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Summary

The transcript outlines a discussion on WhatsApp partnership models for businesses, emphasizing three key options: white-label partnerships, direct APIs, and affiliate marketing. Mohit Dua highlights the benefits of each model, such as leveraging existing distribution networks, integrating WhatsApp into current platforms, and earning recurring commissions. He also shares success stories, showcasing over 5,000 partners and significant revenue generation. The session is geared toward digital marketing agencies, communication industry professionals, and businesses seeking to integrate WhatsApp into their offerings, with clear guidance on required teams and potential growth opportunities.

Takeaways

• 😀 White label partnerships allow businesses to offer WhatsApp services under their own brand, leveraging existing distribution networks without investing in tech development.
• 😀 Direct API partnerships enable businesses to integrate WhatsApp solutions into their own platforms, such as SMS or email services, and build vertical SaaS solutions.
• 😀 Affiliate partnerships let businesses refer clients to ASNC and earn recurring commissions without the need for sales or support teams.
• 😀 ASNC's white label partners can mark up the subscription fees and earn additional revenue on top of discounted rates.
• 😀 A white label partnership requires a sales, marketing, and onboarding/support team to manage branding, client acquisition, and customer support.
• 😀 Direct API partners can customize and create vertical SaaS solutions, such as the restaurant-specific QR code solution developed by Upsale.
• 😀 ASNC has already signed up over 5,000 partners across 20+ countries, generating 200 CR+ in revenue, proving the effectiveness of its partnership models.
• 😀 Direct API partners get access to a partner dashboard, where they can track leads, commissions, and customer onboarding status.
• 😀 Partners in the white label model also benefit from Meta’s partner directory listing, gaining credibility and visibility in the WhatsApp ecosystem.
• 😀 ASNC provides its partners with materials like case studies, sample flows, and guides to help pitch WhatsApp services to specific industries and niches.

Q & A

What is the primary goal of ASNC's partnership models?

The primary goal is to enable businesses to leverage WhatsApp as a platform for growth, offering various partnership models like white-label, direct API, and affiliate partnerships to cater to different business needs.

What is the white-label partnership model?

The white-label partnership model allows businesses to offer the WhatsApp platform under their own brand name, without investing in tech. Partners can sell the platform directly to their customers with their own branding, set subscription markups, and earn revenue.

What are the benefits of the white-label partnership?

The benefits include becoming a listed WhatsApp tech provider on Meta's directory, earning revenue from markup on subscriptions and WhatsApp conversations, receiving regular platform updates, and having access to a partner dashboard for managing clients and billing.

What teams are needed for a white-label partnership?

A white-label partnership requires a sales team to sell the platform, a marketing team to handle advertising, and an onboarding and support team to assist customers with platform issues.

What does the direct API partnership model entail?

The direct API partnership model allows businesses to integrate WhatsApp as a module into their existing solutions, like SMS or email platforms. Partners can build vertical SaaS solutions and provide WhatsApp integration to their customers.

What are the benefits of a direct API partnership?

The benefits include the ability to create vertical SaaS solutions, access to leads from ASNC, partner materials like training kits and case studies, and a partner dashboard for tracking client onboarding and commissions.

Who is the ideal candidate for a direct API partnership?

The ideal candidate for a direct API partnership is a company that already has an established tech solution (like an SMS or email platform) and wants to integrate WhatsApp as an additional service for their customers.

What is the affiliate partnership model?

The affiliate partnership model allows individuals or companies to refer clients to ASNC. In return, they earn a recurring commission for each client they refer, without needing to invest in tech, sales, or support teams.

What are the benefits of the affiliate partnership model?

The benefits include no upfront investment in technology, marketing, or support. Affiliates simply refer businesses and earn a percentage of the revenue generated from the clients they bring on board.

What types of materials and support does ASNC provide to its partners?

ASNC provides its partners with custom web views, case studies, sample flows, and other marketing materials to help them pitch the WhatsApp solution to specific industries, like hospitals, gyms, or restaurants.