He saved TIME on Social Media as Music Producers

Summary

In this engaging conversation, DJ PeeWee, also known as Paul from Manchester, UK, shares his journey of over 14 years in DJing and six years in music production. He discusses his specialization in deep tech and minimal music, with a focus on the techier side. PeeWee reflects on his experience in a course that significantly improved his content creation and social media strategy, emphasizing the importance of planning and organization. He credits the course with providing valuable tools and insights that have revolutionized his approach to music releases and social media engagement, leading to a tenfold increase in his content creation efficiency.

Takeaways

• 🎧 DJ PeeWee, whose real name is Paul, is a DJ and music producer from Manchester, UK with nearly 14 years of DJing experience and about 6-7 years of music production.
• 🎓 Paul holds a degree in music production from Point Blank and has been focusing on making music a full-time career.
• 🎶 His music style is described as deep tech and minimal, leaning more towards the techy side.
• 📈 Paul joined a course to progress in his career, especially to improve his social media presence and gain more knowledge on where to go next in the industry.
• 🛠️ The course provided valuable tools and resources such as Clipper for audio and video editing, and inot, which helped Paul save time and focus on production.
• 📅 Paul learned the importance of content scheduling and setting up a content calendar, planning posts up to three months in advance.
• 📝 The course helped Paul implement a routine for social media posting, significantly improving his content creation and organization.
• 📈 After applying the course's teachings, Paul saw a substantial increase in his content's reach and engagement, particularly on SoundCloud.
• 🎉 Paul's release of the 'Ketam Mind EP' was more successful due to better planning and promotion, including playlist placements and premieres from notable platforms.
• 🔄 The course provided ongoing support through weekly chats even after its official end, offering a network and resource for ongoing industry questions and advice.
• 🌐 Paul recommends the course to others for its comprehensive content, ongoing support, and the significant impact it had on his career progression and content strategy.

Q & A

Who is PeeWee and where is he from?

PeeWee is a DJ and music producer from Manchester in the UK, whose real name is Paul.

How long has PeeWee been DJing and producing music?

PeeWee has been DJing for around 14 years and producing music for approximately six to seven years, taking it seriously for the last five years.

What kind of music does PeeWee produce?

PeeWee produces music that falls into the genres of deep tech and minimal, with a focus on the techy side.

What educational background does PeeWee have in music production?

PeeWee has a degree in music production from Point Blank.

What was PeeWee's motivation for joining the course?

PeeWee joined the course to progress in his music career, especially in the area of social media and content creation, which he was struggling with.

How did PeeWee first become aware of the course?

PeeWee became aware of the course through an ad or by hearing about it from other producers he had met, and possibly from a one-day course at fabric.

What specific tools or apps did PeeWee find helpful from the course?

PeeWee found tools like Clipper for audio and video editing, and other apps recommended by the course instructor to be very helpful.

How did the course help PeeWee with his social media strategy?

The course helped PeeWee implement a content calendar, plan posts in advance, and use apps for better content scheduling and organization.

What was the impact of the course on PeeWee's content creation?

The course helped PeeWee improve his content creation significantly, making it more organized and consistent.

Can you share an example of how PeeWee applied what he learned to a music release?

PeeWee applied the course teachings to the release of his 'Ketam Mind EP', planning and promoting the release more effectively than before.

What was the outcome of PeeWee's improved content strategy and release planning?

The improved strategy led to a significant increase in streams and sales, with one track on Soundcloud going from a few hundred to 6,000 streams.

Would PeeWee recommend the course to others and why?

Yes, PeeWee would recommend the course to others because of the continuous support, networking opportunities, and the practical tools and strategies he learned that have made a significant impact on his career.

Outlines

00:00

🎧 DJ PeeWee's Introduction and Music Production Journey

DJ PeeWee, whose real name is Paul, hails from Manchester, UK, and has been an active DJ for approximately 14 years and a music producer for around six to seven years. He took his production seriously for the last five years, even pursuing a degree in music production from Point Blank. His music style leans towards deep tech and minimal genres, with a stronger emphasis on the techy side. PeeWee joined a course during its second run, motivated by a recent track signing and a desire to progress further in his career. He sought advice on social media strategies, which he had struggled with, and was particularly interested in the instructor's expertise in that area.

05:00

📈 The Impact of a Music Production Course on DJ PeeWee's Career

The course had a profound impact on DJ PeeWee's career, providing him with valuable tools and insights that enhanced his content creation and social media presence. He learned to schedule content effectively, using apps and strategies suggested during the course, which led to a significant improvement in his online engagement. PeeWee also gained a better understanding of how to organize his content and make use of various apps to streamline his production process. His experiences with the course, including the instructor's continued support through weekly chats and the networking opportunities with fellow attendees, have been instrumental in his professional growth. PeeWee's commitment to implementing the course's teachings is evident in his meticulous planning for music releases and the noticeable uptick in his content quality and organization.

Keywords

💡DJ

DJ stands for Disc Jockey, a person who selects and plays recorded music for an audience. In the script, the speaker identifies as a DJ named PeeWee, which is a significant part of his identity and profession. The term is used to describe his role in the music industry and his experience of over 14 years in DJing.

💡Producing

Producing in the context of music refers to the process of creating, recording, and mixing music. The speaker mentions that he has been producing music for around six to seven years, with the last five years being more serious, indicating his progression from DJing to music production.

💡Music Production

Music Production is the process of creating a piece of music, which includes composing, recording, and mixing. The speaker discusses having a degree in music production from Point Blank, which signifies his formal education and dedication to the craft.

💡Deep Tech

Deep Tech is a subgenre of electronic music characterized by its deep basslines and minimal arrangements. The speaker describes his music style as leaning towards the techy side of deep tech, which helps define the type of music he creates and the audience he targets.

💡Social Media

Social Media refers to platforms that allow users to create and share content or participate in social networking. The speaker mentions struggling with social media and seeking help to improve his online presence, which is crucial for promoting his music and connecting with fans.

💡Content Scheduling

Content Scheduling is the practice of planning and timing the release of content on social media platforms. The speaker learned the importance of setting up a content calendar and planning posts in advance, which has significantly improved his social media strategy.

💡Course

In the script, the term 'course' refers to an educational program the speaker joined to improve his skills in music production and social media management. The course provided him with tools and knowledge that have been instrumental in his professional development.

💡Content Creation

Content Creation is the process of making content, such as music, videos, or social media posts, for an audience. The speaker credits the course with enhancing his content creation skills, allowing him to produce and organize better material for his audience.

💡Playlist

A Playlist in music refers to a curated list of tracks, often used for promotion on platforms like Spotify. The speaker mentions getting his music on playlists, which is an important strategy for increasing listenership and sales.

💡Beatport

Beatport is an online music store for electronic music and is known for its charts and playlists. The speaker mentions a significant boost in sales after his track was added to a playlist on Beatport, illustrating the impact of such promotions.

💡Networking

Networking refers to the cultivation of professional relationships. The speaker highlights the networking opportunities provided by the course, which allowed him to connect with other professionals and gain valuable contacts in the industry.

Highlights

Introduction of DJ PeeWee, real name Paul, from Manchester, UK, with 14 years of DJing and 5-7 years of music production.

Completed a degree in music production with Point Blank and focused on deep tech, minimal music styles.

Joined a course to progress in music career and improve social media presence.

Struggled with social media consistency and sought advice on content scheduling and planning.

Learned about useful tools like Clipper for audio and video editing from the course.

Improved content creation and organization by implementing a content calendar and planning ahead.

Started using apps recommended in the course to streamline content scheduling.

The course provided continuous support through weekly chats even after the official end.

Gained valuable insights on advertising, release strategies, and networking with other course attendees.

Implemented course knowledge to improve the Ketam Mind EP release strategy.

Achieved significant increase in streams and sales after being featured on playlists and getting premieres.

John Summit's playlist inclusion led to a boost in sales on Beatport.

Course provided a 'kick up the backside' for content creation and organization.

Continues to use tools and strategies learned two years ago, making life easier and more efficient.

Highly recommends the course to others for its comprehensive and ongoing support.

Expressed excitement for future releases and the impact of the course on career progression.

Transcripts

right for those that don't know who uh

you are can you give us a little

introduction about yourself and tell us

about background yeah of course yeah so

my DJ name is PeeWee real name Paul from

Manchester in the UK I've been DJing now

for

around we'll say close to about 14 years

something like that and then uh

producing around about six seven years I

probably say five years taking it

seriously did a degree in music

production with Point Blank and then

from there yeah just focused on making

music trying to make it a full-time

thing music Styles more like deep Tech

minimal uh but I'd say more on the techy

side of of things that's who I am that's

the kind of music that I make yeah and

then you joined me on the course on

actually the second run ever of the

course when we did the live courses in

in the may do you remember what your

motivation was jumping on the course was

and joining us was for at the time

obviously I just had that track signed I

was just wanting to progress but I

didn't really know kind of where to go

from from there especially obviously I

know that you're a wizard with like

social media media side of things as

well that was always something that I

really struggled for I needed a lot more

like kind of help and advice on uh I

think I'd seen I don't know if I'd seen

an ad or I was already following you I'm

not sure I know a couple of people

mentioned like you in passing as well

some other producers that I'd met I did

a it's like a one day course at fabric

they had some talks there maybe it was a

GU yeah yeah I was oh that sick I that

was such a good day that was yeah I

remember that that was good that was

good fun yeah so I think I saw you there

obviously loved you what you were

talking about and you seem very

knowledgeable so I've yeah fenced a bit

of that and uh sent you a message and

then yeah the rest is uh history got

stuck into the course and yeah what a

massive help it's been what a massive

help even just like the the little tools

and little websites that you can use to

just you know things such as you know

like Clipper or something like that for

getting your audio and videos and you

all those little things and inot and

yeah you're just a wizard and knowing

the right apps to use it's going to save

me massive amounts of time and help me

kind of focus on the production side of

things so yeah I really appreciate that

yeah I was going to say what's the

biggest things you got out of the course

and what stuff have you implemented as

well social media like content

scheduling things I was very like just I

just post as and when I I would go like

you know I I wouldn't even think it'

been that long and I could go four or

five months and not post anything and

just not realize I just wasn't

concentrating on social media at all it

wasn't that I didn't have content I was

just I don't know what it was I wasn't

in that routine and you kind of

explaining it in you know easy layman's

terms and you know things like getting a

Content calendar set up and planning

like three months in advance for example

of like what content you're going to

post I on that kind of stuff like really

really helpful like I said the little

apps that you kind of suggested as well

to help us use that was um helpful as

well so by putting all those little bits

together yeah just it improved my

content creation like tenfold I would

say and the organization for that as

well it improved that's really good I'm

I'm so happy like the content now you're

put out now is amazing I absolutely love

it and it's absolutely killer and the

results are just showing for itself and

I hope they are getting more than more

than I you sort of see from just looking

at it I hope they are expanding for you

as well oh yeah it's been yeah it's been

a revolution since I started doing that

that was main focus like end of December

I was like New Year's coming 2023 let's

absolutely smash it this year uh let's

get the preparation I did my you know my

three month scheduling I got all my

ideas together and then boom just

started cracking on then as soon as like

it got to first of January and started

making the content and then as you were

finishing the course you had the ketam

Mind EP which I actually premiered the

lead track I oh no I helped you get the

answer on techn Bible that's right the

one yeah so that yeah that out toward I

think it was oh end of July it was I

remember cuz I was looking at this

morning thinking that was at the end of

the course and then did you kind of

apply stuff that to make that release do

better because you'd after doing that

course basically definitely 100% 100% uh

because obviously I knew the release

date so then I just started planning

properly for that release whereas love

house I think it was just the day of I

made a post that was that do you know

what I

mean follow all if I'm completely honest

at the time whereas with Kat mind I had

a bit more of a build towards it towards

the release and then obviously pushed it

afterward got in contact with the right

playlist like Spotify playlist that

you'd recommended uh pushing it through

like SoundCloud obviously technno Bible

did a premiere on it uh blank did a

premiere on it as well so I just kind of

had a few more extra contacts that I

could use at that point as well that's

really cool that's really cool I like

that's you can see the like I was just

looking at the streams on Soundcloud the

difference between like the first

tracker had a few hundred and that one

had like 6,000 congrats that's that's

amazing than you yeah I think um John

Summit put it on a playlist on beatport

and then that had a that that had like a

significant boost on the sales on

beatport I know that um CU I think at

first there was there's a remix on there

from ants who's now going by antiago

he's flying yeah that was always kind of

like outperforming it and then as soon

as John Summit put on that playlist it

just kind of shot past

it when music it's good thing these days

yeah yeah yeah yeah that's

amazing and finally can you just of sum

up working how working with us was and

and the course and would you recommend

it to others yeah of course 100%

recommend it to others like the amount

of content that I got from yourself like

I think I think what the people don't

realize about this course is it's not

just a six week course or however long

of course it is Graham does these chats

that are that are weekly chats with

everyone that's been on the course and

he's been running them practically every

week since I started the course two

years ago you don't have to go every

week you can kind of pop in every time

you know whenever you're free to do so

and then if you've got any questions

about anything that's happening at that

time you know whether it's regarding ads

or you got a release coming up and you

know gra got any suggestions then it's

just perfect for that side of thing

you've got the networking thing as well

of all the other people that are

attending that the course that can only

be helpful uh but yeah the day-to-day

stuff that like he's helped me with from

this course like I say with the

organizing my content little apps that

have been key to like my progression has

been unreal honestly it kind of give me

the kick up the backside that I needed

regarding content creation and yeah I

can't can't speak highly enough of it to

be honest it's been a massive massive

help and all these things that have kind

of like been put to Wi in the course two

years ago and I'm stilling using them to

this day and it's making my life so much

easier so much easier so yeah I'd highly

recommend it oh that's great to hear D

I'm so happy I'm so happy I can't wait

to see what happens this year like I I'm

I'm Blown Away with what you were saying

about content earlier and how that

Series has just opened up so much for

you and I'm so happy like all of that

happening which is which I'm so pleased

honestly thank you thank you and I can't

wait to see how this release does and

and then looking forward to it looking

forward to yeah me too