VAS101_Topic015

Summary

This video provides a practical walkthrough of using Helium 10, a tool for Amazon sellers. It covers competitor analysis, keyword research, and product insights through tools like X-ray, Magnet, and Cerebro. The video emphasizes focusing on essential features like the Black Box for product research, and how to add the Helium 10 Chrome extension. It also explains how to analyze product performance using X-ray reports, interpret sales data, understand Best Seller Rank (BSR), and avoid unnecessary distractions when working with Helium 10's interface.

Takeaways

• 😊 Helium 10 is a tool used for competitor analysis, keyword research, and keyword ranking on Amazon.
• 🔍 The key tools in Helium 10 discussed include X-ray report, Magnet, Cerebro, and Black Box.
• 💡 Focus on relevant tools like the Black Box for product research and ignore unnecessary dashboard items.
• 🛠️ The first step is to install the Helium 10 Chrome extension by visiting the Chrome Web Store.
• 📊 The X-ray report provides crucial data on products such as search volume, total revenue, average price, and Best Seller Rank (BSR).
• 🏷️ BSR (Best Seller Rank) is important to track, with a lower BSR indicating better sales performance.
• 📦 Sponsored Products (SP) are products that sellers pay to promote and appear at the top of search results.
• 🆔 ASIN (Amazon Seller Identification Number) is essential for product identification and communication with Amazon.
• 🔄 The video explains the difference between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM).
• 📈 Layouts and tool positions in Helium 10 may change over time, but the core functionality remains consistent.

Q & A

What is Helium 10?

Helium 10 is a software suite used for Amazon seller tools, including competitor analysis, keyword research, keyword ranking, and other functionalities like X-ray reports, Magnet, and Cerebro.

What is the 'Black Box' feature in Helium 10?

The 'Black Box' feature in Helium 10 is a product research tool designed to help users find profitable products to sell on Amazon. It allows filtering through vast amounts of product data based on specific criteria.

How do you install the Helium 10 Chrome extension?

To install the Helium 10 Chrome extension, go to the Chrome Web Store, type 'Helium 10' in the search bar, click on 'Add to Chrome,' and then 'Add extension.' After installation, pin it to make it visible in your browser.

What is an X-ray report in Helium 10?

An X-ray report in Helium 10 provides detailed information about a product on Amazon, including sales data, revenue, average price, BSR (Best Seller Rank), and reviews.

What does BSR (Best Seller Rank) mean?

BSR (Best Seller Rank) indicates how well a product is selling compared to other products in the same category on Amazon. A lower BSR number signifies better sales performance.

What is the difference between FBA and FBM?

FBA (Fulfillment by Amazon) means the seller stores products in Amazon's warehouse, and Amazon handles the shipping. FBM (Fulfillment by Merchant) means the seller ships products directly from their own warehouse or home.

Why do some Amazon sellers not deliver products to Pakistan or other Asian countries?

Some Amazon sellers do not deliver to Pakistan or other Asian countries due to high return shipping costs, which can exceed the value of the product, making returns unprofitable.

What is the significance of ASIN in Amazon research?

ASIN (Amazon Seller Identification Number) is a unique identifier for products on Amazon. It is used for research, and in case of issues like image disappearance, it helps sellers open cases with Amazon.

What are 'Sponsored Products' on Amazon?

'Sponsored Products' are listings that sellers pay to promote, making them appear at the top of search results. These ads work similarly to Facebook ads, where sellers pay to increase visibility.

What is the Buy Box on Amazon?

The Buy Box is a feature on Amazon where multiple sellers can compete to be the default seller for a product. Amazon rotates sellers based on various factors like price and fulfillment method.