Episode 1: Client Success

Summary

In this insightful conversation, Braden Ashby, Director of Client Services at SEO Works, shares his unconventional career path from sales and public relations to becoming a leader in digital marketing. He discusses the challenges and rewards of client success management, emphasizing the importance of adaptability, communication skills, and continuous learning. Ashby also highlights the unique culture at SEO Works, including their commitment to transparency and client satisfaction through month-to-month contracts. This episode offers valuable advice for students and professionals exploring careers in marketing and client relations.

Takeaways

• 😀 Braden Ashby is the Director of Client Services at SEO Works, where he has been working for almost 3 years.
• 📚 Braden's career path was unconventional, starting in a call center and transitioning through various roles in sales and public relations.
• 💡 He emphasizes the importance of figuring out one's career path before completing a degree to ensure it aligns with long-term goals.
• 🚀 Braden's interest in digital marketing grew during the COVID-19 pandemic, highlighting the increased importance of the digital space.
• 📈 At SEO Works, Braden manages a wide range of clients, from a fishing lodge in Alaska to a mortgage company, totaling up to 107 clients at one point.
• 🤝 Client success involves ensuring clients' campaigns are successful, acting as a middleman between clients and internal teams, and strategizing to meet clients' goals.
• 🧠 Soft skills, such as communication and organization, are crucial in client success roles, while a marketing or business degree can be beneficial.
• 🌟 SEO Works values transparency, results, and loyalty, operating on a month-to-month basis without long-term contracts to maintain high client satisfaction.
• 🏅 Braden finds his job fulfilling because he can see the direct impact of his work and values the company's ethical approach to client relations.
• 💼 SEO Works offers a commission-based structure, allowing client success managers to earn additional income by upselling services or retaining clients.

Q & A

What is Braden Ashby's current position at SEO Works?

Braden Ashby is the Director of Client Services at SEO Works.

How long has Braden been working at SEO Works?

Braden has been working at SEO Works for almost 3 years.

What was Braden's initial career path before SEO Works?

Braden started in sales and worked in a call center before moving into public relations with a focus on sales roles, similar to a pharmaceutical representative.

Why did Braden decide to change his major during his studies?

Braden wanted to figure out his career path before getting his degree and didn't want to get a degree in something he would never use. He was looking for a field where he could work with people and grow accounts in a marketing aspect.

How did Braden's perspective on digital marketing change during the COVID-19 pandemic?

During the COVID-19 pandemic, Braden realized the importance of the digital space and decided to get more into digital marketing, as traditional social interactions were limited due to social distancing.

What does Braden manage as the Director of Client Services at SEO Works?

Braden manages client relationships and campaigns, ensuring their success. At one point, he was managing up to 107 clients from various industries.

What is the role of the client success team at SEO Works?

The client success team acts as the middleman and strategist for the clients, formulating plans based on clients' goals, budgets, and timelines, and ensuring they are being successful in the campaigns run for them.

What skills are important for someone in a client success role?

Good communication skills, the ability to understand and interpret data, and being organized are important. Matching the right energy with the right client is also crucial.

How does Braden feel about the variety in his job?

Braden enjoys the variety in his job, as it allows him to interact with people from different industries and learn something new every day.

What are some challenges Braden faces in his role?

One of the challenges is being the face of the company when internal mistakes occur, having to communicate these issues to clients and manage their frustration.

What advice does Braden have for someone considering a career in client success?

Braden advises that there is no one right way to approach a career in client success. Developing strong soft skills, such as communication and social skills, is important. Being self-aware and setting personal goals for improvement is also beneficial.

What is unique about SEO Works' approach to client contracts?

SEO Works operates on a month-to-month basis without long-term contracts, allowing clients the flexibility to leave if they are not satisfied with the results.

What are the core principles that SEO Works is founded on?

SEO Works is founded on the principles of transparency, getting results, and earning loyalty.

How does Braden describe his experience working at a larger company compared to SEO Works?

Braden felt more like a cog in a big system at the larger company and less fulfilled. He appreciated returning to SEO Works where he could see the impact of his work and felt more at home.

What is the potential for growth in Braden's role at SEO Works?

There is potential for growth both in terms of personal development and financial growth through salary and commission-based incentives for upselling or retaining clients.

Outlines

00:00

😀 Introduction to Braden Ashby's Career Journey

The host introduces Braden Ashby, a friend and professional in the field of digital marketing. Braden shares his career path, starting from sales and call centers to public relations with a sales-oriented role. He discusses his transition to digital marketing during the COVID-19 pandemic and his eventual position as Director of Client Services at SEO Works. The summary highlights Braden's desire to find a career that aligns with his interests and his exploration of various fields before settling into digital marketing.

05:01

🔍 Understanding Client Success and Its Importance

Braden explains the role of client success in a company, emphasizing the importance of ensuring client satisfaction and success in their campaigns. He describes the client success team as a bridge between the client and the internal team, responsible for strategy and communication. The summary outlines the daily responsibilities, the need for adaptability due to diverse client industries, and the value of strong communication skills in this role.

10:03

🤔 Balancing the Rewards and Challenges of Client Success

The conversation delves into the best and most challenging aspects of Braden's job. He enjoys the daily variety and interaction with clients, while acknowledging the difficulty of being the face of the company during negative situations. The summary captures the dynamic nature of the role and the personal growth that comes with overcoming its challenges.

15:04

🎓 Navigating Career Paths and the Value of Soft Skills

Braden reflects on his career trajectory and the importance of soft skills like communication and adaptability. He shares his experience of working with different types of clients and the realization that personality traits alone do not define success in client success roles. The summary emphasizes the importance of soft skills in achieving success.

Keywords

💡Client Services

Client Services refers to a department within a company that is responsible for managing and maintaining relationships with clients, ensuring their satisfaction with the products or services provided. In the video's context, Braden Ashby serves as the Director of Client Services at SEO Works, which implies he oversees the team that interacts with clients to ensure their success with the company's digital marketing campaigns.

💡SEO Works

SEO Works is the company where Braden Ashby works and is the main subject of discussion in the video. It is a digital marketing agency that focuses on search engine optimization, helping clients improve their online visibility and grow their businesses through effective digital strategies. Braden's role and experiences at SEO Works are central to the video's narrative.

💡Public Relations (PR)

Public Relations is a strategic communication process that builds and maintains a good image and relationship between an organization and the public. In the script, Braden initially started in sales but transitioned into roles that involved public relations, which eventually led him to his current career path in digital marketing.

💡Digital Marketing

Digital Marketing encompasses the various efforts to promote a brand, product, or service through digital channels such as search engines, social media, email, and websites. The video discusses Braden's journey into digital marketing, highlighting its importance in the current business landscape, especially during the COVID-19 pandemic when social distancing became prevalent.

💡Client Success

Client Success is a concept that focuses on ensuring clients achieve their desired outcomes from the products or services they purchase. It is a role that often acts as a liaison between the client and the service provider. In the video, Braden explains that his job involves client success strategies, where he ensures clients are satisfied and achieving success with SEO Works' campaigns.

💡Account Manager

An Account Manager is a professional responsible for managing specific client accounts, ensuring client satisfaction and maintaining long-term relationships. Braden mentions that he was hired as an Account Manager at SEO Works, which signifies his role in overseeing client relationships and the services provided to them.

💡Google Analytics

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. In the video, Braden suggests that understanding Google Analytics is valuable for anyone in the digital marketing field, as it helps in reading and interpreting data to make informed decisions.

💡COVID-19

COVID-19, also known as the coronavirus, is a disease that emerged in 2019 and led to a global pandemic. The script mentions the impact of COVID-19 on the digital marketing industry, emphasizing the increased importance of digital spaces as social distancing measures were implemented.

💡Commission

Commission refers to a payment made to an agent or a salesperson for their services, usually calculated as a percentage of the total amount of sales or deals made. In the video, Braden discusses how his role at SEO Works includes the potential for earning commission, which motivates him and aligns with his desire for growth and success.

💡Month-to-Month Contracts

Month-to-month contracts are agreements that have a term of one month, automatically renewing at the end of each month unless terminated by either party. Braden highlights SEO Works' use of month-to-month contracts as a unique aspect of their business model, which reflects their confidence in the quality of their services and their commitment to client satisfaction.

💡Transparency

Transparency in a business context means being open, honest, and clear in communication with clients or customers. Braden mentions that SEO Works was founded on principles that include transparency, which involves regularly sending reports to clients to show the work done and the results achieved, building trust and credibility.

Highlights

Braden Ashby's introduction as the Director of Client Services at SEO Works with a background in PR and marketing.

Braden's unique career path starting in sales and call centers, leading to his discovery of a passion for working with people and growing accounts.

The importance of identifying one's career path before getting a degree to avoid wasting time and resources.

Braden's transition to digital marketing during the COVID-19 pandemic, recognizing its growing importance in a socially distanced world.

Client success defined as ensuring clients' success in campaigns, acting as a middleman and strategist.

The role of a client success manager in formulating and executing plans tailored to clients' budgets, goals, and timelines.

The value of being a 'middle man' in client interactions, simplifying the process for clients.

The range of client industries Braden has worked with, from fishing lodges to mortgage companies, highlighting the diversity of his role.

The advice for students to try different things to discover their strengths and interests in their career path.

Braden's experience of feeling unfulfilled in a large company and his return to SEO Works for the personal impact and fulfillment it offers.

Transcripts

awesome so uh thanks again for joining

me everyone um so I brought in Braden

Ashby today um it's a friend of mine

I've known him for a while and he's

helped me a lot over over the years so

um I thought he would be the perfect

person to you know start off with and um

he's got a cool career so um I think it

it's it's going to be fun so um just

kind of like a little background so um

he is the dor of client services at SEO

Works he's been there for almost 3 years

right um all together all together um

but yeah so first off I just kind of

want to know like your background how

did you end up at SEO works and um I

kind of looked at your your background

you know you started in PR you know

studying PR went to marketing maybe kind

of touch on that as well

so yeah so it it was a different path

than most most just because I really

wanted to get into the workspace sooner

than later uh so I thanks for having me

first off I I I'm super excited to be

here um so it my my journey was a little

different than most I started out just

in in sales and just like a call center

uh here in Salt Lake uh I was working in

the call center taking all the calls and

I didn't enjoy it that much just because

it was just like dealing with a lot of

problems over and over and over again uh

that was when I was first my my first

semester at at Utah Valley uh University

and when I was working I was like man I

still don't know what I want to do maybe

I want to go into HR CU I love working

with people uh but then after a while I

realized I didn't want to work with

people's problems I wanted to just work

with people if that makes sense and so I

decided I I wanted to change up my my

major a little bit see where I wanted to

go but I really wanted to figure out

what my career was going to be before I

got my degree uh just because I didn't

want to get get a degree in something

that I was never going to use uh I know

like my for example my dad I I grew up

where my dad was working in it uh he's

he's the IT director for a company and

he got his degree in in like mechanics

where he was like a like a mechanic on

cars and stuff uh but then he ended up

going into it so it's just like I I

wanted to figure out a degree that I was

going to be happy with and in the field

that I was going to be in long term so I

started looking around and I found a

company where I was doing public

relations but it wasn't like the

traditional public relations of like

sending out statements and stuff uh it

was all more focused on like it was

almost a sales type role I was going to

doctor's offices and uh it was like a

pharmaceutical rep I was barbecue

informing the parking lots bringing them

lunches uh trying to put on events for

them so then they would refer patients

to our physical therapy clinics uh and

then after doing that for a while I

learned I I really enjoyed that and work

with people and and growing accounts

that way in a marketing type aspect and

so I wanted to expand a little bit more

especially when Co hit I was just like

oh man the digital space is way more

than uh way more important now than ever

especially because we were all like

social distancing and stuff I know

that's triggering for some people that

phrasing but I so I wanted to get yeah I

know it's like

stop uh I wanted to get more into the

digital marketing space and so I I went

and worked at another startup here in uh

in Utah in Utah County and was there for

a little bit and it just was not going

as well as I was hoping mostly just

because I wanted to have my own clients

instead of just one company that I was

marketing for I felt like I kind of

plateaued and so then I found SEO works

and they were hiring for an account

manager and I was like yep perfect

that's what I want to do and I ended up

here and it was everything that I ever

really wanted uh in the sense of I was

managing not only that at one point I

was managing 107 clients and they were

clients from like a fishing lodge in

Alaska to a mortgage company I know it's

a lot it was a lot of clients at once so

it it really helped me get to to where I

am now and I I learned that this is the

the place for me yeah I I like that a

lot um you know it kind of took a

journey of trying different stuff out to

figure out you know what what you really

like and I I think that's good advice

for you know you know people who are

still in school trying to figure out

what they want to do you know just try

things out and you you know see you know

where your strengths are and what you

enjoy so I really like that um I think

really quick to add to that I think it's

it was interesting because you may not

know uh everything about an industry

when you're looking from the outside in

because I remember when Co was happening

I was like man I want to do something

but do I want to do digital marketing I

saw digital marketing as social media

marketing and I was like I don't want to

do that like I do not want to be part of

the social media like the Tik Tok

Instagram like I'm not content creator

yeah like it's just so much and so I

remember telling my wife explicitly I

never want to go into digital marketing

and then now here I am where I've been

in digital marketing for over three

years uh just explicitly digital

marketing and it's a lot more to that

and so my eyes were opened a little bit

and I think anyone that's like I don't

want to go into this industry because of

this it's probably because you're

narrowing it on one aspect when there's

a lot more to it right yeah yeah I feel

like there's just a lot of different

roles out there that you know you just

don't know of like client Su ex yeah I

didn't even know that was a thing um

until I talked to you um but so for

those who are watching who don't really

know what client success is I know you

kind of touched on it do you want to

just kind of explain that a little bit

Yeah so client success is exactly what

it's titled and that's why it's titled

the way it is is our job is to make sure

that the clients are being successful in

the campaigns that we're running for

them the way our company does it and

every company's a little different and I

worked at some like another agency that

does it a little different as well but

the client success team is like the

they're the middleman as well as the

strategist for the client so we'll sit

down with the client get an idea of what

they're wanting to do uh get an idea of

what their expectations are as well as

like what their immediate needs are uh

and then we'll formulate a plan and just

figure out what's going to be best for

their budget for their goals because

every person's goal is different and

then uh like what their timeline is

trying to figure all that stuff out and

then we'll get the plan together give it

to the client and give it to our

internal team and have them start

running with it and so our client really

only has to interact with one person

when we're interacting with 20 to 30

depending on like the different teams

that we're interacting with um and so as

soon as we hear from our team and we

know things are going well then we'll

take all that data we'll compile it into

a report and we'll present it to the

client show them the wins the losses the

the potential for growth and where where

we see other opportunities um and so

it's I like it because it's just

different every single day uh you can

have one client like I said different

client in a different industry and

you'll learn something all about this

like electrical industry and then the

next client you're learning about dog

trainers and so it's just it's just

different every day MH yeah so so

basically what you mentioned it sounds

like you're kind of the middle man

between like The Specialist and then you

know the client so you're just kind of

relaying that information

over yep so yeah it sounds like you have

to have pretty good um like

communication skills um I don't know do

you have to be like the most outgoing

person or I mean what have you

seen yeah I've seen a lot of different

personalities come through like a lot of

times it's it's helpful to be an

extrovert because you can have these

conversations with clients but then I've

also seen some clients don't Vibe well

with that like I I'm a very much an

extra I love interacting with people and

like that's how I recharge my batteries

is coming into the office and seeing

people uh but some people just don't

vibe that way and I've had clients where

they're like hey this isn't a good fit

we need to go with another CSM and then

they go with someone that's kind of

introverted and they Thrive and so it's

just a matter of matching it with the

right client with the right energy uh

and everyone's different so you got to

make sure you're matching that yeah yeah

that's good to know because you know

initially you know I I like talking to

people but I'm not like as outgoing as

you are and so it it's good to know that

you know it it doesn't take just one

personality to work in that career you

know um yeah so yeah so don't let that

stop you you know if you're watching

you're like man I'm not like super I'm

not like the most outgoing guy like

Braden you know don't

worry so there's still there's still

opportunity in the career for you right

so I guess explain to me what is the

best part part about your job and maybe

like more of like the hardest

part yeah I think every like I said like

you said uh it's can be good for a lot

of people and maybe it's not good for

some people the best part for me like I

said is it's different every day I am

not the type of person where I want to

have my day be the same tasks over and

over and over some people really enjoy

task killing and checking things off and

being like man I did 50 tasks today

that's awesome I'm not that type of

person I have to like sit down and if I

had a good uh wholesome interaction with

someone that's when I feel successful

and when I feel uh fulfilled and so

that's probably the best part of my job

is just interacting with people and

having those good connections and

networking right uh I'd say the hardest

part is that you are the face of the

company that if someone makes a a mess

up on the internal team you have to take

it and you have to tell the client and

they have to be frustrated with you uh

and so that's that's probably the

hardest part is just client face

but besides that like obviously those

are few and far between you're not going

to have a ton of those but when you have

to present hard data you have to be the

person that can say I know this is hard

but here's some other opportunities to

grow and go from there but I think

that's probably the hardest part gotcha

yeah I mean I feel like that would be

hard if you know you know you have bad

Comm communication or something like

that um the client Cent is expecting

more or you know the results didn't come

out

too great so I can definitely see that

um so let's see how fulfilling would you

say this job is you know you you've been

here for a little

bit yeah I would say so there some

background with it as well I've been I

was at SEO works for 2 and a half years

my wife and I were expecting a baby and

uh we a company from New York where New

York always has phenomenal Insurance

reached out and said hey do you want to

come work here and I said I went to my

CE I said hey I want to come back but I

need to go have my baby somewhere else

and he said fair enough and he was okay

with it he was chill I left went and

worked there for a little bit got a lot

of experience working with some bigname

Brands and I didn't feel as

fulfilled because I I felt like a cog in

a in a big system and I've always been

the type of person where I want to be

able to see my impact and like my

decisions and so when fast forward that

was I was there for eight months and

then the CEO reached out and said hey

we'd love to have you come back and I

saides please I'd love to come back I

came back here and it's nice being able

to see my hand in a lot of different

campaigns and the success that they're

seeing um that's how I feel fulfilled is

if my clients are being successful uh

and I can see the impact that I've had

on it mhm yeah I like that a lot um and

so I guess moving forward um since you

do work you know with a marketing team

um do you is that do you need kind of

need like a a marketing skill set kind

of understand analytics um data is that

something that you

need uh it's it's a skill that's very

valuable to have I so my history my

story was that I knew of SEO and how it

stood for search engine optimization and

that it's important to have some of the

words that you're trying to show up for

and stuff but when I was interviewing

here I I thought I knew and now

everything's completely different I'm

like wow I knew nothing when I started

uh but I remember coming in and they're

like are you familiar with SEO and I

just said oh I know enough to be

dangerous and like that's how I got

through the door um but so you don't

necessarily have to have all the

experience in the world uh it is

valuable to be able to know how to read

data how to read Google analytics

there's a lot of really good courses

just even on the Google courses for ga4

and Google ads and a bunch of different

aspects that way uh those are super

valuably certified even if you're

running your own business just because

then you can read it yourself uh you

don't have to have someone try to

explain it to you um so I would say like

that's always kind of a given it's just

get certified in the Google tools but uh

yeah it's just as long as you got some

soft skills of being able to be

organized and communicate like you can

really go far mhm gotcha and so I guess

for you know a student who's still in

school trying to figure out what they

want to do like if if they're watching

this right now and they're like hey

client success sounds you know fun to me

um what like what kind of advice would

you have to someone you know should they

be pursuing like a marketing degree or

like a business degree and then like

overall what kind of advice would you

have for

someone yeah and I I think I've said

this before but there's no right way to

do something right um so there's not a

right way of saying hey you know what

this is if you want to go into client

success you want to get a degree in

business just business in general or if

you want to get into digital marketing

client success you need to have a

digital marketing degree M I have one of

my team managers that has a degree in

journalism and he works in digital

marketing and it's like there's a little

bit of difference a little overlap but

not so much uh so it's there's not one

right way to do things and I would say

if someone can get this the soft skills

of like I mean you can learn on how to

sell something and then you can go and

sell pretty much anything you can sell

solar you can sell Pest Control you can

sell all those different things cars um

but if you can learn the skills of being

able to talk to people and communicate I

think that's the first first part um

just a a story and I've said this before

uh to a couple different friends is that

I and I'm a huge soccer fan RI Salt Lake

is my team sorry for those of you that

are not a real Salt Lake fan or whatever

but they're in first place in the west

right now as we're recording this uh K's

a Kansas City fan and we just beat them

the other day so

s there's a player on the on Real Salt

Lake that was very aware of how poor his

social skills were and he's had people

pointed out to him say hey you need to

work on this even his coach said hey you

need to work on your social skills and

so one day he was driving and he went

through a dut Bros drive-through and

noticed that all of the people that were

working in Dutch Bros were very social

uh and he was like man I need to get I

need to learn how how to do that and so

he decided hey you know what I'm going

to get a part-time job as a barista at

Dutch Bros so I can learn all these

social skills the man's a professional

soccer player and he's getting paid all

the big bucks but he still decided to

get a part-time job so he can learn

these these soft skills of how to be

social and so that's something of just

be self-aware of who you are and what

you want to work on uh have some

personal goals my personal goal I would

love to be a little bit more a little

better at networking with people that

are smarter than me like there's a lot

of people that are not just a lot

everyone's smarter than me and I would

love to be in the room with a lot of

people that are way smarter than me so I

can learn from them um that's a goal

myself I think everyone needs to have

personal goals like that MH I like that

a lot um and

so I just have this random question that

just popped in my head so yeah you like

is there any commission for this job um

like keeping clients on or like you know

upselling them I don't know if that's

kind of a thing with that job or yeah

that's a good question yeah so a lot of

places you go to client success uh is

rewarded on two different things either

you can upsell if you can upsell awesome

you get commission for it uh or it's

based off retention where you're

retaining clients retaining people

coming so client success if it's for

like a a single product type thing not a

service but you're selling stuff uh you

could when I was working at800 contacts

as a salesperson people would call in

and say hey I just want like a six-month

package and I'd be like well here's a a

year-long package it's a better bang for

your buck and if they went with that one

then I'd get a bonus or so I'd get

something like that or some commission

and so being able to upsell people in

that sense is super awesome that's

something that uh motivates me I'm a

person that's like if I have my paycheck

and I can get it to be a little bit more

next time that's going to make me feel

awesome you know and so that's that's

why I really enjoy this this type of

position is because there's potential

for growth not just in like who I am as

a person but my paycheck so

so so you're saying SEO Works does

commission as well yeah gotta gotcha so

you got the salary and then commission

that's yeah that's awesome so it's kind

of like hybrid like like sales position

almost kind of yeah so as you're

tracking things making sure you're

scanning the the analytics and you're

like hey you know what would be really

awesome is if these guys added a couple

more pages of content to their site and

that's going to help them perform a lot

better you go to the client and say hey

I think you guys need to add like these

10 pages to your site it's going to cost

x amount they say they give you the

thumbs up and say yep go ahead and write

them then you get commission from that

sell right MH so I think that's that's

super awesome I'm I'm I'm the type of

person where I don't like to sell

something that someone doesn't need and

so that's why I really enjoy digital

marketing is cuz everyone needs to be

marketed somehow and so I'll go to

someone and be like yeah you need this

because it's going to make it so you can

get more return and it's kind of an over

for a lot of people right yeah yeah and

I mean it makes sense like if you go

above and beyond you know you get you

get compensated for it so um and then

also so I guess reaching out to the

people who are watching that maybe are

looking in the sales direction if you

know you don't want to go in the

traditional like sales route you can

look into this position as well probably

be a good fit um but I guess uh just

closing off we didn't really Touch Too

Much on SEO works if you want to just

kind of tell me a little bit more about

SEO works you know why did you decide to

come back you know what's

the

um I don't know what what do you like

about working for SEO works yeah I I am

like probably SEO work's biggest

cheerleader I will hype it up to any

person on the blog uh I really enjoy SEO

works the company itself because it was

founded on some really good principles

uh again like I'm the type of person

where I

don't feel comfortable selling someone

something just cuz I want to sell them

like I want to make sure that people are

being taken care of and we look out for

the clients and so when I came into the

company and I was talking to uh the CEO

and I was like hey why did you start

this business like why did you start the

company and his response was well

there's a lot of people when he was when

he was out working in the different

agencies there's a lot of agencies and

people that would almost brag about how

much they were charging people for how

little work they had to do and they were

just kind of like going back and forth

being like oh man I'm charging this

person hundreds of dollars for something

that's cost me cost me 50 bucks it's

awesome and he wasn't a fan of that of

the sense of like man I feel like these

people are being taken advantage of

right and so he wanted to be the hero of

the digital marketing world and that's

why he created the company and the three

principles that we live on are be

transparent get results and earn loyalty

uh so we're just always sending as many

reports as we can to the client showing

them all the work that we've done so far

um get results obviously we're going to

make sure that they are as successful as

possible and then earn loyalty we do

something super unique uh is where we

don't have long-term contracts we do

month to month stuff and so if someone

comes and as soon as they stop seeing

the results and they're like nope I'm

not going to see any turnarounds see you

they can peace out after 30 after like a

30-day period they can be done um and so

that's very unique in the digital

marketing space because a lot of times

people try to lock them in and be like

you're here for a year right uh but I

wouldn't want to work with someone that

doesn't want to work with me like I

would love to just work with someone

that we're having a good time and if

they want to peace out they peace out

and even month to month our client and

revenue retention rate is H around 94 to

96% uh so people want to stay with us

like they they really do enjoy us and

love us and so that's why I've really

enjoyed working here um that's why I was

really willing to come back I had the

experience with the bigger brands at the

other company but it just felt like home

coming back here and it just didn't feel

like I miss I miss the beat so I've

loved it gotcha yeah that's that's

really interesting you guys do month to

month cuz you know I was working for an

agency for a little bit and you know

they lock you in for at least like three

to six months right so and that's kind

of a shorter period right so yeah it

just shows that you guys do good work

you know you're confident in what you do

so you don't need to log people in for

longer um but yeah so uh I I think

that's pretty much it that's that we

covered a lot and um you know I that was

fun I I enjoyed talking to you and I

think um you gave some really good

advice for you know everyone who's

watching right now so thanks thanks

again for coming on I appreciate it

thanks for having me on this has been

awesome and I'm super excited for the

what you're going to do with this

podcast sweet thank you so much all

right see you