Contoh Penerapan UI UX pada Aplikasi dan Aplikasi Gojek

Summary

In this video, Herdiansyah Santoso discusses the application of User Experience (UX) in the Gojek app, highlighting how it successfully integrates local cultural nuances, design consistency, and ease of use. The app's design features, like familiar icons and simple navigation, ensure a seamless experience for users, making it highly accessible. Gojek’s friendly and informal interface, along with consistent layouts across services like Go-Ride and Go-Food, strengthens user engagement and satisfaction. Ultimately, Gojek leverages UX principles to create an enjoyable and efficient app experience for its millions of users.

Takeaways

• 😀 Gojek is a popular app offering services like transportation, food delivery, and goods delivery, with over 50 million downloads and a 4.2 rating on the Play Store.
• 😀 User experience (UX) design is a crucial aspect of Gojek, with a focus on ease of use, attractive design, and creating a lasting brand impression.
• 😀 The app's design incorporates local Indonesian cultural references, such as traffic jams and daily habits, making it more relatable to users.
• 😀 Gojek's user interface is friendly, informal, and designed to foster a close relationship between users and the app's services.
• 😀 Gojek's use of icons, like the motorbike and fork icons, simplifies the user experience by making the app more intuitive and familiar to users.
• 😀 The consistent design across different features (e.g., Go-Ride, Go-Food) makes it easy for users to navigate the app without confusion.
• 😀 Gojek uses a simple and familiar flow for users to order services, like clicking icons for Go-Ride or Go-Food, and quickly filling in the required details.
• 😀 The app's low learning curve and helpful guidance features make it easy for users to make orders without confusion or extra effort.
• 😀 Gojek has over 2 million driver partners, which significantly contributes to its popularity and large user base.
• 😀 The app's success lies in its user-centered design, focusing on familiar icons, simple navigation, and minimizing confusion, which enhances the overall user experience.

Q & A

What is the main focus of the Gojek application?

The main focus of the Gojek application is to provide transportation services, food delivery, goods delivery, and more. It aims to serve millions of users with ease and convenience.

How many downloads and what rating does the Gojek app have on the Play Store?

The Gojek app has been downloaded by over 50 million users on the Play Store and holds a rating of 4.2, which is considered quite good.

What makes the Gojek application stand out in terms of design?

The Gojek application stands out due to its user-friendly design, attractive appearance, and incorporation of local Indonesian nuances, such as traffic-related features and daily habits that resonate with users.

Why is branding important in the Gojek application design?

Branding is crucial because the design not only needs to be easy to use, but it also has to create a positive, memorable experience that strengthens the Gojek brand in users' minds.

What role do local references play in the Gojek app design?

Local references, such as Indonesian traffic jams, are used in Gojek’s design to make the app more relatable to local users. This approach helps build familiarity and makes the app feel more relevant to everyday life.

How does Gojek create a friendly user experience through its design?

Gojek uses an informal and friendly design that creates a close relationship with users. The concept of 'Friend Zone' is applied, making users feel relaxed, especially when notifications are designed in a way that reflects the friendly nature of the service.

How does Gojek use icons to improve user navigation?

Gojek uses simple and recognizable icons, such as the motorbike icon for 'Go-Ride' and the fork icon for 'Go-Food,' making it easy for users to quickly identify and access the services they need.

How consistent is the design across different features in Gojek?

The design is consistent across various features in Gojek. For example, whether a user is ordering Go-Ride, Go-Food, or Go-Car, the layout and iconography remain similar, which makes the app easy to use and intuitive.

What benefits does Gojek’s design consistency bring to users?

Design consistency in Gojek helps users feel familiar with the app, leading to faster and easier navigation. The consistent layout and iconography make it clear and efficient for users to meet their needs without confusion.

What are some of the most popular features of the Gojek app?

Some of the most popular features of the Gojek app include Go-Ride (motorcycle taxi), Go-Car (car taxi), and Go-Food (food delivery). These services have contributed to Gojek's large user base and its popularity.