How I Made $500 In 1 hour [How To Sell Beats 2024]

Summary

In this raw video, music producer Kobe shares his strategies for generating a minimum of $1,000 a month from selling beats. He emphasizes the importance of building a personal brand to establish trust, actively engaging with potential clients through voice messages and phone calls, and mastering the art of sales through two-step sales calls. Kobe details how to create compelling offers with value stacking, bonuses, and guarantees to seal deals. He also discusses the benefits of not relying on platforms like BeatStars and the potential of scaling this method for higher earnings, inviting interested producers to learn more through his Instagram.

Takeaways

• 😀 Importance of Personal Brand: Having a personal brand where you showcase your work and put your face on camera is crucial for developing trust and selling beats.
• 😎 Human Interaction: Instead of automating everything, add as many human touchpoints as possible to provide a personal experience for your customers.
• 📞 Voice and Video Communication: Sending voice messages and having phone or Zoom calls with artists can significantly increase sales and engagement.
• 🛠️ Active Engagement: Being hands-on and actively engaging with potential customers is essential for success, rather than relying on automation.
• 💰 High-Value Offers: Create offers that stack value, include bonuses, and provide guarantees to make it easy for customers to justify spending more money.
• 📈 Effective Marketing: Learn to market and communicate effectively to attract artists and scale your business.
• 💡 Two-Step Sales Calls: Use two-step sales calls to build trust and make sales, leveraging your communication skills.
• 🔄 Reinvestment: Reinvest earnings to sustain and grow your business, considering the potential returns from smart investments like stocks.
• 📊 Pricing Strategy: Avoid selling beats too cheaply. Instead, raise your prices to ensure profitability and avoid excessive reliance on low-margin sales.
• 🎯 Continuous Learning: Be open to learning from mentors, sales jobs, and practical experience to refine your approach and increase your income.

Q & A

What is the main focus of Kobe's video?

The main focus of Kobe's video is to teach viewers how to earn a minimum of $1,000 a month from selling beats, emphasizing the importance of personal branding and direct communication with potential customers.

Why does Kobe emphasize the importance of having a personal brand?

Kobe emphasizes personal branding because it helps to develop trust with customers, which is essential for selling beats. By showcasing their work and putting their face in front of the camera, producers can engage more effectively with their audience.

What does Kobe suggest as an alternative to automating everything in your business?

Instead of automating everything, Kobe suggests adding more human touchpoints to the business process. This includes personal interactions such as sending voice messages, making phone calls, and having video calls with artists to provide a personal experience.

How did Kobe increase his engagement after putting his face in front of the camera?

Kobe found that after putting his face in front of the camera and showcasing his work, his engagement doubled compared to when he was just hiding behind a logo and recording his screen.

What is Kobe's stance on using platforms like YouTube and BeatStars for selling beats?

Kobe states that one does not need platforms like YouTube or BeatStars to sell beats. He suggests that personal interaction and direct sales are more effective, and these platforms can be used merely for previewing beats to artists.

What method did Kobe use to increase his sales significantly?

Kobe used the method of sending voice messages to artists, which he found to be very aggressive and effective, leading to over $50,000 in sales.

How did Kobe address the issue of not receiving immediate payment from artists?

Kobe started using Zoom calls to get artists to commit further and make payments during the call itself. This approach allowed him to collect payments immediately and avoid relying on promises without purchases.

What is the 'two-step sales calls' process Kobe mentions?

The 'two-step sales calls' process involves first establishing trust and communication with the artist, and then making an offer that is hard to refuse, including stacking value, adding bonuses, and providing a guarantee.

What are the three key skills Kobe identifies as necessary for scaling a beat-selling business?

The three key skills Kobe identifies are effective marketing, creating a strong personal brand to build trust, and having excellent communication skills to successfully sell to artists.

How does Kobe define a successful offer when selling beats?

A successful offer, according to Kobe, should stack value in a way that is easy for the customer to understand, include bonuses that make the purchase a no-brainer, and come with a guarantee to ensure customer satisfaction.

What advice does Kobe give for spending the first $1,000 earned from selling beats?

Kobe suggests that the first $1,000 earned could be used for personal enjoyment, such as ordering items for the studio or home, upgrading living spaces, buying cool items, or going on vacations. He also mentions the importance of considering investments like the stock market for long-term financial growth.

Outlines

00:00

🎙️ Building Trust Through Personal Branding in Music Production

Kobe, a platinum music producer, shares his experience of generating a full-time income from music for four years. He emphasizes the importance of personal branding, which involves showcasing one's work and face to build trust with potential clients. Kobe explains that being hands-on and avoiding automation is key to success, as it allows for a more personal experience with clients. He also discusses the importance of direct communication, such as voice messages and phone calls, to establish a connection with artists and tailor beats to their needs, which has helped him scale his income to over $1,000 a month.

05:01

📈 Scaling Music Sales with Trust, Communication, and Offers

The second paragraph delves into the strategy of scaling music sales beyond the initial trust-building phase. Kobe outlines the 'two-step sales calls' process, which involves phone and video calls to sell beats directly to artists. He highlights the importance of making compelling offers that include value stacking, bonuses, and guarantees to make the deal irresistible. Kobe also shares his insights on marketing effectively, using ads and direct messages to attract artists, and emphasizes that selling high-value beat packs, rather than cheap ones, can lead to a more profitable and sustainable business model.

10:01

💰 Maximizing Profits and Investing in Personal Growth

In the final paragraph, Kobe discusses the financial implications of earning a consistent $1,000 a month from music production. He provides examples of how he spent his first earnings on lifestyle upgrades and emphasizes the power of compound interest for long-term wealth building. Kobe also shares his perspective on maintaining multiple income streams for financial security and offers to teach his method to interested producers through a private Discord program. He invites viewers to reach out via Instagram for more information on his sales strategy and to potentially join his community of successful music producers.

Keywords

💡Personal Brand

A personal brand refers to the unique image or identity that an individual projects, particularly in professional settings. In the context of the video, the creator emphasizes the importance of having a personal brand to showcase one's work and build trust with potential clients. The video mentions that the creator himself initially resisted the idea of putting his face in front of the camera but later found that doing so greatly increased engagement and trust with his audience.

💡Engagement

Engagement in the video script refers to the level of interaction and interest that an audience shows towards the content creator's work. The creator notes that showcasing his work with his personal brand led to 'twice as much engagement' as his previous methods, illustrating the direct correlation between personal branding and audience engagement.

💡Trust

Trust is a core concept in the video, highlighting its necessity for selling music beats. The creator explains that by developing a personal brand and engaging with the audience, he was able to build trust, which is essential for his business model. The script mentions that trust is developed through personal interaction and showcasing one's work, which is a prerequisite for successful sales.

💡Hands-On

The term 'Hands-On' in the video denotes an active and direct approach to work, as opposed to automation or delegation. The creator clarifies that he is not about automating processes but rather being personally involved in every aspect of his business. This approach is exemplified by his preference for voice messages and phone calls over automated direct messages, which he believes fosters a more personal and effective sales strategy.

💡Human Touchpoints

Human touchpoints are moments of personal interaction within a business process. The creator advises against removing these in favor of automation, arguing that adding more human touchpoints can enhance the customer experience. In the script, he shares his strategy of moving from standard DMs to voice messages and phone calls to provide a more personal experience, which has contributed to his sales success.

💡Two-Step Sales Calls

Two-step sales calls refer to a sales technique mentioned in the video where the first step is to establish communication with the potential customer, and the second step is to close the sale. The creator uses this method by first sending voice messages and then following up with phone calls to artists, which has helped him to increase his sales and ultimately his income.

💡Zoom Calls

Zoom calls are used in the video as an example of a more direct and personal form of communication that the creator uses to further engage with artists and close sales. By transitioning from phone calls to Zoom calls, the creator is able to provide a face-to-face experience that cannot be ignored, allowing him to collect payments and solidify sales more effectively.

💡Offer

In the context of the video, an 'offer' is a proposal of value to a potential customer, often including a bundle of products or services. The creator explains the importance of structuring an offer that is compelling, with added value, bonuses, and guarantees, to make it difficult for the customer to refuse. An example given is providing five beats, free mixing, and a money-back guarantee if the customer is not satisfied.

💡Value Stacking

Value stacking is the process of combining multiple benefits or features into a single offer to make it more attractive to the customer. The creator mentions this concept when discussing how to make an offer that is hard to refuse, by clearly demonstrating the value that the customer will receive and including bonuses and guarantees.

💡Communication

Communication is a vital skill highlighted in the video for effectively marketing and selling music beats. The creator emphasizes the need for clear and effective communication during sales calls to understand the customer's needs and tailor the offer accordingly. This skill is essential for scaling the business and increasing sales.

💡Investment

Investment in the video refers to the idea of using the additional income generated from selling music beats to further financial goals, such as investing in the stock market or real estate. The creator provides an example of how consistent investment of $1,000 a month over 20 years could result in significant wealth accumulation due to the power of compound interest.

Highlights

Kobe, a platinum music producer, shares his method to earn a minimum of $1,000 a month from music production.

Emphasizes the importance of building a personal brand to showcase work and develop trust with customers.

Personal brand involves being on camera, which Kobe initially resisted but later found effective for engagement.

Advocates for active, hands-on approach rather than automation in music production business.

Suggests adding human touch points in business for a personal experience with customers.

Kobe made over $50,000 by sending voice messages, a personal and aggressive sales method.

Introduces the strategy of phone calls for better communication and understanding of artist needs.

Zoom calls are used to further solidify commitments and facilitate immediate payment.

Two-step sales calls are a learned skill from Kobe's sales background and mentorship.

Creating an offer that includes value stacking, bonuses, and a guarantee for a successful sales call.

The necessity of marketing and branding effectively to build trust and attract customers.

Kobe's experience of scaling his business without relying on platforms like BeatStars.

The strategy of selling higher-priced beat packs for better profit margins.

How to avoid the pitfalls of low-profit margin sales by raising prices and focusing on quality.

Kobe's personal experiences of spending his first thousand dollars on personal items and experiences.

The potential of investing the extra income for significant financial gains through compound interest.

Offering a system, including scripts and strategies, for interested producers to learn Kobe's methods.

Invitation to reach out on Instagram for more information and a potential strategy call.

Transcripts

what's up guys this is Kobe with samples

Source back with another video and in

today's video what I'm going to be

teaching you guys is a raw take on how

you can get to $1,000 a month minimum

from your Beats and so if you don't know

who I am already I'm a platinum music

producer I have many many major

placements but more so than that I've

been able to live full-time off my music

for four years now and so what you're

going to learn in this video there's not

going to be any fancy edits like I

usually do um it's really just going to

be my raw advice on what I would say to

you face to face on some of the steps

that you would use to scale to $11,000 a

month minimum and you don't need YouTube

you don't need beat stars and so let's

hop into it the first thing that I would

say to you is you have to have to have

to have a personal brand and so what I

mean by personal brand is not somebody

on Tik Tok being a clown what I mean by

that is somebody who is putting their

face in front of a camera and showcasing

in their work and so that means breaking

down your Beats and putting your face on

camera and so it's not like I'm an

extrovert or anything like that I

actually told my family members that you

know putting my face on camera having a

personal brand was the last thing that I

would do I just wanted to hide behind a

logo and to just like record my screen

and then people buy Beats for me but

that's not how it works uh number one

and number two when I first uh put my

face in front of the camera and I played

some guitar over one of my Beats it did

twice as much engagement as everything

else and so what I discovered is simply

uh showcasing your work if it's good and

uh having a personal brand is going to

develop trust and trust is needed in

order to sell Beats number one so you

you should be trying to develop as much

trust as possible uh number two if you

are trying to automate everything and

delegate everything and trying to do as

little work as possible and get as much

income as possible then I'm the last

person you want to learn from because

everything I do is active everything I

do is Hands-On and so if you're somebody

who's a hard worker you have good work

ethic and you're willing to do a lot of

things that other producers don't want

to do then you can make thousands of

dollars a month if you have good beats

so what I mean by this is that you need

to be as personal as possible and so

instead of getting rid of all of these

human checkpoints in your business and

trying to automate everything what you

should be doing instead is trying to

trying to put as many uh human touch

points in your business as possible so

that they get a lot of human interaction

they get a very personal experience and

so now they're not even buying the

product they're buying the person and

they're buying the experience and so

what I've done is I went from sending

regular DMS trying to get sales to

sending voice messages and I made over

$50,000 that way just by sending voice m

messages to artists it was very

aggressive just trying to get sales but

they appreciated it because it was a

human experience it wasn't a an

automated one um so the only problem

with voice messages is that it's one way

way communication so I go down the

street one way and then I don't know if

anything's going to come back to me so

you know you can still get ghosted and

all of that um so to solve this I added

in a phone call so that way I at least

could communicate further with the

artist I could figure out exactly what

they want and I could cater my Beats to

them specifically so this helped me to

crack past $11,000 a month I actually

got past 3,000 a month with this method

so it's very very possible to make

thousands you know just by having a

phone call with the artist right and so

the only thing that I'll add on to that

is that now they're not paying you

immediately so it would be a couple

weeks out they would start paying me

right and so that became the issue was

like yes I'm getting artists commit to

wanting to work with me but they're not

paying me when I want them to and so I

have to cross my fingers and wait for

them to pay me and so I didn't like this

um and I knew that there was something

that needed to change in my business so

that I don't get a bunch of promises and

no purchases and so what I did is I

started getting on the zoom calls get

them to commit some a little bit further

and get onto a zoom call with me where

face to face now they can't ghost me but

also I can collect the payment on that

call because I'm just going to preview

some beats and then I'm going to sell to

them face to face and so this was a huge

Catalyst my business it allowed me to

crackass 5,000 a month and in my best

month in the music business I've made

over

$1,000 and so with that being said it's

very very possible to live full-time off

of this

method but there's that

prerequisite you need to have a personal

brand that develops trust so that's

number one so once you've done that you

don't need to have thousands of

followers in fact I've taught multiple

producers who have less than a thousand

followers to make 3,000 and 4,000 a

month so you don't need tons of

followers you just need to develop tons

of trust so putting the content out

there showcasing and breaking down your

Beats and that's going to develop the

trust so once you've done that you have

trust now we talked about adding in

communication so what I mean by that is

like hey get onto a phone call with them

get onto a video call with them and sell

to them there so that's the process it's

called two-step sales calls and so I've

I've learned this because I've been a

Salesman I've had sales jobs before I've

learned from mentors who are in hundred

million doll Industries and this is what

they do to make money and so I actually

just got a sale yesterday for $500 from

an artist who had like a few hundred

followers maybe and um they weren't

somebody that is Making Waves in the

music industry and they still willing to

pay me $500 because of the next thing

that I'm going to talk to you about and

so we have trust we have communication

and the third thing is making an offer

and so if you don't know what an offer

is no worries I'm going to explain it to

you and so this is not beats this is

Beats plus services or this is some kind

of like bundle or package deal that

they're getting to where it makes way

more sense for them to spend a lot of

money with you because of how much value

they're getting from it and so there's

three things that you need to know when

you're making an offer you need to have

uh you need to stack the value in a way

that they can easily understand number

one number two you need to have some

bonuses you can throw in that make it a

no-brainer for them to buy and the third

thing you need to have is a guarantee

and so an example of the offer that I

gave yesterday was um that I gave them

five beats they actually got more than

that but you know they get five beats uh

and I also had some free mixing mat that

I gave to them as well and I gave them a

money back guarantee if we can't make it

sound perfect right so that involves

stacking the value that involves having

bonuses and a guarantee and so like

making an offer that's amazing to where

it's like impossible for them to say no

to is number one uh the number one thing

you need to have a successful sales call

and so having that in place and knowing

exactly what your offer is is really

going to help you um so there's a lot of

caveats to that like making an offer and

and selling on a phone call Super

difficult but it's very very simple and

so like when you realize how simple it

is then all you need to do is get the

skill set of communication and so if you

can communicate and Market effectively

then what you're able to do is scale

your business up to as much as you want

and um that's that's what I started

realizing is that like hey I can run a

simple ad I can spend 300 500 1,000

bucks a month and I can make five times

more money back back from that because

I'm bringing artists to me or I can go

out for free and send direct messages

and send anywhere from like 20 to 100 a

day and that way I can S have a lot of

artists sitting in my inbox who are

hungry and waiting to work with me and

so that is what I realized it's like you

need to Market effectively you need to

brand effectively which is creating that

trust and then you need to communicate

and so when you have all of those three

skill sets then you can scale this up as

much as you can humanly do and then from

there then maybe you can pivot business

models but I I don't even need a beat

Star to do this like I'm connect

connecting um I'm collecting the payment

through PayPal I'm collecting it through

stripe but I'm not using beatstars to do

this so a lot of people are like you

know well like when does beat stars come

in or when does buy beads come in or

when does any of the other beat stores

come in it's like I'm not using any of

those to sell Beats if I do use it it's

simply to preview the Beats to the

artist but but I'm not using that as the

sales platform so I have become the

sales platform so those are the skills

that I would do uh that I would

Implement in order for you to scale to

minimum a th000 a month and so um those

those are the skills and we talked a

little about making an offer and about

them spending more money and so what I

mean by more money we're not selling

Beats for 3050 or $100 because if you're

doing that this is going to take way too

much time and you're going to get way

too little out of it so that's why I

talked about like hey I sold uh a b pack

for $500 a lot of people are running

advertisements and spending multiple

thousands of dollars a month and they're

selling the uh like a hundred Beats for

$20 and so uh not to knock that business

model but that is the lowest tier that

you can do and certain people have made

a million dollars off of that like anod

Domin uh Legion beats um flip Tunes is

making a lot of money off of this as

well uh wishmas was another one but uh

selling the these cheap beat packs what

you're going to run into with running an

ad is something called margin and so uh

your profit margin so you can run an ad

and spend uh

$20 and then you sell the bpack for $20

right um so I'm running an ad and I

spent $50 and made 500 so that's a 10x

return and then a lot of people running

these ads for cheaper stuff they're

getting like 10% profits on it so they

spend $17

and they make 20 and then they spend

$100 and they make

117 and so like they have to spend

hundreds and thousands of dollars before

they actually see like a really good

return on that investment and so they

have to rely on cross- selling and up

selling and all of that and I just raise

my price so much that it's impossible

for me to not make money because I've

already have the skill set I simply need

an artist to commit to at least

following me liking or commenting and

then I reach out and implement this

skill set um so like like I said this is

a super raw video um no editing nothing

like that so you can see if I fumble or

make any mistakes like I don't really

care what I care is that you guys get

this information because like this is

transforming a lot of people's lives uh

you know I've helped music producers

make over $100,000 now uh we just had

some I just had some more students you

know make $300 $500 you know they're

getting exclusive offers and things like

that so like if you can scale to a th000

a month what I would say uh what I spent

my first thousand a month on some of it

was really stupid like uh just ordering

whatever I wanted off of Amazon whether

that's something new for the studio or

something new for my apartment uh I

upgraded Apartments it got a more

expensive place um uh and then some of

the other things like just buying shoes

that I thought were cool um you know and

things like that just going on vacations

and being able to travel a little bit so

like $1,000 a month can do so much for

you and so to put it in perspective if

you got a 5% return on the stock market

and you invested $1,000 a month for 20

years you would make

$400,000 so that's the power of compound

interest as well so like even just

practically if you're spending like 10

hours to 30 hours a week extra like

working on something like this and

making an extra 1,000 or like some of my

students are making like 2 and a half

thousand a month as well like you can

invest that in the stock market you can

invest that in a new house and you can

live a very comfortable life and you

don't even have to quit your job and um

like to be honest I've been full-time

for 4 years now I was happiest when I

had two streams of income coming in like

it's stressful quitting your job so like

if you want me to teach you guys this

method like verbatim you want my cheat

sheets for the these phone calls you

want my cheat sheet for the sales calls

you want my exact script that has a

six-step method to get them onto a sales

call and you want to know exactly how I

find artists and get them to come to me

and run my ad

like just reach out to me on Instagram

it's @ cob samplesource and then just DM

me system and that way I know you came

from this video and I can reach out give

you some more information we can hop

onto a strategy call for free and that

way I can teach you how to do this see

if it's a good fit for the program that

I offer which is the private Discord

where I teach all of this to my students

so like if you're interested in doing

that like really I'm looking for serious

producers uh that are interested in

making personal brands or already have

have a personal brand uh you know I've

built up some kind of following like 200

500,000 followers like if you're around

there like you're probably have

developed that trust Factor so I can add

in the skill sets and I can add in that

communication aspect and you can scale

this rapidly within like 30 60 90 days

get to a th000 a month so just reach out

to me on IG at Kobe sample Source um

hope this video was helpful it's just a

RW um a raw uncut video so um so yeah

I'm I'm going to check out from this but

hope this was helpful for you guys reach

out if you need more info on Instagram

and I would be happy to sit down with

you and explain how you can practically

and logically get to a th a month from

your Beats and you don't need YouTube

you don't need beat Stars uh so

appreciate you guys watching make sure

you subscribe to the channel and I'll

talk with you

soon