2023 Meet 13 Akuntansi Manajemen: Balance Scorecard

Summary

This video lecture on the Balanced Scorecard explains its four key perspectives: financial, customer, internal business, and learning and growth. The Balanced Scorecard is a management tool designed to help businesses align their strategies with long-term goals by evaluating both financial and non-financial aspects. It aids in improving organizational performance through measurable metrics like ROI, customer loyalty, and employee skills. The lecture also emphasizes the importance of adapting to a competitive business environment and improving internal processes to ensure sustainable growth and success. The Balanced Scorecard helps companies maintain a clear focus on achieving their mission and vision.

Takeaways

• 😀 The Balanced Scorecard combines financial and non-financial perspectives to help achieve a company's long-term goals.
• 😀 The four key perspectives of the Balanced Scorecard are: Financial, Customer, Internal Business, and Learning & Growth.
• 😀 Financial perspective focuses on wealth multipliers and performance benchmarks like profitability ratios.
• 😀 Customer perspective emphasizes the importance of satisfying customers to build loyalty, leading to increased profits.
• 😀 Internal Business perspective identifies critical processes that align with the company's strategy and customer needs.
• 😀 Learning and Growth perspective highlights the importance of knowledge, abilities, and expertise of employees as intangible assets.
• 😀 The Balanced Scorecard helps companies implement business strategies by measuring performance across the four perspectives.
• 😀 It improves planning quality and management of personnel performance, adapting to a competitive business environment.
• 😀 The Balanced Scorecard drives organizational performance by aligning it with the company's mission, vision, and future objectives.
• 😀 Key performance indicators like ROI, customer loyalty, timely processes, and worker skills are used to assess success in each perspective.

Q & A

What is the main purpose of the Balance Scorecard (BSC)?

The main purpose of the Balance Scorecard is to help companies implement their business strategy by measuring and monitoring performance across four key perspectives: financial, customer, internal business, and learning and growth.

What are the four perspectives of the Balance Scorecard?

The four perspectives of the Balance Scorecard are: 1) Financial Perspective, 2) Customer Perspective, 3) Internal Business Perspective, and 4) Learning and Growth Perspective.

Why is it important to have a balance between financial and non-financial perspectives in the Balance Scorecard?

Balancing financial and non-financial perspectives ensures that companies not only focus on short-term profitability but also consider long-term growth, customer satisfaction, operational efficiency, and employee development.

What role does the financial perspective play in the Balance Scorecard?

The financial perspective focuses on measuring a company's profitability, such as through Return on Investment (ROI), and provides insight into the financial health and long-term sustainability of the organization.

How does the customer perspective contribute to a company's success?

The customer perspective emphasizes customer satisfaction and loyalty, which directly impacts revenue growth. Satisfied customers are more likely to remain loyal, leading to increased market share and profitability.

What is the importance of the internal business perspective in the Balance Scorecard?

The internal business perspective focuses on improving internal processes to ensure they align with the company's strategy. By identifying and optimizing critical business processes, companies can increase efficiency and deliver better products or services to customers.

How does the learning and growth perspective relate to a company's performance?

The learning and growth perspective highlights the importance of human capital—knowledge, skills, and expertise of employees. Investing in employee development is crucial for achieving strong financial and customer performance.

What are some benefits of using the Balance Scorecard?

Benefits include improved organizational planning, better management of personnel performance, enhanced communication across departments, alignment of business strategy with performance, and the ability to measure both financial and non-financial factors.

How does the Balance Scorecard help in a competitive and turbulent business environment?

The Balance Scorecard provides a structured approach to measure and manage both short-term and long-term business goals, which is essential for companies to remain competitive and adapt to changing market conditions.

What is the connection between customer loyalty and financial performance in the Balance Scorecard?

Customer loyalty, as measured through the customer perspective, directly contributes to financial performance by ensuring repeat business, enhancing market share, and increasing profitability. Satisfied customers are more likely to continue purchasing from the company, driving revenue growth.