6 On Page SEO Techniques That Still Work in 2024

Summary

This video script from Jack of Rank Math discusses the ongoing relevance of on-page SEO techniques for higher search rankings. It highlights the importance of optimizing internal links, anchor text diversity, and proper heading tag usage for content structure. The script also emphasizes the significance of meta titles and descriptions, strategic keyword placement, and the role of image alt text in SEO. Additionally, it advises against changing URL structures for established websites and suggests best practices for new sites, all aimed at improving search engine understanding and user experience.

Takeaways

• 🔍 On-page SEO is still relevant for helping search engines understand content quicker and for improving page ranking.
• 🛠️ The Rank Math tool simplifies SEO and AI tasks for growing search traffic, including on-page optimization for WordPress sites.
• 🔗 Internal linking is crucial for SEO, as it adds depth to topics and helps search engines assess site quality through interconnected content.
• 🔑 Anchor text optimization is important; avoid using the same anchor text for different articles to prevent search engine confusion.
• 📝 The structure of content is similar to a book or a report, with titles and headings acting as a tree's trunk and branches, organizing the content hierarchy.
• 🏷️ Proper use of heading tags (H1 to H6) helps search engines and users understand the content's main points and subpoints.
• 🔗 URLs should be future-proofed with a structure that includes the postname or a custom structure with category and postname for SEO benefits.
• 🚫 Established websites should avoid changing URL structures to prevent negative impacts on search rankings.
• 📜 Meta titles and descriptions are vital for attracting clicks from search results, and should be optimized with the focus keyword and a clear call to action.
• 📸 Image optimization includes using alt text for all images, with the focus keyword in the alt text of the first or featured image to avoid keyword stuffing.
• ✍️ Keyword placement should be strategic yet natural within the content, including in the meta title, description, URL, headings, and image alt text.

Q & A

Are on-page SEO techniques still relevant in the era of advanced search engines like Google?

Yes, certain on-page SEO techniques remain relevant as they help search engines understand content more quickly and can contribute to higher page rankings.

What is the role of Rank Math in on-page SEO optimization for a WordPress site?

Rank Math automates much of the on-page optimization process, providing SEO checks and guidance to ensure content is optimized for search engines and user intent.

Why is optimizing internal links an important on-page SEO technique?

Optimizing internal links is crucial as it helps search engines assess the quality of a site by providing depth to a topic and connecting related content, enhancing the site's overall quality in search engine rankings.

How does the Content AI tool assist in writing an article about the benefits of exercising?

Content AI analyzes articles ranking for a given keyword and provides smart suggestions for optimizing the page, including the recommended number of internal links and other content improvements.

What is the significance of anchor text in internal linking for SEO purposes?

Anchor text is significant because it describes what users can expect from the linked content. Using varied and descriptive anchor texts helps search engines understand the relevance and importance of linked pages.

How does the structure of an article relate to the content of a book or a project report?

The structure of an article, like a book or a project report, should have a clear hierarchy starting with a main topic (H1), followed by primary sections (H2), subsections (H3), and further breakdowns (H4, H5, H6), making the content easy to navigate and understand.

Why is it recommended to use only one H1 tag per page in WordPress?

Using only one H1 tag per page helps clearly define the page's main topic for both visitors and search engines, enhancing the understanding of the content's main focus.

What is the recommended approach to URL structure for new and established websites?

For new websites, it's recommended to use a structure that includes the postname or a custom structure with category and postname to future-proof URLs. For established websites, avoid changing the URL structure to prevent negative impacts on search rankings.

Why is optimizing meta titles and descriptions important for on-page SEO?

Optimizing meta titles and descriptions is important because they are prominent elements in search engine results. They need to be enticing and relevant to capture the searcher's attention and encourage clicks to the content.

What is the recommended character limit for meta titles and descriptions in terms of pixel width?

For meta titles, it's recommended not to exceed 580 pixels in width, and for meta descriptions, it should be below 920 pixels to ensure they are displayed properly in search results.

How does keyword placement in content affect SEO?

Strategic keyword placement in content helps search engines quickly understand the page's topic. It should be included in the meta title, URL, description, and at the beginning of the content, but it must flow naturally to avoid penalties for keyword stuffing.

Why is adding alt text to all images on a webpage important, even if they don't contain the focus keyword?

Alt text is important for accessibility, as it's read by screen readers for visually impaired users, and for users with poor internet connections where images may not load. It provides a description of the image content.

What is the recommended practice for using the focus keyword in image alt texts?

It's recommended to include the focus keyword in the alt text of at least one image, preferably the first or featured image, to avoid keyword stuffing and maintain SEO best practices.