He saved TIME on Social Media as Music Producers

Summary

In this engaging conversation, DJ PeeWee, also known as Paul from Manchester, UK, shares his journey of over 14 years in DJing and six years in music production. He discusses his specialization in deep tech and minimal music, with a focus on the techier side. PeeWee reflects on his experience in a course that significantly improved his content creation and social media strategy, emphasizing the importance of planning and organization. He credits the course with providing valuable tools and insights that have revolutionized his approach to music releases and social media engagement, leading to a tenfold increase in his content creation efficiency.

Takeaways

• 🎧 DJ PeeWee, whose real name is Paul, is a DJ and music producer from Manchester, UK with nearly 14 years of DJing experience and about 6-7 years of music production.
• 🎓 Paul holds a degree in music production from Point Blank and has been focusing on making music a full-time career.
• 🎶 His music style is described as deep tech and minimal, leaning more towards the techy side.
• 📈 Paul joined a course to progress in his career, especially to improve his social media presence and gain more knowledge on where to go next in the industry.
• 🛠️ The course provided valuable tools and resources such as Clipper for audio and video editing, and inot, which helped Paul save time and focus on production.
• 📅 Paul learned the importance of content scheduling and setting up a content calendar, planning posts up to three months in advance.
• 📝 The course helped Paul implement a routine for social media posting, significantly improving his content creation and organization.
• 📈 After applying the course's teachings, Paul saw a substantial increase in his content's reach and engagement, particularly on SoundCloud.
• 🎉 Paul's release of the 'Ketam Mind EP' was more successful due to better planning and promotion, including playlist placements and premieres from notable platforms.
• 🔄 The course provided ongoing support through weekly chats even after its official end, offering a network and resource for ongoing industry questions and advice.
• 🌐 Paul recommends the course to others for its comprehensive content, ongoing support, and the significant impact it had on his career progression and content strategy.

Q & A

Who is PeeWee and where is he from?

PeeWee is a DJ and music producer from Manchester in the UK, whose real name is Paul.

How long has PeeWee been DJing and producing music?

PeeWee has been DJing for around 14 years and producing music for approximately six to seven years, taking it seriously for the last five years.

What kind of music does PeeWee produce?

PeeWee produces music that falls into the genres of deep tech and minimal, with a focus on the techy side.

What educational background does PeeWee have in music production?

PeeWee has a degree in music production from Point Blank.

What was PeeWee's motivation for joining the course?

PeeWee joined the course to progress in his music career, especially in the area of social media and content creation, which he was struggling with.

How did PeeWee first become aware of the course?

PeeWee became aware of the course through an ad or by hearing about it from other producers he had met, and possibly from a one-day course at fabric.

What specific tools or apps did PeeWee find helpful from the course?

PeeWee found tools like Clipper for audio and video editing, and other apps recommended by the course instructor to be very helpful.

How did the course help PeeWee with his social media strategy?

The course helped PeeWee implement a content calendar, plan posts in advance, and use apps for better content scheduling and organization.

What was the impact of the course on PeeWee's content creation?

The course helped PeeWee improve his content creation significantly, making it more organized and consistent.

Can you share an example of how PeeWee applied what he learned to a music release?

PeeWee applied the course teachings to the release of his 'Ketam Mind EP', planning and promoting the release more effectively than before.

What was the outcome of PeeWee's improved content strategy and release planning?

The improved strategy led to a significant increase in streams and sales, with one track on Soundcloud going from a few hundred to 6,000 streams.

Would PeeWee recommend the course to others and why?

Yes, PeeWee would recommend the course to others because of the continuous support, networking opportunities, and the practical tools and strategies he learned that have made a significant impact on his career.