VAS101_Topic015

Summary

This video provides a practical walkthrough of using Helium 10, a tool for Amazon sellers. It covers competitor analysis, keyword research, and product insights through tools like X-ray, Magnet, and Cerebro. The video emphasizes focusing on essential features like the Black Box for product research, and how to add the Helium 10 Chrome extension. It also explains how to analyze product performance using X-ray reports, interpret sales data, understand Best Seller Rank (BSR), and avoid unnecessary distractions when working with Helium 10's interface.

Takeaways

• 😊 Helium 10 is a tool used for competitor analysis, keyword research, and keyword ranking on Amazon.
• 🔍 The key tools in Helium 10 discussed include X-ray report, Magnet, Cerebro, and Black Box.
• 💡 Focus on relevant tools like the Black Box for product research and ignore unnecessary dashboard items.
• 🛠️ The first step is to install the Helium 10 Chrome extension by visiting the Chrome Web Store.
• 📊 The X-ray report provides crucial data on products such as search volume, total revenue, average price, and Best Seller Rank (BSR).
• 🏷️ BSR (Best Seller Rank) is important to track, with a lower BSR indicating better sales performance.
• 📦 Sponsored Products (SP) are products that sellers pay to promote and appear at the top of search results.
• 🆔 ASIN (Amazon Seller Identification Number) is essential for product identification and communication with Amazon.
• 🔄 The video explains the difference between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM).
• 📈 Layouts and tool positions in Helium 10 may change over time, but the core functionality remains consistent.

Q & A

What is Helium 10?

Helium 10 is a software suite used for Amazon seller tools, including competitor analysis, keyword research, keyword ranking, and other functionalities like X-ray reports, Magnet, and Cerebro.

What is the 'Black Box' feature in Helium 10?

The 'Black Box' feature in Helium 10 is a product research tool designed to help users find profitable products to sell on Amazon. It allows filtering through vast amounts of product data based on specific criteria.

How do you install the Helium 10 Chrome extension?

To install the Helium 10 Chrome extension, go to the Chrome Web Store, type 'Helium 10' in the search bar, click on 'Add to Chrome,' and then 'Add extension.' After installation, pin it to make it visible in your browser.

What is an X-ray report in Helium 10?

An X-ray report in Helium 10 provides detailed information about a product on Amazon, including sales data, revenue, average price, BSR (Best Seller Rank), and reviews.

What does BSR (Best Seller Rank) mean?

BSR (Best Seller Rank) indicates how well a product is selling compared to other products in the same category on Amazon. A lower BSR number signifies better sales performance.

What is the difference between FBA and FBM?

FBA (Fulfillment by Amazon) means the seller stores products in Amazon's warehouse, and Amazon handles the shipping. FBM (Fulfillment by Merchant) means the seller ships products directly from their own warehouse or home.

Why do some Amazon sellers not deliver products to Pakistan or other Asian countries?

Some Amazon sellers do not deliver to Pakistan or other Asian countries due to high return shipping costs, which can exceed the value of the product, making returns unprofitable.

What is the significance of ASIN in Amazon research?

ASIN (Amazon Seller Identification Number) is a unique identifier for products on Amazon. It is used for research, and in case of issues like image disappearance, it helps sellers open cases with Amazon.

What are 'Sponsored Products' on Amazon?

'Sponsored Products' are listings that sellers pay to promote, making them appear at the top of search results. These ads work similarly to Facebook ads, where sellers pay to increase visibility.

What is the Buy Box on Amazon?

The Buy Box is a feature on Amazon where multiple sellers can compete to be the default seller for a product. Amazon rotates sellers based on various factors like price and fulfillment method.

Outlines

00:00

🔍 Introduction to Helium 10 and Practical Overview

The video begins with an introduction to Helium 10, a tool used for competitor analysis, keyword research, and keyword ranking. The speaker highlights key features such as the X-ray report, Magnet, and Cerebro. They emphasize focusing only on relevant tools like the 'black box' in the product research tab and avoiding distractions. The tutorial then moves into practical steps, starting with searching for Helium 10 on Google and adding the Chrome extension. The speaker reassures viewers not to panic about the interface, emphasizing the importance of focusing on relevant features and avoiding unnecessary tools.

05:03

🌍 Buyer vs. Seller Accounts on Amazon

This section contrasts Amazon's buyer and seller accounts, using the example of researching products from the UK to Pakistan. The speaker explains that some sellers don't deliver to Pakistan due to high return costs and that changing the location to a UK postcode can yield more product results for research purposes. The speaker emphasizes that sellers avoid delivering to certain countries to minimize shipping and return costs. The importance of using the UK postcode for broader product search results in Helium 10 is highlighted.

10:03

📈 X-ray Report and Understanding Amazon's BSR

This paragraph explains how to use the X-ray report from Helium 10 while searching for products like pillows on Amazon. The speaker details the key metrics shown in the report, such as search volume, total revenue, average price, and Best Seller Rank (BSR). A lower BSR indicates better sales performance. Sponsored products (SP) and ASINs, which are Amazon Seller Identification Numbers, are introduced. The speaker also touches on product listings, revenue, and fulfillment types (FBM and FBA). The concept of the 'Buy Box' and its science is briefly mentioned, along with a reminder that the layout of Helium 10 may change but core functions remain the same.

Keywords

💡Helium 10

Helium 10 is a software suite designed for Amazon sellers to help with product research, competitor analysis, and keyword ranking. In the video, the instructor uses Helium 10 to demonstrate how to conduct competitor analysis and perform keyword research. Tools such as the X-ray report, Cerebro, and Magnet are also part of this suite.

💡Competitor Analysis

Competitor analysis is the process of evaluating other sellers' products, strategies, and performance on Amazon. Helium 10 offers features to analyze competitor data, helping users understand market trends and identify opportunities. The video emphasizes using Helium 10 for competitor analysis to optimize product listings and pricing.

💡X-ray Report

The X-ray report is a tool within Helium 10 that provides data on sales, revenue, and other metrics for products listed on Amazon. In the video, the instructor demonstrates how to access the X-ray report to fetch information like search volume, total revenue, and Best Seller Rank (BSR) for products such as pillows.

💡Keyword Research

Keyword research refers to identifying the most relevant and high-traffic search terms for product listings on Amazon. The video mentions tools like Cerebro and Magnet within Helium 10 that assist with finding effective keywords to improve a product's visibility. The focus is on selecting keywords that lead to higher rankings and sales.

💡Black Box

Black Box is a product research tool within Helium 10 that allows users to filter and identify profitable products based on specific criteria. The instructor highlights Black Box as one of the core tools relevant for product research, advising viewers to focus on it when working with Helium 10.

💡Sponsored Products (SP)

Sponsored products are listings that sellers pay to promote on Amazon, ensuring that their products appear at the top of search results. The video explains how to differentiate between sponsored and organic listings when using the X-ray report in Helium 10, showing how SP can impact product rankings.

💡ASIN (Amazon Seller Identification Number)

ASIN is a unique identifier assigned to every product listed on Amazon. In the video, the instructor explains how ASINs are used in research and communication with Amazon, particularly when addressing issues like missing product images. It serves as a critical reference for both sellers and the platform.

💡BSR (Best Seller Rank)

The Best Seller Rank (BSR) is a ranking given by Amazon to products based on their sales performance. A lower BSR means a higher rank. The video elaborates on how BSR is calculated and its importance, with the instructor explaining that a product's BSR fluctuates daily depending on its sales velocity.

💡FBA (Fulfillment by Amazon)

FBA is a service where Amazon stores, packs, and ships products on behalf of sellers. In contrast to FBM (Fulfillment by Merchant), FBA involves fees for storage and handling. The video briefly touches on how FBA differs from FBM and its relevance in product listing strategies.

💡Chrome Extension

A Chrome extension is a small software program that customizes the browsing experience. The video shows how to install the Helium 10 Chrome extension, explaining its utility in accessing Helium 10’s tools directly within the browser. This extension allows users to quickly access data on Amazon products without switching platforms.

Highlights

Introduction to Helium 10 for competitor analysis, keyword research, and keyword ranking.

Explanation of the Black Box tool within the Product Research tab of Helium 10.

Practical demonstration on how to install the Helium 10 Chrome extension.

Clarification of the Helium 10 logo, featuring six boxes: three light blue and three dark blue.

Introduction to the X-ray report, a key feature of Helium 10, for analyzing Amazon product data.

Understanding the difference between Amazon buyer and seller accounts.

Challenges with Amazon UK sellers shipping to Pakistan due to high return costs.

Importance of using a UK postcode for product research on Amazon UK.

Demonstration of how to search for a product (e.g., 'pillow') on Amazon and use Helium 10’s X-ray tool.

Explanation of key data points in the X-ray report, such as search volume, total revenue, average revenue, and BSR.

Clarification of the term 'Sponsored Product' (SP) and how it affects product rankings.

Definition of ASIN (Amazon Seller Identification Number) and its use in resolving issues with Amazon.

Explanation of the difference between Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA).

Introduction to the Buy Box concept on Amazon, explaining how multiple sellers can sell on one listing.

Encouragement to focus on relevant tools and reports in Helium 10 without being overwhelmed by layout changes.

Transcripts

May peace be upon you!

We have discussed theory in detail and

we have just talked verbally.

Now, we will discuss all these things practically.

In this video,

we will talk about Helium 10.

What is Helium 10?

In Helium 10,

you do competitors’ analysis,

keyword research, and keyword ranking.

All this will be discussed in Helium 10.

There is an X-ray report, magnet, and Cerebro

All these things we will discuss.

Now, we will do it practically.

We type Helium 10 in google

and press enter.

You don’t need to worry about its surface, “ what is this, I will not get it?”

You can easily understand it as we will learn only relevant things.

The most relevant thing is a black box in the product research tab.

You must remember the black box that is relevant to you.

After the black box, the x-ray report comes I will do the practical too.

In the keyword research bar, there are Cerebro and magnet.

We have these things

Cerebro, magnet, black box and x-ray report, These four things are relevant to us.

Ignore whatever you see on the dashboard. There are too many boxes below.

Just ignore them. You are not concerned with them.

Whenever you work, just focus on your work.

Don’t panic about seeing multiple things. If someone recommends using any tab,

it is not relevant to you. If it were relevant, I would have told you.

You need to work and learn to the point.

Then, you will get the benefit. If you jump into unnecessary things and

start exploring all these options, you will get confused and

will not understand what to do.

And these are not relevant to you.

Helium 10 will show here in the extension.

Now, it is not there as we will learn how will we add an extension of Helium 10 here.

When Helium 10 appears here, I will teach you the x-ray report and all other tools.

Now, close the window of Helium 10.

We come back to Google again and Type

chrome extension

it appears in suggestions, and click on it.

Chrome web store appears on page one.

Simply write Helium 10 in the search bar of the chrome web store window.

Here we see Helium 10 then click on it.

Also, click on ‘Add to chrome’.

Another box will appear ‘add extention’, click on it as well

It has added an extension

but is still invisible to us.

What will we do? Click on this point and pin Helium 10.

Now, you will observe what will happen after pinning helium 10.

The helium 10 logo will appear there.

You need to remember its logo.

In this way, you will know which will be the helium 10 in these so many things.

The logo of Helium 10 consists of 6 boxes. Three are light blue and the rest of the three are dark blue.

Now, you know this is Helium 10.

First, we explore the x-ray report in Helium 10.

To know about x-ray reports, we go on Amazon.

I have just typed am and google has given me the suggestion of

amazon.co.uk. Now, click on this.

Now, we type a product here like a pillow.

This is what Amazon has seen in front of us۔

When you visit Amazon, you can see it is its buyer account.

Now, we are not talking about seller accounts.

When we create an ID or listing, then we will learn how is the seller central.

The buyer has a different account and

the seller has a different account. This is a buyer account.

First, you click on ‘Deliver to’ tab,

Pakisan appears here, when you open it. On my page, the London address is already there.

Amazon knows about your location.

It gives you the location where you want the product in Pakistan.

The problem is that if you want the product in Pakistan,

Many sellers don’t want to sell in Pakistan.

We have opened Amazon Uk.

If you buy from Amazon Uk, many sellers have turned off Pakistan and other countries in listing

as they will not deliver this product in Pakistan or Asia.

They deliver them only in the UK and Europe. What’s the reason?

If a persons want to return the product,

the purchase return cost will be too high. Even its shipping charges exceed the product cost.

When a product comes to Pakistan from the UK and returns to the UK.

This is the buyer's right to return the product if he is not satisfied with it.

So, he says that you could take back your product.

Hence, sellers don’t sell in India, Pakistan, Bangladesh, and Sri Lanka

where they think the purchase return cost will be great.

So, this is a formality to write any UK postcode here.

You could take the postcode from google.

Look, if I type any postcode here like LS125QJ,

click on apply. Now, deliver to Leeds appears here.

We research products from Helium 10.

Doing research, if the Pakistan location shows here,

maybe 50 products will be here.

If we enter the UK post code here, five thousand products will come to the surface.

Our work is to do research. So, we want more options while researching.

Now, we type pillow here.

A huge variety of pillows appears here. In this layout, you can find too many confusing things,

but it is not confusing as we will learn them as per relevancy.

Irrelevant things, we will not discuss here. So, you don’t need to focus on them.

We search for the pillow and we will talk about listing and other things later.

People are selling multiple pillows on Amazon.

I told you about the x-ray report earlier. Click on Helium 10 logo,

then click on X-ray.

Now, it will take seconds to fetch data.

I will discuss the detail as data appears on the screen.

It is a little bit time-taking.

Helium 10 tells that the search volume of the pillow is 31,580 for a month.

Total revenue is 1.2 million pounds here.

Average revenue means how many people are selling pillows.

Every seller has this average revenue.

Average revenue means this is the monthly sale of a seller. Revenue means sales.

Total revenue on Pillow is this. The average price is 30 pounds.

Everyone would have set different average prices.

Average BSR: BSR is best seller rank.

Amazon gives BSR to you according to your sales velocity.

What is the volume of sales? BSR change on daily basis.

If you take good orders, BSR will be good. The lower BSR is considered good.

The BSR of the listing is 9,198 now.

some day if BSR goes to 5000 then it will be good.

The next day, if BSR goes to 4000, it gets even better.

If it goes up from 9000 to 11000-12000,

we will say BSR is getting down.

BSR down means that BSR is going up in the number but in reality it is going down

B.S.R. is becoming good when it is becoming less in numbers

If it is 1000 BSR then it is best۔

the average number of reviews is 3,419 for the product.

All sellers of pillows are appearing here.

We will just explore a few. You will understand.

You can see “SP” here.

It is not the SP of Pakistan. It means sponsored product.

It means people spend money to rank their products on top.

I will tell you practically all about this in PPC videos.

Same as we run ads on Facebook by spending money.

These are the people who have paid money to promote their product

Now your product will appear at the top mean you are investing more money.

so It is said that this is a sponsored product. Below there are organic products

In the next column, you could see ASIN.

It stands for Amazon Seller Identification number.

Simply, we say it is ab ID card number of any product.

You need it either during research or

if you open a case with Amazon. We will also talk about it.

Opening a case means you observe that your pictures disappear suddenly.

You could open a case with Amazon by providing ASIN saying this is my product and

I am facing this problem, so resolve it. ASIN shows your product detail.

You pick the ASIN to communicate and fix the issue.

It also shows brand, price, sales, graph.

We will discuss graphs in detail too.

Revenue is 10,910 pounds and

BSR is 281. It means this product has a great BSR.

FBA fees are not showing here because it will be FBM (Fulfillment by Merchant) product.

It means the person is selling and dispatching his product on his own.

He does not place his product in the Amazon warehouse as we already discussed in FBA and FBM.

Briefly, I tell you fulfillment by the merchant is when you ship your products either from your house or warehouse.

FBA means your stock is in the Amazon warehouse and

Amazon charges fees like you could see FBA fees here.

Active seller means two persons are selling on this listing.

It happens when multiple people are selling on a single listing.

After every two hours, Amazon allows people tobuy from this seller in the morning and that seller in the evening.

We will learn all this in the video of Buy Box. There is a science of Buy Box.

So, you don’t need to worry about anything.

We have learned how we fetch the x-ray report of Helium 10.

Don’t worry about tools and especially layout as it varies often.

Maybe you will watch this video after sometime.

During practice, maybe the layout is different from that watched in the video.

These are simple basic things.

You need to remember points like you have to observe the x-ray report of Helium.

Maybe the x-ray tab gets change its position after some time.

Things work likewise,

changing layout does not matter. So, nothing to worry about.