MEDIA PROMOSI DALAM PEMASARAN / Materi Produk Kreatif dan Kewirausahaan kelas XI

Summary

This video covers the fundamentals of promotional media in marketing, focusing on how businesses use various media to increase sales. It introduces the concept of marketing 4.0, which blends online and offline methods to engage consumers. The script outlines the importance of choosing the right promotional media, including direct, offline, and online options, and compares offline and online business models in terms of costs, reach, and operational hours. The lesson emphasizes the need for businesses to strategically select their promotional methods based on their specific goals and resources.

Takeaways

• 😀 Promotion is a communication activity aimed at introducing products and influencing the public to buy and use them.
• 😀 The main goal of promotion is to increase sales and business profits, both for goods and services.
• 😀 In Marketing 4.0, online and offline interactions between businesses and customers are combined to gain new customers and engage existing ones.
• 😀 There are several purposes for promoting a product, including increasing public awareness, reaching new customers, and maintaining loyalty.
• 😀 Promotions can influence consumer opinions and behaviors, creating a positive image for the product.
• 😀 Businesses can use various types of promotion depending on their goals, including direct, offline, and online promotion methods.
• 😀 Direct promotion involves in-person interactions to introduce products to potential customers in specific locations.
• 😀 Offline promotions utilize print and electronic media such as newspapers, brochures, radio, and TV ads.
• 😀 Online promotion has become more popular with the advancement of digital marketing, including social media platforms and websites.
• 😀 Offline and online businesses differ in terms of cost structure, marketing reach, operational hours, and marketing complexity, with online businesses benefiting from lower costs and broader reach.

Q & A

What is the main focus of this material in the creative product and entrepreneurship course?

The main focus is on promotional marketing media, teaching students about different types of promotional media and how to use them effectively in marketing strategies.

What are the learning objectives of the promotional media module?

The learning objectives are to understand the purpose and use of promotional media, explain the scope of promotional media, describe the benefits of using proper promotion, identify various types of promotional media, and design promotional materials.

How does promotion play a role in a business's success?

Promotion helps increase sales and product awareness by informing, reminding, and persuading consumers to buy and use products. It is a crucial tool in marketing strategies.

What is Digital Marketing 4.0, and how does it differ from traditional marketing?

Digital Marketing 4.0 is an approach that combines both online and offline interactions between businesses and customers. It differs from traditional marketing by utilizing digital platforms to reach a global audience and creating more direct and interactive communication with consumers.

What is the definition of promotion in the context of marketing?

Promotion is an activity where a business communicates with consumers to introduce products, influence purchasing decisions, and ultimately increase sales.

What are some key objectives of promotion?

Key objectives of promotion include spreading product information, reaching new customers, retaining loyal ones, highlighting product differences, and influencing consumer behavior.

What are the types of promotion mentioned in the script?

The script mentions three types of promotion: direct promotion (face-to-face interaction), offline promotion (using traditional media like print and broadcast), and online promotion (using digital platforms like social media and websites).

What is the main difference between online and offline business promotion?

The main differences include the capital investment, marketing reach, operational hours, marketing systems, and product variety. Online businesses have a broader reach, operate 24/7, and require lower initial investment, while offline businesses are typically limited in reach and operate during set hours.

Why is online promotion considered more cost-effective than offline promotion?

Online promotion is more cost-effective because it often requires less initial investment, such as setting up a website or social media account. In contrast, offline promotion requires more expenses, such as renting physical space, printing brochures, and running ads in traditional media.

What advantages does an online business have over an offline business in terms of marketing reach?

An online business can reach a global audience and operate across different regions and countries due to the nature of the internet. Offline businesses are more restricted to local or regional markets.