account without a

campaign and that works totally fine as

well but

we can select our different campaign

types here what i would suggest doing

for people who are just starting off

with google ads and they're just trying

to get their feet wet trying to get into

it i would suggest going for

search-based ads there's a lot of

different types out there you can do

display you can even run youtube ads so

video

shopping uh what i would do is just

stick with search base for now it's the

simplest most common sense approach to

doing this and what i mean by this is

let's open up a new tab here let's type

in men's watches right

so the search based ads are all these

ones that are popping up at the top here

right so we see this ad right here

so we see this ad right here right uh

and we see these three ads right here at

the top these are search-based ads and

so what i'm gonna do here is i'm gonna

show you how to craft these ads how to

get the best words in there uh really

packing your punch

but more importantly how we can use

these to really get better conversion

rates okay so let's go back and let's

click on search based ads

and then we're going to put in our

businesses website now so for this

example we're just going to use

something arbitrary here so let's say

we're using

a website called

men's

watches

for you this is a terrible website name

but i just totally made this up right

now and i don't even know if this is a

real website but this is just for the

purpose of this video let's say that you

are selling watches for men and you have

a number of different products that

you're selling but you're going after

the watch market which trust me there's

a lot of money in that niche so let's

click continue here

and then we're going to get rolling with

actually creating this first ad now keep

in mind that look this first ad like i

said

this is not going to be the final

product because what we need to do is we

need to go through this creating a

campaign of using our google ads account

so that we can start to use something

called the google keyword planner so

we're gonna really look for a lot of

keywords here so we can optimize our ads

as best as possible okay so our goal

here is website traffic let's just keep

our campaign

name as men's watches

and then we're going to go through

and we're going to unclick search

network and display network now i see

people just keep this sometimes

this this essentially is if it's outside

of google so

if you're on a different site and you

see this on the sidebar somewhere this

isn't something that i necessarily

recommend and i see a lot of people

recommending against it as well what

we're going after is the people who go

onto google and they search for men's

watches in this case and we're popping

up at the top there for one of our ads

okay so we're not going to want to be in

their search networks or their display

networks

for other websites okay so that's just

what we want to do here you might decide

to change these settings at some point

or if you think convert better for your

specific business then totally go for it

it's up to you this is not a set in

stone what works and what doesn't work

for google ads there's a lot of things

that definitely vary from place to place

and business to business now when we go

to these these more settings here

there's a couple things we can look at

one of them is the start date and the

end date okay now the end date i would

actually suggest setting this for maybe

a week out two weeks out what's good

about this is that if you can set an end

date if something happens say you get

locked out of your account you forget or

maybe you just end up not having access

to internet for the next couple weeks i

don't know why but google if you don't

set an end date we'll just continue to

run these ads charge your credit card

continuously so having an end date is

just going to help sort of prevent you

know something happening and then you

not being able to get into your account

for a month and you're just getting

charged by google every single day for

running ads so our start date we're

going to set for today but let's set our

end date for

maybe january 4th so we're just going to

run ads for what's at about 11 days

that's pretty short i would generally

keep this a little bit longer but just

for the hell of this video we'll keep it

at that but then we're going to go down

and for locations this is an important

factor here but what you want to look at

is if and i don't tell people how to run

their business but i know for myself

that i generally only will run ads in

the us uh if you are selling a physical

product and you're running ads in say

india uh but you live in america and

you're selling a product that is going

to cost a lot more to ship to india or

to other countries in the world then it

might not be very worth it from a

business standpoint so i'm targeting

people in the u.s

obviously if you have a local business

if you are a plumber in the city of

philadelphia you're going to want to go

after philadelphia right you want to go

after the philadelphia zip codes in that

specific area

but you also want to realize that as you

get more niched down as you get more

sort of focused on one specific country

one city one zip code that's actually

going to end up likely in most cases

costing you more money when you're

running ads okay so keeping it kind of

broad can be helpful if you have a

product that's pretty broad but i always

like to keep them in the us or united

states and canada but just kind of

figure that out for yourself and it

depends on the product or the service

that you are selling so for this because

we're selling watches we're just going

to keep it us-based

even though maybe we have customers

overseas we just want to really go after

those americans right now because you

know it's around christmas time might

have some deep pockets so that's what

we're going for the languages we're

going to stick with english here this

this is probably pretty obvious pretty

straightforward obviously if you have a

different language you're going after

use that language but if you see

something in spanish popping up for an

english search it just doesn't really

make much sense right and then we're

going to go down to our budget now for

this i would suggest doing for your

campaign uh maybe about five to ten

dollars a day obviously depends on on

how much money you have willing to spend

on your business but you want to

remember that if you have a really low

budget so for this let's set our daily

budget to 10 okay but uh if if you set

your daily budget to one dollar it's

going to be difficult to see how your

ads are actually working because that

might only be a couple of clicks for one

dollar you might pay a dollar to get one

click on your ad depending on what area

it's in or even in some cases no

clicks whatsoever if your campaign

budget is a dollar per day so for this

we're setting it for 10

i'm gonna show you how to do some split

testing some a b testing as well later

on in this video but we're setting it to

ten dollars for now and then we can set

a maximum cost per click

so this is just going to kind of prevent

us from ending up kind of losing our

shirts and ended up paying like ten

dollars for a single click for a watch

because maybe it's a really competitive

market uh so for this just because we're

creating our first ad we can just take a

guess at this and let's just say that

our maximum bid is going to be a dollar

25 okay and once we get into this we'll

learn whether a dollar 25 is a lot or a

little depending on the watch industry

uh and and what kind of the standard is

for that so then we're going to go

through and we're going to save and

continue here okay

now this is setting up our campaign and

there's really three different layers to

google adwords and hopefully i'm not

losing here losing you here at any point

i know this can be a little bit

complicated maybe i'll put up a little

diagram right here but essentially we

have campaigns which is what we're

creating now and now we're going into

creating an ad group and then after that

ad group we can create ads for that ad

group okay so this is the part where

we're actually going to enter in some

keywords and phrases that we think we

want to target for our ads on google

network okay so for this because we're

selling men's watches in this example we

can kind of go through and sort of take

a guess at what it is that we want to

try to use as keywords now i don't like

using guessing entirely what i would

suggest doing is using google keyword

planner but it's kind of a catch-22

because to access google keyword planner

you need to have a google ads account so

we're going through this right now to

get access to that google keywords

planner now there's also a lot of other

different tools you can use like

keywords dot io or you can use some

other ones as well i think neil patel

has some really good ones i think it's

uber suggests that he has is really good

for finding different keywords but right

now we're just going to go through here

and add a couple of phrases or keywords

that we think of that come off the top

of our heads okay so let's start with

maybe men's watches

so men's watches maybe we'll go for

men's luxury watches

watches for men

but there's really okay so if you look

down here you'll see three different

things right here so there's keyword

equals broad match what does that mean

it means that what we're typing in right

here this is just a broad match so this

could come up anywhere within what

somebody's searching on google and if

it's anything closely related to this it

will show your ad now if we put

parentheses on there that is going to be

a phrase match okay so that's a little

bit more niche down essentially what

that's going to be is if they see that

combination of those keywords they're

going to run an ad on that and then we

have brackets which is the exact match i

like to use brackets a lot because i

know exactly what i'm getting so if we

put brackets around this it's going to

limit it to this exact phrase that we're

using okay so this is really helpful to

kind of figure out what's going to work

best for you but having those brackets

around is going to be when people search

for watches for men they have to write

watches for men for your ad to show up

in google if if they're typing in uh

watch for men instead of not watches for

men your ad's not going to show up when

you use these brackets okay so using

brackets using parentheses or using

nothing it's going to have a difference

there when you're actually creating this

ad group okay so you want to just

remember that going forward okay so

this is going to show us that our daily

estimates are about 124 clicks

at a cost of 9.80 which is only about 8

cents per click that's not too bad for

this depending on how much we're selling

these watches for obviously but let's

just save and continue this just for the

purpose of this video so we can continue

to move on here now we're actually

creating our ad now like i said because

this is your first ad it's important to

think pretty heavily about what it is

that you're going to use for the

headlines what you're going to use for

the descriptions but at the same time

there's going to be some a b testing

some split testing where maybe you make

your first ad and you make a couple

different ads here right because this is

our first ad that we're making right

here but with this ten dollars that

we're spending per day we can actually

split this to run multiple different ads

to see which one performs best and

whatever ad performs best is the one

that we can put more money into and then

kind of forget about the other ones or

start to tweak the other ones so that

they all perform very very well

hopefully you see where i'm coming from

here so let's create our ad right here

and for this because our site is men's

watches for you i don't know if somebody

actually owns this site if they do

they're probably getting some traffic

here

but

so the headline that we're going to do

is let's get something sort of catchy a

little bit click-baity but nothing too

spammy in a sense so let's say we want

to go for luxury

men's watches right

apostrophe there men's

watches right so that's headline one and

then headline two let's make it

something that's pretty attractive like

free

worldwide shipping let's do

so something sort of attractive that you

can put in those front two headlines

there so now we can go onto google and

if somebody's seeing my ad right here

it's gonna say luxury men's watches free

worldwide shipping looks kind of

attractive maybe we could make it better

this is just making this video right now

we're just doing this off the customers

so you know we can make it a lot better

and then we can add another headline if

we would like to

but we're gonna go through here and fill

out the description so what do we want

to put in here uh maybe you know the

best

or let's do

the number one

[Music]

luxury watch brand

in the world

and then in description two we can do

say

made in

switzerland right

or hand crafted in switzerland that just

be an example that we could pull off

here but you can see that we are putting

in a couple of different headlines and

then we're putting it in our

descriptions and then we're going to

save and continue and now we're almost

done here for creating our very first ad

but this is just really the beginning

there's so many advanced settings that

we're going to need to go through uh

this is your your payment info so with

this uh i would suggest finding a a

promo code i see a lot of promotional

codes where you'll get like 100 in

google adwords credits wonderful i would

definitely look into that just do like a

quick google search for google ads

credits especially if you're a first

time user and then go through here add

in your credit card details your billing

information and then what we're going to

do after we submit this payment info

it's going to put us into the google

adwords platform and this is where it

gets interesting this is where i'm going

to show you how to use negative keywords

so that you're not getting certain uh

things so that you are not having your

ads displayed on certain search terms

that you don't want them on so we can

use negative keywords but i'm also going

to show you a number of other different

things we can use for google adwords to

really optimize our ads that we're using

okay so let's just put in our

information here for our credit card and

then let's move on to the next segment

here

all right so we just created our first

campaign let's click on explore campaign

here

and let's start talking about some of

these different things that we want to

look at okay so this is our

home page right here now the first thing

i'll show you is this little tab up here

called tools and settings this is how

you access the google keyword planner

and this is how we can further optimize

our ad that we created because we just

did sort of like a quick and dirty

little ad that we thought of off the top

of our head thought about some terms we

could use so what we're going to do is

we're going to go up here to tools and

settings and we're going to click on our

planning tab here which is going to take

us to the keyword planner this is one of

my favorite tools i used to use this for

when i would grow my youtube channel i

grew that to a few hundred thousand

subscribers and a lot of that was thanks

to this keyword planner actually for

finding terms that people use to search

on google so it's going to show you the

different traffic uh but it's gonna also

going to give you a lot of different

ideas for terms that you can use okay so

we can get search volume and forecast

but i actually prefer to go over and

discover new keywords here so this is

going to allow us to see the average cpm

or the average cost per click that

you'll have available but also give you

a number of different ideas right so

let's type in men's watches

and let's see what type of ideas they

come up with for us okay so we're gonna

get some results right here

and once it loads we're gonna see a

bunch of different options now first of

all you're gonna see wow okay that's a

lot of traffic to this this is probably

a pretty highly competitive area when it

comes to watches probably because a lot

of watches are pretty expensive

especially if you get a rolex you're

like a patek or something you're looking

at like 20 30 40 000 right uh but

you look at michael kors gucci watch a

casio watch right these are getting

almost 100 000 searches per month but

they're all very very high competition

so what we can also do is we can go

through and maybe try to find something

that's a little bit more niched down so

if we type in say men's

luxury watches

and then search for that and we're going

to see some different search terms that

come up for this but then we can just

kind of get different ideas now

generally it is good to have lower

competition because what that's going to

mean is that there's going to be a a

lower sort of cost per click because if

you look at these ones with high

competition the bid range here the high

range for some of these bids is almost

10 which means you're gonna be paying a

hell of a lot of money for some of these

different things if if people are

searching for uh luxury watch brands and

the average cost per click is somewhere

between two dollars and twenty seven

cents and seven dollars and twenty nine

cents you better be ready to pay quite a

bit of money for that okay so we can go

through here and find some ones that are

relatively lower competition we can sort

all of this which is really cool through

this google keyword planner so we can

see ones with lower competition higher

competition and this is going to give us

a pretty good idea looking at all these

different rates and then how we can find

ones that will really fit into our ads

that we want to create so once we kind

of add some of these we can say all

right i like this one uh i like this one

we're just going through here and just

clicking a couple random ones for the

sake of this video and then we can add

them to an ad group right so this is

really cool that we can do this but

we're going to create a new ad group

here

called called ads2 right

create that and we just added those to

that ad group right there like that and

that's going to allow us to then run ads

for that specific ad group from those

specific terms uh to hopefully kind of

get more niche down for that so

hopefully that's making sense to you

right now uh and if we go back to what

we were looking at from the google ads

platform so if we x out of the keyword

planner which i suggest doing a lot of

research on this you're going to find so

much great value in using this

but let's go back now and let's go to

the primary page here and looks like

they suspended my account because i put

in some different credit card

information make sure that's accurate

credit card information that you put in

pro tip there so what we're going to do

is we're going to click on keywords

right over here on the sidebar we're

going to click on keywords and now we're

going to add negative keywords onto our

ads okay and what this will do is it'll

actually allow us to uh

essentially block certain keywords that

people are searching for so that we

don't end up in something that's not

relevant to our ads so go up here right

on the screen here and click negative

keywords hopefully see where my mouse is

right here negative keywords okay we

click on that we can add negative

keywords okay so we're going to go

through and let's add it to our campaign

here

and let's say that we don't want our ad

showing up when somebody uh types in the

word coupon right

or somebody types in the word uh say

amazon because if you're selling a

product and you're using your own site

but they want to buy it on amazon say

they type in men's luxury watches amazon

and then you show up it might not be

very relevant and you might end up

having people just accidentally clicking

on your

link without you know purposely doing

that and then clicking off and it's not

going to be a good look all around the

board right so go through here and add

some negative keywords that you just

don't think would be very good for your

business once again if you're a plumber

in philadelphia then you could block

some different negative keywords like

some different areas around the city

that you don't want to drive to say new

jersey right you don't want to do

business in new jersey so you put a

negative keyword in here for new jersey

okay so that's a perfect example of what

you could do there then we can go down

we can save this and that's going to

block certain keywords when we're

running ads okay so like i said earlier

guys the whole strategy here is to start

doing some split testing start doing

some different things where we have

these different ad groups we start to

run different ads under those ad groups

to hopefully find ones that are going to

perform the best so this 10 budget

should allow us to hopefully run i would

argue to say about three to four ads

at the same time i wouldn't spread it

out too thin where if you have a 10

budget and you try to run 10 or 20

different ads that could be only 50

cents per day per ad and that could be

difficult to actually see any real

results from that because you won't know

if you only got five clicks in a span of

a week from an ad was it a good ad was

it a bad ad how well was it converting

there's not that much data to actually

see how well it was doing so with a ten

dollar budget i would try to go with a

couple of different ads two to three or

four and to be the perfect number for

what i've seen from my experience so

hopefully you found some value in this

we're gonna go more in depth in first in

in future videos on this channel if

you're interested in learning more about

running ads so whether that be on

facebook on on google instagram youtube

uh it's all going to be covered in this

channel if you have any questions leave

them down in the comment section below

we do our best to get back to everyone

as soon as possible sometimes it can get

a little bit difficult but we are really

looking forward to helping you guys out

here this is all free content we don't

sell anything here and hopefully you

found some value in this i promise you

once you start to just learn more about

this and start to navigate it's just

going to become easier and eventually

you'll just become an expert on it just

by simply doing this and practicing and

rinsing and repeating everything that's

going on here so thanks for watching the

video thanks for subscribing to the

channel and i'll see everybody in the

next video