Amazon Keyword Dominator Boosted by FBAExcel - Import New Keyword Data Sources for Keyword Research

Brett at FBAExcel
9 Aug 202226:17

Summary

TLDRThis training video outlines a four-step process for building a target list using Amazon, Helium 10, and Brand Analytics data. It demonstrates how to authorize Google Sheets, organize data in folders, and use tools like Helium 10's X-Ray and Scribbles for data extraction. The script guides viewers through downloading essential reports, setting up filters, and importing data into the Keyword Dominator tool for keyword optimization and PPC campaign building, ultimately aiming to enhance product listings and market presence.

Takeaways

  • πŸ“ˆ The video provides a four-step process for building a target list using various data reports from Amazon, Helium 10, and Brand Analytics.
  • πŸ”— The process involves downloading data and importing it into a tool, which organizes the data into different folders and files within Google Drive.
  • πŸ“ Authorization of the sheet in Google Drive creates specific folders like 'FB Excel Tools' and 'fbxl Export files' for storing tool outputs and exports.
  • πŸ”‘ Helium 10 account ID is essential for accessing competitor data and is used to open relevant tabs for data download.
  • πŸ›οΈ The script demonstrates how to find top ASINs on Amazon by searching for specific product keywords and using the Helium 10 X-ray Chrome extension.
  • πŸ“ It's important to save the top ASINs and relevant data into designated folders and files, like 'CR' for Cerebro, 'XR' for X-ray, and 'AP' for Advertised Products.
  • πŸ“‹ The video covers how to use the Helium 10 Scribbles tool to download listing content and how to export data from various Amazon reports.
  • πŸ” The use of HTML table scraper and other Chrome extensions is highlighted for efficiently extracting data from web pages.
  • πŸ“‰ The script explains the importance of organizing and naming files correctly to ensure they are imported into the right sections of the tool.
  • πŸ“ˆ The final step is importing the collected data into the Keyword Dominator tool, which updates automatically and provides a status upon completion.
  • πŸ“ The data from different sources like search query reports, brand analytics, and ad reports are stored in specific sheets within the tool for further analysis.

Q & A

  • What is the main purpose of the video?

    -The main purpose of the video is to guide viewers through a four-step process for building a target list by downloading and importing data from various sources like Amazon, Helium 10, and Brand Analytics into a tool called Keyword Dominator.

  • What does the 'FB Excel tools' folder in Google Drive contain?

    -The 'FB Excel tools' folder in Google Drive contains all the tools that the user has, such as Keyword Dominator, and it is automatically created upon authorization.

  • What is the 'export files' folder used for?

    -The 'export files' folder is used to automatically store any exports from Keyword Dominator or any other fbxl tool when they are exported from the system.

  • What is the significance of the 'new' and 'imported' folders within the Keyword Dominator tool?

    -The 'new' and 'imported' folders within the Keyword Dominator tool are used to organize the data sources. The 'new' folder is for newly downloaded data, while the 'imported' folder contains data that has already been imported into the tool.

  • What is the role of the Helium 10 Chrome extension in the process?

    -The Helium 10 Chrome extension is used to access and download various reports such as the x-ray report, which contains important data for keyword analysis and optimization.

  • How does one find their Helium 10 account ID?

    -One can find their Helium 10 account ID by looking at the URL of any of the Helium 10 tools, where the numerical ID is present.

  • What is the recommended method to quickly find the top 10 ASINs on Amazon for a specific keyword?

    -The recommended method is to use the Helium 10 x-ray Chrome extension, filter out sponsored listings, sort by revenue, and select the top 10 relevant ASINs.

  • What is the purpose of the 'download data' step in the process?

    -The 'download data' step is where all the necessary data from the selected ASINs is downloaded using Helium 10 and Amazon Seller Central, preparing it for import into the Keyword Dominator tool.

  • Why is it suggested to use the 'HTML table scraper' Chrome extension in the process?

    -The 'HTML table scraper' Chrome extension is used to easily copy data from web pages into a file format suitable for import, such as CSV, which simplifies the data extraction process.

  • What is the importance of naming the files correctly during the import process?

    -Naming the files correctly is crucial because it helps the Keyword Dominator tool to recognize and categorize the data correctly, ensuring that the information is stored and used accurately within the system.

  • What does the 'import data into Keyword Dominator' step accomplish?

    -The 'import data into Keyword Dominator' step is where all the downloaded data from various sources is automatically imported into the tool, making it available for analysis and building target lists.

  • What is the expected outcome after successfully importing data into Keyword Dominator?

    -After successfully importing data, users will have a comprehensive dataset that can be used to build and refine their target lists, optimize their Amazon listings, and improve PPC campaigns.

Outlines

00:00

πŸš€ Introduction to Keyword Dominator Boosted Training

This paragraph introduces the Keyword Dominator Boosted training video, explaining the four-step process to build your target list. It involves downloading data reports from Amazon, Helium 10, and Brand Analytics, and importing them into the tool. The paragraph also recaps the previous video, which covered the authorization process necessary to make the menu visible in Google Drive. It explains the creation of folders like FB Excel Tools and fbxl Export files, where exported data and tools are stored.

05:02

πŸ” Setting Up Helium 10 Account and Initial Steps

The second paragraph details setting up your Helium 10 account, including finding your account ID and the default settings for keyword tools like cerebro, brain analytics, and opportunity explorer. It explains the process of opening Amazon search pages, searching for top ASINs, and using the Helium 10 X-ray Chrome extension to filter and sort results by revenue. It also emphasizes the importance of filtering out sponsored results and running the system in incognito mode to speed up the process.

10:04

πŸ“Š Importing ASINs and Keyword Data

This section focuses on importing the top 10 ASINs into the Keyword Dominator Boosted tool. It covers copying ASINs from Helium 10's Chrome extension into the tool, downloading data, and managing numerous open tabs efficiently. The importance of checking search volumes and filtering keywords by organic rank is highlighted. The paragraph explains how to save files in the correct format and locations within Google Drive, including setting up download preferences to reduce clicks and ensure smooth data import.

15:06

πŸ”§ Managing Files and Data Import Process

This paragraph delves into managing files and the data import process. It explains the naming conventions for different reports like cerebro (CR), brand analytics (BA), and search query reports (SQ1-SQ10). The process of exporting data from various tools and saving it into the appropriate Google Drive folders is detailed. It also mentions the use of the Google Drive for Desktop app to simplify file management and the importance of saving files in CSV format whenever possible.

20:09

πŸ› οΈ Additional Reports and Data Export

This section discusses exporting additional reports such as advertised products, search term summary, and search term impression share from Amazon Seller Central. It emphasizes the importance of selecting the summary version for these reports and setting appropriate date ranges. The paragraph also explains how to use the HTML Table Scraper Chrome extension for reports like opportunity explorer and brand analytics, and saving these reports in the designated folders.

25:09

πŸ—ƒοΈ Organizing and Importing Data into Keyword Dominator

The final paragraph wraps up the process by explaining how to organize and import all the collected data into the Keyword Dominator Boosted tool. It highlights the importance of naming files correctly and ensuring they are saved in the appropriate folders. The import process is automated, with the tool bringing in data from Google Drive and updating the import status. The paragraph concludes by previewing the next video, which will cover building out the target list using the imported data.

Mindmap

Keywords

πŸ’‘Keyword Dominator

Keyword Dominator is a tool designed to help users optimize their product listings and PPC campaigns on Amazon by analyzing keywords. It is central to the video's theme, which is to demonstrate the process of building a target list using various data sources. The script mentions downloading data reports and importing them into the Keyword Dominator tool to monitor and track keyword performance.

πŸ’‘Helium 10

Helium 10 is a suite of Amazon seller tools that helps with keyword research, product listing optimization, and tracking sales performance. In the video, it is used to download various data reports such as the X-ray report and brand analytics, which are then imported into the Keyword Dominator for further analysis.

πŸ’‘Amazon Seller Central

Amazon Seller Central is the portal where Amazon sellers manage their businesses, including product listings and order fulfillment. The script refers to logging into Amazon Seller Central to access reports and data necessary for the keyword research process outlined in the video.

πŸ’‘Google Drive

Google Drive is a cloud storage service used in the video to store and organize the exported data files from various tools. The script describes how to authorize the Keyword Dominator tool to access Google Drive, where it automatically creates folders for storing and organizing data files.

πŸ’‘ASIN

ASIN stands for Amazon Standard Identification Number, a unique identifier for products on Amazon. The video script discusses finding and using top ASINs to analyze keyword rankings and optimize product listings, emphasizing the importance of selecting relevant ASINs for comparison.

πŸ’‘Scribbles

Scribbles is a tool mentioned in the script for downloading listing content from Amazon. It is used to extract data from product listings, which is then saved and imported into the Keyword Dominator for analysis and to build target lists.

πŸ’‘Data Hub

The Data Hub is a feature within the Keyword Dominator tool that allows users to monitor the import status of various data sources. The script explains how to use the Data Hub to track the progress of data imports and ensure that all necessary reports are correctly integrated.

πŸ’‘Cerebro

Cerebro is a part of the Helium 10 suite, used for keyword research and analysis. In the video, it is used to find a main keyword search page and to generate a list of top ASINs, which are then used in the Keyword Dominator for further analysis.

πŸ’‘Opportunity Explorer

Opportunity Explorer is a tool within Helium 10 that helps identify high-potential keywords and products. The script describes using the Opportunity Explorer to scrape data from a table and export it for use in the Keyword Dominator.

πŸ’‘Brand Analytics

Brand Analytics is a feature within Amazon that provides insights into brand performance. In the context of the video, it is used to download reports that contain keyword and sales data, which is then imported into the Keyword Dominator to help with product optimization.

πŸ’‘PPC Campaigns

PPC stands for Pay-Per-Click, a form of online advertising where advertisers pay each time an ad is clicked. The video discusses using the data from Keyword Dominator to build and optimize PPC campaigns on Amazon, highlighting the importance of keyword research in effective advertising strategies.

Highlights

Introduction to a four-step process for building a target list using Amazon, Helium 10, and Brand Analytics data.

Explanation of how to authorize Google Sheets for integration with FB Excel tools and the automatic creation of folders in Google Drive.

Demonstration of the data source hub and its role in importing and tracking data from various platforms.

Instructions on setting up Helium 10 account ID for competitor analysis and using Helium 10 tools for keyword research.

Guide on using Amazon search to find top ASINs for keyword optimization and PPC campaign building.

Tutorial on filtering out sponsored listings and sorting by revenue to select relevant ASINs for analysis.

Importance of using the Helium 10 Chrome extension for gathering data on top ASINs.

How to use the Keyword Dominator tool to analyze keywords that top ASINs are ranking for.

Process of downloading data reports from Helium 10 and Amazon Seller Central for further analysis.

Importance of naming conventions for data files to streamline the import process into the Keyword Dominator tool.

Using the Helium 10 X-Ray extension to export product data and the significance of the export file naming.

Explanation of how to use the HTML table scraper extension for data extraction from Amazon reports.

Guide on downloading and saving brand analytics and search query reports from Amazon Seller Central.

Importance of selecting the correct file format (CSV or Excel) when saving data for import into the Keyword Dominator.

How to use the Amazon search bar with keyword tools to gather Amazon autocomplete results for keyword insights.

Explanation of the process for downloading and organizing ad reports for keyword performance tracking.

Finalizing the import of data into the Keyword Dominator tool and the automation of the process.

Overview of where the imported data is stored within the Keyword Dominator tool and its organization.

Transcripts

play00:00

foreign

play00:01

[Music]

play00:05

guys welcome back to the keyword

play00:07

Dominator boosted training in this

play00:10

training video we're going to be going

play00:11

over the four-step process to start

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building out your target list and in the

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process here we're going to be

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downloading a lot of data reports from

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Amazon and helium 10 and brand analytics

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things like that and then we're going to

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import them automatically into the tool

play00:27

here and I'll show you kind of how this

play00:29

data source Hub works in the previous

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video we showed you how to get the menu

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here visible with the authorization

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process so if you're not there yet go

play00:37

back and watch that video the first

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thing you're going to want to understand

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is when you authorize your sheet what

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it's actually going to do in your Google

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Drive and within your Google drive when

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you authorize your copy you're going to

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have a FB Excel tools and fbxl Export

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files

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folder that gets automatically created

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the export files is where any of the

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exports from keyword Dominator or any

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other fbxl tool for that matter will get

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sent automatically when when it gets

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exported from the system and then FBA

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Excel tools folder this is where all

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your tools are going to be so in this

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case I've just got the keyword Dominator

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but you click this subfolder and within

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that you're going to have your copy here

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it gets automatically moved and then

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you've got a new folder and an imported

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folder and within the new and imported

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folder you've got three kind of main

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keyword Source sections that we have

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integrated so far we'll probably end up

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adding more but zg stands for zon Guru

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h10 stands for helium 10 Amazon is

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obviously in the Amazon report so the

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idea is we're going to be quickly

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opening up the tabs for what we need to

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download and then we're going to save

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them to these folders then we're going

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to hop back into the tool here and we'll

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be able to monitor via this kind of data

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source Hub import status us what's been

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imported and kind of track the progress

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there so that's what I'm going to show

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you how to do right now first thing you

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want to make sure you're you've got set

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up is you've got your helium 10 account

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ID if that's the competitor source that

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you're going to use right now we've got

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it set up for you can either use helium

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10 or zon Guru I'll have a second video

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that goes over the zon Guru setup but

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this helium 10 setup is pretty standard

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here and this will be the default set as

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far as have all the Asin check boxes

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checked the cerebro tab brain analytics

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opportunity Explorer search query report

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this Amazon search bar that's going to

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take you to keyword.io if you want to

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use that so that's another one you can

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toggle these on and off if you don't

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want to deploy them but this is just a

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good kind of combination to get started

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with then you got the helium 10 x-ray

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Chrome extension and then we've got

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three ad reports there and just a side

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note the all the three ad reports for

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the summary version not the daily

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version so in case I forget to mention

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that later alright so helium 10 account

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ID you can just go to like a cerebral

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tab or any of the tools if you look up

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in the URL that number there is my ID

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that just helps us kind of quickly open

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up all the tabs that we need and then

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First Step we're going to want to go to

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Amazon and actually find kind of a main

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keyword search page so we're going to do

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golf travel bag or Draw golf travel case

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okay so just type that in and then you

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just get out of that cell so it's not

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active and then you come up and search

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Amazon and get top 10 asuns this is

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going to take you to the Amazon search

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page if right here you see like a little

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error pop up in your URL for a pop-up

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blocker you may need to turn that off

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for this thing to open successfully so

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one other thing I'll mention if you do

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have a bunch of Chrome extensions it may

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be better to run this system in

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Incognito it runs a lot faster if you

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don't have a lot of the extra Chrome

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extensions running in the background but

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what we're doing here is we're just

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looking for the top 10 asens one quick

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way to do this from just a revenue

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standpoint is I'm going to enable helium

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10 here all right so we've searched up

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golf travel case and I've opened up

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x-ray just with the helium 10 Chrome

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extension a couple things I'm going to

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do are and I'm actually going to filter

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out the sponsored so I'm just going to

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hit the filter results hide sponsored

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apply filters

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and then I'm going to sort by Revenue

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all right and for the sake of this

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example I'm just going to pick the top

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10 here

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you would want to definitely go down

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through if you've got a more unique

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differentiated product if there's more

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relevant ones and then not so relevant

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ones like some of these prices are

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pretty wide ranging if yours is more in

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the 250 dollar range and those are

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significantly different than the others

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you'd want to kind of compare the top 10

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of those but you get the point so what

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I'm going to do actually here is open up

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my

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keyword Dominator boosted Windows side

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by side

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all right and then what you want to do

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is just copy and paste the top 10 asins

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over here in the top 10 acen section and

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just one important thing is that in this

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cell right here where it says my asyn

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we'll pretend that this 298 one is ours

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so you can just hit this copy buttons an

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easy way to do it from the Chrome

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extension and then just paste it in

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these cells you can see I've already

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pasted them in there though and these

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are going to be the top 10 that we're

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going to compare and just get a really

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good understanding using keyword

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Dominator boosted what keywords that

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they're ranking for and kind of prune

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them down really quick to we can know

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what we need to optimize our listing for

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and then build our PPC campaigns for so

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that's kind of the concept once you've

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got your top 10 you can pretty well just

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close out of

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this search page here what you'll do now

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is go up and click on step two download

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data you'll just want to make sure at

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this point that you've got all the boxes

play05:45

checked that you want to open for the

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asins if you're using helium 10 it's

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going to open you to scribbles for those

play05:51

pages so we can download all of these

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listings listing content as far as the

play05:57

copy and then

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obviously here you want to be logged

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into helium 10 and then to your Amazon

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Seller Central so all these reports open

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up and don't ask you to log in so that's

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kind of the important point there so

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we're just going to hit download data

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now and you'll see it's going to open as

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Adam would say a whack load of tabs all

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right and then while they're opening you

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can go ahead and click on the scribbles

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tabs and just hit the X on these and

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that'll kind of speed things up we've

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got to refresh these Pages anyway to

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make sure that we get the correct

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listing data to import so I'm just going

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to buzz down through and X out of

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stop these from kind of refreshing

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all right so you can see the last tab

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here actually opened you a cerebro

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search and inputs your top 10 ascens

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those get pulled from that Google sheet

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so what you want to do here is just kind

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of take a glance down here at how many

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keywords you have up to this point and

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then a good numbers like between 2000

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and 3000 in my opinion you can do more

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if if needed but I like to just kind of

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pay attention to anything over I usually

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start at like 300 search volume to see

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where that gets me hit apply filters I

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don't mess with any other filters

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because we're just interested in really

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the organic rank data and then some of

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the other columns that get exported with

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this

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data set but the organic ranking is

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already in there so you don't really

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need to mess with any of the other

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filters so there's 3 000 I'll go up to

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say fourth 400 here just for the fun of

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it hit apply

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all right and we get around

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2200 keywords so that's going to be good

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now that we've gotten to the point where

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we're starting to save the files it'd be

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a good time to hop back in here and look

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at the data Hub section of the settings

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tab it's got in it the file name code

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and the location but you can see here so

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for our Asin files that we'll get from

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scribbles you're just going to do a one

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underscore and then the async code

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you'll see me do that the cerebral one

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that we were just on we're just going to

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name it capital CR Brand analytics is

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going to be ba so on and so forth the

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search query report we're going to do

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sq1 through sq10 and that's because

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there's a thousand data rows that we can

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grab but there's 10 pages of 100 each so

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that's why it's it's sq1 through sq10 so

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I'll show you that and then finally our

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ad reports same type of deal just two

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digit codes so if you if you ever forget

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what you need to name it you can just

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come back here and look and then once we

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go to import it this import status is

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going to automatically update and tell

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us if we messed up or not so I'm hopping

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back to to the cerebro will start there

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and just kind of work our way around it

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doesn't matter what order you go in you

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just need to get all the data points

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that you want so another Point actually

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I'll bring up at this point if you don't

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have the Google Drive for desktop I'll

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flash a little link here on the screen

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that you can go and download it there

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super helpful if you're doing this it

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really reduces the number of clicks that

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you need to that you need to do the

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other thing you want to have enabled if

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you go up to settings

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and then you need to do downloads ask

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where to save each file have that on and

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then it'll ask you instead of just

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automatically saving it that way you can

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put it right in your Google drive folder

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where it needs to go and the fewest

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number of clicks I'll show you a few

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other tricks here in the process but

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export data

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and then you just got to remember CR is

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what we're naming this and then you're

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going to do a CSV file whenever

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available those are a lot faster so

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we're going to save that and because I

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had that that Chrome option on to ask me

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where to save things It'll ask me here

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all right and then what you can do is

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just go now to your Google Drive

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and you see we've got that desktop app

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allows you to just click here kind of in

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your on your hard drive and go right to

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the Google drive folder and we want to

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save these all in the keyword Dominator

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and then keyword sources new folder and

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then here's our subfolders here so what

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we can do is actually back up a step and

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then you can put this new folder as like

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a favorites here if it'll let me let's

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see all right so now we can just from

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from here on out just click one time

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there and then you've got your

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subfolders here this is a helium 10

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report so it's going to go in h10 and

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then it's just going to be CR

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and we're going to hit save and then you

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can just kind of X Out of these as you

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go so that's that one I'm going to leave

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the scribbles ones to last the Amazon

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page is the first one to open so it

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opens you back to a search page based on

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the keyword that you have imported there

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on your settings tab here you're going

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to want to download the cerebral or the

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X-ray report so you'll click on the

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Chrome extension here and you could have

play10:48

left this open when you were picking

play10:50

your top 10 acins that's maybe a more

play10:52

efficient way to get this report but

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that's all right all right and I'm going

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to leave the sponsored products that's

play10:59

fine the main thing is that you have

play11:02

your top 10 products there's a row for

play11:05

each of those in here and then just

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going to go down here to export and

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click that button there and then this

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file is going to be named XR and it's

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going to go into the helium 10 folder as

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well

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all right so it stays kind of open to

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that folder which is nice so we're just

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going to name this XR hit save and then

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I can go and get out of that for the

play11:28

brand analytics you do need to have kind

play11:30

of a group of asins so there's the Asin

play11:34

Grabber from Helium 10 you can use that

play11:36

or you could use this report that's got

play11:38

all your asins in it so I'm gonna go

play11:39

ahead and show you how to do it with

play11:41

that method but I'll just go ahead and X

play11:43

out of this now and move on to the next

play11:45

one

play11:46

this is the opportunity Explorer for

play11:48

this one you need to have the Chrome

play11:49

extension HTML table scraper we went

play11:52

over that in the previous video you need

play11:53

to have that downloaded and installed

play11:56

and then you can just click on the top

play11:58

search term that kind of matches your

play12:00

main phrase which is this one all right

play12:02

and for the opportunity Explorer once

play12:03

you get to this page you're going to use

play12:05

the Chrome extension just right click

play12:07

down here kind of in the rows of the

play12:09

table and hit HTML table scraper copy

play12:12

table to file

play12:14

and then this one is going to be OE for

play12:17

opportunity Explorer hit OK

play12:20

and because this is an Amazon file we're

play12:23

going to back up one there and just

play12:25

click on Amazon

play12:27

and hit save all right and then we get

play12:30

out of that one brand analytics here

play12:32

you're going to want to go down where it

play12:33

says view 25 rows click that to a

play12:36

hundred

play12:37

for the reporting range you can change

play12:38

it to whatever you want quarterly weekly

play12:41

monthly and then obviously you'd want to

play12:43

pick kind of the most recent year and I

play12:46

like the most recent quarter just hit

play12:48

apply there so same deal as the

play12:50

opportunity Explorer just click one time

play12:52

HTML table scraper copy table to file

play12:55

and then here's the sq1 and we're going

play12:59

to do that through 10. I'm going to make

play13:00

it all capital I don't know if that

play13:02

matters or not but

play13:04

uh do do capital and all else fails hit

play13:07

OK all right and then this is an Amazon

play13:09

file so it goes here the other thing

play13:12

I'll mention here is make sure if you

play13:13

click on customize columns that by

play13:17

default this should be what you have

play13:19

this is kind of my account unchanged but

play13:21

if for some reason yours is different or

play13:23

you've added for some reason some of

play13:25

these shipping speeds and whatnot this

play13:27

is going to be the format that Imports

play13:28

into the keyword Dominator boosted tool

play13:31

for now we can make this dynamic in the

play13:33

future but this is what it's set up to

play13:35

so all right and I'm going to go ahead

play13:37

and pause this and get the other nine

play13:39

and then I'll be right back all right so

play13:41

I'm going to close out of that one now

play13:42

and brand analytics here's where you

play13:45

dump in the group of asins off the front

play13:47

page so one quick way you can do this is

play13:49

you can go back to keyword Dominator and

play13:53

just open up a new sheet or actually I'm

play13:55

just gonna file import and then I'm

play13:58

going to open up my I like the list

play14:01

format which is this one

play14:03

I'm going to open up the helium 10

play14:07

x-ray here and I'm just going to insert

play14:10

a new sheet I'm just going to grab all

play14:12

the acins off the whatever top 60 I

play14:14

think it was or maybe I removed the

play14:16

sponsored listings but that's more than

play14:19

enough so

play14:21

I'll go ahead and just grab the

play14:22

sponsored ones as well I don't think it

play14:24

really matters

play14:25

all right and I'm going to plug those in

play14:28

here

play14:30

and then you're going to pick your

play14:32

reporting range usually you get more

play14:34

keywords I think if you do it over a

play14:35

wider range you have to experiment a bit

play14:38

with it but I'm going to do quarterly

play14:40

and that's fine

play14:46

all right and then you're just going to

play14:48

download that as a CSV

play14:52

all right and this is an Amazon report

play14:54

so it goes in the Amazon folder and

play14:56

that's code for this one is going to be

play14:57

Capital ba for brain analytics hit save

play15:03

all right and I'm just gonna get out of

play15:05

that one now and this one's optional but

play15:07

it is pretty handy you can take say your

play15:09

top five keyword phrases and plug it in

play15:11

here to get the Amazon autocomplete

play15:13

results so say golf

play15:17

freaking spell golf travel case is one

play15:20

of them

play15:21

and you just run that I think you get so

play15:24

many free chances per day on this to run

play15:26

it all right and then you can use the

play15:29

HTML table scraper and just do cop copy

play15:32

table to clipboard in this case and then

play15:34

go back we're actually going to go over

play15:36

to the keyword Source tab I'm going to

play15:39

delete this I don't really need it

play15:40

anymore all right and I'm in the keyword

play15:43

Source tab here and I'm just going to

play15:45

click custom list

play15:46

and this is where you can put any sort

play15:48

of custom list it may have some extra

play15:50

rows when you first paste it in but or

play15:52

columns rather but you can always delete

play15:54

those you can see it pasted in some

play15:56

extra columns as well but I can just go

play15:58

ahead and delete those it's not

play15:59

important I'm just going to hit delete

play16:01

and clear the data there just so you

play16:03

have your custom list here and then so

play16:05

obviously you could run whatever keyword

play16:07

tool you want to get a custom list and

play16:10

just append to this list to make it as

play16:12

long as you want you could take maybe

play16:14

your top five to ten phrases put it back

play16:16

in for the Amazon search bar to get more

play16:20

of these you get the idea so I'm just

play16:22

going to close out of that and move on

play16:24

to the ad reports so here we're going to

play16:26

want our advertised products our search

play16:28

term summary and our search term

play16:31

impression share reports so to do that

play16:33

you'll just click your create report and

play16:36

one thing as I mentioned earlier you're

play16:37

going to want to make sure that the

play16:38

summary version not the daily

play16:40

for your sponsored products and Search

play16:42

terms you know 30 day range is usually

play16:44

pretty good so here you're just going to

play16:46

make sure it's on sponsored products and

play16:48

then advertised product is the first one

play16:51

you're going to do again summary last 30

play16:54

days and then you can just hit run

play16:55

report and then I'll just run one of

play16:59

them here so that's that one all right

play17:01

and then you can click up here and go

play17:02

back to kind of the main report Hub and

play17:05

then when it's ready to download

play17:06

there'll be a little

play17:08

download icon here all right and then

play17:11

once it's ready to download you can

play17:12

click this button here and it'll

play17:13

download the other thing is if you

play17:15

already have them listed in here you can

play17:17

always just come over and hit run report

play17:19

and they'll rerun for that day so the

play17:23

idea is we need to add in our Search

play17:25

terms search term report and then also

play17:27

the

play17:29

uh search term repression share report

play17:31

if you want that one all right so the

play17:32

search term report is usually on by

play17:34

default here Search terms sponsored

play17:36

products summary last 30 days that's

play17:38

what we want so we'll just run that

play17:41

all right and then lastly we're going to

play17:42

get our search term impression share

play17:45

report

play17:47

so just sponsored products

play17:50

search term we're going to change this

play17:52

to search term Impressions here same

play17:54

thing with summary now here you may want

play17:56

to do a closer range to today just

play17:59

because this report is kind of telling

play18:02

you how much impression share your

play18:04

keywords and products are taking up and

play18:07

I think it's more relevant kind of the

play18:09

tighter the tighter the range to the

play18:12

current day is so maybe you do like last

play18:13

seven days let's say and just do a

play18:16

summary run report there

play18:18

all right and then when you're ready to

play18:20

download them again you're just going to

play18:21

click this button here and you'll get

play18:23

the window to save it the advertised

play18:25

products we're going to name it AP

play18:27

and that goes in the Amazon because it

play18:29

is an Amazon report so it's going to be

play18:31

AP like that that is a Microsoft Excel

play18:34

file which is fine

play18:36

keyword Dominator handles that it's just

play18:38

not as good as a CSV so

play18:41

don't really know why they mixed them

play18:43

all and matched them but whatever

play18:45

all right search term report is going to

play18:47

be you guessed it St

play18:50

and then your search term Impressions

play18:52

share you'll save it the same way it's

play18:53

going to be s i

play18:55

all right now for your scribbles reports

play18:57

what we're gonna have to do here if the

play18:59

asyn date is not loaded is just reload

play19:02

the URL that's plugged into the browser

play19:04

there and you can just single click and

play19:06

hit enter if needed and it'll refresh

play19:09

all right so I'm not going to save all

play19:11

these but they're done the same way you

play19:12

just click on the URL here hit enter and

play19:15

then you'll see it Imports all the

play19:16

listing copy quick way to save these if

play19:19

you double click there on the Asin which

play19:20

is up in the URL and then just hit Ctrl

play19:22

C on your keyboard and then you're going

play19:24

to go over to export and then export to

play19:28

CSV this is a helium 10 file so you're

play19:31

going to save this in the h10 folder one

play19:33

other key Point here is

play19:36

the way it should load from all the

play19:39

tests that I've done is from left to

play19:41

right with the furthest one to the left

play19:43

being your Asin but you just want to

play19:45

make sure whichever one you Mark is the

play19:47

first Asin it matches up with what you

play19:51

have in your settings so I'll show you

play19:53

that here in a minute but go back to the

play19:57

helium 10 folder now and we're just

play19:59

going to save these using one underscore

play20:02

and then the Asin so it's going to be

play20:04

one underscore and I have my acin copy

play20:08

there to the clipboard so that's why

play20:10

it's there I'm going to hit save

play20:11

all right and then you can X out of that

play20:13

move on to the next one what I was going

play20:15

to mention though is

play20:17

you can see two in eight or the last

play20:20

three digits and then two and eight are

play20:22

the last three digits here so this the

play20:24

tabs should open up in order and then

play20:26

kind of match the sequence the most

play20:29

important critical one though is that

play20:30

you just get your Ace and if it's in our

play20:33

example two and eight that we make sure

play20:36

then just double check that that is in

play20:37

fact the one that that's right there and

play20:39

you should see all your listing copy and

play20:42

everything pop up so that was the point

play20:44

I wanted to make and then once you're

play20:45

done with all of these asyn files you've

play20:49

successfully gotten all the files and

play20:51

you can see what we were what we're

play20:53

doing is we're basically aggregating all

play20:55

these reports the first time and then

play20:57

we're going to import them in all in one

play20:59

fail swoop and then subsequent times if

play21:02

you want to do this maybe once or twice

play21:03

a week or a couple times a month you're

play21:06

not going to need obviously get all your

play21:07

asyn files again you could but you don't

play21:09

you don't necessarily need to you

play21:12

obviously want to get probably the

play21:13

cerebral report potentially a few of

play21:16

these Amazon reports likely some of your

play21:18

ad reports if you use a keyword

play21:20

Dominator boosted to kind of track some

play21:22

of your PPC performance and and things

play21:25

like that but you'll have to kind of

play21:27

make a judgment call on which reports

play21:28

you want to update periodically but

play21:31

obviously they're not going to all need

play21:32

to be updated each time and to toggle

play21:34

them on and off you're simply just going

play21:36

to click the check boxes that you

play21:37

wouldn't want and then the next time you

play21:40

click the download new data only those

play21:42

tabs are going to open and then once

play21:45

those that data is imported which we're

play21:46

going to do here in just a second you'll

play21:48

see that only the ones that we have

play21:50

checked are going to import so that's

play21:51

how you can kind of tell the system what

play21:53

you want to work with and what you don't

play21:55

so hopefully up to this point it's made

play21:57

sense what we've done as far as saving

play21:58

the files in the applicable folders here

play22:01

you can see I'm in my Google Drive in

play22:04

the keyword sources new and just kind of

play22:06

give you a high level overview of what

play22:08

we did in this video helium 10 we've got

play22:11

10 asym files that we saved from

play22:14

scribbles with the number one being RAC

play22:17

and that was the The crucial step then

play22:20

we've got the cerebro file named CR the

play22:23

X-ray export name XR then if we back up

play22:27

to our Amazon folder you've got 10

play22:31

search query report files name sq1

play22:34

through sq10

play22:36

and then we've got our search term ad

play22:38

report summary version we've got our

play22:41

search term impression share name named

play22:44

SI that's the summary version

play22:46

the opportunity Explorer OE brand

play22:49

analytics ba and then the advertised

play22:51

products report sponsored products

play22:53

summary version is AP

play22:55

so those are the data sources that we're

play22:58

using in this and then for the zon Guru

play23:00

folder we'll have another training video

play23:02

to show you how to get those files but

play23:03

it's it's more of kind of the same steps

play23:06

it's just different screens so

play23:08

once you've got that down pat you're

play23:10

pretty well ready to kind of maintain

play23:13

the system and now it's just a matter of

play23:15

generating our Target lists and then

play23:18

over time periodically bringing in more

play23:21

keywords and just kind of working them

play23:23

into the mix so in order to get now the

play23:26

files into the system it's really simple

play23:28

you're just going to come up here and

play23:30

hit import data into keyword Dominator

play23:32

and it's just going to go out now to our

play23:36

folder within Google Drive and this

play23:39

script takes about a minute or so to run

play23:41

and you'll see it as it's running it's

play23:43

going to update in this sheet the files

play23:46

that it brings in so I'll just give it a

play23:47

second here and you'll see it populate

play23:49

all right so there the asins just came

play23:51

in and all it's doing it's bringing in

play23:53

all this data automatically so you don't

play23:55

have to copy and paste or go up the file

play23:58

import and do all that stuff and paste

play24:01

it to the right place it's just bringing

play24:03

all the data in and putting it in the

play24:04

right place so all you really need to

play24:06

worry about then is building your target

play24:08

list

play24:11

it all right and then once it's done

play24:13

you're going to get this prompt here you

play24:15

can go ahead and just hit OK you gotta

play24:16

make sure the pointer finger pops up

play24:18

there and then let the green kind of

play24:21

loading bar finish all the way and then

play24:23

you'll see your status update and then

play24:26

that finish scripting green will pop up

play24:29

and that's kind of how you know you're

play24:30

done with the import I just timed it it

play24:32

took about a minute 20 seconds to do all

play24:34

that on my computer I've got a pretty

play24:37

slow internet too so hopefully it's

play24:38

faster on yours hopefully this is pretty

play24:40

intuitive I mean it's it's basically

play24:42

told us now that it has found and

play24:44

imported all of these files here for the

play24:47

search query report you can see it

play24:48

numbers each one so if you fat finger

play24:50

one and and put like 11 or something

play24:53

else it'll say not found and then you

play24:55

can go back and update that one and

play24:58

import it in

play25:00

but yeah this is the process we've got

play25:02

all the data in here now and I'm gonna

play25:04

actually stop this video here in just a

play25:06

second but first I want to give you a

play25:09

little more background on where the data

play25:11

is stored so all the Asin file data is

play25:14

hidden in in Hidden sheets you don't

play25:16

need to worry about that cerebro data

play25:19

same thing the brand analytics

play25:20

opportunity Explorer search query report

play25:23

if we go into the source tab right now

play25:26

we can actually find that data it gets

play25:28

imported directly into here so if you

play25:30

remember we brought the the data in here

play25:32

from the keyword.io into the custom list

play25:35

but there's also the search query report

play25:37

so we can expand this section here and

play25:40

we'll find that the opportunity Explorer

play25:43

data now is just right here and the

play25:47

brand analytics data is going to be

play25:50

right there so that's kind of how that

play25:52

works all right and then lastly the

play25:53

cerebro and zong Guru tables the data is

play25:56

not populated in these two areas quite

play25:58

yet they actually get populated in The

play26:01

Next Step which I'm going to cover in

play26:03

the next video here where we're going to

play26:05

add our cerebro or zon Guru keywords

play26:07

followed by kind of the manual keywords

play26:10

so that's a preview of the next video

play26:11

where we talk about building out our

play26:13

Target list so stay tuned for that one

play26:16

I'll see you guys there

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