PROGRAM STUDI ILMU KOMUNIKASI FISIP UNTAN

Summary

The video introduces the study of Communication Science at FISIP Untan, exploring key elements like the communication process, media and technology's role, and the development of communication theories. It highlights the importance of understanding how information, ideas, and emotions are exchanged between individuals and groups. The field covers areas like intercultural communication, organizational communication, and public relations, emphasizing the impact of technology and media. The video also addresses how communication influences political perceptions, demonstrating the broad applications of communication science in various domains such as business, media, and culture.

Takeaways

• 😀 Communication studies explore the processes of human communication in various contexts and forms.
• 😀 The main goal of communication studies is to understand how information, ideas, and emotions are shared, received, and understood by individuals and groups.
• 😀 The program offers various fields of study including Communication Science, Public Administration, International Relations, and Government Studies.
• 😀 Communication studies focus on the basic elements of the communication process, such as the sender, message, channel, and receiver.
• 😀 The role of media and communication technology in spreading information and shaping societal perceptions is a key focus in the curriculum.
• 😀 Communication theories help explain patterns of human interaction, communication, and shared understanding.
• 😀 Cross-cultural communication examines how cultural differences influence communication processes, including differing norms and values.
• 😀 Organizational communication looks at communication within organizations, whether between individuals or groups, and how it impacts structures and effectiveness.
• 😀 Public relations is studied as a way for organizations to maintain positive relationships with the public through strategic communication.
• 😀 Political communication focuses on analyzing political campaigns, political rhetoric, and how media influences political perceptions.
• 😀 Communication studies have broad applications in fields such as business, media, politics, and international relations, helping to design effective communication strategies.

Q & A

What is the main focus of the study of communication science?

The main focus of communication science is to understand how information, ideas, and emotions are conveyed, received, and understood by individuals and groups in various situations.

What are some of the major study areas within the Communication Science department?

The Communication Science department includes studies such as mass media, technology's role in communication, communication theories, intercultural communication, organizational communication, public relations, political communication, and more.

How does Communication Science view the role of media and technology?

Communication Science examines the role of mass media and communication technologies in spreading information, shaping public perception, and influencing communication dynamics due to technological advancements.

What is the significance of communication theories in this field?

Communication theories are important because they help explain and understand patterns of human interaction and communication, forming a foundation for how people communicate and build mutual understanding.

What does the study of intercultural communication focus on?

The study of intercultural communication focuses on understanding how culture affects communication processes, exploring cultural differences, norms, and values in cross-cultural contexts.

What does organizational communication research involve?

Organizational communication research examines communication within organizations, including both individual-level and group-level interactions, as well as the structures and dynamics of communication processes in an organization.

How does public relations relate to communication science?

Public relations within Communication Science deals with the strategies and efforts organizations use to build and maintain positive relationships with their audiences through effective communication.

What is the role of political communication in this field?

Political communication in Communication Science analyzes political campaigns, political rhetoric, and the influence of media on political perceptions and public opinion.

How does Communication Science contribute to various fields such as business and politics?

Communication Science has wide applications, from business and organizational communication to media, politics, and intercultural relations, playing a vital role in effective communication, social dynamics, and relationship-building across different sectors.

Why is understanding communication important for professionals in this field?

Professionals in Communication Science play a crucial role in designing effective communication strategies, understanding social dynamics, and fostering strong relationships at various societal levels, including business, politics, and international relations.