The 3 Components of SEO

Summary

This video script explores the multifaceted nature of SEO, emphasizing its three main components: on-page SEO for relevance, technical SEO for site accessibility and speed, and off-page SEO for authority and trust through backlinks. It introduces the concept of keywords, illustrating their importance in driving Google rankings and traffic. The script also highlights the necessity of keyword research as the foundational step in an effective SEO strategy.

Takeaways

• 🌐 SEO encompasses three main components: on-page SEO, technical SEO, and off-page SEO.
• 🔍 On-page SEO involves making web pages relevant and useful to the search phrases people use.
• 🤖 Technical SEO is about ensuring the site is well-organized, accessible to Google, and loads quickly.
• 🔗 Off-page SEO focuses on demonstrating the website's authority and trustworthiness, particularly through backlinks.
• 🔑 Keywords are phrases that people search for, and they are crucial for SEO strategy and page ranking.
• 🔢 SEMrush can provide insights into the search volume for various keywords, helping in keyword research.
• 📈 Keyword research is an essential first step in SEO, guiding the approach to optimizing web pages.
• 📝 Copywriting, content marketing, sales, product development, web design, user experience, branding, and community management all have indirect impacts on SEO.
• 📉 The number of monthly searches for a keyword can indicate its popularity and competition level.
• 📈 Including the keyword on a web page is part of on-page SEO and helps with ranking for that keyword.
• 📚 A web page about a specific topic, like iguanas, will likely rank for related keywords but not for unrelated ones.
• 📉 The script humorously notes that 'Kyle Byers is awesome' has zero monthly searches, suggesting the importance of selecting relevant and searched keywords.

Q & A

What are the three main components of SEO mentioned in the script?

The three main components of SEO mentioned are on-page SEO, technical SEO, and off-page SEO.

What does on-page SEO involve?

On-page SEO involves making sure your web pages are relevant and useful relative to the phrases that people are searching for.

What is the purpose of technical SEO?

Technical SEO aims to ensure that a site is organized, well-structured, accessible to Google, and loads quickly.

How does off-page SEO contribute to a website's ranking?

Off-page SEO contributes by showing Google that a website and its pages are authoritative and trustworthy, especially through acquiring backlinks from other websites.

What is a keyword in the context of SEO?

A keyword is a phrase that people search for, such as 'iPhone prices' or 'how to cook tofu'.

How can SEMrush help with understanding keyword search volume?

SEMrush can be used to see how many times people are searching for specific keywords each month, providing insights into search volume.

What is the significance of including a keyword on your web page for SEO?

Including a keyword on your web page helps improve its relevance and increases the chances of ranking for that keyword on search engines like Google.

Why is keyword research an important first step in SEO?

Keyword research is important as it helps identify the phrases people search for, which in turn influences the approach and strategy for optimizing a website's SEO.

How can the number of searches for a keyword impact a page's SEO strategy?

The number of searches for a keyword can indicate its popularity and competitiveness, guiding the decision on whether to target it and how to prioritize it in the SEO strategy.

What is the relevance factor in on-page SEO?

The relevance factor in on-page SEO refers to how well the content on a page matches the keywords and search intent of the users, affecting the page's ranking potential.

Why might a page about iguanas not rank for the keyword 'how to play basketball'?

A page about iguanas would not rank for 'how to play basketball' because the content is unrelated, lacking the relevance factor necessary for ranking in search results.