Request access to brand selling benefits

Summary

The training video 'Request access to brand selling benefits' explains the advantages of Amazon Brand Registry enrollment for brands. Post-enrollment, brands gain enhanced control over product detail pages and access to a range of selling benefits, such as Stores, A+ Content, Sponsored Brands campaigns, and Amazon Brand Analytics. The video clarifies that requesting selling benefits is distinct from applying to sell products on Amazon, which is a separate process for sellers not associated with a registered brand. For Amazon sellers with a brand relationship, two roles are available: 'Brand Representative' for internal employees with access to sensitive brand data, and 'Reseller' for third-party sellers with limited access. The process to request these roles is outlined, involving navigating through Seller Central, contacting the brand's Administrator, and receiving an invitation via email. The video concludes with a reminder that benefits become accessible within 48 hours of role assignment, encouraging sellers to make the most of the Amazon store.

Takeaways

• 🛒 After enrolling in Amazon Brand Registry, brands gain greater control over their product detail pages and access to a suite of selling benefits.
• 📈 The selling benefits include Stores, A+ Content, Sponsored Brands campaigns, and Amazon Brand Analytics, which aim to improve brand performance.
• ⚠️ Requesting selling-benefits eligibility is not the same as applying to sell products in the Amazon store, which is a separate process.
• 🔍 Sellers not associated with a registered brand but wanting to match offers to a brand's product detail pages may need to complete a selling application.
• 📚 For more information on selling applications, refer to the training “Apply to sell a product, category, or brand” in Seller University.
• 🤝 Amazon sellers with a relationship to a registered brand can request a Selling role, which defines their relationship with the brand.
• 🏢 The 'Brand Representative' role is for those employed by the brand and grants access to potentially sensitive brand information.
• 🛍️ Third-party sellers should request the 'Reseller' role, which offers a more limited set of selling benefits to protect the brand's private information.
• 📋 To request the 'Brand Representative' role, navigate to 'Build Your Brand' in Seller Central and follow the prompts to submit a request.
• 💌 If access to 'Brand Benefit Eligibility' is not available, contact the brand's Administrator directly for the 'Brand Representative' role.
• 📧 For the 'Reseller' role, contact the brand Administrator, and once granted, you will receive an invitation via email.
• ⏱️ After being granted a role, sellers become eligible to access related benefits within 48 hours.

Q & A

What are the benefits of enrolling in Amazon Brand Registry?

Enrolling in Amazon Brand Registry allows a brand to have greater control over the information on its product detail pages and become eligible for a suite of selling benefits such as Stores, A+ Content, Sponsored Brands campaigns, Amazon Brand Analytics, and more, which are designed to enhance a brand’s performance.

Is requesting selling-benefits eligibility the same as applying to sell a brand’s products on Amazon?

No, requesting selling-benefits eligibility is different from applying to sell a brand’s products in the Amazon store. The latter is a separate process sometimes required for sellers who aren’t associated with a registered brand but want to match offers to the brand’s product detail pages.

How can a seller get more information about the selling application for a registered brand?

A seller can get more information by searching for the training titled 'Apply to sell a product, category, or brand' in Seller University.

What are the two roles an Amazon seller with a relationship with a registered brand can request?

The two roles an Amazon seller can request are 'Brand Representative' and 'Reseller'. These roles define the relationship with the brand and grant different access and privileges.

Who is the 'Brand Representative' role intended for?

The 'Brand Representative' role is reserved for individuals who are internal to and directly employed by the brand, enabling them to access tools that may surface potentially sensitive information about the brand.

What role should external, third-party sellers request?

External, third-party sellers should request the 'Reseller' role, which provides access to a more limited set of selling benefits to protect the brand’s private information.

How does a seller request the 'Brand Representative' role?

To request the 'Brand Representative' role, a seller should go to the Seller Central menu, select 'Build Your Brand' from the 'Brands' drop-down menu, click the 'Identify as the brand owner' button next to the brand they sell, and then click the 'Submit Request' button in the pop-up.

What should a seller do if they don’t have access to the 'Brand Benefit Eligibility' page?

If a seller doesn’t have access to the 'Brand Benefit Eligibility' page, they can still request the 'Brand Representative' role by contacting the registered brand’s Administrator, who will review the request in the Brand Registry portal.

How does a seller request the 'Reseller' role?

To request the 'Reseller' role, a seller should contact the brand Administrator directly.

What happens after a seller is granted a role by the brand?

Once the brand grants the role, the seller will receive an invitation via email and will become eligible to access related benefits within 48 hours.

What is the purpose of the training on requesting selling-benefit access for a brand enrolled in Brand Registry?

The purpose of the training is to guide Amazon sellers on how to request access to selling benefits for brands enrolled in Brand Registry, ensuring they understand the process and the roles available to them.

What is the final step for a seller after successfully completing the process of requesting a role?

The final step is to wait for the invitation from the brand via email, which will grant them access to the related benefits within 48 hours.

Outlines

00:00

🛒 Introduction to Amazon Brand Registry Selling Benefits

The training video introduces the concept of Amazon Brand Registry and its selling benefits. After a brand is enrolled, it gains more control over its product detail pages and becomes eligible for benefits such as Stores, A+ Content, Sponsored Brands campaigns, and Amazon Brand Analytics. It clarifies that requesting selling benefits is different from applying to sell a brand's products on Amazon. The video also distinguishes between 'Brand Representative' and 'Reseller' roles, with the former for internal employees and the latter for external sellers. It provides a step-by-step guide on how to request these roles and what to do if access to certain pages is not available. The video concludes with the process of receiving an invitation and becoming eligible for benefits within 48 hours.

Keywords

💡Amazon Brand Registry

Amazon Brand Registry is a service provided by Amazon that allows brand owners to register their brand on the platform. This service offers greater control over product detail pages and access to a range of selling benefits. In the video, it is mentioned as the starting point for brands to gain enhanced control and benefits on Amazon's platform.

💡Product Detail Pages

Product Detail Pages (PDPs) are the web pages on Amazon where detailed information about a product is displayed, including its description, price, and customer reviews. The video emphasizes that after enrolling in Amazon Brand Registry, brands have greater control over the information that appears on these pages.

💡Selling Benefits

Selling Benefits refer to the suite of tools and services that Amazon provides to brands after they enroll in Brand Registry. These benefits include features like Stores, A+ Content, and Sponsored Brands campaigns, which are designed to improve a brand's visibility and performance on the platform. The video outlines these benefits as key advantages for brands.

💡Stores

Stores on Amazon are personalized pages where brands can showcase their products and tell their brand story. It's one of the selling benefits available to brands enrolled in Amazon Brand Registry. The video mentions Stores as a way for brands to enhance their performance on Amazon.

💡A+ Content

A+ Content is an Amazon feature that allows brands to create more engaging and informative product descriptions using rich media like images, text, and bullet points. It is one of the selling benefits mentioned in the video, highlighting its role in helping brands stand out on the platform.

💡Sponsored Brands Campaigns

Sponsored Brands Campaigns are a type of advertising on Amazon that allows brands to promote their products and brand identity. It is part of the selling benefits and is mentioned in the video as a tool to enhance a brand's performance.

💡Amazon Brand Analytics

Amazon Brand Analytics is a feature that provides brands with insights and analytics about their customers and products. It is one of the selling benefits available to brands in the Amazon Brand Registry, helping them make data-driven decisions to improve their sales performance.

💡Selling Application

A Selling Application is a process through which sellers apply to sell a brand's products on Amazon. The video distinguishes this from requesting selling-benefits eligibility, noting that it is a separate process required for sellers not associated with a registered brand who wish to match offers to the brand's product detail pages.

💡Brand Representative

A Brand Representative is a role within the Amazon Brand Registry system that is typically reserved for individuals who are directly employed by the brand. The video explains that this role grants access to tools that can reveal potentially sensitive information about the brand.

💡Reseller

A Reseller is a third-party seller who is not directly affiliated with the brand but sells its products. The video discusses the Reseller role as a more limited set of selling benefits compared to a Brand Representative, designed to protect the brand's private information.

💡Seller Central

Seller Central is a portal provided by Amazon for sellers to manage their business on the platform. It is mentioned in the video as the place where sellers can request a Selling role and access various brand-related functionalities.

💡Brand Benefit Eligibility

Brand Benefit Eligibility refers to the process of a brand or seller proving their relationship with the brand to gain access to specific benefits on Amazon. The video describes how sellers can identify as the brand owner and submit a request for eligibility on the 'Brand Benefit Eligibility' page.

Highlights

After a brand enrolls in Amazon Brand Registry, it gains greater control over its product detail pages.

Brands enrolled in Brand Registry become eligible for a suite of selling benefits to enhance performance.

Requesting selling-benefits eligibility is different from applying to sell a brand's products on Amazon.

Sellers not associated with a registered brand can match offers to the brand's product detail pages through a separate process.

Amazon provides training on completing a selling application for a registered brand in Seller University.

Amazon sellers with a relationship to a registered brand can request a Selling role as 'Brand Representative' or 'Reseller'.

The 'Brand Representative' role is for those directly employed by the brand and provides access to potentially sensitive brand information.

Third-party sellers should request the 'Reseller' role, which offers a more limited set of selling benefits to protect brand privacy.

To request the 'Brand Representative' role, go to Seller Central, select 'Build Your Brand', then 'Identify as the brand owner' and 'Submit Request'.

If you don't have access to the 'Brand Benefit Eligibility' page, contact the brand's Administrator to request the 'Brand Representative' role.

To request the 'Reseller' role, contact the brand Administrator directly without needing to access the 'Brand Benefit Eligibility' page.

Once granted the Selling role, you will receive an invitation from the brand via email.

After receiving the role, you become eligible to access related selling benefits within 48 hours.

This training provides a comprehensive guide on requesting selling-benefit access for brands enrolled in Amazon Brand Registry.

Amazon Brand Registry offers a range of benefits to enhance a brand's performance on the platform.

Selling benefits include Stores, A+ Content, Sponsored Brands campaigns, and Amazon Brand Analytics.

Different Selling roles ('Brand Representative' and 'Reseller') grant varying levels of access and privileges.

The training emphasizes the importance of distinguishing between requesting selling benefits and applying to sell a brand's products.

The process for requesting a Selling role involves accessing specific pages and submitting requests through Seller Central or contacting the brand Administrator.

Transcripts

Welcome to our training “Request access to brand selling benefits.”

After a brand enrolls in Amazon Brand Registry,

it has greater control over the information

that appears on its product detail pages.

It also becomes eligible to access a suite of selling benefits such as

Stores,

A+ Content,

Sponsored Brands campaigns,

Amazon Brand Analytics,

and more.

These are designed to enhance a brand’s performance.

Before we begin,

note that requesting selling-benefits eligibility is different from

applying to sell a brand’s products in the Amazon store.

That separate process is sometimes required for sellers

who aren’t associated with a registered brand,

but want to match offers to the brand’s product detail pages.

If you’d like more information about completing a selling application

for a registered brand, search for our training

“Apply to sell a product, category, or brand” in Seller University.

If you’re an Amazon seller who has a relationship with a registered brand,

you can request a Selling role.

It defines the relationship you have with the brand,

either as a “Brand Representative” or “Reseller.”

These roles grant different access and privileges.

The “Brand Representative” role is reserved for those who are internal to,

and directly employed by, the brand.

It enables eligibility to access tools that surface potentially

sensitive information about the brand.

External, third-party sellers should request the “Reseller” role.

They’re eligible to access a more limited set of selling benefits,

which helps protect a brand’s private information.

Let’s review the processes for requesting a “Brand Representative”

or “Reseller” role.

To request the “Brand Representative” role,

go to the Seller Central menu and select

‘Build Your Brand’ from the drop-down menu for ‘Brands.’

We’ll list the brands you sell in the Amazon store

on the ‘Brand Benefit Eligibility’ page.

Click the ‘Identify as the brand owner’ button next to it,

then the ‘Submit Request’ button in the pop-up.

If you don’t have access to the ‘Brand Benefit Eligibility’ page,

you can still request the “Brand Representative” role.

Contact the registered brand’s Administrator.

They’ll review your request in the Brand Registry portal.

To request the “Reseller” role, contact the brand Administrator directly.

Whether you request the “Brand Representative” or “Reseller” role,

you’ll receive an invitation from the brand via email

once they grant you the role.

You’ll become eligible to access related benefits within 48 hours.

This concludes our training on requesting selling-benefit access

for a brand enrolled in Brand Registry.

Thank you, and happy selling in the Amazon store!